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Learn About Data Processing For Marketing Research

We've grouped together all the information our site contains on Data Processing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 72 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Automating the coding process with neural networks
To overcome the cost and accuracy disadvantages of manually coding open-end questions, researchers can apply computer algorithms based on neural networks, an aspect of artificial intelligence which simulates the human brain’s ability to learn. This article describes such a program and a field test’s results.
Software Review: Pulsar Web
A review of Pulse Train’s table and charting software
Data Use: Evaluating paired comparisons, maximum difference and traditional ranking
The author examines a host of data interpretation issues related to the use of paired comparisons and maximum difference surveys.
Software Review: Revelation qualitative software platform
Pros • Excellent range of tools for building structured participatory exercises online • Simple interface for moderators and participants • Automated release of invitations and reminders • Hosted solution that works on most platforms Cons • Fairly expensive • Unfamiliar and challenging method for clients to accept
Data Use: Darwinism and data
An overview of the history of data handling and analysis.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

MR’s data innovation: working beyond the buzzwords
Has MR’s data innovation become nothing more than a buzzword? Neil Seeman asks this question, breaking down the differences between new-generation data innovation and one click-away data and challenging market researchers to work in the data innovation space to create more opportunities for the industry.
Quant or qual, let’s go back to the basics
Research is more than procedures and computations. It's also a way of thinking. Kevin Gray provides steps for getting back to the basics of research quality.
Shopper marketing in 2020
Sarah Gleason looks at the evolving nature of the shopper marketing function and outlines a future filled with challenges and opportunities.
Why people come before data every time
A director of data visualization offers her strategies for shaping and presenting research information.
Data Use: Instead of big data, try value data
To get the most out of big data, isolate the customer-centric metrics that are critical to your firm’s business processes.

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

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