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Resources For Ethnic Market Research

We've grouped together all the information our site contains on Ethnic Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 105 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Imagery in cross-cultural research
Imagery investigation has become an important part of marketing research, particularly with U.S. consumers. However, the method is complicated when used across cultures. This article discusses the use of imagery in cross-cultural research, including different approaches, language and the paradox of equivalence.
Latinos are going cellular. Can we?
The industry faces a number of obstacles in attempting to conduct cell phone research with Latino consumers. Despite these hurdles, the decline in landline phone usage may force researchers to develop cell phone-based research programs to keep a growing and important market segment accessible for research.
10 things every brand should know about Asian-American youth
Conversations with Asian-American youth helped the author develop a list of dos and don’ts for marketers who are considering targeting this growing and under-served group.
Hispanic buying power
While buying power is a measure used to decide whether to market to a particular group, talking about buying power for the Hispanic market as a whole is improper because of the variance within the market. This article explores the actual buying power of the Hispanic market segments and the differences in what Latinos buy with their buying power as compared to the general market.
Solving the multicultural marketing paradox
Multicultural marketing is a long-term project that’s typically looked at from a short-term perspective. This article discusses using research to solve this paradox of multicultural marketing.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A revised paradigm for Hispanic acculturation
To effectively understand Hispanic consumers, you must go beyond language and incorporate a range of cultural influences, the authors argue.
Why race still matters when marketing to African-Americans
The following is an adapted chapter from David R. Morse's Multicultural Intelligence book. The article focuses on black-white race relations in the U.S. and the societal and cultural obstacles involved in reaching African-Americans.