Articles And Information About Data Entry For Market Research

Related Articles

There are 4 articles in our archive related to this topic.

CASRO data collection guidelines

The Council of American Survey Research Organizations (CASRO) is the national trade association for commercial survey research firms in the United States. This article details CASRO’s data collection guidelines, including interview training, project briefing, interviewing, supervision, client billing and flexibility.

Data Use: Weighting survey data

Data weighting, or sample balancing, is both under- and misused. This article discusses data weighting, providing descriptions and examples that may foster more effective use of the technique by researchers in a variety of organizations.

Investigating respondents' interpretations of survey questions

This article is an excerpt from a chapter in the U.S. Department of Commerce report “Approaches to Developing Questionnaires.” It focuses on frame-of-reference probing, including personnel and skill requirements, respondent selection, preparation, operation, time and cost considerations and data collection.

Research guides Bell Atlantic Directory marketing

Bell Atlantic uses market research and information support to remain competitive in the challenging Atlantic region. Key to its success is the company’s approach to market information management, which includes data support, validity and reliability assessment and database design and maintenance.

Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Best practices in managing offshore research processes

Companies outsourcing their market research operations is common practice but they may not be making the most of this service. This article addresses some trends within market research that influence outsourcing and some basic tenets to building successful outsourcing relationships.

Considerations in quantitative data collection in China

Conducting commercial quantitative research in China presents methodological and cultural issues that either don’t exist or that have already been solved in Western society. Researchers must take heed in this relatively-virgin territory and adapt their strategies to cater to China’s unique circumstances.

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