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Using Data Analysis In Market Research

We've grouped together all the information our site contains on Data Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 365 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Bringing a little private enterprise to Medicaid
A profile of a firm that found and filled a gap in the Medicaid prescription reimbursement process.
A structured approach for qualitative verbatim analysis
Using examples of Net Promoter Score data from two studies - one of patients assessing their primary care physicians and the other from the consumer electronics industry - the authors explore strategies for extracting insights from large qualitative data sets.
Using radar charts to present customer satisfaction data
In today’s complex marketplace, numerous factors affect customer satisfaction with a product or service, resulting in surveys that ask consumers to evaluate a product or service on multiple attributes. This article discusses radar charts as an effective method for presenting survey data.
By the Numbers: The numbers behind the number
When clients fixate on a single score or measure as an indication of viability, or lack thereof, researchers must step in and help them see the bigger picture.
Trade Talk: Two books offer wealth of basic information
This article provides reviews of two books: The Insider's Guide to Demographic Know-How and Polls and Surveys: Understanding What They Tell Us.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Will big privacy kill big data in health care?
Big data comes with big challenges. The author discusses how patient privacy challenges and violations affect big data in health care.
Thoughts on how to add a strategic layer to tracking studies
We love our tracking studies but James Rohde argues that there are ways to improve their ability to do more than just track.
Software Review: OfficeReports and Rosetta Studio
Tim Macer sings the praises of OfficeReports and Rosetta Studio, two packages designed to help researchers add new life and power to MR presentation stalwarts PowerPoint and Office.
Integrating big data and traditional research
The author uses a case study with AT&T Mobility as an example of how effective integration of various big data streams can enhance the customer experience research process.

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Related Events

PREDICTIVE ANALYTICS AND BUSINESS INSIGHTS 2014
September 23-24, 2014
Gateway Analytics Network will hold a conference, themed 'Predictive Analytics and Business Insights 2014,' on September 23-24 in Philadelphia.

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