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Information And Resources About Customer Loyalty Market Research

We've grouped together all the information our site contains on Customer Loyalty to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Does customer experience = market research insights + implementation?
After attending conferences in both the marketing research and customer experience realms this summer, Eric Whipkey wonders if researchers are in danger of having their roles usurped or co-opted by CX professionals.
How to make an in-store connection with Hispanic shoppers
The author provides tips for marketers looking to make an in-store connection with Hispanic shoppers, taking into account the acculturation gap.
The 10 golden rules of engagement
Whether via social media or as part of an online marketing research community, the ways brands and companies engage with their consumers should be guided by these golden rules.
Why open-ends hold the key to customer satisfaction and loyalty
In this retailer and brand perception case study, the analysis of previously unexplored open-ended survey responses revealed drivers of customer satisfaction and loyalty ratings.

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Related Articles

There are 129 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Developing and maintaining an online customer advisory panel
Web-based customer advisory panels are increasingly popular. The author details how to set up such a panel, how to recruit participants and how to maintain it.
How the travel industry is coping with today’s recession
Drawing from research with business and leisure travelers and conversations with travel industry firms, the author explains the impact of the economic downturn and explores the role of travel companies’ marketing research in these difficult times.
Marketing myth-busting: Why the customer isn't always right
Many widely-accepted marketing "myths" undercut business and service strategies. This article takes a closer looks at common marketing myths and offers an alternative perspective - based on research.
What will it take to win in the B2B sphere in 2020?
Walker’s Leslie Pagel outlines strategies for how B2B firms can align their current and future customer experience practices with the needs of their markets.
Using social networks to connect with consumers beyond the customer experience survey
A customer survey is an excellent venue for asking about (and using) consumers’ interest in social media to understand and potentially deepen their relationship with your brand.

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Related Events

6TH CUSTOMER EXPERIENCE IMPACT
December 8-10, 2014
The International Quality and Productivity Center will hold its annual customer experience summit on December 8-10 in New Orleans.
The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

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