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Information About Data Collection Field Services

We've grouped together all the information our site contains on Data Collection Field Services to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Target your analysis to target your marketing
The author explores the merits of using big data to develop informed, forward-looking decisions rather than making traditional, reactive responses.
Fusing ethnography and interrogational research into a new modality for health care research
Fusing ethnographic and traditional research methods can help health care researchers better understand patients’ viewpoints, uncover how treatment decisions are made and develop more effective positioning and messaging strategies.
Line managers explain why they don’t see much value in satisfaction measurement programs
Though widely used, customer satisfaction measurement programs are not fulfilling their promise. The authors draw on a survey of line managers to explore why and offer thoughts on how to improve their effectiveness.
Understanding the pros and cons of mixed-mode research
Mixed-mode surveys are gaining steam in the research industry but researchers need to be aware of the limitations and potential measurement error involved. Questions must be presented so that the meaning conveyed is the same across multiple modes to yield comparable results.
How to make mobile research work - for everyone
Kristin Luck offers some best practices for mobile research to help practitioners keep the respondents in mind and avoid letting technology distract us from meeting their needs.

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Related Articles

There are 32 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How to make mobile research work - for everyone
Kristin Luck offers some best practices for mobile research to help practitioners keep the respondents in mind and avoid letting technology distract us from meeting their needs.
Trade Talk: Using stories to make sense of scanner data
One study attempts to answer four questions: How are product managers using scanner data? How does the analysis of the data help them learn about changes in their marketing environment? How does this learning affect their decisions on pricing, promotion design and new product evaluation? How does the data affect their relationship with customers and fellow employees (salespeople)?
Understanding the pros and cons of mixed-mode research
Mixed-mode surveys are gaining steam in the research industry but researchers need to be aware of the limitations and potential measurement error involved. Questions must be presented so that the meaning conveyed is the same across multiple modes to yield comparable results.
A guide to successful offshore data collection management
Drawing from his experience gathering data in far-flung and often remote locales, the author offers several guidelines and tips for making sure that the contractors and subcontractors you work with for overseas data collection employ rigorous and verifiable data collection methods.
Five simple tips to stretch your research dollars
Although the research industry appears to be recovering from the Great Recession, maintaining money-saving habits is still at the forefront of researchers' minds. The authors offer five ways to conduct effective qual and quant with thrift.

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