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Learn About Data Processing For Marketing Research

We've grouped together all the information our site contains on Data Processing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 81 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Do your 'BESD' when explaining correlational results
One of the most difficult challenges facing market researchers is to explain the practical importance of statistical results. This article discusses how using a technique called the binomial effect size display can aid in communicating the importance of correlational results.
Data Use: Discrete choice modeling: Understanding a 'better conjoint than conjoint'
Since its introduction 20 years ago as an innovative new way to determine consumers’ true product and service preferences, shortcomings have been discovered with conjoint analysis. This article discusses discrete choice modeling, which was developed as an analytical technique to resolve the problems with conjoint analysis.
Survey aims to unearth a better understanding of the people who analyze masses of information
Drawing from a survey of 214 data miners from around the globe, the authors explore the processes and tools used by data miners and look at the challenges they feel are facing the industry and what kind of features data miners look for in their software.
Software Review: Uncle tabulation software
This article reviews Uncle tabulation software, including pluses, minuses and feedback from Uncle users.
TURF, Shapley value and approximations
A look at some shortcuts when using TURF and Shapely value.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Highlights from the FocusVision 2014 Annual MR Technology Report
This installment of the long-running study of tech in MR found some interesting regional differences in the use of various techniques.
Queue Bits
Marketing research and insights news and information. This issue's keywords: online video ads; data privacy; vacation; Canadian cross-border shopping; road rage
Empowering decision makers with focused data integration
The authors offer tips for thinking about data integration and explain why communications planning is a key element of any data integration project.
Using the ICSAR Model to improve data use in business decisions
Chris Dowsett explores the ICSAR Model, an open-source tool for helping organizations apply a process for building insights into their decision-making processes.
TURF, Shapley value and approximations
A look at some shortcuts when using TURF and Shapely value.

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