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Resources And Information About Consumer Market Research

We've grouped together all the information our site contains on Consumer Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 324 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Women executives earn half as much as male peers
This article details a Heidrick & Struggles Inc. survey of women executives at the nation's Fortune 1000 companies.
Custom store audits
While the introduction of scanner equipment has proved useful in sales information collection, it does not provide a complete picture. This article discusses the value of custom store audits as an alternative for collecting information beyond sales data.
Movie theater chain refines its research methods
AMC uses bend-back cards in 35 theaters annually to better understand the demographics and interests of its theater-goers.
Data Use: Getting the most from your paired preference testing
Blinded product—paired—preference testing is a common marketing research technique. Using an example, this article addresses how to best conduct paired product preference testing to avoid ambiguous results, which includes repeating the pair testing with respondents and conducting a binomial test statistically.
Ignoring research findings can be very costly
Sales and marketing personnel tend to be positive types who look for the good things about the products and services they sell while minimizing shortcomings of those same products and services. These traits are necessary if they are to be successful in their jobs. This article provides a case history that illustrates how a client’s internal factors can thwart the results of valid research.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Creative ethnography helps small nutrition-bar start-up find its path
Nutrition-bar maker 1-For-1 Foods used ethnography and other research methods to understand how its buy-one-give-one model could fit into consumers’ lifestyles.
How to conduct values research in a qualitative setting
The authors explore the use of ethnography to understand consumer values, using a research project on TV news as an example of how values can affect product and service choices.
Dads are a rising consumer force ignored by most brands
No longer relegated to cars and electronics, a Yahoo! study shows that today’s dads are sharing the family CEO role with moms.
The fine points of feelings: Why discrete emotions matter and how to reveal them
Much emotional assessment in consumer research focuses on emotionality in general as opposed to specific emotions and feelings. Distinguishing and marketing toward the specific nature of positive or negative feelings that drive buying decisions can improve executions. This article provides evidence that makes this point and offers suggestions for revealing the specific emotional profiles of products and services.
Marketing research trends to watch in 2013
Insights in Marketing LLC conducted research on research to create a list of potential trends for 2013. This article details six predicted trends and offers advice on how to navigate them.

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Related Events

UNLOCKING CONSUMER INSIGHTS: NEUROSCIENCE, NON-CONSCIOUS MEASUREMENT, MEASUREMENT OF EMOTION
May 10-11, 2016
Burke Institute will hold a seminar, titled 'Unlocking Consumer Insights: Neuroscience, Non-Conscious Measurement, Measurement of Emotion,' on May 10-11 in Cincinnati.
2016 MARKETING AND PUBLIC POLICY CONFERENCE
June 23-25, 2016
AMA will hold its 2016 Marketing and Public Policy Conference on June 23-25 at California Polytechnic State University in San Luis Obispo, Calif.

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