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Learn About Data Processing For Marketing Research

We've grouped together all the information our site contains on Data Processing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 76 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Do your 'BESD' when explaining correlational results
One of the most difficult challenges facing market researchers is to explain the practical importance of statistical results. This article discusses how using a technique called the binomial effect size display can aid in communicating the importance of correlational results.
Supplier Side: Survey programming integration
Survey research data processing has changed as technologies have advanced. This article discusses the integration of computer-assisted interviewing and tabulation in-house.
Polaroid uses software package to enter new market
Polaroid Corp. used A-Cross, a cross-tabulation software, to prepare of its entry into the 35mm consumer film market. The software processed data from survey sampling of hundreds of consumers across the United States.
Using interactive technology to improve online questionnaire design
Satisfaction research, along with its obvious role as an information-gathering vehicle, can also serve as an illustration of your firm’s regard for its customers. Why not, the authors argue, use online-based technologies to make the experience as pleasant and interesting as possible for them?
Data Use: Integrating your marketing research software
The author walks readers through the process of using computer software to analyze, report and manage research data.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

6 ways to extract customer insights from social conversations
Ben Zeidler provides six ways market researchers can use social data to gather consumer insights.
A case study of MR design conceptualization
A case study application of how conceptualization could be used to assist a fictional public relations company looking to broaden brand awareness.
How game-enhanced design can improve respondent satisfaction and data quality
JP Morgan Chase and Socratic Technologies explore findings from their research-on-research case study on the merits of gamifying surveys.
MR’s data innovation: working beyond the buzzwords
Has MR’s data innovation become nothing more than a buzzword? Neil Seeman asks this question, breaking down the differences between new-generation data innovation and one click-away data and challenging market researchers to work in the data innovation space to create more opportunities for the industry.
Quant or qual, let’s go back to the basics
Research is more than procedures and computations. It's also a way of thinking. Kevin Gray provides steps for getting back to the basics of research quality.

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Related Events

DATA GOVERNANCE CONFERENCE EUROPE 2015
May 18-21, 2015
The 2015 Data Governance Conference Europe, Co-located with the Master Data Management Summit Europe 2015, will be held on May 18-21 at the Radisson Blu Portman Hotel in London.
MASTER DATA MANAGEMENT SUMMIT EUROPE 2015
May 18-21, 2015
The Master Data Management Summit Europe 2015, Co-located with the 2015 Data Governance Conference Europe, will be held on May 18-21 in London.

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