Everything You Need To Know About Data Conversion

Related Articles

There are 13 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Goldilocks would approve

Just-about-right scales are popular in sensory research but are not without their drawbacks, which this article explores along with the scales’ more beneficial aspects.

CASRO data collection guidelines

The Council of American Survey Research Organizations (CASRO) is the national trade association for commercial survey research firms in the United States. This article details CASRO’s data collection guidelines, including interview training, project briefing, interviewing, supervision, client billing and flexibility.

Microtab -- Data editing and cleaning workhorse gets an update

This article reviews the latest update to Microtab, one of the earliest self-drive tabulation products.

Research guides Bell Atlantic Directory marketing

Bell Atlantic uses market research and information support to remain competitive in the challenging Atlantic region. Key to its success is the company’s approach to market information management, which includes data support, validity and reliability assessment and database design and maintenance.

Data Use: Scale conversions

The article explores two ways to allow comparison of data from surveys using differing scales: scale equivalence and re-scaling.

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Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data Use: Reconciling Hispanic product evaluation ratings

This article looks at a method for measuring the cultural component imbedded in Hispanic product ratings and how to combine survey data from Hispanics and non-Hispanics.

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