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Resources For Ethnic Market Research

We've grouped together all the information our site contains on Ethnic Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 105 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Marketers must consider the impact of acculturation on Hispanic consumers
Acculturation has a profound effect on the Hispanic consumer’s viewpoints. Marketers must measure the level of acculturation to be able to accurately analyze a consumer’s tastes and consumption habits.
Trends in Hispanic research
The Hispanic market has been growing and will be a key component to many companies' success. This article discusses trends in Hispanic qualitative marketing research.
Research for Mexican e-com site shows impact of cultural factors
DeCompras.com used qualitative research with Hispanic consumers in the United States to help with Web site development and improve sales.
Tacos in Tel Aviv? Research advises Mexican restaurant chain against opening franchises in Israel
The authors discuss the variable aspects of conducting a feasibility study and detail the market research aspect of the effort using the proposed launch of Mexican dining franchises in Israel.
Launching a multicultural marketing program
Using the efforts of Allstate as an example, the author explores how a company can launch and sustain a multicultural marketing campaign. Allstate constructed flowcharts of how the multicultural consumer experienced the company. At each touchpoint, ethnic customer needs were examined and in-house interviews were conducted with claims staff and insurance agents.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A revised paradigm for Hispanic acculturation
To effectively understand Hispanic consumers, you must go beyond language and incorporate a range of cultural influences, the authors argue.
Why race still matters when marketing to African-Americans
The following is an adapted chapter from David R. Morse's Multicultural Intelligence book. The article focuses on black-white race relations in the U.S. and the societal and cultural obstacles involved in reaching African-Americans.
Data Use: Reconciling Hispanic product evaluation ratings
This article looks at a method for measuring the cultural component imbedded in Hispanic product ratings and how to combine survey data from Hispanics and non-Hispanics.
Tacos in Tel Aviv? Research advises Mexican restaurant chain against opening franchises in Israel
The authors discuss the variable aspects of conducting a feasibility study and detail the market research aspect of the effort using the proposed launch of Mexican dining franchises in Israel.
Cultural insights in clothes: three ways to understand Latino culture through the way Latinas dress
Latina women hold themselves to a different social code than traditional American women, and what they wear and how they present themselves can provide researchers with deeper insights into Hispanic culture and the consumer.

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