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Information And Resources About Customer Loyalty Market Research

We've grouped together all the information our site contains on Customer Loyalty to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
What's keeping Allstate's director of consumer insights awake at night?
Allstate Insurance’s Director of Consumer Insights, Bob Pankauskas, sat down with Anne Bailey Berman, president of market research and consulting firm Chadwick Martin Bailey (CMB) to talk innovation, mobile and what clients need to expect from market researchers.
How consumer feedback can change what you know about seasonal buying patterns
Analysis of online consumer reviews uncovers patterns in shopping behavior and in the timing of when shoppers start gathering information for their upcoming purchases.
How to link customer loyalty to profits
To link loyalty with profits, companies need to understand attitudinal metrics, customers’ actual purchase behaviors and customer drivers. The author breaks down each factor.
Shopper marketing in 2020
Sarah Gleason looks at the evolving nature of the shopper marketing function and outlines a future filled with challenges and opportunities.

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Related Articles

There are 122 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Measuring and maximizing the ROI of a loyalty program
Using a grocery-store chain as an example, the author explores a method of optimizing a shopper loyalty program using survey research, data mining and the Monte Carlo method.
Developing and maintaining an online customer advisory panel
Web-based customer advisory panels are increasingly popular. The author details how to set up such a panel, how to recruit participants and how to maintain it.
Closing the customer satisfaction gap
Customer satisfaction is a key to success. This article discusses the Gaps Model of Customer Service, which outlines the potential roadblocks that hinder a service organization’s ability to close the gap between the customer’s expectations and perceived service.
Take control of your customer touchpoints
This article addresses how to improve customer experience through touchpoint effectiveness and why touchpoint insights can drive shifts in corporate strategy, customer service, marketing tactics and customer relationships.
Incentive considerations for increasing customer experience survey response rates
Companies are often quick to offer monetary incentives to improve customer experience survey response rates but they should also consider the sampling scheme and non-monetary incentives that might be better suited to their respondent pool.

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Related Events

CONSUMER INSIGHTS AND ANALYTICS
September 10-12, 2014
Marcus Evans will host a conference, themed 'Consumer Insights and Analytics,' on September 10-12 in Amsterdam.
PROCESS EXCELLENCE AND DIGITAL TRANSFORMATION FOR SERVICE INDUSTRIES
September 17-19, 2014
Marcus Evans will hold a conference themed 'Process Excellence and Digital Transformation for Service Industries,' on September 17-19 in Berlin.

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