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Discrete Choice Modeling In Marketing Research

We've grouped together all the information our site contains on Discrete Choice Modeling to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 17 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Discrete choice modeling: Understanding a 'better conjoint than conjoint'
Since its introduction 20 years ago as an innovative new way to determine consumers’ true product and service preferences, shortcomings have been discovered with conjoint analysis. This article discusses discrete choice modeling, which was developed as an analytical technique to resolve the problems with conjoint analysis.
Overcome these common hazards to seize their potential
This article explains to how effectively execute a mixed-method market research project and avoid having the many facets end up as little more than disparate parts of an incomplete whole.
Putting choice modeling to work for new product sales forecasting
The author discusses the differences between 21st-century choice modeling vs. old legacy forecasting systems and explains how choice modeling can offer a distinct advantage in being 3-D-compatible and simpler way to achieve more complete results.
Data Use: Discrete choice modeling in pharmaceutical marketing research
This article discusses discrete choice modeling in pharmaceutical marketing research, including the difference between a conjoint study and a discrete choice study, what a discrete joint analysis does, validation and simulation, and limitations.
By the Numbers: Wanted: a better choice in discrete choice
An open letter from the author to anyone in the industry who can help him find a tool that leverages the power of computers to construct and administer a discrete choice card set.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

What's hot in conjoint: A recap from the 2013 Sawtooth Software Conference
SKIM's Chris Fotenos reports back from the 2013 Sawtooth Software Conference with an overview of the themes and popular topics covered regarding conjoint analysis, including how to make conjoint more engaging, how to take conjoint mobile and how to augment conjoint with other data sources.
Data Use: A look inside the choice-modeling toolbox
An overview of five common choice models employed in marketing research.

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