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Related Articles

There are 124 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

For hotels cutting back on services to trim costs, how far is too far?
Results from a survey of prospective travelers show that some hotel amenities are more valued than others. As travel-industry firms look to cut costs, research can provide needed direction on where services can be reduced, re-priced or eliminated, as across-the-board changes run the risk of alienating large customer segments, possibly permanently.
Trade Talk: Brand names offer emotional and psychological benefits
This article discusses the insights regarding brand names discovered by DDB Needham Worldwide as a result of its annual Life Style study.
Trade Talk: Two new books on mind-mining; plus a look at Boomers
This article reviews three books: How Customers Think, Moderating to the Max, and After Fifty—How the Baby Boom Will Redefine the Mature Market.
Trade Talk: Report shows the changing face of motherhood
Research shows that today’s mothers of newborns are older, better educated, less likely to be white and less likely to be married than their counterparts were in 1990.
The war against unengaged online respondents
The authors offer a three-step process for vetting marketing claims and provide four rules for message creation.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
The A-B-4Cs of winning advertising
James Forr examined 113 iconic or award-winning ad campaigns and developed a model for marketers to draw upon to craft their own memorable efforts.
From sex to shopping, study indicates a shift in today’s man
The author breaks down a study on today's man, providing readers with a look at how the modern day man thinks and communicates, and what that means to marketers.
How Gens X and Y relate to the brands in their lives
The authors draw from ongoing research to show marketers targeting Millennials what they can learn by comparing and contrasting them to their Gen X predecessors.

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