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Everything You Need To Understand Ethnographic Research

We've grouped together all the information our site contains on Ethnographic Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 124 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

House calls help Y&R understand consumers
New York advertising agency Young and Rubicam believes on-site interviews are one of the best ways to understand the connection between consumer and product, by seeing consumers in their natural environments. While a lot of research is involved, the process gives companies an accurate view of how consumers actually think and feel in their natural environment.
Researchers can learn from ethnography
This article explores potential benefits of applying ethnography in qualitative research to understand the meaning of consumer behaviors.
Understanding Hispanic culture: a case for ethnographic research
As the Hispanic market expands, companies are increasing their research of this market. This article examines the ethnographic study and illustrates how it can be used to enrich Hispanic research.
Agency uses a little R&R (research & relaxation) to develop ads for RV group
The Go RVing Coalition used qualitative research to investigate Baby Boomers who own RVs compared with those who do not in the process of developing television and print advertising.
In-home research gives Mirro the ingredients for its Allegro cookware line
Cookware maker Mirro Company wanted to develop a product for the department and specialty store market. For help with the design work and marketing research, it turned to Metaphase Design Group, which sent three-person teams to observe and videotape people at home using their cookware during meal making. Observational interviews, Buddy Groups, questionnaires and research of consumer product safety information resulted in a new cookware design.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Research as a profit center? It's closer than you think.
Sugging is perhaps the dirtiest word in our industry but does linking sales to marketing research hold the key to changing the function’s image from a sunk cost to a contributor to the bottom line?
Creative ethnography helps small nutrition-bar start-up find its path
Nutrition-bar maker 1-For-1 Foods used ethnography and other research methods to understand how its buy-one-give-one model could fit into consumers’ lifestyles.
Anthropologists in MR are more than data-gatherers
The author makes a case for why anthropologists should be included in the early stages of an ethnographic research project rather than merely being asked to observe and report on consumers.
How to conduct values research in a qualitative setting
The authors explore the use of ethnography to understand consumer values, using a research project on TV news as an example of how values can affect product and service choices.
How a lack of money turned me into an innovative researcher
Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.

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Related Events

RIVA COURSE 241: QUALITATIVE ANALYSIS AND REPORTING
June 6-7, 2016
RIVA Training Institute will hold a course, themed 'Qualitative Analysis and Reporting,' on June 6-7 in Rockville, Md.
RIVA COURSE 204: ALL ABOUT ETHNOGRAPHY
August 1-3, 2016
RIVA Training Institute will hold a course, themed 'All About Ethnography,' on August 1-3 in Rockville, Md.

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