Door-To-Door Interviewing Information

Related Articles

There are 2 articles in our archive related to this topic.

Study tracks trends in refusal rates

This article discusses the “Your Opinion Counts” National Steering Committee’s 1988 study of survey respondents’ refusal to be interviewed, providing a comparison to the benchmark study conducted in 1985.

Pros and cons of telephone vs. door-to-door interviewing of Hispanics

The growing interest in niche marketing means more advertisers are concerned about the Hispanic market. Based upon a firm’s two decades of interviewing Hispanics, this article discusses the pros and cons of telephone vs. door-to-door interviewing of this group.

Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

War Stories May 2010

True-life tales in marketing research.

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