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How To conduct Customer Satisfaction Research

We've grouped together all the information our site contains on Customer Satisfaction Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

What will it take to win in the B2B sphere in 2020?
Walker’s Leslie Pagel outlines strategies for how B2B firms can align their current and future customer experience practices with the needs of their markets.
In Case You Missed It... February 2014
News and notes on marketing and research: customer experience trends; Twitter predicts virality
By the Numbers: When satisfaction scores go flat
Peter Gurney offers some dos and don’ts for dealing with a stubborn trend line.
Integrating customer experience management with marketing research
From natural language processing to machine learning, Rick Kieser gives an overview of various approaches to processing the many forms of customer feedback now available to companies and makes a case for a multi-modal approach.
Three trending viewpoints in the field of voice-of-the-customer
Gerry Katz chronicles three current takes on the voice of the customer – the Naysayers, the Stretchers and the Technovangelists – and argues that while these views are seen as negative by the field’s purists, there are connections that actually bode well for the future of VOC in all of its various incarnations.

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Related Articles

There are 282 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Another way to assess satisfaction drivers
Linear methods of measuring relationships between variables have their flaws. The author proposes a different method which involves a four-step process.
Rethinking the customer experience - part II
In part two of a two-part article, Danica Allen further explores a new approach to viewing the consumer experience and its relationship to customer satisfaction.
Ten ways for research firms to increase customer satisfaction
Marketing researchers frequently offer clients advice, but many rarely heed their own advice. Seeking client feedback can have numerous benefits. This article details 10 guidelines for increasing customer satisfaction the author obtained from clients.
When crafting the customer experience, should the customer come first?
Revamping the customer experience is an inherently customer-focused endeavor but the author suggests that companies should consider taking an inside-out approach by first attempting to understand and improve their employee and organizational culture.
Discrete satisfaction-gap profiling - an alternative to top-box percentages and averages in customer satisfaction studies
This article discusses discrete satisfaction-gap profiling, including an example application of the procedure and disadvantages of the tool.

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Related Events

ANNUAL LEAD MARKETING CONFERENCE
May 12-14, 2014
The Shopper Technology Institute will hold its annual LEAD Marketing Conference on May 12-15 in Chicago. The conference focuses on loyalty, engagement, analytics and digital applications.
8TH ANNUAL CUSTOMER CONTACT 2014, EUROPE
June 9-11, 2014
Frost & Sullivan will hold its 8th annual Customer Contact 2014, Europe, themed 'Leading with the Customer Experience,' on June 9-11 in Lisbon.

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