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Resources And Information About Consumer Market Research

We've grouped together all the information our site contains on Consumer Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 219 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Top social media trends for businesses in 2015
The author takes a look at top social media trends for businesses in 2015.
Responsive design and the road to happy research participants
Can creativity overcome the size, functionality and attention-span constraints of the mobile survey taker and allow online research to live on in a changing landscape?
Queue Bits
Marketing research and insights news and information. This issue's keywords: data privacy; mobile use; loyalty programs; consumer sales; social media
The right message for the right category: Using social influence at the shelf
Building on a previous Quirk's article on behavioral economics, Decision Insight's Valla Roth details an experiment conducted to explore how social influence impacts shopper behavior.
The screening and recruitment process is ready for an overhaul
The authors discuss the process of creating and implementing a recruitment profile process in place of traditional study participant screening.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
10 key activities in measuring and communicating pharma product launch excellence
From setting your KPIs to finding suitable benchmarks, David Hanlon lays out 10 things to do to track the ascent of a new pharma product.
Consumers + companies: partners in innovation
A report on what Communispace and Hallmark Cards found when they examined how to innovate with differently-minded respondents.
In Case You Missed It... March 2015
News and notes on marketing and research: male Pinterest users; Millennials purchasing smartwatches
Queue Bits
Marketing research and insights news and information. This issue's keywords: retail promotions; Chinese social media views; technology in restaurants; Millennial transportation; predictive analytics market

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Related Events

FUSE 2015: BRAND STRATEGY & DESIGN
April 13-15, 2015
IIR will hold the annual FUSE conference on April 13-15 at in Chicago.
IRI SUMMIT 2015
April 20-22, 2015
IRI will hold its annual summit on April 20-22 at the J.W. Marriott in Austin, Texas.

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