How To Conduct Executive Interviews

Related Articles

There are 8 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Learn from the experts

The Delphi technique, which involves conducting in-depth interviews with experts in an industry or market, can be used to create accurate market forecasts.

A global consensus

A large IT firm conducted qualitative research with small and medium businesses around the world to understand how the needs of those businesses differed from those of the larger companies with which the firm was more closely identified.

The challenge of fieldwork

Conducting business-to-business research brings a host of difficulties, from unclear company definitions to low incidences and shoddy databases. Overcoming these and other hurdles is the focus of the article.

Questionnaire design from the trenches

The author provides tips on interviewing busy executives, including ways to enhance rapport and how to phrase questions to elicit the most useful responses.

One true methodology?

By adhering to a set of moderator best practices no matter the qualitative methodology, the author argues that complaints about the qualitative process can be effectively neutralized.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A report on the 2010 Globalpark Market Research Software Survey

This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

Why researchers should embrace risk

Continuing his series of articles on best practices in marketing research, Brett Hagins draws from in-depth interviews - and insights from a researcher at 3M - to argue that the ability to take a risk belongs in the skill set of all powerhouse research departments.

Ever the skeptics: tips for dispelling doubt in employee research

Trust is a primary obstacle in conducting focus groups with employees. The author offers 12 tips to help researchers create an environment that fosters security, honesty and openness.

Interviews with pediatricians found mistrust of pharma firms’ CRM and SFA programs

While customer relationship management and sales force automation programs can be a boon for pharmaceutical companies, the author’s research shows that they may also be alienating the very audience they are meant to exploit: doctors.

Determining the return on research can be tricky but is worthwhile

Continuing his article series on demonstrating the value of research, Brett Hagins draws from a larger study of Quirk’s readers and in-depth interviews with client-side researchers to explore the merits and methods of quantifying the economic value of research.

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