Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Resources For Ethnic Market Research

We've grouped together all the information our site contains on Ethnic Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 105 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A primer on Hispanic teens
The author profiles Hispanic teens, based on her experience researching them, and offers their outlooks on food, language, media and technology.
Getting the most from African-American respondents
Cultural differences require variance in marketing research. This article illustrates one firm’s research projects that required a different approach to designing and executing research among African-Americans.
Psycho-socio-cultural Hispanic research
Psycho-socio-cultural research is considers psychological, sociological and cultural theory when addressing market problems across cultures. It merges what is known about people, societies and cultures with empirically-gathered data about specific attitudes, behaviors and beliefs. This article addresses the importance of considering psycho-sociocultural variables in the design and interpretation of quantitative and qualitative research involving Hispanic groups.
Conducting qualitative research among Asian-Americans
There are a number of important issues to consider when conducting exploratory or qualitative research with the Asian market. This article discusses considerations when conducting research with Asian-Americans, including understanding lifestyles and value recruiting, screening, refreshments, payment and host.
Understanding minority health needs through focus groups and cluster sampling techniques
Minority health issues have been highlighted in the past year. This article discusses minority health issues, which were researched using focus groups and cluster sampling techniques.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A revised paradigm for Hispanic acculturation
To effectively understand Hispanic consumers, you must go beyond language and incorporate a range of cultural influences, the authors argue.
Why race still matters when marketing to African-Americans
The following is an adapted chapter from David R. Morse's Multicultural Intelligence book. The article focuses on black-white race relations in the U.S. and the societal and cultural obstacles involved in reaching African-Americans.
Data Use: Reconciling Hispanic product evaluation ratings
This article looks at a method for measuring the cultural component imbedded in Hispanic product ratings and how to combine survey data from Hispanics and non-Hispanics.
Tacos in Tel Aviv? Research advises Mexican restaurant chain against opening franchises in Israel
The authors discuss the variable aspects of conducting a feasibility study and detail the market research aspect of the effort using the proposed launch of Mexican dining franchises in Israel.
Cultural insights in clothes: three ways to understand Latino culture through the way Latinas dress
Latina women hold themselves to a different social code than traditional American women, and what they wear and how they present themselves can provide researchers with deeper insights into Hispanic culture and the consumer.

See more articles on this topic