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Best Practices In Consumer Promotion Research

We've grouped together all the information our site contains on Consumer Promotion Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 6 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research encourages a comprehensive redesign of Blue Nun packaging
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.
Rx for CEM: Get out from behind the desk
Big data may be the buzzword of the day, but sometimes it's important to leave the desk and go out to see exactly what is going on.
Why brand innovation is a vital consumer selling point
The author looks at the importance of promoting innovation to consumers and discusses how consumers view the role market research plays in the innovation process.
The new normal of consumer behavior and how to respond
KPMG’s Alton Adams explores the current landscape of consumer habits and preferences and details the facets and capabilities that companies must possess in order to keep pace.
Meet the HENRYs, an important demographic you’ve probably never heard of
In part one of a three-part series, the author introduces the HENRYs and discusses the demographics that define the new middle-class, mass-affluent consumer group.

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Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Meet the HENRYs, an important demographic you’ve probably never heard of
In part one of a three-part series, the author introduces the HENRYs and discusses the demographics that define the new middle-class, mass-affluent consumer group.
Why brand innovation is a vital consumer selling point
The author looks at the importance of promoting innovation to consumers and discusses how consumers view the role market research plays in the innovation process.
The new normal of consumer behavior and how to respond
KPMG’s Alton Adams explores the current landscape of consumer habits and preferences and details the facets and capabilities that companies must possess in order to keep pace.
Rx for CEM: Get out from behind the desk
Big data may be the buzzword of the day, but sometimes it's important to leave the desk and go out to see exactly what is going on.

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