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Information And Resources About Customer Loyalty Market Research

We've grouped together all the information our site contains on Customer Loyalty to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How to introduce customer experience management into your firm
For B2B firms seeking to differentiate themselves, embracing customer experience management, as outlined here, offers a difficult but potentially rewarding strategy.
Where companies are failing at using social media for customer service
Ann Michaels & Associates conducted a mystery shopping study to examine 10 businesses in three markets to measure response times in social media venues (Facebook, Twitter and the "contact us" forms on the company Web sites) to examine how social media works as a means of customer service.
How to use insight communities to bridge internal silos
Many research departments are data-rich and insights-poor. This article discusses how online insight communities are different from MROCs and market access panels and can benefit customer experience professionals.
Trade Talk: More proof that MR needs to adapt
This article looks at a survey conducted among customer experience professionals and why they are more focused on increasing text analytics and VOC software than traditional marketing research.
Big data: boon to improving customer experience, bane of researchers?
The authors explore examples of the use of big data to improve the customer experience and offer tips for researchers to avoid being left in big data’s wake.

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Related Articles

There are 148 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

JCPenney pinpoints its customers
In order to fully understand the needs of their customers, JCPenney has initiated a series of studies called Consumer Feedback. These studies give JCPenney a clear picture of the needs, attitudes and behaviors of their customers.
The benefits of customer retention research
Though banks often research customer satisfaction, they would benefit from also researching issues surrounding why customers leave. This article looks at how several banks have researched customer attrition and used the results to develop customer retention strategies.
Cable companies must listen to customers if they hope to survive in a rapidly changing market
With increasing competition, cable companies must be more proactive and dynamic to be successful. Customer loyalty is key to success. This article discusses how cable companies must act regarding customer loyalty. In addition to noting the information cable companies need to obtain, this article provides a case study that shows how one cable system used an innovative application of conjoint analysis in its research.
Customer loyalty: The competitive edge beyond satisfaction
Marketing Metrics developed a scale to measure customer satisfaction and loyalty using criteria with a complex relationship that would benefit companies to better understand.
Is the market research industry failing its TQM clients?
Total quality management (TQM) and continuous quality improvement (CQI) emerged in the 1980s. Clients increasingly ask for more info more often with less budget, which begs the question, is the market research industry failing to meet clients' demands? This article describes the principles of TQM and CQI that researchers need to understand in order to win and keep quality-driven clients.

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