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Learn About Conducting Multicultural Market Research

We've grouped together all the information our site contains on Ethnic Interviewing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 16 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The evidence for Spanish-language marketing and marketing research
Marketing to culturally-diverse targets is a discipline that has grown in sophistication during the past 20 years in the United States. This article discusses Spanish-language marketing and marketing research, noting how understanding the role of language will aid the practitioner in establishing an emotional bond.
Dos and don’ts in ethnic marketing and market research
Multicultural marketing is like any other part of the marketing plan. You must know your brand and your consumers and figure out the best way to reach them. Demographic factors and culture-specific marketing pitfalls are discussed.
Simultaneous interpretation in qualitative research
The increased prevalence of ethnic research in the United States necessitates an increase in the need for high-quality simultaneous interpreters. This article provides some basic guidelines for finding skilled interpreters who will add quality to research and ultimately improve results.
Designing marketing research for the Asian-American segment
The research process is key to understanding Asian consumers. This article discusses adjustments that are sometimes necessary when designing research for Asian-American markets.
What you need to know to market to U.S. Latinas
Marketers cannot ignore the fact that 34 million Latinos call the United States home. This article discusses what was learned through the research study “Dreams & Obstacles, Understanding Latinas.”

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