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Learn About Data Processing For Marketing Research

We've grouped together all the information our site contains on Data Processing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 76 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Four steps to improve customer satisfaction and loyalty
The author explains how to interpret customer satisfaction scores and how to use these scores to improve customer satisfaction in four steps.
Data Use: McCullough’s Laws: first principles of commercial data analysis
A long-time statistician recalls and reviews a number of data analysis laws and their impact on the intrepid analysts who are doing their best to make sense of the numbers before them.
How game-enhanced design can improve respondent satisfaction and data quality
JP Morgan Chase and Socratic Technologies explore findings from their research-on-research case study on the merits of gamifying surveys.
Ten research industry secrets and how to handle them
Research is increasingly being done by vendors rather than an in-house research department. This article discusses 10 industry secrets, including tips for handling vendors.
Data Use: Instead of big data, try value data
To get the most out of big data, isolate the customer-centric metrics that are critical to your firm’s business processes.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

6 ways to extract customer insights from social conversations
Ben Zeidler provides six ways market researchers can use social data to gather consumer insights.
A case study of MR design conceptualization
A case study application of how conceptualization could be used to assist a fictional public relations company looking to broaden brand awareness.
How game-enhanced design can improve respondent satisfaction and data quality
JP Morgan Chase and Socratic Technologies explore findings from their research-on-research case study on the merits of gamifying surveys.
MR’s data innovation: working beyond the buzzwords
Has MR’s data innovation become nothing more than a buzzword? Neil Seeman asks this question, breaking down the differences between new-generation data innovation and one click-away data and challenging market researchers to work in the data innovation space to create more opportunities for the industry.
Quant or qual, let’s go back to the basics
Research is more than procedures and computations. It's also a way of thinking. Kevin Gray provides steps for getting back to the basics of research quality.

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Related Events

DATA GOVERNANCE CONFERENCE EUROPE 2015
May 18-21, 2015
The 2015 Data Governance Conference Europe, Co-located with the Master Data Management Summit Europe 2015, will be held on May 18-21 at the Radisson Blu Portman Hotel in London.
MASTER DATA MANAGEMENT SUMMIT EUROPE 2015
May 18-21, 2015
The Master Data Management Summit Europe 2015, Co-located with the 2015 Data Governance Conference Europe, will be held on May 18-21 in London.

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