Articles And Resources About Demographic Analysis

Related Articles

There are 129 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Software Review: Revelation qualitative software platform

Pros • Excellent range of tools for building structured participatory exercises online • Simple interface for moderators and participants • Automated release of invitations and reminders • Hosted solution that works on most platforms Cons • Fairly expensive • Unfamiliar and challenging method for clients to accept

How marketing research can help the restaurant industry get through the recession

Three researchers specializing in the restaurant field offer their thoughts on how food purveyors can use research to keep customers coming through their doors. Their advice: focus on value, appeal to consumers' emotions and make sure your staff is upholding your brand's promise. Mystery shopping can help with the latter effort, while other forms of research can help determine how target market segments define value and how to trigger emotional responses to dining out.

The war against unengaged online respondents

The authors offer a three-step process for vetting marketing claims and provide four rules for message creation.

Maintaining qualitative research standardization in spite of cultural differences

Many aspects of conducting international qualitative can be problematic, from translation to recruitment. The authors provide strategies for dealing with these and other topics and argue that careful planning and a focus on communication are keys to success.

Kid-tested, mother-approved

Examines the effects that mothers and teens have on each other as buyers and consumers of products.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

GSN finds strength in numbers for two popular shows

Findings from online research helped convince GSN that pairing two of its family-oriented shows could benefit both programs.

In Case You Missed It... March 2013

News and notes on marketing and research: consumer trends for 2013; where marketers are paid the most

By the Numbers: Theory of adaptation or survival of the fittest?

SSI's Kristin Cavallaro reports on the firm's examination of the effects of respondent tenure on panel data.

The war against unengaged online respondents

The authors offer a three-step process for vetting marketing claims and provide four rules for message creation.

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• Demographic Analysis

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