Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Resources For Ethnic Market Research

We've grouped together all the information our site contains on Ethnic Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 105 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: They wrote the book on the Hispanic market
This column reviews the Hispanic Market Handbook by M. Isabel Valdés and Marta Seoane.
Trade Talk: Need statistics? These books have ‘em
A review of six books from New Strategist Publications that aim to give marketers access to stats on a variety of consumer segments.
As people, and as consumers, many Asian-Americans must balance the demands of two cultures
This article profiles the Asian-American consumer market, arguing both that there may be no such thing as a cohesive Asian-American market, given all of the many and different cultures such a label covers, and that these consumers must often balance the needs of two cultures - their own and that of general-market America.
Cultural insights in clothes: three ways to understand Latino culture through the way Latinas dress
Latina women hold themselves to a different social code than traditional American women, and what they wear and how they present themselves can provide researchers with deeper insights into Hispanic culture and the consumer.
MONY still reaping rewards from mid-'90s African-American marketing initiative
In the mid-‘90s, MONY Group began an initiative aimed at the African-American market. This article discusses MONY’s initiative and results—immediate and long-term.

See more articles on this topic

Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A revised paradigm for Hispanic acculturation
To effectively understand Hispanic consumers, you must go beyond language and incorporate a range of cultural influences, the authors argue.
Why race still matters when marketing to African-Americans
The following is an adapted chapter from David R. Morse's Multicultural Intelligence book. The article focuses on black-white race relations in the U.S. and the societal and cultural obstacles involved in reaching African-Americans.

Related Events

ESOMAR LATIN AMERICAN CONFERENCE 2015 - CARNIVAL OF INSIGHTS: CELEBRATING RESEARCH
April 26-28, 2015
ESOMAR will hold its annual Latin America conference, themed 'Carnival of Insights:Celebrating Research,' on April 26-28 in Sao Paulo, Brazil.