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Learn About Data Processing For Marketing Research

We've grouped together all the information our site contains on Data Processing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 70 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Exploring and mining: getting the most out of your data
It is the charge of the marketing consultant to aid in interpretation, to present the findings, to prioritize deliverables to internal clients and to plan actions based upon the results. This article discusses data exploration and data mining techniques as tools for helping clients improve their business outcomes and provide insights to clients about their businesses. This article explores latent factor modeling, clustering procedures, multilevel modeling and curvilinear regression.
Software Review: Microtab - Data editing and cleaning workhorse gets an update
This article reviews the latest update to Microtab, one of the earliest self-drive tabulation products.
Ten research industry secrets and how to handle them
Research is increasingly being done by vendors rather than an in-house research department. This article discusses 10 industry secrets, including tips for handling vendors.
Custom store audits
While the introduction of scanner equipment has proved useful in sales information collection, it does not provide a complete picture. This article discusses the value of custom store audits as an alternative for collecting information beyond sales data.
Five pitfalls to avoid for successful linkage analysis
Whether simple or complex, the linkage process is fraught with potential perils. This article outlines five of them and offers strategies to work around them.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Shopper marketing in 2020
Sarah Gleason looks at the evolving nature of the shopper marketing function and outlines a future filled with challenges and opportunities.
Why people come before data every time
A director of data visualization offers her strategies for shaping and presenting research information.
Data Use: Instead of big data, try value data
To get the most out of big data, isolate the customer-centric metrics that are critical to your firm’s business processes.
Big data matters: Why you should be using it and how others already are
The author argues that researchers should include big data in their research design and offers several real-life examples of how companies have successfully applied big data analytics for marketing.
Two ways to visualize 'small data'
Data visualization tools designed for big data can also work well with primary research. This article details two different approaches.

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