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Hot To Conduct Corporate Image Studies

We've grouped together all the information our site contains on Corporate Image Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 9 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Satisfying no longer: Part II: The consequences of bad satisfaction measurement
In part two of a three-part series, the authors continue exploring the perils of improper satisfaction research by outlining some of the errors that can be committed in CSat’s name, including measuring the wrong things, pursuing meaningless improvements and misusing the results.
Why are some research companies great places to work – and others lousy?
Cambiar’s Employer Brand study sheds light on how research firms can attract and retain employees.
Sponsored Content: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs
It seems like everyone is now collecting customer feedback. However, if you have already launched your customer feedback program, you have likely discovered that turning customer feedback initiatives into a highly effective, thriving VOC program is not a simple task. Creating and implementing a thriving and highly effective VOC program requires the right vision, awareness, and accountability that link the investments to the observed returns. “Capitalizing on Customer Feedback” addresses these three themes and provides the reader with examples of the principles in practice. The reader will be introduced to: new ways to think about customer feedback; top nine most popular customer feedback strategies; five steps of VOC evolution; four principles to realizing a strong return on your VOC program; two real-life case studies demonstrating the concepts in action.
Can corporate America win back consumers' trust?
Research from GfK Custom Research North American indicates that corporate America has a long way to go to win back consumer favor.
Getting to know eco-aware consumers
The author draws from his firm's panel of eco-aware consumers to sketch a broad portrait of this growing segment. Rather than going green across all product categories, they have differing preferences and expectations of greenness depending on the product in question. Cars and household products top the list of items that consumers want to be green, while apparel and electronics are relatively low on the list.

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Recent Articles

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Why are some research companies great places to work – and others lousy?
Cambiar’s Employer Brand study sheds light on how research firms can attract and retain employees.

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