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Resources And Information About Consumer Market Research

We've grouped together all the information our site contains on Consumer Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 155 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How the travel industry is coping with today’s recession
Drawing from research with business and leisure travelers and conversations with travel industry firms, the author explains the impact of the economic downturn and explores the role of travel companies’ marketing research in these difficult times.
Make sure your research methods are helping - not hindering - your menu optimization efforts
When considering menu changes, restaurants must consider not only the performance of the new items but also the interaction of those items with the existing bill of fare. The article maintains that standard TURF-based research approaches to menu optimization have flaws and that an online-based method using virtual menus is more effective.
Creating consumer-brand connections via social media - why consumers care and what works
Companies are becoming increasingly connected to consumers via social media and integrating social media into the marketing mix requires a clear brand-by-brand understanding of which methods will reach the target audience.
Polaroid uses software package to enter new market
Polaroid Corp. used A-Cross, a cross-tabulation software, to prepare of its entry into the 35mm consumer film market. The software processed data from survey sampling of hundreds of consumers across the United States.
Study results guide enhancements to Myrtle Beach Golf PassPort
Research helped make an already successful affinity marketing program for golfers in Myrtle Beach, S.C., even more so by delivering greater choice and value.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
What will it take to win in the B2B sphere in 2020?
Walker’s Leslie Pagel outlines strategies for how B2B firms can align their current and future customer experience practices with the needs of their markets.
Comparing eye-tracking to 2 cheaper challengers
This article focuses on a self-funded study that Perception Research Services conducted to compare eye-tracking research to a mouse-clicking exercise conducted via computer-based interviews and a software algorithm intended to predict visual attention.
How Gens X and Y relate to the brands in their lives
The authors draw from ongoing research to show marketers targeting Millennials what they can learn by comparing and contrasting them to their Gen X predecessors.
Analyzing the content of social media data
The author provides a framework for analyzing social media data, drawing comparisons to qualitative data analysis while also outlining how and where social media data requires a specialized approach.

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Related Events

NEXT GENERATION RETAIL SUMMIT 2014
May 6-8, 2014
The Next Generation Retail Summit 2014 will be held on May 6-8, at The Barton Creek Resort in Austin, Texas. For more information visit http://www.ngretailsummitus.com/.
ANNUAL LEAD MARKETING CONFERENCE
May 12-14, 2014
The Shopper Technology Institute will hold its annual LEAD Marketing Conference on May 12-15 in Chicago. The conference focuses on loyalty, engagement, analytics and digital applications.

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