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Learn About Conducting Multicultural Market Research

We've grouped together all the information our site contains on Ethnic Interviewing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 16 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Cultural insights in clothes: three ways to understand Latino culture through the way Latinas dress
Latina women hold themselves to a different social code than traditional American women, and what they wear and how they present themselves can provide researchers with deeper insights into Hispanic culture and the consumer.
What you need to know to market to U.S. Latinas
Marketers cannot ignore the fact that 34 million Latinos call the United States home. This article discusses what was learned through the research study “Dreams & Obstacles, Understanding Latinas.”
Perception Analyzers aid development of ad campaign for prenatal care programs
AIDS Institute used focus groups and Perception Analyzers in its development of a multimedia campaign to convince more women to get prenatal care.
Fed up with focus groups? Why visual ethnography makes sense as a research technique
Citing examples from museums to Hispanic women shoppers, the author explores how ethnography can uncover insights that other forms of qualitative can’t.
How research can help improve health care for ethnic groups
Research, particularly qualitative, can play an important role in improving health care for ethnic groups by uncovering cultural and other barriers that prevent some group members from seeking the care they need or from following their prescribed course of care.

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