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Using Data Analysis In Market Research

We've grouped together all the information our site contains on Data Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 424 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Integrating your marketing research software
The author walks readers through the process of using computer software to analyze, report and manage research data.
Databases help companies with target marketing efforts
Market research suppliers, like National Decision Systems of California, are helping businesses keep up on customer demographics quickly and easily. Aetna Life and Dunkin' Donuts are among the NDS success stories.
Data Use: Kudos for correspondence analysis
This article offers a non-technical introduction to correspondence analysis, a multivariate statistical technique.
Understanding data requires recognition of types of error
Error is unavoidable in market research. But understanding the different types of error, and how they come about, can improve surveys and improve data.
Budget for living data
Interactive perceptual mapping, conjoint analysis and "living databases" are helping marketing research practitioners get a competitive edge and gain respect.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

By the Numbers: The numbers behind the number
When clients fixate on a single score or measure as an indication of viability, or lack thereof, researchers must step in and help them see the bigger picture.
Data Use: Significant differences
The author examines the reliance on tests of statistical significance in applied marketing research.
We all think we're great: Measuring social desirability
This article discusses social desirability, a phenomenon that causes respondents generally to have the tendency to rate themselves positively, which can impact research results.
Data Use: Trying to bring the numbers alive
A report on efforts to fuse behavioral, psychographic and demographic information to identify segments and track marketing results.
By the Numbers: For better insights from text analytics, elicit better comments
How to tweak your question-writing to draw richer responses.

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Related Events

December 2, 2015
Unicom will hold its Data Analytics Conference on December 2 in London.

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