Everything You Need To Know About Customer Recovery Studies

Related Articles

There are 13 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The benefits of customer retention research

Though banks often research customer satisfaction, they would benefit from also researching issues surrounding why customers leave. This article looks at how several banks have researched customer attrition and used the results to develop customer retention strategies.

Using research to reduce e-shopping abandonment rates

By asking potential customers why they are leaving an e-commerce site, we can better understand reasons for shopping-cart abandonment and also give them a reason to stay and purchase.

How to evoke respondents’ brand-related stories

The author explores the use of storytelling - including elements such as plot, conflict, surprise and lesson - to uncover and explore a consumer’s relationship to a brand.

Trade Talk: Quality should be Job One

Quality and service are tops and only becoming more important to consumers. Companies should focus on a customer satisfaction program to increase market share and sales.

How to build brand and trust without a big budget

Trust is a key driver in selecting product and service providers, which is time-consuming to earn and easy to lose. Building trust among clients and consumers depends heavily on five main elements: benevolence/concern, reliability, competence, honesty and openness.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines

This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.

The seven heavenly virtues of VOC research

As a follow-up to his 2011 article on the seven deadly sins of voice-of-the-customer (VOC) research, GfK's Howard Lax outlines seven things researchers should do to establish a successful VOC program.

The seven deadly sins of VOC research

Mismeasurement in voice-of-the-customer (VOC) research can often lead to mismanagement. When conducting VOC research, beware these seven deadly sins: vanity, provincialism, narcissism, laziness, pettiness, inanity and frivolity.

Using research to reduce e-shopping abandonment rates

By asking potential customers why they are leaving an e-commerce site, we can better understand reasons for shopping-cart abandonment and also give them a reason to stay and purchase.

Using relationship theory to drive customer retention and acquisition

With examples from the grocery industry, the author explores the relationship investment model and the value of establishing and maintaining a customer’s sense of trust in and loyalty to a retail brand.

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