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Using Data Analysis In Market Research

We've grouped together all the information our site contains on Data Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 375 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Combining banner points - is the variance correct?
This article cautions researchers to scrutinize their data tabulation package when weighing or pooling a particular group of banner points. Failing to address this issue could lead to incorrect statistics and inaccurate statistical conclusions.
What is the impact of survey design on respondent engagement?
When researchers effectively use the many facets of survey design at their disposal, they make great strides toward enhancing the respondent’s experience and the quality of the data they provide.
Using radar charts to present customer satisfaction data
In today’s complex marketplace, numerous factors affect customer satisfaction with a product or service, resulting in surveys that ask consumers to evaluate a product or service on multiple attributes. This article discusses radar charts as an effective method for presenting survey data.
We are optimistic but our industry needs to keep evolving
Researchers weigh in on how they’re feeling right now, what they learned in 2014 and what they see coming in 2015.
Thoughts on how to add a strategic layer to tracking studies
We love our tracking studies but James Rohde argues that there are ways to improve their ability to do more than just track.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
How game-enhanced design can improve respondent satisfaction and data quality
JP Morgan Chase and Socratic Technologies explore findings from their research-on-research case study on the merits of gamifying surveys.
The screening and recruitment process is ready for an overhaul
The authors discuss the process of creating and implementing a recruitment profile process in place of traditional study participant screening.
We are optimistic but our industry needs to keep evolving
Researchers weigh in on how they’re feeling right now, what they learned in 2014 and what they see coming in 2015.
MR’s data innovation: working beyond the buzzwords
Has MR’s data innovation become nothing more than a buzzword? Neil Seeman asks this question, breaking down the differences between new-generation data innovation and one click-away data and challenging market researchers to work in the data innovation space to create more opportunities for the industry.

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Related Events

GARTNER BUSINESS INTELLIGENCE & ANALYTICS SUMMIT
February 23-24, 2015
Gartner will hold its business intelligence and analytics summit on February 23-24 at the Sydney Hilton in Sydney, Australia.
THE QUIRK"S EVENT - SOLD OUT
February 23-24, 2015
The Quirk’s Event is SOLD OUT

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