How To Conduct Employee Opinion Studies

Related Articles

There are 34 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Creativity is lurking inside your company: Do you know how to find it?

Innovation isn't necessarily born from creative or marketing departments alone. A company's staff members may be just what the company needs for generating ideas. This article discusses internal idea generation, including tips for conducting a successful internal idea generation session.

Regular check-ups

The Employee Benefits Division of the CIGNA Corporation conducted an ongoing patient satisfaction survey using phone interviews with its members. The goal was to assess members’ satisfaction with their primary care physicians in order to help CIGNA identify tangible ways to improve service.

When crafting the customer experience, should the customer come first?

Revamping the customer experience is an inherently customer-focused endeavor but the author suggests that companies should consider taking an inside-out approach by first attempting to understand and improve their employee and organizational culture.

Broaden your view

The author presents the total customer experience model and explains how its four categories of factors drive a company toward outstanding customer service.

Companies should view employee research as an investment rather than an expense

Staying in close touch with employees' opinions and ideas is essential to bottom-line success. To do this, businesses are increasingly turning to action-oriented employee research. This article discusses the process of conducting employee research, including the employee survey and the action plan.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Why are some research companies great places to work – and others lousy?

Cambiar’s Employer Brand study sheds light on how research firms can attract and retain employees.

The missing link: Why VOE is as vital as VOC

This article stresses the importance of voice-of-the-employee and employee satisfaction research initiatives and suggests ways organizations can use customer-facing employees to improve their offerings.

When crafting the customer experience, should the customer come first?

Revamping the customer experience is an inherently customer-focused endeavor but the author suggests that companies should consider taking an inside-out approach by first attempting to understand and improve their employee and organizational culture.

Ever the skeptics: tips for dispelling doubt in employee research

Trust is a primary obstacle in conducting focus groups with employees. The author offers 12 tips to help researchers create an environment that fosters security, honesty and openness.

Why managers should care about employee loyalty

In tough times, staff downsizing is almost inevitable. But rather than focusing on the cost savings that result from letting workers go, companies must conduct research with the remaining employees to measure their opinions and attitudes.

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