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Using Data Analysis In Market Research

We've grouped together all the information our site contains on Data Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 380 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Forest Hospital uses statistical analysis to develop effective quality measures
Mental health professionals today must show that a particular treatment consistently for individuals with similar diagnoses. Increasingly, they must validate their work with reliable statistical research. Forest Hospital conducts a wide range of survey studies covering issues such as patient satisfaction, day treatment outcome, out-patient outcome. To analyze the data from these studies, the hospital uses SPSS/PC+ software.
Think you know segmentation? Think again! A close look at 4 core analyses
This article addresses four different kinds of segmentation analyses - a priori, post hoc, brand and drive - and goes on to offer examples and explain what each accomplishes.
A review of SPSS 11, DeltaGraph 5, AnswerTree 3
SPSS has continued its fast-paced release schedule of new products and major updates. This article reviews three updates: SPSS Version 11, DeltaGraph Version 5 and AnswerTree 3.
Did the product stop pushing consumers’ emotional buttons?
A product can be a functional performance “superstar” but still lack the right emotional messaging, as the project profiled in this article found. Emotional mapping of individual brands helped the client understand how customers perceived the product’s marketplace.
Multivariate analysis - some vocabulary
People new to multivariate analysis can sometimes feel as though coworkers are speaking a foreign language. Gary Mullet, of the Georgia Institute of Technology, explains some of the requisite vocabulary for multivariate statistics and analysis.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Consumers + companies: partners in innovation
A report on what Communispace and Hallmark Cards found when they examined how to innovate with differently-minded respondents.
Mapping the chain of influence on consumer choice
A case study example of campaigns for mobile devices from Apple and Samsung is used to show the value of including word of mouth and other non-advertising-based factors when assessing ROI.
Trade Talk: CASRO debuts Safe Harbor program
Quirk's Editor Joseph Rydholm checks in with Abby Devine, director of government and public affairs at CASRO, to discuss the launch of CASRO's Safe Harbor program.
A case study of MR design conceptualization
A case study application of how conceptualization could be used to assist a fictional public relations company looking to broaden brand awareness.

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Related Events

2015 PREDICTIVE ANALYTICS WORLD FOR BUSINESS
March 29-April 2, 2015
The 2015 Predictive Analytics World conference for business will be held on March 29-April 2 in San Francisco.
DATA GOVERNANCE CONFERENCE EUROPE 2015
May 18-21, 2015
The 2015 Data Governance Conference Europe, Co-located with the Master Data Management Summit Europe 2015, will be held on May 18-21 at the Radisson Blu Portman Hotel in London.

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