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Information And Resources About Customer Loyalty Market Research

We've grouped together all the information our site contains on Customer Loyalty to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Meet the HENRYs, an important demographic you’ve probably never heard of
In part one of a three-part series, the author introduces the HENRYs and discusses the demographics that define the new middle-class, mass-affluent consumer group.
Queue Bits: Same-day repeat of e-mail offer yields more profits
Queue Bits
Marketing research and insights news and information. This issue's keywords: personal data; tech companies; trusted news source; customer loyalty programs; social media hotel reviews
What Apple Watch sales mean for the era of wearable tech
The author takes a look at the Apple Watch and discusses how Apple’s move into smartwatches might be a turning point for wearable technology.

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Related Articles

There are 137 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The critical link between satisfaction, loyalty and problem management
Avoiding problems and proactively resolving them when they do occur can have a tremendously positive effect on customer satisfaction.
Restaurants can weather the storm by creating loyal customers
Employees and the service standards they uphold and deliver upon are key to attracting and keeping loyal patrons, the authors argue. Using results from research conducted for a number of quick-service restaurants, they show the value of little things like greeting customers, suggesting menu items and thanking diners for their business.
Marketing myth-busting: Why the customer isn't always right
Many widely-accepted marketing "myths" undercut business and service strategies. This article takes a closer looks at common marketing myths and offers an alternative perspective - based on research.
In Case You Missed It... February 2014
News and notes on marketing and research: customer experience trends; Twitter predicts virality
Incentive considerations for increasing customer experience survey response rates
Companies are often quick to offer monetary incentives to improve customer experience survey response rates but they should also consider the sampling scheme and non-monetary incentives that might be better suited to their respondent pool.

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