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How To conduct Customer Satisfaction Research

We've grouped together all the information our site contains on Customer Satisfaction Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

10 tips on fostering consumer loyalty and driving satisfaction
The author provides 10 tips for brands looking to differentiate themselves from the competition.
Leveraging the innovation process to solve customer experience issues
The author provides an outline for applying the principles of innovation to explore customer needs and solve customer experience issues.
Shopper marketing in 2020
Sarah Gleason looks at the evolving nature of the shopper marketing function and outlines a future filled with challenges and opportunities.
Integrating big data and traditional research
The author uses a case study with AT&T Mobility as an example of how effective integration of various big data streams can enhance the customer experience research process.
What will it take to win in the B2B sphere in 2020?
Walker’s Leslie Pagel outlines strategies for how B2B firms can align their current and future customer experience practices with the needs of their markets.

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Related Articles

There are 286 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

By the Numbers: Survey of researchers reveals concerns about benchmarking
While most researchers use benchmarking, many have questions about the best ways to do so, a survey found. The authors explore the survey findings and offer tips for more effective benchmarking.
Secrets of effective data use
This article discusses the nature of data and a myriad of factors influencing the uses of data in marketing research. These considerations include the purpose and focus of the research, interactions between the perspectives marketers and researchers, the questions and hypotheses being explored in the research, and the possibilities of using customer satisfaction data to project consumer behavior.
Research boosts knowledge of laser surgery
Patients can have a hard time keeping up with the latest trends in the health care industry, so when Kendrick Colon & Rectal Associates, an Indiana-based outpatient group practice, introduced a new form of laser surgery, many people who could have benefited were left unaware. After surveying both staff and patients, the company launched print advertisements and patient brochures that increased awareness of the new procedure.
A simple method of setting priorities for improving customer service
When faced with a number of individual product or service elements that are in some way deficient, an organization must decide which element to address first. This article explores a method for determining the elements that have the greatest influence on overall customer satisfaction.
Study examines the link between hotel employee performance and guest satisfaction
This article describes an approach to establishing financial values for each aspect of the hotel guest experience. It addresses two critical planning questions: Can employee engagement and behavior be linked to guest expectations that allow for the calculation of potential “future value” created by better managing the guest experience? And, in an age when guest “delight” turns into “expectation,” how can hotels avoid commoditization and maintain guest loyalty?

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Related Events

6TH CUSTOMER EXPERIENCE IMPACT
December 8-10, 2014
The International Quality and Productivity Center will hold its annual customer experience summit on December 8-10 in New Orleans.

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