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Resources And Information About Consumer Market Research

We've grouped together all the information our site contains on Consumer Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 261 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Advertising: today's sale or brand-building for tomorrow?
This article reviews the empirical evidence that demonstrates that there is no such thing as brand building for tomorrow without brand building and sales today. The article examines definitions, branding today and tomorrow, a branding model and case studies.
Effective patient satisfaction research requires multiple survey instruments
Multiple survey instruments assessing organizational performance in a range of areas will have a far greater impact on improving a hospital’s level of service quality than a patient satisfaction survey alone.
A comparison of consumer and business-to-business customer satisfaction research
An examination of the role of customer satisfaction research in the business-to-business and consumer settings highlights how each situation influences the measurement of satisfaction.
Measure the total customer experience
The author presents the total customer experience model and explains how its four categories of factors drive a company toward outstanding customer service.
Let the designers design and the researchers research
While it is commendable that some design firms have taken it upon themselves to conduct consumer research on packaging concepts, they lack the objectivity to make major decisions based on that research. Those decisions should remain in the hands of the client company. The author outlines how design firms and client companies can structure their use of research to the fullest advantage of both parties.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Forget Clueless: the truth about teen spending
This article takes a closer look at teen shopping, revealing that while teens are avid consumers they are also budget-conscious, social and willing to sacrifice luxury for affordability.
Use research to make sure your product's positioning is solid, relevant
Boehringer Ingelheim’s director of marketing research on why you shouldn’t launch a product until you get the positioning right.
Understanding the role of social influence in consumer behavior
In today’s highly social world, it’s harder than ever for researchers to separate and measure the many factors that influence our product choices. One way is to look at the connections that bind us, the author says.
In Case You Missed It... March 2012
News and notes on marketing and research: Loyalty programs; what consumers would give up for debt relief
Analyzing a B2B magazine’s ad inquiries and their relationship to qualified prospects
How the Web has affected lead generation for Buildings magazine and other B2B publications.

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Related Events

LUXURY RESEARCH 2015: ESSENTIAL INSIGHTS INTO AFFLUENT CUSTOMERS AND LUXURY TRENDS
September 16, 2015
MRS will host its Luxury Research 2015 conference, themed 'Essential Insights into Affluent Customers and Luxury Trends,' on September 16 in London.
SHOPPER BRAIN CONFERENCE
October 15-16, 2015
The Neuromarketing Science and Business Administration (NMSBA) will hold its Shopper Brain Conference on October 15-16 at Hotel Casa 400 in Amsterdam.

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