Information About Data Collection Field Services

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Fusing ethnography and interrogational research into a new modality for health care research

Fusing ethnographic and traditional research methods can help health care researchers better understand patients’ viewpoints, uncover how treatment decisions are made and develop more effective positioning and messaging strategies.

Line managers explain why they don’t see much value in satisfaction measurement programs

Though widely used, customer satisfaction measurement programs are not fulfilling their promise. The authors draw on a survey of line managers to explore why and offer thoughts on how to improve their effectiveness.

Understanding the pros and cons of mixed-mode research

Mixed-mode surveys are gaining steam in the research industry but researchers need to be aware of the limitations and potential measurement error involved. Questions must be presented so that the meaning conveyed is the same across multiple modes to yield comparable results.

How to make mobile research work - for everyone

Kristin Luck offers some best practices for mobile research to help practitioners keep the respondents in mind and avoid letting technology distract us from meeting their needs.

A report on the 2010 Globalpark Market Research Software Survey

This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

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Related Articles

There are 14 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research guides Bell Atlantic Directory marketing

Bell Atlantic uses market research and information support to remain competitive in the challenging Atlantic region. Key to its success is the company’s approach to market information management, which includes data support, validity and reliability assessment and database design and maintenance.

An overview of business-to-business research in China

The authors outline a brief history of business-to-business research in China and then explore trends in the use of various techniques while offering tips on what kinds of information can be obtained through research.

Organizing and implementing a market tracking system

There are many issues of concern that must be addressed when implementing a market tracking procedure. This article discusses some of the more important considerations that are essential to successful implementation of a market tracking system, specifically focusing on the main points important to the manager (user) of that tracking support group.

By the Numbers: Write your RFPs right

Poorly-written RFPs make it hard for both the data collection provider and the client to properly do their jobs. Guidelines for effective RFPs are presented.

Investigating respondents' interpretations of survey questions

This article is an excerpt from a chapter in the U.S. Department of Commerce report “Approaches to Developing Questionnaires.” It focuses on frame-of-reference probing, including personnel and skill requirements, respondent selection, preparation, operation, time and cost considerations and data collection.

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