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Everything You Need To Understand Ethnographic Research

We've grouped together all the information our site contains on Ethnographic Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 119 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Ethnography as a market research tool
With ethnography showing up all over the place as a “new” market research tool, one must wonder about its merits. This article examines where ethnography came from, what it is and what it might be able to do for branding and marketing efforts.
Use online ethnography to learn from respondents’ words and their actions
By examining a sample online ethnography project, the author shows how gathering respondent photos, diaries, stories and interviews can provide insights beyond those obtained through simply asking respondents about their actions.
Researchers use too many terms to define the act of watching consumers live their lives
From shop-alongs to embedded research to urban ethnography, marketers and researchers bandy about many labels to describe ethnographic research. The author argues that true ethnography involves a long-term approach in which consumers allow the researchers to spend time with them and observe their lives. The other techniques, though they are tagged with ethnography-type names, are too short-term to be really considered authentic and effective ethnographic research.
Unstructured individual interviewing
This article offers a summarized excerpt of the section of the U.S. Department of Commerce’s report “Approaches to Developing Questionnaires” that addresses unstructured individual interviewing. The discussion includes personnel and skill requirements, respondent selection, preparation, operation, time considerations, cost considerations and data collection.
Trade Talk: Will creativity save marketing research?
Reports on a recent Webinar from Peanut Labs and Simon Chadwick in which Chadwick discussed the current state of research and sketched an outline of its possible future course.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Monrovia dug deep with gardeners to find out how to establish a bond with them
In-person and digital ethnographies were just two of the research methods plant-grower Monrovia used to get at the root of gardeners’ habits and preferences.
Ethnography, empathy and thoughts about shopping
An impromptu day out with a friend battling cancer led the author to consider the value of empathy in the retail setting.
The innovation generation in a changing China
Michael Stanat looks at some of the forces of change that are buffeting China and how researchers should respond to them.
5 ways to improve packaging research
The authors provide five tips for improving packaging research studies.
Evolving toward a programmatic approach to pharmaceutical brand launch research
The authors provide a roadmap for programmatic market research to support pharmaceutical brand launches and discuss a diagnostic framework for customizing launch research programs to meet each brand’s unique needs.

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Related Events

RIVA COURSE 204: ALL ABOUT ETHNOGRAPHY
Sept. 21-23, 2015
RIVA Training Institute will hold a course, themed 'All About Ethnography,' on Sept. 21-23 in Rockville, Md.

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