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Using Data Analysis In Market Research

We've grouped together all the information our site contains on Data Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 364 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Successful B2B research requires insight generation, not just data gathering
Business-to-business research can often suffer from "death by bar chart." To really generate useful information and analysis, B2B researchers need to generate insights in addition to data, and take the time in reporting on the data to make outcomes and actions clear and understandable to their end clients.
Assessing the monetary value of attribute levels with conjoint analysis: warnings and suggestions
Conjoint analysis is often used to assess how buyers trade off product features with price. This article reviews a common technique for converting conjoint utilities to a monetary scale and suggests a better approach.
Data Use: Unearthing TURF
The process of TURF (total unduplicated reach and frequency) analysis has applications outside the world of advertising and media. It can be used to measure the incremental value of line extensions and projecting budgetary choices, both of which are explored here along with other applications.
How Procter & Gamble worked to develop online data quality guidelines
P&G’s Don Gloeckler details his firm’s quest to define and implement a set of online data quality guidelines and explains how other researchers can get involved in the same process.
A new approach for analyzing customer satisfaction studies
This article describes the use of vulnerability analysis to show the relationship between an individual attribute and a dependent measure when analyzing data from customer satisfaction surveys. The author presents four ways in which vulnerability analysis goes beyond simply using a graph showing each attribute's importance and satisfaction levels in a simple two-dimensional scatterplot.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Thoughts on how to add a strategic layer to tracking studies
We love our tracking studies but James Rohde argues that there are ways to improve their ability to do more than just track.
Software Review: OfficeReports and Rosetta Studio
Tim Macer sings the praises of OfficeReports and Rosetta Studio, two packages designed to help researchers add new life and power to MR presentation stalwarts PowerPoint and Office.
Integrating big data and traditional research
The author uses a case study with AT&T Mobility as an example of how effective integration of various big data streams can enhance the customer experience research process.
Meta-analysis offers research on research for MR
Meta-analysis is a relatively new research-on-research tool that marketing researchers can use to examine a collection of results across multiple primary studies. This article covers the basics of meta-analysis and addresses some criticism toward it.

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