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How To conduct Customer Satisfaction Research

We've grouped together all the information our site contains on Customer Satisfaction Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Leveraging the innovation process to solve customer experience issues
The author provides an outline for applying the principles of innovation to explore customer needs and solve customer experience issues.
Shopper marketing in 2020
Sarah Gleason looks at the evolving nature of the shopper marketing function and outlines a future filled with challenges and opportunities.
Integrating big data and traditional research
The author uses a case study with AT&T Mobility as an example of how effective integration of various big data streams can enhance the customer experience research process.
What will it take to win in the B2B sphere in 2020?
Walker’s Leslie Pagel outlines strategies for how B2B firms can align their current and future customer experience practices with the needs of their markets.
In Case You Missed It... February 2014
News and notes on marketing and research: customer experience trends; Twitter predicts virality

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Related Articles

There are 285 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A response to Grisaffe
This article responds to an article by Doug Grisaffe's, published in this month’s Quirk’s Marketing Research Review, in which Grisaffe critiqued the author’s views about the strengths of using self-stated importance and the weaknesses of using multiple regression analysis to measure customer satisfaction.
A primer on linkage research
If the goal is to improve customer loyalty and profitability, how do you determine where to focus time and energy in order to have the greatest impact? One solution is linkage research - a method that uses statistical modeling to identify relationships. This article reviews many of the key aspects that can make your linkage efforts successful.
Raising customer satisfaction through expert system analysis
Measuring customer satisfaction and improvements is most effective when the two are linked. This article discusses expert system analysis, a technique that simultaneously can measure customer satisfaction and have a positive impact on profits.
The benefits of customer retention research
Though banks often research customer satisfaction, they would benefit from also researching issues surrounding why customers leave. This article looks at how several banks have researched customer attrition and used the results to develop customer retention strategies.
Qualitatively Speaking: Videoconferencing of focus groups: a good option if utilized effectively
Many users of focus group videoconferencing do not get as much benefit from this technique as they could. Following some basic guidelines would enable them to maximize the use of this very effective technology. This article summarizes the most important actions that a client organization can take to leverage the benefits associated with using the videoconferencing technology when conducting focus groups.

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Related Events

CONSUMER INSIGHTS AND ANALYTICS
September 10-12, 2014
Marcus Evans will host a conference, themed 'Consumer Insights and Analytics,' on September 10-12 in Amsterdam.

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