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How To conduct Customer Satisfaction Research

We've grouped together all the information our site contains on Customer Satisfaction Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Leveraging the innovation process to solve customer experience issues
The author provides an outline for applying the principles of innovation to explore customer needs and solve customer experience issues.
Shopper marketing in 2020
Sarah Gleason looks at the evolving nature of the shopper marketing function and outlines a future filled with challenges and opportunities.
Integrating big data and traditional research
The author uses a case study with AT&T Mobility as an example of how effective integration of various big data streams can enhance the customer experience research process.
What will it take to win in the B2B sphere in 2020?
Walker’s Leslie Pagel outlines strategies for how B2B firms can align their current and future customer experience practices with the needs of their markets.
In Case You Missed It... February 2014
News and notes on marketing and research: customer experience trends; Twitter predicts virality

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Related Articles

There are 285 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Inferring patient loyalty from patient satisfaction data
Health care managers have learned that satisfaction does not equal loyalty and that loyalty is crucial to success. This article describes an approach for inferring patient loyalty from patient satisfaction data.
Utilities discovering the value of customer satisfaction research
An alternative method of reporting customer satisfaction scores
While customer satisfaction evaluations are widely used, score reporting isn't consistent. This article discusses various methods of reporting customer satisfaction scores, including an alternative the authors have found useful.
Satisfied employees are critical to ensuring satisfied customers
Don’t overlook the role of employees in the customer satisfaction process. Surveys can help measure how well-equipped they feel in their jobs and identify factors that could adversely affect customer opinions.
Satisfying no longer: Part II: The consequences of bad satisfaction measurement
In part two of a three-part series, the authors continue exploring the perils of improper satisfaction research by outlining some of the errors that can be committed in CSat’s name, including measuring the wrong things, pursuing meaningless improvements and misusing the results.

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Related Events

CONSUMER INSIGHTS AND ANALYTICS
September 10-12, 2014
Marcus Evans will host a conference, themed 'Consumer Insights and Analytics,' on September 10-12 in Amsterdam.
6TH CUSTOMER EXPERIENCE IMPACT
December 8-10, 2014
The International Quality and Productivity Center will hold its annual customer experience summit on December 8-10 in New Orleans.

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