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Resources And Information About Consumer Market Research

We've grouped together all the information our site contains on Consumer Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 170 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Will big privacy kill big data in health care?
Big data comes with big challenges. The author discusses how patient privacy challenges and violations affect big data in health care.
How to leverage market research for relationship-building
Market research is obviously important as a data-gathering exercise but it can also help brands generate goodwill among consumers, the author argues.
Trade Talk: If you have to ask, you can’t afford it
A report from the Luxury Institute details the favorite holiday gift ideas of the very rich.
In Case You Missed It... August 2014
News and notes on marketing and research: health care goes digital; dollar store popularity.
The ignored importance of brands in the American auto industry
With domestic automakers attempting to rise from the ashes, the author argues that a renewed focus on branding could play an important role in restoring a sense of vision and viability to the industry.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
From sex to shopping, study indicates a shift in today’s man
The author breaks down a study on today's man, providing readers with a look at how the modern day man thinks and communicates, and what that means to marketers.
Can prepaid cards overcome a bad reputation?
Prepaid cards are often negatively perceived as high fee payment options used by the less-affluent and unbanked populations. The author provides an analysis of U.S. prepaid card use to see if there is truth behind the claims.
How to conduct international research: 6 steps to success
The author provides six steps market researchers can take when conducting international research.
In Case You Missed It... August 2014
News and notes on marketing and research: health care goes digital; dollar store popularity.

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