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Information And Resources About Customer Loyalty Market Research

We've grouped together all the information our site contains on Customer Loyalty to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Rethinking the customer experience - part I
In part one of a two-part article, Danica Allen presents a new approach to viewing the consumer experience and its relationship to customer satisfaction.
Rethinking the customer experience - part II
In part two of a two-part article, Danica Allen further explores a new approach to viewing the consumer experience and its relationship to customer satisfaction.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
In Case You Missed It... March 2012
News and notes on marketing and research: Loyalty programs; what consumers would give up for debt relief
Profit and potential: Finding the ideal respondents for B2B customer satisfaction surveys
This article focuses on the importance of choosing the most important customers in terms of profitability and potential in B2B customer satisfaction surveys and offers suggestions on how to accomplish this.

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Related Articles

There are 140 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

JCPenney pinpoints its customers
In order to fully understand the needs of their customers, JCPenney has initiated a series of studies called Consumer Feedback. These studies give JCPenney a clear picture of the needs, attitudes and behaviors of their customers.
The benefits of customer retention research
Though banks often research customer satisfaction, they would benefit from also researching issues surrounding why customers leave. This article looks at how several banks have researched customer attrition and used the results to develop customer retention strategies.
Cable companies must listen to customers if they hope to survive in a rapidly changing market
With increasing competition, cable companies must be more proactive and dynamic to be successful. Customer loyalty is key to success. This article discusses how cable companies must act regarding customer loyalty. In addition to noting the information cable companies need to obtain, this article provides a case study that shows how one cable system used an innovative application of conjoint analysis in its research.
Customer loyalty: The competitive edge beyond satisfaction
Marketing Metrics developed a scale to measure customer satisfaction and loyalty using criteria with a complex relationship that would benefit companies to better understand.
Is the market research industry failing its TQM clients?
Total quality management (TQM) and continuous quality improvement (CQI) emerged in the 1980s. Clients increasingly ask for more info more often with less budget, which begs the question, is the market research industry failing to meet clients' demands? This article describes the principles of TQM and CQI that researchers need to understand in order to win and keep quality-driven clients.

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