Information About Data Collection Field Services

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Target your analysis to target your marketing

The author explores the merits of using big data to develop informed, forward-looking decisions rather than making traditional, reactive responses.

Fusing ethnography and interrogational research into a new modality for health care research

Fusing ethnographic and traditional research methods can help health care researchers better understand patients’ viewpoints, uncover how treatment decisions are made and develop more effective positioning and messaging strategies.

Line managers explain why they don’t see much value in satisfaction measurement programs

Though widely used, customer satisfaction measurement programs are not fulfilling their promise. The authors draw on a survey of line managers to explore why and offer thoughts on how to improve their effectiveness.

Understanding the pros and cons of mixed-mode research

Mixed-mode surveys are gaining steam in the research industry but researchers need to be aware of the limitations and potential measurement error involved. Questions must be presented so that the meaning conveyed is the same across multiple modes to yield comparable results.

How to make mobile research work - for everyone

Kristin Luck offers some best practices for mobile research to help practitioners keep the respondents in mind and avoid letting technology distract us from meeting their needs.

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Related Articles

There are 32 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Five simple tips to stretch your research dollars

Although the research industry appears to be recovering from the Great Recession, maintaining money-saving habits is still at the forefront of researchers' minds. The authors offer five ways to conduct effective qual and quant with thrift.

Software Review: Ruby tabulation software

Pros: • Crosstabs and charts of every kind from large or complex datasets, and so much more • Quick and efficient for a DP specialist to use, with a choice of GUI access and scripting • Push-pull integration with Excel and Power Point for report preparation and automation • Superb proprietary charting to visualize MR data more effectively than in Excel or PowerPoint •Excellent support for managing trackers; Cons: • Interface is bewildering to beginners; a steep learning curve • No simple Web browser interface for end users or to provide clients with portal access to studies; Cost: Full version is $4,800 (USD) for a single-user annual license (allows setup); additional analyst versions are $2,400 (USD). Volume discounts available.

Trade Talk: Two books offer wealth of basic information

This article provides reviews of two books: The Insider's Guide to Demographic Know-How and Polls and Surveys: Understanding What They Tell Us.

Considerations in quantitative data collection in China

Conducting commercial quantitative research in China presents methodological and cultural issues that either don’t exist or that have already been solved in Western society. Researchers must take heed in this relatively-virgin territory and adapt their strategies to cater to China’s unique circumstances.

Trade Talk: A crash course on customer satisfaction measurement

This column reviews Terry Vavra’s book, Improving Your Measurement of Customer Satisfaction, which aims to serve as a definitive source of customer satisfaction measurement technology.

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