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Everything You Need To Know About Data Conversion

We've grouped together all the information our site contains on Data Conversion to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 15 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Reconciling Hispanic product evaluation ratings
This article looks at a method for measuring the cultural component imbedded in Hispanic product ratings and how to combine survey data from Hispanics and non-Hispanics.
The value of consistency auditing of online panels
Using findings from an ongoing study of global online panels, the authors make the case for the importance of understanding the impact of sample sources on market research results.
Research guides Bell Atlantic Directory marketing
Bell Atlantic uses market research and information support to remain competitive in the challenging Atlantic region. Key to its success is the company’s approach to market information management, which includes data support, validity and reliability assessment and database design and maintenance.
Software Review: Ruby tabulation software
Pros: • Crosstabs and charts of every kind from large or complex datasets, and so much more • Quick and efficient for a DP specialist to use, with a choice of GUI access and scripting • Push-pull integration with Excel and Power Point for report preparation and automation • Superb proprietary charting to visualize MR data more effectively than in Excel or PowerPoint •Excellent support for managing trackers; Cons: • Interface is bewildering to beginners; a steep learning curve • No simple Web browser interface for end users or to provide clients with portal access to studies; Cost: Full version is $4,800 (USD) for a single-user annual license (allows setup); additional analyst versions are $2,400 (USD). Volume discounts available.
Data Use: Scale conversions
The article explores two ways to allow comparison of data from surveys using differing scales: scale equivalence and re-scaling.

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Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

MR’s data innovation: working beyond the buzzwords
Has MR’s data innovation become nothing more than a buzzword? Neil Seeman asks this question, breaking down the differences between new-generation data innovation and one click-away data and challenging market researchers to work in the data innovation space to create more opportunities for the industry.
Infographics for data viz: what MR pros need to know
This article provides a brief outline of best practices for creating infographics for marketing research deliverables.
Data Use: Reconciling Hispanic product evaluation ratings
This article looks at a method for measuring the cultural component imbedded in Hispanic product ratings and how to combine survey data from Hispanics and non-Hispanics.

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