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Related Articles

There are 116 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Ethnic marketing: Can researchers be agents of social change?

Ethnic marketing and research can be an effective way to target and ad and empower ethnic communities themselves by revealing their collective buying power, but the practice of ethnic market segmentation can also be divisive and exclusive. The author calls on researchers to check their biases and revisit the ethnic marketing model.

Women executives earn half as much as male peers

This article details a Heidrick & Struggles Inc. survey of women executives at the nation's Fortune 1000 companies.

Three factors are critical to successful Asian market research

Interest in the Asian-American market is increasing. The market is unique and researching it requires specific sensitivity, understanding and knowledge. This article discusses three factors critical to research with Asian-Americans: language, cultural matching and communication techniques.

Using the Hallmark moment to illuminate the significance of the grandparent-grandchild relationship

Marketing to a mature audience in the 21st century requires a unique understanding of how to pull at grandparents' heartstrings. The key to success with grandparents is creating modern Hallmark moments that illuminate the significance of the grandparent-grandchild relationship - and realizing that today's grandparents aren't your typical old folks.

Do NCAA brackets and green thumbs mix?

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

Tips for conducting qualitative research with post-Millennials

Dubbed Gen-I, the offspring of late-period Baby Boomers and Gen Xers are unique unto themselves. The author draws on her qualitative background to provide insight into how traditional research can be adapted to succeed with today's youth and offers several examples of exercises that work.

Facebook Graphs: Charting a new course for MR recruiting?

The author provides an overview of Facebook's Graph Search function and examines its application for marketing research, specifically how Graph Search can be used to find and recruit qualified respondents.

The war against unengaged online respondents

The authors offer a three-step process for vetting marketing claims and provide four rules for message creation.

In Case You Missed It... July 2012

News and notes on marketing and research: The allure of guilty pleasures; the Pluralist Generation

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