Information And Resources About Customer Loyalty Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines

This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.

Sponsored Content: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs

It seems like everyone is now collecting customer feedback. However, if you have already launched your customer feedback program, you have likely discovered that turning customer feedback initiatives into a highly effective, thriving VOC program is not a simple task. Creating and implementing a thriving and highly effective VOC program requires the right vision, awareness, and accountability that link the investments to the observed returns. “Capitalizing on Customer Feedback” addresses these three themes and provides the reader with examples of the principles in practice. The reader will be introduced to: new ways to think about customer feedback; top nine most popular customer feedback strategies; five steps of VOC evolution; four principles to realizing a strong return on your VOC program; two real-life case studies demonstrating the concepts in action.

Trade Talk: More proof that MR needs to adapt

This article looks at a survey conducted among customer experience professionals and why they are more focused on increasing text analytics and VOC software than traditional marketing research.

How to introduce customer experience management into your firm

For B2B firms seeking to differentiate themselves, embracing customer experience management, as outlined here, offers a difficult but potentially rewarding strategy.

How to use insight communities to bridge internal silos

Many research departments are data-rich and insights-poor. This article discusses how online insight communities are different from MROCs and market access panels and can benefit customer experience professionals.

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Related Articles

There are 103 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

By the Numbers: Common traits of successful loyalty research programs

Heed warning flags such as “Our internal data says we’re doing fine” and “Let’s wait and see what happens” to avoid dooming your loyalty research program to failure.

Visualizing buyer behavior with unconstrained models

The hierarchical assumption that customer satisfaction is necessary for loyalty and that loyalty is necessary for repeat purchase can bias results. The bias inherent in assumptions is avoided by using unconstrained models. This article discusses unconstrained models and how to use them.

Rethinking the customer experience - part I

In part one of a two-part article, Danica Allen presents a new approach to viewing the consumer experience and its relationship to customer satisfaction.

Measure it, then manage it

Test and measurement firm Tektronix conducts research with its customers to obtain an advocacy score as well as to measure satisfaction.

Using social media as the next step in CRM

Using a professional power-tool provider as an example, the author discusses various social media campaigns for gathering customer insights, along with the supporting technology and platforms.

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