Information And Resources For Couponing Research

Related Articles

There is one article in our archive related to this topic.

Agri-marketers direct mail with syndicated study

With direct mail being used more and more in the agriculture industry, farm equipment, seed, and chemical marketers are seeking answers to questions about how farmers are receiving their messages. This article discusses the findings of Mail Monitor, a syndicated study that compiles the reactions of farmers in 12 states to the direct mail they receive, including level of readership and action taken for each piece, its size and carrier type and the quantity of mail farmers receive.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... December 2011

News and notes on marketing and research: Facebook offers that deliver; Lego crowdsources

Let's make a deal: The gamification of the saving experience

Research from Chicago research company Mintel indicates that consumers have grown to enjoy bargain-hunting as a pastime.

Instant gratification drives consumer reward program preferences

Does a poor economy shape reward program preferences? A survey indicates that consumers increasingly prefer immediate benefits even when smaller rather than waiting for a larger rewards.

Back-to-school shopping down but not out

In Case You Missed It... May 2009

News and notes on marketing and research: Burger King upgrades broiler and menu; online couponing increases; tween girl myths debunked

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