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How To conduct Customer Satisfaction Research

We've grouped together all the information our site contains on Customer Satisfaction Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How to integrate customer and employee feedback
The author discusses the benefits of unifying customer and employee feedback and provides four steps companies can take to begin integrating feedback from the two areas.
Discover more with Quirk’s Webinar archive
This article provides three recommendations for those looking to dive into Quirk’s Webinar archive.
Why NPS is not the best measurement of success
The author discusses the pros and cons of relying on one ultimate question and the Net Promoter Score to measure success.
Does customer experience = market research insights + implementation?
After attending conferences in both the marketing research and customer experience realms this summer, Eric Whipkey wonders if researchers are in danger of having their roles usurped or co-opted by CX professionals.
Why open-ends hold the key to customer satisfaction and loyalty
In this retailer and brand perception case study, the analysis of previously unexplored open-ended survey responses revealed drivers of customer satisfaction and loyalty ratings.

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Related Articles

There are 292 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

As banks strive to build relationships, a national tracking study finds that good service is still key for customers
A nationwide tracking study of banks and their customers shows that old-fashioned customer service is still a major factor in creating satisfied and loyal bank clients.
Ongoing satisfaction measurement adds to Japanese janitorial firm's bottom line
Miyago Co., Ltd. uses an ongoing survey to measure customer satisfaction, adjusting the survey as needed to obtain useful information.
To make a product successful, conduct satisfaction research before you introduce it
Most companies concentrate their customer satisfaction research after the buying experience. This article discusses the importance of conducting customer satisfaction research before product development - even before product conception.
How StorageTek built its B2B satisfaction and loyalty research program
Using the experiences of data management firm StorageTek, the authors outline 10 best practices for creating and maintaining a satisfaction and loyalty research program.
Research boosts knowledge of laser surgery
Patients can have a hard time keeping up with the latest trends in the health care industry, so when Kendrick Colon & Rectal Associates, an Indiana-based outpatient group practice, introduced a new form of laser surgery, many people who could have benefited were left unaware. After surveying both staff and patients, the company launched print advertisements and patient brochures that increased awareness of the new procedure.

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Related Events

CXPA 2015 INSIGHT EXCHANGE
May 5-6, 2015
The Customer Experience Professionals Association will hold its members meeting on May 5-6 at the Hotel del Coronado, Coronado, California.

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