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Learn About Data Processing For Marketing Research

We've grouped together all the information our site contains on Data Processing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 68 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Regression regression
Much has been written recently about using regression analysis in marketing research. This article addresses some of the fundamental underpinnings of regression analysis, irrespective of particular applications.
Investigating respondents' interpretations of survey questions
This article is an excerpt from a chapter in the U.S. Department of Commerce report “Approaches to Developing Questionnaires.” It focuses on frame-of-reference probing, including personnel and skill requirements, respondent selection, preparation, operation, time and cost considerations and data collection.
The value of consistency auditing of online panels
Using findings from an ongoing study of global online panels, the authors make the case for the importance of understanding the impact of sample sources on market research results.
Simulation, intuition & jargon
Using results from multiple computer-generated simulations, this article discusses basic statistical significance testing ideas.
Data Use: A new approach for profiling brands and analyzing competitive information
The author lays out ways to avoid some of the problems that accompany reliance on indices to develop brand profiles.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data Use: Instead of big data, try value data
To get the most out of big data, isolate the customer-centric metrics that are critical to your firm’s business processes.
Big data matters: Why you should be using it and how others already are
The author argues that researchers should include big data in their research design and offers several real-life examples of how companies have successfully applied big data analytics for marketing.
Two ways to visualize 'small data'
Data visualization tools designed for big data can also work well with primary research. This article details two different approaches.
Software Review: Qi
Tim Macer reviews Qi, a dashboard-building tool for data exploration, review and collaboration.
Data Use: Reconciling Hispanic product evaluation ratings
This article looks at a method for measuring the cultural component imbedded in Hispanic product ratings and how to combine survey data from Hispanics and non-Hispanics.

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Related Events

DATA GOVERNANCE CONFERENCE EUROPE 2014
May 19-21, 2014
The 2014 Data Governance Conference Europe, Co-located with the Master Data Management Summit Europe 2014, will be held on May 19-21 at the Radisson Blu Portman Hotel in London.
MASTER DATA MANAGEMENT SUMMIT EUROPE 2014
2014
The Master Data Management Summit Europe 2014, Co-located with the 2014 Data Governance Conference Europe, will be held on May 19-21 at the Radisson Blu Portman Hotel in London.

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