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How To conduct Customer Satisfaction Research

We've grouped together all the information our site contains on Customer Satisfaction Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Shopper marketing in 2020
Sarah Gleason looks at the evolving nature of the shopper marketing function and outlines a future filled with challenges and opportunities.
Integrating big data and traditional research
The author uses a case study with AT&T Mobility as an example of how effective integration of various big data streams can enhance the customer experience research process.
What will it take to win in the B2B sphere in 2020?
Walker’s Leslie Pagel outlines strategies for how B2B firms can align their current and future customer experience practices with the needs of their markets.
In Case You Missed It... February 2014
News and notes on marketing and research: customer experience trends; Twitter predicts virality
By the Numbers: When satisfaction scores go flat
Peter Gurney offers some dos and don’ts for dealing with a stubborn trend line.

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Related Articles

There are 284 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Translate complaints into solutions
Many companies now provide toll-free telephone numbers on their packaging to encourage customer feedback to the consumer affairs (complaint) department. This article discusses the three main choices companies make with regard to complaint data: do nothing, treat the complaints as problems, or figure out the connection between complaints and underlying problems.
Trade Talk: Go in-depth to get the voice of the customer
A look at Gordon Bailey & Associates' approach to customer satisfaction research, which includes conducting in-depth telephone interviews with customers of its business-to-business clients.
Trade Talk: More proof that MR needs to adapt
This article looks at a survey conducted among customer experience professionals and why they are more focused on increasing text analytics and VOC software than traditional marketing research.
A comparison of mystery shopping studies and customer satisfaction studies
Companies need customer satisfaction information in order to serve customers better both immediately and in the long run. In this article, customer satisfaction studies and customer service measurement studies, such as mystery shopping, are compared and contrasted.
Online satisfaction system helps e-commerce firm track customer contact process
Ariba Inc. uses Web-based survey tools to improve customer retention by collecting real-time feedback, tracking trends, and getting immediate notification of less-than-satisfied customers, information that leads to implementation of department-wide best practices procedures and builds team morale and customer loyalty.

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Related Events

CONSUMER INSIGHTS AND ANALYTICS
September 10-12, 2014
Marcus Evans will host a conference, themed 'Consumer Insights and Analytics,' on September 10-12 in Amsterdam.

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