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How To Conduct Employee Opinion Studies

We've grouped together all the information our site contains on Employee Opinion Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 36 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Contact lens manufacturer Wesley-Jessen focuses on customer opinion with ongoing research
As part of its total quality management effort, Wessley-Jessen used a range of research strategies to help improve the company’s performance. It held focus groups with opticians, optometrists and ophthalmologists to determine the service attributes to measure in a mailed survey to its customers. The company then mailed surveys to an extensive customer base. By applying quadrant analysis to the quantitative results, the company was able to determine which areas to concentrate on in its total quality management process. The company also sought input from its own employees.
Researchers talk about customer & employee satisfaction surveys at the American Quality Congress
National Computer Systems sponsored a roundtable discussion at the 1993 American Quality Congress on companies’ experience transforming survey information into action plans. This article summarizes that discussion, including confidentiality and anonymity, management buy-in, survey specificity and compensation.
Ever the skeptics: tips for dispelling doubt in employee research
Trust is a primary obstacle in conducting focus groups with employees. The author offers 12 tips to help researchers create an environment that fosters security, honesty and openness.
First of America Bank Corp. measures service quality through surveys of internal and external customers
First of America Bank surveyed employees and customers to measure service quality.
Using an in-house sales panel to enhance a total marketing research program
Mutual of Omaha Insurance Co. established an ongoing agent panel to complement its primary consumer research to explore issues such as advertising effectiveness, product concepts, sales ideas, market/buyer characteristics and other marketing-related issues. A short survey was used to determine agent willingness to be a panel member and to develop profiles of the responding panel members.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Boosting employee retention with predictive analytics
This article outlines how predictive analytics can help an HR department identify employees who are at risk for leaving and determine what factors motivate an employee to leave or stay.
Why employee research is critical to customer satisfaction
A good customer service strategy starts with satisfied customer-facing employees. This article provides an overview of what sound employee satisfaction research should include.
Why are some research companies great places to work – and others lousy?
Cambiar’s Employer Brand study sheds light on how research firms can attract and retain employees.
The missing link: Why VOE is as vital as VOC
This article stresses the importance of voice-of-the-employee and employee satisfaction research initiatives and suggests ways organizations can use customer-facing employees to improve their offerings.
When crafting the customer experience, should the customer come first?
Revamping the customer experience is an inherently customer-focused endeavor but the author suggests that companies should consider taking an inside-out approach by first attempting to understand and improve their employee and organizational culture.

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