Door-To-Door Interviewing Information

Related Articles

There are 4 articles in our archive related to this topic.

Trade Talk: These researchers risk their lives to gather data

Quirk's Editor Joseph Rydholm reflects on sessions from the 2012 ESOMAR Congress, which celebrated bravery in research and details the great dangers international researchers face.

Pros and cons of telephone vs. door-to-door interviewing of Hispanics

The growing interest in niche marketing means more advertisers are concerned about the Hispanic market. Based upon a firm’s two decades of interviewing Hispanics, this article discusses the pros and cons of telephone vs. door-to-door interviewing of this group.

Study tracks trends in refusal rates

This article discusses the “Your Opinion Counts” National Steering Committee’s 1988 study of survey respondents’ refusal to be interviewed, providing a comparison to the benchmark study conducted in 1985.

War Stories May 2010

True-life tales in marketing research.

Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: These researchers risk their lives to gather data

Quirk's Editor Joseph Rydholm reflects on sessions from the 2012 ESOMAR Congress, which celebrated bravery in research and details the great dangers international researchers face.

War Stories May 2010

True-life tales in marketing research.

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