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Using Data Analysis In Market Research

We've grouped together all the information our site contains on Data Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 404 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: McCullough’s Laws: first principles of commercial data analysis
A long-time statistician recalls and reviews a number of data analysis laws and their impact on the intrepid analysts who are doing their best to make sense of the numbers before them.
Researchers offer strategies for keeping MR function relevant in a big data world
Quirk's Editor Joseph Rydholm discusses the role of the human researcher in a tech-flooded world, especially how MR can coexist with big data. The article includes feedback from MR professionals on LinkedIn and a panel discussion that took place at the Market Research in the Mobile World conference.
Let's put survey errors in perspective
Conducting a national survey can be daunting. This article discusses the challenges of obtaining a national sample and suggests that the research industry strive for ways to increase completion rates, including demanding that clients allow more time to make callbacks.
A little extra data-tracking effort may improve accuracy
For some companies, forecasting demand is about as easy as predicting the weather. This article discusses forecasting demand, including making more accurate forecasts and keeping better data.
Satisfaction study is vehicle for Minnesota Departmentof Transportation to test question order
The Minnesota Department of Transportation found that changing the question order in a long-time study had some interesting and ultimately beneficial effects.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
4 ways advertisers can gain trust and connect with target audiences
Brian Fletcher provides steps advertisers and marketers can take to gain audience trust.
How one AAA club has made its NPS data actionable across the organization
Using a case study involving AAA of Northern California, Nevada and Utah, the authors explore the value of an integrated approach to measuring the customer experience.
How to improve tracking studies and deliver real-world marketing decisions
The author provides tips for brands looking to improve the consistency of tracking studies and deliver value in the form of real-world marketing decisions.
Meet the HENRYs, an important demographic you’ve probably never heard of
In part one of a three-part series, the author introduces the HENRYs and discusses the demographics that define the new middle-class, mass-affluent consumer group.

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Related Events

2015 SWMRA ANNUAL EDUCATIONAL FORUM
August 6-7, 2015
The Southwest MRA will hold its 2015 SWMRA Annual Educational Forum on August 6-7 at the Hilton Garden Inn in Austin, Texas.

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