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Hot To Conduct Corporate Image Studies

We've grouped together all the information our site contains on Corporate Image Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 9 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Satisfying no longer: Part II: The consequences of bad satisfaction measurement
In part two of a three-part series, the authors continue exploring the perils of improper satisfaction research by outlining some of the errors that can be committed in CSat’s name, including measuring the wrong things, pursuing meaningless improvements and misusing the results.
Strong sense of corporate identity key to marketing success, research says
Without knowing what that center of gravity is, marketing strategy is subject to changing customer attitudes and shifting management priorities. For a company to succeed in marketing its brand, it must first have a strong sense of identity as its foundation. Identity first - brand will follow.
Why are some research companies great places to work – and others lousy?
Cambiar’s Employer Brand study sheds light on how research firms can attract and retain employees.
Satisfying no longer: Part III: Finding customer satisfaction's rightful place
Concluding their series on the failings of customer satisfaction measurement, the authors address ways to overcome those shortcomings through 10 best practices, including keeping satisfaction metrics separate from employee compensation, protecting respondents’ interests and stopping questionnaire bloat.
Research encourages a comprehensive redesign of Blue Nun packaging
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Why are some research companies great places to work – and others lousy?
Cambiar’s Employer Brand study sheds light on how research firms can attract and retain employees.
Can corporate America win back consumers' trust?
Research from GfK Custom Research North American indicates that corporate America has a long way to go to win back consumer favor.

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