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Using Data Analysis In Market Research

We've grouped together all the information our site contains on Data Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 369 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A response to Grisaffe
This article responds to an article by Doug Grisaffe's, published in this month’s Quirk’s Marketing Research Review, in which Grisaffe critiqued the author’s views about the strengths of using self-stated importance and the weaknesses of using multiple regression analysis to measure customer satisfaction.
How Procter & Gamble worked to develop online data quality guidelines
P&G’s Don Gloeckler details his firm’s quest to define and implement a set of online data quality guidelines and explains how other researchers can get involved in the same process.
Data Use: Computers know 'how' but they don't know 'what'
This article points to several potential pitfalls of taking statistical software results at face value.
Meta-analysis offers research on research for MR
Meta-analysis is a relatively new research-on-research tool that marketing researchers can use to examine a collection of results across multiple primary studies. This article covers the basics of meta-analysis and addresses some criticism toward it.
Trade Talk: Using stories to make sense of scanner data
One study attempts to answer four questions: How are product managers using scanner data? How does the analysis of the data help them learn about changes in their marketing environment? How does this learning affect their decisions on pricing, promotion design and new product evaluation? How does the data affect their relationship with customers and fellow employees (salespeople)?

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
5 trends shaping customer insights
The author explores five emerging industry trends shaping the future of market research.
Quant or qual, let’s go back to the basics
Research is more than procedures and computations. It's also a way of thinking. Kevin Gray provides steps for getting back to the basics of research quality.
The new normal of consumer behavior and how to respond
KPMG’s Alton Adams explores the current landscape of consumer habits and preferences and details the facets and capabilities that companies must possess in order to keep pace.
Trade Talk: ‘Internet of things’ study highlights our conflicted relationship with privacy
Quirk's Editor Joe Rydholm discusses the 2014 State of the Internet of Things Study, by Acquity Group.

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The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

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