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Everything You Need To Understand Ethnographic Research

We've grouped together all the information our site contains on Ethnographic Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 108 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Changing diapers, thinking about ethnographic research
As he struggles to use various baby-related products, a new father wishes his trials were being watched by a team of marketing ethnographers.
In-situ research in Latin America
An in-depth look at ethnographic research in Latin America, including thoughts on modes of observation, participation, incentives and questioning.
Conducting ethnographic research with Hispanic consumers
Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.
Trade Talk: A look at our new look; going ethno in San Fran
Background on the redesign of Quirk’s and a summary of highlights from the ethnographic research-related programming at the 2004 IIR Market Research Event.
You can learn some interesting things when you force consumers to stop using - or make them use too much of - a product
Deprivation research, in which a consumer’s favorite product is withheld from them, is a useful market research tool but is more powerful when inundation research is run in tandem. Forcing product usage on a group of consumers can uncover equally compelling findings, the author argues.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How research helped Genentech improve its app-based sales-detailing tool
A multi-pronged research approach - including ethnography, in-depth interviews and survey research - helped biotechnology company Genentech understand barriers to adoption of its iDetail app.
How a 360-degree research approach provides a deeper understanding of the patient experience
The author outlines a research process by which pharmaceutical and health care companies can learn what life is like for patients afflicted by an illness.
Live feeds and confessionals: Video brings qualitative insights to life
The author discusses how technology, specifically video solutions, can help researchers tell a better story with their qualitative insights and secure client buy-in. This article uses vehicle drives and ethnography as an example.
Qualitatively Speaking: Mobile, yes; ethnography, not so much
Mobile ethnography certainly has its place in the researcher’s toolbox, the author says, but it’s no substitute for data-gathering by a trained observer.
Avoid 'surprises' with a comprehensive research plan
Having a solid research plan in place can help companies stay prepared and avoid unwanted surprises.

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