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Resources And Information About Consumer Market Research

We've grouped together all the information our site contains on Consumer Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 286 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Women executives earn half as much as male peers
This article details a Heidrick & Struggles Inc. survey of women executives at the nation's Fortune 1000 companies.
Custom store audits
While the introduction of scanner equipment has proved useful in sales information collection, it does not provide a complete picture. This article discusses the value of custom store audits as an alternative for collecting information beyond sales data.
Movie theater chain refines its research methods
AMC uses bend-back cards in 35 theaters annually to better understand the demographics and interests of its theater-goers.
Data Use: Getting the most from your paired preference testing
Blinded product—paired—preference testing is a common marketing research technique. Using an example, this article addresses how to best conduct paired product preference testing to avoid ambiguous results, which includes repeating the pair testing with respondents and conducting a binomial test statistically.
Ignoring research findings can be very costly
Sales and marketing personnel tend to be positive types who look for the good things about the products and services they sell while minimizing shortcomings of those same products and services. These traits are necessary if they are to be successful in their jobs. This article provides a case history that illustrates how a client’s internal factors can thwart the results of valid research.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Forget Clueless: the truth about teen spending
This article takes a closer look at teen shopping, revealing that while teens are avid consumers they are also budget-conscious, social and willing to sacrifice luxury for affordability.
Use research to make sure your product's positioning is solid, relevant
Boehringer Ingelheim’s director of marketing research on why you shouldn’t launch a product until you get the positioning right.
Understanding the role of social influence in consumer behavior
In today’s highly social world, it’s harder than ever for researchers to separate and measure the many factors that influence our product choices. One way is to look at the connections that bind us, the author says.
In Case You Missed It... March 2012
News and notes on marketing and research: Loyalty programs; what consumers would give up for debt relief
Analyzing a B2B magazine’s ad inquiries and their relationship to qualified prospects
How the Web has affected lead generation for Buildings magazine and other B2B publications.

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Related Events

February 25, 2016
The Market Research Society will hold its Consumer Health and Wellbeing conference on February 25 in London.
June 23-25, 2016
AMA will hold its 2016 Marketing and Public Policy Conference on June 23-25 at California Polytechnic State University in San Luis Obispo, Calif.

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