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Everything You Need To Understand Ethnographic Research

We've grouped together all the information our site contains on Ethnographic Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 120 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

House calls help Y&R understand consumers
New York advertising agency Young and Rubicam believes on-site interviews are one of the best ways to understand the connection between consumer and product, by seeing consumers in their natural environments. While a lot of research is involved, the process gives companies an accurate view of how consumers actually think and feel in their natural environment.
Unstructured individual interviewing
This article offers a summarized excerpt of the section of the U.S. Department of Commerce’s report “Approaches to Developing Questionnaires” that addresses unstructured individual interviewing. The discussion includes personnel and skill requirements, respondent selection, preparation, operation, time considerations, cost considerations and data collection.
Trade Talk: Up close and personal
Quirk's Editor Joseph Rydholm interviews researcher Allison Cohen to understand the intimacy benefits of face-to-face, on-site and one-on-one research techniques.
Researchers can learn from ethnography
This article explores potential benefits of applying ethnography in qualitative research to understand the meaning of consumer behaviors.
Getting up close and personal with ethnographic research
The author discusses the benefits and drawbacks of ethnographic or observational research as it becomes more popular.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: The irreplaceable on-site ethnographer
Online qualitative is growing in popularity, the author admits, but sometimes there’s no substitute for actually being there.
Conducting ethnographic research with Hispanic consumers
Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.
Research helps Discovery Channel chart a course for the future
Discovery Channel commissioned a three-phase hybrid research project to understand how TV fulfills unmet needs.
Qualitatively Speaking: Mobile qualitative finally hits its stride
The promise for conducting qualitative research using mobile phones is great but the technology has been slow to deliver on that promise – until now.
Comfortable in the new medium: How online qual can benefit from our share-happy culture
This article focuses on societal and technological factors such as blogging and social media that have given rise to the use of online methodologies for qualitative research.

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Related Events

November 5-6, 2015
RIVA Training Institute will hold a course, themed 'Qualitative Analysis and Reporting,' on November 5-6 in Rockville, Md.

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