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Using Data Analysis In Market Research

We've grouped together all the information our site contains on Data Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 366 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Extensive data analysis keeps a Michigan health care provider competitive
St. Joseph’s Health Network used the Baxter Healthcare Corp.'s Market Model software package, which integrates internal and external databases to generate market projections of area and hospital admissions-in conjunction with other data sources, to perform strategic planning tasks, monitor the strength of existing care programs and analyze the potential of new ones.
Spending promotional dollars for chronic and acute drugs
Pharmaceutical marketers spend promotional dollars in various ways hoping to increase sales. These promotional dollars are typically allocated to samples, office detailing, hospital detailing, DTC advertising and journal advertising. This article examines the impact of these five promotional mix variables on pharmaceutical sales dollars.
Data Use: Comments on Mullet's regression article
This article is a response to Gary Mullet's article "Regression regression," which appeared in the October 1994 issue of Quirk's.
Does your pricing study make this common mistake?
Traditional price studies attempt to create a price curve that follows traditional economic textbooks: a straight line or a smooth, concave curve. This article discusses how many quantitative studies for business-to-business and advanced technology product purchases show that demand actually follows a Z-shaped price curve, how to interpret Z-shaped price curves and some implications for pricing research.
How analytics can inform and improve the ad research process
Incorporating analytics along with data from ad hoc research studies can aid the development of advertising by giving marketers the most complete view of the competitive landscape and an ad’s place within it.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Quant or qual, let’s go back to the basics
Research is more than procedures and computations. It's also a way of thinking. Kevin Gray provides steps for getting back to the basics of research quality.
Will big privacy kill big data in health care?
Big data comes with big challenges. The author discusses how patient privacy challenges and violations affect big data in health care.
Thoughts on how to add a strategic layer to tracking studies
We love our tracking studies but James Rohde argues that there are ways to improve their ability to do more than just track.
Software Review: OfficeReports and Rosetta Studio
Tim Macer sings the praises of OfficeReports and Rosetta Studio, two packages designed to help researchers add new life and power to MR presentation stalwarts PowerPoint and Office.

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