Articles And Resources About Demographic Analysis

Related Articles

There are 129 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Notes from Los Angeles

This article presents some highlights of the American Marketing Association’s annual conference in September 2003.

Trade Talk: Brand names offer emotional and psychological benefits

This article discusses the insights regarding brand names discovered by DDB Needham Worldwide as a result of its annual Life Style study.

Lessons learned from creating an MROC for Millennials

The authors detail the nuances of launching and maintaining an online community of Generation Y consumers and offer tips to marketers interested in community-building.

The new cultural mix

Segmenting is more than slicing a market into age-defined consumer groups. This article discusses segmentation in today’s culture, detailing four age groups and three buying power markets shaping today’s product demand.

Qualitatively Speaking: Mining LinkedIn for B2B interview leads

Using the tips detailed here, researchers can harness a few of LinkedIn’s lesser-known capabilities to mine for quality prospects for in-depth B2B interviews.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

GSN finds strength in numbers for two popular shows

Findings from online research helped convince GSN that pairing two of its family-oriented shows could benefit both programs.

In Case You Missed It... March 2013

News and notes on marketing and research: consumer trends for 2013; where marketers are paid the most

By the Numbers: Theory of adaptation or survival of the fittest?

SSI's Kristin Cavallaro reports on the firm's examination of the effects of respondent tenure on panel data.

The war against unengaged online respondents

The authors offer a three-step process for vetting marketing claims and provide four rules for message creation.

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