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Learn About Demographic Profiles

We've grouped together all the information our site contains on Demographic Profiles to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 122 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Quant-qual approach helps senior services organization understand how to inform and listen to a crucial market segment
To conduct research with seniors, two Cincinnati companies collaborated to overcome geographic, generational and technology-related challenges.
In Case You Missed It... July 2012
News and notes on marketing and research: The allure of guilty pleasures; the Pluralist Generation
Trade Talk: Two books offer wealth of basic information
This article provides reviews of two books: The Insider's Guide to Demographic Know-How and Polls and Surveys: Understanding What They Tell Us.
Do NCAA brackets and green thumbs mix?
Trade Talk: Panel builds bond with remodelors
One panel profiles the chronic home-remodeler, from demographics to values.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
How Gens X and Y relate to the brands in their lives
The authors draw from ongoing research to show marketers targeting Millennials what they can learn by comparing and contrasting them to their Gen X predecessors.
6 essential steps for successful global segmentation
This article looks into the challenges faced in developing market segmentations that work both globally and in diverse local markets and explores ways of overcoming these challenges.
Using respondent tweets to fill in survey gaps
The author explains how researchers can supplement survey data by asking respondents to include a social media handle and give permission to access their public postings. Then those data can be used to fill in the blanks of what was not answered, or not asked, in the survey.

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