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Learn About Data Processing For Marketing Research

We've grouped together all the information our site contains on Data Processing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 82 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Exploring and mining: getting the most out of your data
It is the charge of the marketing consultant to aid in interpretation, to present the findings, to prioritize deliverables to internal clients and to plan actions based upon the results. This article discusses data exploration and data mining techniques as tools for helping clients improve their business outcomes and provide insights to clients about their businesses. This article explores latent factor modeling, clustering procedures, multilevel modeling and curvilinear regression.
Analytical software extends its reach
The goal of this article is to clarify information on data mining and related topics (including “data warehousing” and “knowledge discovery”). Also discussed are software products (SPSS 10.0, DBMS/COPY 7.0, and SYSTAT Version 9.0) that can help with data mining.
Investigating respondents' interpretations of survey questions
This article is an excerpt from a chapter in the U.S. Department of Commerce report “Approaches to Developing Questionnaires.” It focuses on frame-of-reference probing, including personnel and skill requirements, respondent selection, preparation, operation, time and cost considerations and data collection.
5 lessons for implementing an online presentation system
The author discusses the challenges of replacing an online presentation system and presents five lessons her firm learned during the transition.
Hierarchical Bayes: Why all the attention
At many technical market research conferences, presenters are advocating a technique called Hierarchical Bayes estimation (HB). This article details what Hierarchical Bayes is, why it is getting all the hype, how it can be used for choice data or problems that have traditionally been analyzed using aggregate regression, and what benefits it provides for ACA part worth estimation.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

5 lessons for implementing an online presentation system
The author discusses the challenges of replacing an online presentation system and presents five lessons her firm learned during the transition.
Highlights from the FocusVision 2014 Annual MR Technology Report
This installment of the long-running study of tech in MR found some interesting regional differences in the use of various techniques.
Queue Bits
Marketing research and insights news and information. This issue's keywords: online video ads; data privacy; vacation; Canadian cross-border shopping; road rage
Empowering decision makers with focused data integration
The authors offer tips for thinking about data integration and explain why communications planning is a key element of any data integration project.
Using the ICSAR Model to improve data use in business decisions
Chris Dowsett explores the ICSAR Model, an open-source tool for helping organizations apply a process for building insights into their decision-making processes.

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