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Using Data Analysis In Market Research

We've grouped together all the information our site contains on Data Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 434 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Integrating your marketing research software
The author walks readers through the process of using computer software to analyze, report and manage research data.
Databases help companies with target marketing efforts
Market research suppliers, like National Decision Systems of California, are helping businesses keep up on customer demographics quickly and easily. Aetna Life and Dunkin' Donuts are among the NDS success stories.
Data Use: Kudos for correspondence analysis
This article offers a non-technical introduction to correspondence analysis, a multivariate statistical technique.
Understanding data requires recognition of types of error
Error is unavoidable in market research. But understanding the different types of error, and how they come about, can improve surveys and improve data.
Budget for living data
Interactive perceptual mapping, conjoint analysis and "living databases" are helping marketing research practitioners get a competitive edge and gain respect.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

By the Numbers: Theory of adaptation or survival of the fittest?
SSI's Kristin Cavallaro reports on the firm's examination of the effects of respondent tenure on panel data.
Software Review: Qi
Tim Macer reviews Qi, a dashboard-building tool for data exploration, review and collaboration.
How Nate Silver did it
Statistician Nate Silver proved to be more accurate in his 2012 election predictions than any of the talking heads and pundits. The author created an Electoral College model in Excel and used public data to discover the secret to Silver's accuracy.
Data Use: A look inside the choice-modeling toolbox
An overview of five common choice models employed in marketing research.
Custom classifications help brands get granular with social intelligence
Offering several examples, the author highlights the benefits of brands using custom classifications to get a more detailed understanding of social media conversations.

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