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How To conduct Customer Satisfaction Research

We've grouped together all the information our site contains on Customer Satisfaction Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

10 tips on fostering consumer loyalty and driving satisfaction
The author provides 10 tips for brands looking to differentiate themselves from the competition.
Leveraging the innovation process to solve customer experience issues
The author provides an outline for applying the principles of innovation to explore customer needs and solve customer experience issues.
Shopper marketing in 2020
Sarah Gleason looks at the evolving nature of the shopper marketing function and outlines a future filled with challenges and opportunities.
Integrating big data and traditional research
The author uses a case study with AT&T Mobility as an example of how effective integration of various big data streams can enhance the customer experience research process.
What will it take to win in the B2B sphere in 2020?
Walker’s Leslie Pagel outlines strategies for how B2B firms can align their current and future customer experience practices with the needs of their markets.

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Related Articles

There are 286 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Instant access: Polling machines give Oakland hospital a quick read on patient satisfaction
Kaiser Permanente Hospital used Opinionmeters to gather patient satisfaction information and employee surveys.
Researchers talk about customer & employee satisfaction surveys at the American Quality Congress
National Computer Systems sponsored a roundtable discussion at the 1993 American Quality Congress on companies’ experience transforming survey information into action plans. This article summarizes that discussion, including confidentiality and anonymity, management buy-in, survey specificity and compensation.
Satisfaction measurement: Is it worth it?
There are many approaches used for satisfaction monitoring and just as many scales for measuring and reporting the results. This article investigates common misconceptions about satisfaction measurement and the assumptions inherent in many satisfaction studies.
Where companies are failing at using social media for customer service
Ann Michaels & Associates conducted a mystery shopping study to examine 10 businesses in three markets to measure response times in social media venues (Facebook, Twitter and the "contact us" forms on the company Web sites) to examine how social media works as a means of customer service.
By the Numbers: Some are not satisfied with satisfaction research
This article looks at some of the internal hurdles that face researchers who are attempting to introduce a customer satisfaction measurement program within their firm and discusses ways to overcome them.

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Related Events

6TH CUSTOMER EXPERIENCE IMPACT
December 8-10, 2014
The International Quality and Productivity Center will hold its annual customer experience summit on December 8-10 in New Orleans.

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