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Best Practices In Consumer Promotion Research

We've grouped together all the information our site contains on Consumer Promotion Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 3 articles in our archive related to this topic.

Rx for CEM: Get out from behind the desk
Big data may be the buzzword of the day, but sometimes it's important to leave the desk and go out to see exactly what is going on.
Agri-marketers direct mail with syndicated study
With direct mail being used more and more in the agriculture industry, farm equipment, seed, and chemical marketers are seeking answers to questions about how farmers are receiving their messages. This article discusses the findings of Mail Monitor, a syndicated study that compiles the reactions of farmers in 12 states to the direct mail they receive, including level of readership and action taken for each piece, its size and carrier type and the quantity of mail farmers receive.
Research encourages a comprehensive redesign of Blue Nun packaging
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.

Recent Articles

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Rx for CEM: Get out from behind the desk
Big data may be the buzzword of the day, but sometimes it's important to leave the desk and go out to see exactly what is going on.

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