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Everything You Need To Understand Ethnographic Research

We've grouped together all the information our site contains on Ethnographic Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 107 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The fusion of Web 2.0 and contextual research methods creates the opportunity for something new
Online-based immersive research draws from a number of offline approaches - ethnography, longitudinal qualitative studies and contextual inquiry - and blends them, taking advantage of the capabilities offered by Web 2.0. The goal is to capture participant experiences as they happen and make them meaningful in the context of a business question.
All together now: How client participation can enrich research
The division of labor between research vendors and research clients can sometimes be a detriment to a research project, as the client's knowledge of the industry is underutilized. The author suggests that in certain cases, greater insight can be gathered through increased client participation.
Qualitatively Speaking: Ethnography makes the human connection
In-home visits and other types of ethnographic research can provide an array of attitudes, motivations and behaviors which would not be self-reported in other research venues.
Questions you should ask when selecting a moderator
Ask these simple questions to ensure that you select the right moderator for your project.
More than just verbatims - adding rigor to consumer ethnographic film
The author compares consumer ethnographic film with academic ethnographic film and discusses how researchers can and should add rigor to the process.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How a 360-degree research approach provides a deeper understanding of the patient experience
The author outlines a research process by which pharmaceutical and health care companies can learn what life is like for patients afflicted by an illness.
Live feeds and confessionals: Video brings qualitative insights to life
The author discusses how technology, specifically video solutions, can help researchers tell a better story with their qualitative insights and secure client buy-in. This article uses vehicle drives and ethnography as an example.
Qualitatively Speaking: Mobile, yes; ethnography, not so much
Mobile ethnography certainly has its place in the researcher’s toolbox, the author says, but it’s no substitute for data-gathering by a trained observer.
Avoid 'surprises' with a comprehensive research plan
Having a solid research plan in place can help companies stay prepared and avoid unwanted surprises.
Why there's no replacement for face-to-face research
The author shares several stories from the recent past to support her argument that there is no true online equivalent for face-to-face qualitative research.

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Related Events

QUAL360 ASIA
October 1-2, 2014, 2014
Merlien will hold a conference, themed 'Qual 360 Asia,' on October 1-2, 2014 in Singapore.

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