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Resources For Ethnic Market Research

We've grouped together all the information our site contains on Ethnic Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 105 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Firms are going multi-platform to get their messages out to multicultural youth
Using examples from brands like Hot Pockets, McDonald’s and Dr. Pepper, the author shows how some marketers are seizing on Web- and mobile-based methods to target Hispanic and African-American youths.
Why race still matters when marketing to African-Americans
The following is an adapted chapter from David R. Morse's Multicultural Intelligence book. The article focuses on black-white race relations in the U.S. and the societal and cultural obstacles involved in reaching African-Americans.
The importance of context in conducting Asian research
This article discusses how context in Asian marketing research affects selection of appropriate research sample/respondents; framing of questions to effectively gather meaningful information; and establishing a productive researcher/respondent relationship.
Designing marketing research for the Asian-American segment
The research process is key to understanding Asian consumers. This article discusses adjustments that are sometimes necessary when designing research for Asian-American markets.
African-Americans express optimism as millennium approaches
JRH Marketing used focus groups to investigate current attitudes and opinions about lifestyles and personal goals among a cross-section of African-Americans nationwide.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A revised paradigm for Hispanic acculturation
To effectively understand Hispanic consumers, you must go beyond language and incorporate a range of cultural influences, the authors argue.
Why race still matters when marketing to African-Americans
The following is an adapted chapter from David R. Morse's Multicultural Intelligence book. The article focuses on black-white race relations in the U.S. and the societal and cultural obstacles involved in reaching African-Americans.

Related Events

THE QUIRK"S EVENT - SOLD OUT
February 23-24, 2015
The Quirk’s Event is SOLD OUT
ESOMAR LATIN AMERICAN CONFERENCE 2015 - CARNIVAL OF INSIGHTS: CELEBRATING RESEARCH
April 26-28, 2015
ESOMAR will hold its annual Latin America conference, themed 'Carnival of Insights:Celebrating Research,' on April 26-28 in Sao Paulo, Brazil.