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How To conduct Customer Satisfaction Research

We've grouped together all the information our site contains on Customer Satisfaction Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Discover more with Quirk’s Webinar archive
This article provides three recommendations for those looking to dive into Quirk’s Webinar archive.
Why NPS is not the best measurement of success
The author discusses the pros and cons of relying on one ultimate question and the Net Promoter Score to measure success.
Does customer experience = market research insights + implementation?
After attending conferences in both the marketing research and customer experience realms this summer, Eric Whipkey wonders if researchers are in danger of having their roles usurped or co-opted by CX professionals.
Why open-ends hold the key to customer satisfaction and loyalty
In this retailer and brand perception case study, the analysis of previously unexplored open-ended survey responses revealed drivers of customer satisfaction and loyalty ratings.
10 tips on fostering consumer loyalty and driving satisfaction
The author provides 10 tips for brands looking to differentiate themselves from the competition.

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Related Articles

There are 291 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

What can text analytics teach us?
A look at some commonly-used text analytics methods and how companies can apply them to the many forms of customer feedback.
An alternative method of reporting customer satisfaction scores
While customer satisfaction evaluations are widely used, score reporting isn't consistent. This article discusses various methods of reporting customer satisfaction scores, including an alternative the authors have found useful.
Improving customer loyalty through a strategic value-focused approach
All customers are not equal, yet customer satisfaction and loyalty measurement programs are based on "average" customers. This article discusses how customer satisfaction and loyalty should focus on customers who maximize the company's financial return.
Big data: boon to improving customer experience, bane of researchers?
The authors explore examples of the use of big data to improve the customer experience and offer tips for researchers to avoid being left in big data’s wake.
Building client loyalty yields strong ROI for financial services provider
Banking services firm Digital Insight implemented an online customer feedback program to obtain measurable improvements in service quality and was able to demonstrate ROI on its efforts.

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Related Events

CXPA 2015 INSIGHT EXCHANGE
May 5-6, 2015
The Customer Experience Professionals Association will hold its members meeting on May 5-6 at the Hotel del Coronado, Coronado, California.

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