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Learn About Conducting Multicultural Market Research

We've grouped together all the information our site contains on Ethnic Interviewing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 16 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Keys to successful advertising in the Asian-American market
Advertising can play a crucial role in making Asian-Americans feel welcomed and appreciated. This article discusses keys to successful advertising in the Asian-American market, including cultural themes likely to win the respect and appreciation of most Asian cultures.
Perception Analyzers aid development of ad campaign for prenatal care programs
AIDS Institute used focus groups and Perception Analyzers in its development of a multimedia campaign to convince more women to get prenatal care.
Cultural insights in clothes: three ways to understand Latino culture through the way Latinas dress
Latina women hold themselves to a different social code than traditional American women, and what they wear and how they present themselves can provide researchers with deeper insights into Hispanic culture and the consumer.
Designing marketing research for the Asian-American segment
The research process is key to understanding Asian consumers. This article discusses adjustments that are sometimes necessary when designing research for Asian-American markets.
The myths of ethnic marketing research
The author debunks four ethnic marketing research myths demonstrated by companies that market themselves nationally.

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