How To Conduct Data Crosstabulation

Related Articles

There are 7 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Survey crosstab software for your desktop computer

Using a desktop computer for crosstabbing can help researchers turn out high-quality custom tables for your management reports quickly and easily. Peter A. Sharpe, vice president Irwin P. Sharpe & Associates marketing consulting firm, explores the benefits and steps needed to take companies into the computer era.

Research guides Bell Atlantic Directory marketing

Bell Atlantic uses market research and information support to remain competitive in the challenging Atlantic region. Key to its success is the company’s approach to market information management, which includes data support, validity and reliability assessment and database design and maintenance.

Trade Talk: Syndicated study finds college market viable

College students are often mistakenly seen as having less buying power and influence than adults. This article discusses the findings of CollegeTrack’s research with students on 30 college campuses across the United States, including misconceptions about this buying segment and advertising during Spring Break.

Polaroid uses software package to enter new market

Polaroid Corp. used A-Cross, a cross-tabulation software, to prepare of its entry into the 35mm consumer film market. The software processed data from survey sampling of hundreds of consumers across the United States.

Data Use: Weighting survey data

Data weighting, or sample balancing, is both under- and misused. This article discusses data weighting, providing descriptions and examples that may foster more effective use of the technique by researchers in a variety of organizations.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Best practices in managing offshore research processes

Companies outsourcing their market research operations is common practice but they may not be making the most of this service. This article addresses some trends within market research that influence outsourcing and some basic tenets to building successful outsourcing relationships.

Comcast’s Versus channel turned to research to better understand a core audience segment

Following a rebranding of its Outdoor Life Network as Versus, which broadened its scope to include other sports, Comcast Networks conducted in-depth research to show advertisers that the channel’s core audience of outdoorsmen was as strong as ever and receptive to ad messages outside of the hunting and fishing categories.

Software Review: Q data analysis software

Pros: Easy graphical way to recode variables, merge categories and create filters; makes applying sig tests and statistical models to research data very easy; excellent range of use guides, help and online tutorials. Cons: output styling a little lackluster; limited support for tracking studies; U.S. support currently comes from Australia. Cost: Single-user annual license of Q Professional is $1,499. Q Basic with a reduced feature set is $849 annually. Multi-user and volume discounts available.

How clear research objectives can lead a project to success

Defining research objectives at the beginning of a project can serve as a guiding light throughout the research process and help ensure that client needs are satisfied by asking the right questions to the right people the right way.

Considerations in quantitative data collection in China

Conducting commercial quantitative research in China presents methodological and cultural issues that either don’t exist or that have already been solved in Western society. Researchers must take heed in this relatively-virgin territory and adapt their strategies to cater to China’s unique circumstances.

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