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Using Data Analysis In Market Research

We've grouped together all the information our site contains on Data Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 371 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Two books offer wealth of basic information
This article provides reviews of two books: The Insider's Guide to Demographic Know-How and Polls and Surveys: Understanding What They Tell Us.
Analytical software extends its reach
The goal of this article is to clarify information on data mining and related topics (including “data warehousing” and “knowledge discovery”). Also discussed are software products (SPSS 10.0, DBMS/COPY 7.0, and SYSTAT Version 9.0) that can help with data mining.
The fine art of data reduction
Clients do not need voluminous data but answers - answers that come from reducing data to a form that is useful and enlightening. This article discusses the fine art - skill and challenges, too - of data reduction.
Meta-analysis offers research on research for MR
Meta-analysis is a relatively new research-on-research tool that marketing researchers can use to examine a collection of results across multiple primary studies. This article covers the basics of meta-analysis and addresses some criticism toward it.
Comparing river respondents to panelists
The authors conducted research-on-research to determine how, if at all, answers differed depending on how respondents were recruited and/or interviewed, whether by river sample, online panel or CATI.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Topline Digest - November 10, 2014
A digest of marketing research and insights news and information. This issues keywords: data collection; audience engagement; personal data; mobile marketing
Understanding the challenges of cross-cultural scaling
SSI’s Pete Cape offers some guidance for approaching problems related to cultural differences in scale usage.
5 trends shaping customer insights
The author explores five emerging industry trends shaping the future of market research.
Quant or qual, let’s go back to the basics
Research is more than procedures and computations. It's also a way of thinking. Kevin Gray provides steps for getting back to the basics of research quality.

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