Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Using Data Analysis In Market Research

We've grouped together all the information our site contains on Data Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 388 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Using the analytical hierarchy process
When there are five or fewer variables to test, the analytical hierarchy process works well. Variables are paired against each other and respondents pick the feature they like best. It can help determine how to bundle product features or how to structure payments options, for example.
Survey crosstab software for your desktop computer
Using a desktop computer for crosstabbing can help researchers turn out high-quality custom tables for your management reports quickly and easily. Peter A. Sharpe, vice president Irwin P. Sharpe & Associates marketing consulting firm, explores the benefits and steps needed to take companies into the computer era.
Data Use: A walk through discriminant analysis
Discriminant analysis is used in situations where you want to build a predictive model of group membership based on observed data. This article discusses discriminant analysis, including some basics, output and predictive and descriptive aspects of the analysis.
Data Use: Using latent class analysis to identify individual differences
Customer satisfaction researchers often use statistical methods to infer how “important” various drivers are to overall satisfaction scores or customer loyalty indices. This article discusses latent class analysis, a technique that addresses respondent heterogeneity, which is one of the most significant pitfalls of traditional methods for computing derived importances. These methods provide a deeper understanding of individual differences between customers.
Data Use: Measuring and maximizing the ROI of a loyalty program
Using a grocery-store chain as an example, the author explores a method of optimizing a shopper loyalty program using survey research, data mining and the Monte Carlo method.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Empowering decision makers with focused data integration
The authors offer tips for thinking about data integration and explain why communications planning is a key element of any data integration project.
Using the ICSAR Model to improve data use in business decisions
Chris Dowsett explores the ICSAR Model, an open-source tool for helping organizations apply a process for building insights into their decision-making processes.
Why conventional customer surveys create a false sense of security
The author looks at the shortcomings of traditional customer experience metrics and discusses three tactics researchers can draw on to improve customer surveys.
How to integrate customer and employee feedback
The author discusses the benefits of unifying customer and employee feedback and provides four steps companies can take to begin integrating feedback from the two areas.

See more articles on this topic

Related Events

RIVA COURSE 241: QUALITATIVE ANALYSIS AND REPORTING
June 15-16, 2015
RIVA Training Institute will hold a course, themed 'Qualitative Analysis and Reporting,' on June 15-16 in Rockville, Md.

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Telephone

Click on a category below to see facilities with the following number of interviewing stations

--Less than 25 stations
--25+ stations
--50+ stations
--100+ stations
--200+ stations

Conduct a detailed search of the entire Telephone Interviewing directory.