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Using Data Analysis In Market Research

We've grouped together all the information our site contains on Data Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 364 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Time series analysis: what it is and what it does
Most marketing research is cross-sectional but time series analysis is an often-overlooked but valuable tool. This article offers an overview of univariate analysis, causal modeling, multiple time series and more.
Software program helps Gillette save time, money
The Gillette Co.'s personal care division, which generates more than 50 market surveys each year, is using A-CROSS software program to analyze survey research data. Irwin Blau, division research manager at Gillette, says the program is easy to use and has made the division more efficient.
Organizing and implementing a market tracking system
There are many issues of concern that must be addressed when implementing a market tracking procedure. This article discusses some of the more important considerations that are essential to successful implementation of a market tracking system, specifically focusing on the main points important to the manager (user) of that tracking support group.
By the Numbers: Stop wasting money! Don't use surveys to get answers you may already have in-house
Many companies are executing surveys to gather data on questions they already have answers to. This article discusses how companies can save money by eliminating two research areas: measuring transactions where it is known that the process is stable and performance is very high, and measuring quality where there are existing internal metrics that report quality more accurately and quickly.
The exploratory open-ended survey question
Survey items may take one of two fundamental forms: open-ended or closed-ended. This article explores the open-ended survey question, including its four purposes, problems with using questionnaires of this type and technique. The article also provides guidelines for using exploratory open-ended questions that will improve research.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Thoughts on how to add a strategic layer to tracking studies
We love our tracking studies but James Rohde argues that there are ways to improve their ability to do more than just track.
Software Review: OfficeReports and Rosetta Studio
Tim Macer sings the praises of OfficeReports and Rosetta Studio, two packages designed to help researchers add new life and power to MR presentation stalwarts PowerPoint and Office.
Integrating big data and traditional research
The author uses a case study with AT&T Mobility as an example of how effective integration of various big data streams can enhance the customer experience research process.
Meta-analysis offers research on research for MR
Meta-analysis is a relatively new research-on-research tool that marketing researchers can use to examine a collection of results across multiple primary studies. This article covers the basics of meta-analysis and addresses some criticism toward it.

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