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Learn About Data Processing For Marketing Research

We've grouped together all the information our site contains on Data Processing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 71 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Regression regression
Much has been written recently about using regression analysis in marketing research. This article addresses some of the fundamental underpinnings of regression analysis, irrespective of particular applications.
Add some strategy to your concept evaluation process
Assessing the prospects of a new product concept takes more than a cookie-cutter approach. Each concept requires its own set of strategies for how it will be presented to consumers in testing and a careful analysis of how the new idea fits corporate and brand objectives.
The confluence of data mining and market research for smarter CRM
For companies with large numbers of customers, data mining and research are often used to investigate customer behavior and attitudes. The authors argue that the two must be integrated to create a truly holistic view of customer behavior and present a blueprint for how to do so.
Investigating respondents' interpretations of survey questions
This article is an excerpt from a chapter in the U.S. Department of Commerce report “Approaches to Developing Questionnaires.” It focuses on frame-of-reference probing, including personnel and skill requirements, respondent selection, preparation, operation, time and cost considerations and data collection.
Survey and sampling in an imperfect world
This article addresses the demands that arise in a random sample survey and their effects on sample, offers solutions, and proposes stratified random sampling as an alternative to help achieve the same level of accuracy as computed on a simple random sample with a reduced sample size.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Quant or qual, let’s go back to the basics
Research is more than procedures and computations. It's also a way of thinking. Kevin Gray provides steps for getting back to the basics of research quality.
Shopper marketing in 2020
Sarah Gleason looks at the evolving nature of the shopper marketing function and outlines a future filled with challenges and opportunities.
Why people come before data every time
A director of data visualization offers her strategies for shaping and presenting research information.
Data Use: Instead of big data, try value data
To get the most out of big data, isolate the customer-centric metrics that are critical to your firm’s business processes.
Big data matters: Why you should be using it and how others already are
The author argues that researchers should include big data in their research design and offers several real-life examples of how companies have successfully applied big data analytics for marketing.

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

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