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Articles And Resources About Demographic Analysis

We've grouped together all the information our site contains on Demographic Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 136 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Two books offer wealth of basic information
This article provides reviews of two books: The Insider's Guide to Demographic Know-How and Polls and Surveys: Understanding What They Tell Us.
Market segmentation helps bank classify customers
Crestar Bank's market research department has been figuring out where its customers live and what products they own and use for the past few years. Using identifying demographic clusters and implementing a market segmentation system has helped the bank understand its customers and make better decisions.
Address-based sampling may provide alternatives for surveys that require contacts with representative samples of households
This article examines factors contributing to researchers’ increased interest in address-based sampling (ABS) and looks at the pros and cons of ABS. Against a backdrop of declining response rates, ABS appears to offer a convenient framework for effective design and implementation of surveys that employ multimode alternatives for data collection.
Effective qualitative research in China requires understanding of customs, cultures and techniques
In addition to a general overview of conducting qualitative research in China, the author presents tips on why certain techniques work or don't work and also offers guidelines on how to select a research firm when working in China.
Trade Talk: They wrote the book on the Hispanic market
This column reviews the Hispanic Market Handbook by M. Isabel Valdés and Marta Seoane.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
12 strategies for keeping your Gen Z community engaged
The CMO of FashionPlaytes on the right – and wrong – ways to approach, interact with and learn from the pre-Millennial generation.
How Gens X and Y relate to the brands in their lives
The authors draw from ongoing research to show marketers targeting Millennials what they can learn by comparing and contrasting them to their Gen X predecessors.
6 essential steps for successful global segmentation
This article looks into the challenges faced in developing market segmentations that work both globally and in diverse local markets and explores ways of overcoming these challenges.

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Related Events

MARKET RESEARCH IN THE MOBILE WORLD ASIA-PACIFIC
March 10-12, 2015
The Merlien Institute will hold a conference, themed 'Market Research in the Mobile World - Asia-Pacific,' on March 10-12 in Singapore.

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