How To Conduct Executive Interviews

Related Articles

There are 24 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Learn from the experts

The Delphi technique, which involves conducting in-depth interviews with experts in an industry or market, can be used to create accurate market forecasts.

The challenge of fieldwork

Conducting business-to-business research brings a host of difficulties, from unclear company definitions to low incidences and shoddy databases. Overcoming these and other hurdles is the focus of the article.

A guide to marketing and selling to Chinese businesses

Drawing from findings of in-depth interviews with Chinese business owners, the author details the best ways for Western firms to market their services in China and also explores the expectations and opinions Chinese businesses have of Western marketers.

Interviews with pediatricians found mistrust of pharma firms’ CRM and SFA programs

While customer relationship management and sales force automation programs can be a boon for pharmaceutical companies, the author’s research shows that they may also be alienating the very audience they are meant to exploit: doctors.

Ever the skeptics: tips for dispelling doubt in employee research

Trust is a primary obstacle in conducting focus groups with employees. The author offers 12 tips to help researchers create an environment that fosters security, honesty and openness.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

C-level MR users offer researchers a self-improvement plan

A survey of 450 corporate execs netted tangible examples of the impact of research and tips on how MR can raise its internal profile.

Generating B2B insights via catch-and-release interviews

Looking for a low-cost way to research B2B products and services? Grab ahold of the catch-and-release approach.

A report on the 2010 Globalpark Market Research Software Survey

This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

Why researchers should embrace risk

Continuing his series of articles on best practices in marketing research, Brett Hagins draws from in-depth interviews - and insights from a researcher at 3M - to argue that the ability to take a risk belongs in the skill set of all powerhouse research departments.

Ever the skeptics: tips for dispelling doubt in employee research

Trust is a primary obstacle in conducting focus groups with employees. The author offers 12 tips to help researchers create an environment that fosters security, honesty and openness.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Executive Interviewing

Conduct a detailed search of the entire Researcher SourceBook directory