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Using Data Analysis In Market Research

We've grouped together all the information our site contains on Data Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 364 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Combining attitudinal data and behavioral data for meaningful analysis
The author outlines methods of analyzing customer satisfaction data that can help uncover overlooked opportunities for growth and highlight neglected areas that require immediate attention or long-term improvement.
Data Use: Comments on Mullet's regression article
This article is a response to Gary Mullet's article "Regression regression," which appeared in the October 1994 issue of Quirk's.
Using decision criteria anchors to measure importance among Hispanics
When measuring attribute importance and brand performance among Hispanics, a frequent problem researchers encounter is the tendency for Hispanics to use only the upper end of the rating scale. This article discusses using decision criteria anchors to reduce the number of high ratings often found when testing with Hispanics.
Does your pricing study make this common mistake?
Traditional price studies attempt to create a price curve that follows traditional economic textbooks: a straight line or a smooth, concave curve. This article discusses how many quantitative studies for business-to-business and advanced technology product purchases show that demand actually follows a Z-shaped price curve, how to interpret Z-shaped price curves and some implications for pricing research.
Data Use: A marketing researcher's guide to multivariate analysis
Marketing researchers are regularly faced with a variety of challenges, including tight deadlines, demands for results that are concise and easy to understand, and an abundance of data. This article discusses multivariate analysis as a body of statistical techniques that helps researchers isolate actionable findings quickly and reduce them to a couple of charts and graphs.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Thoughts on how to add a strategic layer to tracking studies
We love our tracking studies but James Rohde argues that there are ways to improve their ability to do more than just track.
Software Review: OfficeReports and Rosetta Studio
Tim Macer sings the praises of OfficeReports and Rosetta Studio, two packages designed to help researchers add new life and power to MR presentation stalwarts PowerPoint and Office.
Integrating big data and traditional research
The author uses a case study with AT&T Mobility as an example of how effective integration of various big data streams can enhance the customer experience research process.
Meta-analysis offers research on research for MR
Meta-analysis is a relatively new research-on-research tool that marketing researchers can use to examine a collection of results across multiple primary studies. This article covers the basics of meta-analysis and addresses some criticism toward it.

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