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Everything You Need To Know About Customer Recovery Studies

We've grouped together all the information our site contains on Customer Recovery Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 23 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Quality should be Job One
Quality and service are tops and only becoming more important to consumers. Companies should focus on a customer satisfaction program to increase market share and sales.
The benefits of customer retention research
Though banks often research customer satisfaction, they would benefit from also researching issues surrounding why customers leave. This article looks at how several banks have researched customer attrition and used the results to develop customer retention strategies.
Trade Talk: Cutting through the customer satisfaction jargon
A review of Chuck Chakrapani's book, How to Measure Service Quality & Customer Satisfaction – The Informal Field Guide for Tools and Techniques, which provides readers a basic understanding of customer satisfaction research.
The Net Promoter Score debate and the meaning of customer loyalty
The author, a Net Promoter Score (NPS) skeptic, argues that NPS isn't an accurate measure of or predictor of loyalty. Rather than relying on one metric, firms should use a number of loyalty questions to ensure that at-risk customers are identified.
How to evoke respondents’ brand-related stories
The author explores the use of storytelling - including elements such as plot, conflict, surprise and lesson - to uncover and explore a consumer’s relationship to a brand.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
The seven heavenly virtues of VOC research
As a follow-up to his 2011 article on the seven deadly sins of voice-of-the-customer (VOC) research, GfK's Howard Lax outlines seven things researchers should do to establish a successful VOC program.
Seven critical steps from traditional c-sat research to modern EFM
The move from traditional research to modern EFM is a big change for most firms. To make it less daunting, this article describes the seven steps customer experience and loyalty leaders must follow to guide their companies into the future.
Modeling the drivers of Net Promoter Score
How driver analysis can help you determine which controllable factors have an effect on NPS and how much of an impact they have.
How loyalty insights strengthen doctor/brand connections
An exploration of the value of understanding the nuances of physician loyalty – or lack thereof – to pharmaceutical brands.

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