Using Data Analysis In Market Research

Related Articles

There are 227 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Unearthing TURF

The process of TURF (total unduplicated reach and frequency) analysis has applications outside the world of advertising and media. It can be used to measure the incremental value of line extensions and projecting budgetary choices, both of which are explored here along with other applications.

Three-and-a-half steps to statistical success

The work of statisticians, like that of investigators in other fields, is guided by principles. This article summarizes the three-and-a-half first principles that guide all successful working statisticians and data analysts.

Monitoring the vital signs

St. Joseph’s Health Network used the Baxter Healthcare Corp.'s Market Model software package, which integrates internal and external databases to generate market projections of area and hospital admissions-in conjunction with other data sources, to perform strategic planning tasks, monitor the strength of existing care programs and analyze the potential of new ones.

Have you ever wondered . . .

This article addresses multiple data-related topics, including regression analysis.

If you hate statistics. . .

Statistical analysis can be a fear-provoking thought. This article uses a simple example to explain the most important concepts of survey interpretation. The article also discusses real-world analysis and explains that there is no need to fear the idea of statistical analysis.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data Use: Trying to bring the numbers alive

A report on efforts to fuse behavioral, psychographic and demographic information to identify segments and track marketing results.

By the Numbers: The numbers behind the number

When clients fixate on a single score or measure as an indication of viability, or lack thereof, researchers must step in and help them see the bigger picture.

Data Use: Significant differences

The author examines the reliance on tests of statistical significance in applied marketing research.

We all think we're great: Measuring social desirability

This article discusses social desirability, a phenomenon that causes respondents generally to have the tendency to rate themselves positively, which can impact research results.

Data Use: Reconciling Hispanic product evaluation ratings

This article looks at a method for measuring the cultural component imbedded in Hispanic product ratings and how to combine survey data from Hispanics and non-Hispanics.

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