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Information And Resources About Customer Loyalty Market Research

We've grouped together all the information our site contains on Customer Loyalty to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
What will it take to win in the B2B sphere in 2020?
Walker’s Leslie Pagel outlines strategies for how B2B firms can align their current and future customer experience practices with the needs of their markets.
In Case You Missed It... February 2014
News and notes on marketing and research: customer experience trends; Twitter predicts virality
Why the credit card industry will never be the same again
An overview of the forces and events that have changed the credit card industry and clouded the future of paying with plastic.
By the Numbers: When satisfaction scores go flat
Peter Gurney offers some dos and don’ts for dealing with a stubborn trend line.

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Related Articles

There are 117 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using consumer engagement marketing for insights-gathering
The author makes a case for the value of augmenting traditional research with data and observations gathered by on-site teams of brand ambassadors.
The seven heavenly virtues of VOC research
As a follow-up to his 2011 article on the seven deadly sins of voice-of-the-customer (VOC) research, GfK's Howard Lax outlines seven things researchers should do to establish a successful VOC program.
Feedback portals can engender customer goodwill, satisfaction
If you make your most-engaged customers feel as though they are part of the very fabric of your business they will quickly become one of your most important strategic assets. Building and establishing an online feedback portal, which is explained here, can help create an ongoing dialog with these customers.
Dissatisfaction surveys may be better than satisfaction surveys
Companies should consider conducting dissatisfaction studies, rather than relying on satisfaction studies, to understand the factors leading to dissatisfaction and determine how to avoid frustrating future customers.
Trade Talk: More proof that MR needs to adapt
This article looks at a survey conducted among customer experience professionals and why they are more focused on increasing text analytics and VOC software than traditional marketing research.

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Related Events

ETAIL CANADA
May 5-7, 2014
Worldwide Business Research will hold its conference, 'eTail Canada,' on May 5-7 at the Hyatt Regency Toronto in Toronto.
ANNUAL LEAD MARKETING CONFERENCE
May 12-14, 2014
The Shopper Technology Institute will hold its annual LEAD Marketing Conference on May 12-15 in Chicago. The conference focuses on loyalty, engagement, analytics and digital applications.

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