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How To conduct Customer Satisfaction Research

We've grouped together all the information our site contains on Customer Satisfaction Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

10 tips on fostering consumer loyalty and driving satisfaction
The author provides 10 tips for brands looking to differentiate themselves from the competition.
Why it’s important to give customers choices of ways to contact you
The lure of relying on Web-based customer-contact methods is strong for brands and companies but sometimes customers just want to pick up the phone to solve their problems. Thus, the authors argue, companies must offer customers a range of ways to interact with them.
Leveraging the innovation process to solve customer experience issues
The author provides an outline for applying the principles of innovation to explore customer needs and solve customer experience issues.
Shopper marketing in 2020
Sarah Gleason looks at the evolving nature of the shopper marketing function and outlines a future filled with challenges and opportunities.
Integrating big data and traditional research
The author uses a case study with AT&T Mobility as an example of how effective integration of various big data streams can enhance the customer experience research process.

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Related Articles

There are 287 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Satisfaction research can help technology companies thrive, not just survive
Many technology companies use satisfaction research to obtain feedback on customer perceptions of product and service performance, though the ability to develop a repeatable process that will yield actionable results often suffers under the constraints of time and limited resources. This article discusses the usefulness of satisfaction research to technology companies and considerations when partnering with a market research company.
First of America Bank Corp. measures service quality through surveys of internal and external customers
First of America Bank surveyed employees and customers to measure service quality.
Effective patient satisfaction research requires multiple survey instruments
Multiple survey instruments assessing organizational performance in a range of areas will have a far greater impact on improving a hospital’s level of service quality than a patient satisfaction survey alone.
Data Use: Adaptive choice is a good choice
Using an example of a transportation company client, the author outlines why adaptive choice-based conjoint analysis is a useful tool for developing market segmentations.
Customer satisfaction and choice modeling: a marriage
When researching customer satisfaction, most practitioners bypass an opportunity to truly extend the value of the customer service information. This article discusses how the management "value gap" of satisfaction research can be closed by incorporating additional data and choice-modeling ideas.

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Related Events

6TH CUSTOMER EXPERIENCE IMPACT
December 8-10, 2014
The International Quality and Productivity Center will hold its annual customer experience summit on December 8-10 in New Orleans.

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