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Resources And Information About Consumer Market Research

We've grouped together all the information our site contains on Consumer Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 340 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Advertising: today's sale or brand-building for tomorrow?
This article reviews the empirical evidence that demonstrates that there is no such thing as brand building for tomorrow without brand building and sales today. The article examines definitions, branding today and tomorrow, a branding model and case studies.
Effective patient satisfaction research requires multiple survey instruments
Multiple survey instruments assessing organizational performance in a range of areas will have a far greater impact on improving a hospital’s level of service quality than a patient satisfaction survey alone.
A comparison of consumer and business-to-business customer satisfaction research
An examination of the role of customer satisfaction research in the business-to-business and consumer settings highlights how each situation influences the measurement of satisfaction.
Measure the total customer experience
The author presents the total customer experience model and explains how its four categories of factors drive a company toward outstanding customer service.
Let the designers design and the researchers research
While it is commendable that some design firms have taken it upon themselves to conduct consumer research on packaging concepts, they lack the objectivity to make major decisions based on that research. Those decisions should remain in the hands of the client company. The author outlines how design firms and client companies can structure their use of research to the fullest advantage of both parties.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Creative ethnography helps small nutrition-bar start-up find its path
Nutrition-bar maker 1-For-1 Foods used ethnography and other research methods to understand how its buy-one-give-one model could fit into consumers’ lifestyles.
How to conduct values research in a qualitative setting
The authors explore the use of ethnography to understand consumer values, using a research project on TV news as an example of how values can affect product and service choices.
Dads are a rising consumer force ignored by most brands
No longer relegated to cars and electronics, a Yahoo! study shows that today’s dads are sharing the family CEO role with moms.
The fine points of feelings: Why discrete emotions matter and how to reveal them
Much emotional assessment in consumer research focuses on emotionality in general as opposed to specific emotions and feelings. Distinguishing and marketing toward the specific nature of positive or negative feelings that drive buying decisions can improve executions. This article provides evidence that makes this point and offers suggestions for revealing the specific emotional profiles of products and services.
Marketing research trends to watch in 2013
Insights in Marketing LLC conducted research on research to create a list of potential trends for 2013. This article details six predicted trends and offers advice on how to navigate them.

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Related Events

UNLOCKING CONSUMER INSIGHTS: NEUROSCIENCE, NON-CONSCIOUS MEASUREMENT, MEASUREMENT OF EMOTION
August 30-31, 2016
Burke Institute will hold a seminar, themed 'Unlocking Consumer Insights: Neuroscience, Non-Conscious Measurement, Measurement of Emotion,' on August 30-31 in Chicago.
SHOPPER BRAIN CONFERENCE - AMSTERDAM
October 20-21, 2016
The Neuromarketing Science and Business Administration (NMSBA) will hold its Shopper Brain Conference on October 20-21 at Hotel Casa400 in Amsterdam.

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