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Resources And Information About Consumer Market Research

We've grouped together all the information our site contains on Consumer Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 167 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Two books explore what's behind the numbers
This column reviews The Seasons of Business: The Marketer's Guide to Consumer Behavior and Selling the Story: The Layman's Guide to Collecting and Communicating Demographic Information.
How AutoTrader.com uses primary research to clarify the car-shopping process
Store intercepts and other forms of research have helped arm AutoTrader.com with data to show car dealers where sales leads are coming from.
Mobile sample size: How much is enough?
Analysis of mobile consumer research uncovers what using a smaller sample size means to a study's statistical significance.
Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
A guide to developing a CRM process in the health care setting
This article covers the process of applying customer relationship management techniques in the health care setting, using CRM as a support for strategic planning, building loyalty and promoting organizational strengths.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Can prepaid cards overcome a bad reputation?
Prepaid cards are often negatively perceived as high fee payment options used by the less-affluent and unbanked populations. The author provides an analysis of U.S. prepaid card use to see if there is truth behind the claims.
In Case You Missed It... August 2014
News and notes on marketing and research: health care goes digital; dollar store popularity.
Second-screen behavior and advertising: A valuable connection?
Second-screen behaviors are getting a lot of attention as more people watch TV while using a second-screen device. The author digs in to see if advertisers should be reacting to this trend.
Survey Monitor August 2014
A collection of recent consumer and business marketing research findings

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