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Learn About Data Processing For Marketing Research

We've grouped together all the information our site contains on Data Processing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 71 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Five pitfalls to avoid for successful linkage analysis
Whether simple or complex, the linkage process is fraught with potential perils. This article outlines five of them and offers strategies to work around them.
By the Numbers: Why your customer satisfaction surveys are not actionable
Your internal clients are busy. To give them the customer satisfaction data they need, the authors suggest, you must make the information relevant and easy to act upon and tie it to a specific economic consequence.
Research guides Bell Atlantic Directory marketing
Bell Atlantic uses market research and information support to remain competitive in the challenging Atlantic region. Key to its success is the company’s approach to market information management, which includes data support, validity and reliability assessment and database design and maintenance.
The value of consistency auditing of online panels
Using findings from an ongoing study of global online panels, the authors make the case for the importance of understanding the impact of sample sources on market research results.
CASRO data collection guidelines
The Council of American Survey Research Organizations (CASRO) is the national trade association for commercial survey research firms in the United States. This article details CASRO’s data collection guidelines, including interview training, project briefing, interviewing, supervision, client billing and flexibility.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Quant or qual, let’s go back to the basics
Research is more than procedures and computations. It's also a way of thinking. Kevin Gray provides steps for getting back to the basics of research quality.
Shopper marketing in 2020
Sarah Gleason looks at the evolving nature of the shopper marketing function and outlines a future filled with challenges and opportunities.
Why people come before data every time
A director of data visualization offers her strategies for shaping and presenting research information.
Data Use: Instead of big data, try value data
To get the most out of big data, isolate the customer-centric metrics that are critical to your firm’s business processes.
Big data matters: Why you should be using it and how others already are
The author argues that researchers should include big data in their research design and offers several real-life examples of how companies have successfully applied big data analytics for marketing.

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