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Discrete Choice Modeling In Marketing Research

We've grouped together all the information our site contains on Discrete Choice Modeling to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 17 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Using discrete choice models to measure brand equity
Brand equity is one of the more popular concepts in marketing today. This article discusses brand equity, including its measurement and the use of discrete choice models as a better measurement tool.
By the Numbers: Wanted: a better choice in discrete choice
An open letter from the author to anyone in the industry who can help him find a tool that leverages the power of computers to construct and administer a discrete choice card set.
Data Use: Analyzing discrete choice data on monadic cards
If you ask marketing researchers what advanced research tools they actually use, chances are that discrete choice models (DCM) will get picked. This article discusses monadic cards, a DCM, and their usage in forecasting consumer demands and preferences.
Data Use: Conjoint evolves into discrete choice modeling
This article profiles discrete choice modeling which, unlike conjoint modeling, does not require pairing of all attributes. Therefore, unrealistic products are not produced. The respondent does not rate, sort or rank-order, but instead acts as if he or she is in the marketplace, selecting which product to buy.
Overcome these common hazards to seize their potential
This article explains to how effectively execute a mixed-method market research project and avoid having the many facets end up as little more than disparate parts of an incomplete whole.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

What's hot in conjoint: A recap from the 2013 Sawtooth Software Conference
SKIM's Chris Fotenos reports back from the 2013 Sawtooth Software Conference with an overview of the themes and popular topics covered regarding conjoint analysis, including how to make conjoint more engaging, how to take conjoint mobile and how to augment conjoint with other data sources.
Data Use: A look inside the choice-modeling toolbox
An overview of five common choice models employed in marketing research.