Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Resources For Ethnic Market Research

We've grouped together all the information our site contains on Ethnic Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 105 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Perception Analyzers aid development of ad campaign for prenatal care programs
AIDS Institute used focus groups and Perception Analyzers in its development of a multimedia campaign to convince more women to get prenatal care.
Agricultural research in Asia
Agricultural research in Asia is particularly challenging for multinational companies in the agriculture industry. By way of example, this article discusses how to conduct successful agricultural research in Asia.
MONY still reaping rewards from mid-'90s African-American marketing initiative
In the mid-‘90s, MONY Group began an initiative aimed at the African-American market. This article discusses MONY’s initiative and results—immediate and long-term.
Research uncovers Hispanic advertising impact
It may seem logical to believe that Spanish-dominant Hispanics are influenced more by Spanish-language television ads than by English-language television ads, but this is not the case. This article discusses the telephone research conducted with women heads of household in the San Francisco-San Jose area who indicated speaking Spanish at home most of the time and being most comfortable communicating in Spanish.
Getting started in Asian-American market research
There are many aspects of the Asian-American segment that marketers find difficult to understand and may use as an excuse to avoid researching this segment. This article provides answers to some of the basic questions commonly asked by marketers who are ready to make a commitment to researching Asian-American consumers but don’t quite know where to start.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A revised paradigm for Hispanic acculturation
To effectively understand Hispanic consumers, you must go beyond language and incorporate a range of cultural influences, the authors argue.
Why race still matters when marketing to African-Americans
The following is an adapted chapter from David R. Morse's Multicultural Intelligence book. The article focuses on black-white race relations in the U.S. and the societal and cultural obstacles involved in reaching African-Americans.
Data Use: Reconciling Hispanic product evaluation ratings
This article looks at a method for measuring the cultural component imbedded in Hispanic product ratings and how to combine survey data from Hispanics and non-Hispanics.
Tacos in Tel Aviv? Research advises Mexican restaurant chain against opening franchises in Israel
The authors discuss the variable aspects of conducting a feasibility study and detail the market research aspect of the effort using the proposed launch of Mexican dining franchises in Israel.
Cultural insights in clothes: three ways to understand Latino culture through the way Latinas dress
Latina women hold themselves to a different social code than traditional American women, and what they wear and how they present themselves can provide researchers with deeper insights into Hispanic culture and the consumer.

See more articles on this topic