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Resources For Ethnic Market Research

We've grouped together all the information our site contains on Ethnic Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 85 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Cultural adaptation of research procedures and instruments in Hispanic and other cultures
There are many perils lurking in the shadows of cultural diversity for the unaware researcher. The researcher must be able to adapt instruments and procedures to the cultural groups being researched. This article discusses cultural relevance and adaptation, noting the difference between a cultural interpreter and a translator.
Three factors are critical to successful Asian market research
Interest in the Asian-American market is increasing. The market is unique and researching it requires specific sensitivity, understanding and knowledge. This article discusses three factors critical to research with Asian-Americans: language, cultural matching and communication techniques.
Key incidence issues when conducting research among Hispanics
A good field supplier should ask a number of questions before quoting a price for any study. This article discusses special considerations for conducting Hispanic studies, particularly those conducted in Spanish.
The new cultural mix
Segmenting is more than slicing a market into age-defined consumer groups. This article discusses segmentation in today’s culture, detailing four age groups and three buying power markets shaping today’s product demand.
Keys to successful advertising in the Asian-American market
Advertising can play a crucial role in making Asian-Americans feel welcomed and appreciated. This article discusses keys to successful advertising in the Asian-American market, including cultural themes likely to win the respect and appreciation of most Asian cultures.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A revised paradigm for Hispanic acculturation
To effectively understand Hispanic consumers, you must go beyond language and incorporate a range of cultural influences, the authors argue.
Data Use: Reconciling Hispanic product evaluation ratings
This article looks at a method for measuring the cultural component imbedded in Hispanic product ratings and how to combine survey data from Hispanics and non-Hispanics.
Tacos in Tel Aviv? Research advises Mexican restaurant chain against opening franchises in Israel
The authors discuss the variable aspects of conducting a feasibility study and detail the market research aspect of the effort using the proposed launch of Mexican dining franchises in Israel.
Cultural insights in clothes: three ways to understand Latino culture through the way Latinas dress
Latina women hold themselves to a different social code than traditional American women, and what they wear and how they present themselves can provide researchers with deeper insights into Hispanic culture and the consumer.
Data Use: Culture-based scale response bias among Hispanics
The author reports on findings from a test of six studies to examine scale usage by Hispanic respondents.

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Related Events

ESOMAR LATIN AMERICAN CONFERENCE
May 13-15, 2012
ESOMAR will hold its annual Latin America conference on May 13-15 in Mexico City.