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Everything You Need To Know About Data Conversion

We've grouped together all the information our site contains on Data Conversion to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 13 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Integrating your marketing research software
The author walks readers through the process of using computer software to analyze, report and manage research data.
Software Review: Pulsar Web
A review of Pulse Train’s table and charting software
Software Review: Ruby tabulation software
Pros: • Crosstabs and charts of every kind from large or complex datasets, and so much more • Quick and efficient for a DP specialist to use, with a choice of GUI access and scripting • Push-pull integration with Excel and Power Point for report preparation and automation • Superb proprietary charting to visualize MR data more effectively than in Excel or PowerPoint •Excellent support for managing trackers; Cons: • Interface is bewildering to beginners; a steep learning curve • No simple Web browser interface for end users or to provide clients with portal access to studies; Cost: Full version is $4,800 (USD) for a single-user annual license (allows setup); additional analyst versions are $2,400 (USD). Volume discounts available.
Data Use: Scale conversions
The article explores two ways to allow comparison of data from surveys using differing scales: scale equivalence and re-scaling.
Data Use: Reconciling Hispanic product evaluation ratings
This article looks at a method for measuring the cultural component imbedded in Hispanic product ratings and how to combine survey data from Hispanics and non-Hispanics.

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Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data Use: Reconciling Hispanic product evaluation ratings
This article looks at a method for measuring the cultural component imbedded in Hispanic product ratings and how to combine survey data from Hispanics and non-Hispanics.

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