Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Everything You Need To Understand Ethnographic Research

We've grouped together all the information our site contains on Ethnographic Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 107 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The road ahead for marketing and advertising research
A survey of ARF members sought to identify some of the necessary traits the industry needs to develop and maintain in order to thrive and also looked at the topics and trends coming down the pike.
Qualitatively Speaking: Ethnography makes the human connection
In-home visits and other types of ethnographic research can provide an array of attitudes, motivations and behaviors which would not be self-reported in other research venues.
How to obtain a 360-degree view of pharmaceutical usage
By combining ethnographic and other research methods, pharmaceutical firms can get a fuller picture of how patients use - or don’t use - the medications prescribed to them.
Ethnography reveals top four physician-patient conversational gaps
The author outlines common gaps that exist when doctors interact with their patients and explores how understanding these disconnects can improve the health care process for both parties.
Use corporate ethnography to understand and reignite your brand
In an increasingly turbulent business environment, corporate ethnographic research may just be the tool today’s companies need to develop the competitive edge necessary for survival. To capitalize on your brand’s inherent power, you must understand your own organization. This article discusses using corporate ethnography to gain insight into a brand and the inherent nature of that brand based upon a greater understanding of the organizational culture itself.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How a 360-degree research approach provides a deeper understanding of the patient experience
The author outlines a research process by which pharmaceutical and health care companies can learn what life is like for patients afflicted by an illness.
Live feeds and confessionals: Video brings qualitative insights to life
The author discusses how technology, specifically video solutions, can help researchers tell a better story with their qualitative insights and secure client buy-in. This article uses vehicle drives and ethnography as an example.
Qualitatively Speaking: Mobile, yes; ethnography, not so much
Mobile ethnography certainly has its place in the researcher’s toolbox, the author says, but it’s no substitute for data-gathering by a trained observer.
Avoid 'surprises' with a comprehensive research plan
Having a solid research plan in place can help companies stay prepared and avoid unwanted surprises.
Why there's no replacement for face-to-face research
The author shares several stories from the recent past to support her argument that there is no true online equivalent for face-to-face qualitative research.

See more articles on this topic

Related Events

QUAL360 ASIA
October 1-2, 2014, 2014
Merlien will hold a conference, themed 'Qual 360 Asia,' on October 1-2, 2014 in Singapore.

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Telephone

Click on a category below to see facilities with the following number of interviewing stations

--Less than 25 stations
--25+ stations
--50+ stations
--100+ stations
--200+ stations

Conduct a detailed search of the entire Telephone Interviewing directory.