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Learn About Data Processing For Marketing Research

We've grouped together all the information our site contains on Data Processing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 92 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Integrating your marketing research software
The author walks readers through the process of using computer software to analyze, report and manage research data.
Data Use: Weighting survey data
Data weighting, or sample balancing, is both under- and misused. This article discusses data weighting, providing descriptions and examples that may foster more effective use of the technique by researchers in a variety of organizations.
Custom store audits
While the introduction of scanner equipment has proved useful in sales information collection, it does not provide a complete picture. This article discusses the value of custom store audits as an alternative for collecting information beyond sales data.
Polaroid uses software package to enter new market
Polaroid Corp. used A-Cross, a cross-tabulation software, to prepare of its entry into the 35mm consumer film market. The software processed data from survey sampling of hundreds of consumers across the United States.
CASRO data collection guidelines
The Council of American Survey Research Organizations (CASRO) is the national trade association for commercial survey research firms in the United States. This article details CASRO’s data collection guidelines, including interview training, project briefing, interviewing, supervision, client billing and flexibility.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Software Review: Qi
Tim Macer reviews Qi, a dashboard-building tool for data exploration, review and collaboration.
Two ways to visualize 'small data'
Data visualization tools designed for big data can also work well with primary research. This article details two different approaches.
Big data matters: Why you should be using it and how others already are
The author argues that researchers should include big data in their research design and offers several real-life examples of how companies have successfully applied big data analytics for marketing.
Data Use: Instead of big data, try value data
To get the most out of big data, isolate the customer-centric metrics that are critical to your firm’s business processes.
Why people come before data every time
A director of data visualization offers her strategies for shaping and presenting research information.

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