Hot To Conduct Corporate Image Studies

Related Articles

There are 9 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research encourages a comprehensive re-design of Blue Nun packaging

After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.

Can corporate America win back consumers' trust?

Research from GfK Custom Research North American indicates that corporate America has a long way to go to win back consumer favor.

Why are some research companies great places to work – and others lousy?

Cambiar’s Employer Brand study sheds light on how research firms can attract and retain employees.

Strong sense of corporate identity key to marketing success, research says

Without knowing what that center of gravity is, marketing strategy is subject to changing customer attitudes and shifting management priorities. For a company to succeed in marketing its brand, it must first have a strong sense of identity as its foundation. Identity first - brand will follow.

Satisfying no longer: Part III: Finding customer satisfaction's rightful place

Concluding their series on the failings of customer satisfaction measurement, the authors address ways to overcome those shortcomings through 10 best practices, including keeping satisfaction metrics separate from employee compensation, protecting respondents’ interests and stopping questionnaire bloat.

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Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs

It seems like everyone is now collecting customer feedback. However, if you have already launched your customer feedback program, you have likely discovered that turning customer feedback initiatives into a highly effective, thriving VOC program is not a simple task. Creating and implementing a thriving and highly effective VOC program requires the right vision, awareness, and accountability that link the investments to the observed returns. “Capitalizing on Customer Feedback” addresses these three themes and provides the reader with examples of the principles in practice. The reader will be introduced to: new ways to think about customer feedback; top nine most popular customer feedback strategies; five steps of VOC evolution; four principles to realizing a strong return on your VOC program; two real-life case studies demonstrating the concepts in action.

Why are some research companies great places to work – and others lousy?

Cambiar’s Employer Brand study sheds light on how research firms can attract and retain employees.

Can corporate America win back consumers' trust?

Research from GfK Custom Research North American indicates that corporate America has a long way to go to win back consumer favor.

Strong sense of corporate identity key to marketing success, research says

Without knowing what that center of gravity is, marketing strategy is subject to changing customer attitudes and shifting management priorities. For a company to succeed in marketing its brand, it must first have a strong sense of identity as its foundation. Identity first - brand will follow.

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