How To Conduct Employee Opinion Studies

Related Articles

There are 26 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Regular check-ups

The Employee Benefits Division of the CIGNA Corporation conducted an ongoing patient satisfaction survey using phone interviews with its members. The goal was to assess members’ satisfaction with their primary care physicians in order to help CIGNA identify tangible ways to improve service.

Network ratings

AT&T uses a mail survey and feedback from local access meetings to gather information from employees about satisfaction with their health network providers and service.

Finding and retaining research staff: a perspective

Because the primary asset of a service business is its staff, recruiting and retaining a competent and enthusiastic staff is crucial. This article discusses the importance of and difficulties in recruiting and retaining quality research staff.

Why are the employees leaving?

A large multi-office corporation used telephone interviews with ex-employees to determine why sizable numbers of good employees in two entry-level positions departed voluntarily.

Two voices, one goal

Travel site Expedia measures customer and employee satisfaction to drive improvements in its service and support functions.

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Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

When crafting the customer experience, should the customer come first?

Revamping the customer experience is an inherently customer-focused endeavor but the author suggests that companies should consider taking an inside-out approach by first attempting to understand and improve their employee and organizational culture.

Ever the skeptics: tips for dispelling doubt in employee research

Trust is a primary obstacle in conducting focus groups with employees. The author offers 12 tips to help researchers create an environment that fosters security, honesty and openness.

Why managers should care about employee loyalty

In tough times, staff downsizing is almost inevitable. But rather than focusing on the cost savings that result from letting workers go, companies must conduct research with the remaining employees to measure their opinions and attitudes.

Is technology helping or harming the work-life balance?

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