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Using Data Analysis In Market Research

We've grouped together all the information our site contains on Data Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 385 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Mapping the future
This article describes the use of correspondence analysis to predict the impact of various marketing strategies on their brand's competitive position. In contrast to other types of perceptual mapping, correspondence analysis summarizes nominal data rather than metric data.
Charting and graphing software comes of age
This article describes six different charting and software packages that run in the Microsoft Windows environment. Each package was reviewed according to the variety of charting options; speed, efficiency and demands made on the PC; ease and smoothness of operation; drawing and embellishing; transferring files and graphics; and value for the cost.
Determining attribute importance
In a typical customer satisfaction study, respondents evaluate one or more products or services. Satisfaction on an overall basis is rated, followed by ratings on many individual attributes. This article addresses various strategies for determining which attributes are most important in determining overall satisfaction. It classifies these approaches into two main categories: stated attribute importance and derived attribute performance.
Business researchers can learn a few things from political polling
Taking a cue from how the media often plays fast and loose with poll data, the author details how marketers are often guilty of doing the same and offers ways to investigate the accuracy of marketing survey findings.
Data Use: Computers know 'how' but they don't know 'what'
This article points to several potential pitfalls of taking statistical software results at face value.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
How to integrate customer and employee feedback
The author discusses the benefits of unifying customer and employee feedback and provides four steps companies can take to begin integrating feedback from the two areas.
Stretch your research budget with an insight audit
The author explores the value of conducting an insight audit and provides examples on how it can act as a cost-effective way to gather insights for a new project.
TURF, Shapley value and approximations
A look at some shortcuts when using TURF and Shapely value.
Why your team should review past predictions for accuracy
The author discusses why he believes truly predictive metrics are difficult to come by.

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Related Events

DATA GOVERNANCE CONFERENCE EUROPE 2015
May 18-21, 2015
The 2015 Data Governance Conference Europe, Co-located with the Master Data Management Summit Europe 2015, will be held on May 18-21 at the Radisson Blu Portman Hotel in London.
MASTER DATA MANAGEMENT SUMMIT EUROPE 2015
May 18-21, 2015
The Master Data Management Summit Europe 2015, Co-located with the 2015 Data Governance Conference Europe, will be held on May 18-21 in London.

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