How To Conduct Executive Interviews

Related Articles

There are 24 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

One true methodology?

By adhering to a set of moderator best practices no matter the qualitative methodology, the author argues that complaints about the qualitative process can be effectively neutralized.

Using morphological content analysis to mine insights from qualitative interviews

The author details the business-to-business application of morphological content analysis, which provides a systematic approach to analyzing interview transcripts. An example in the consumer electronics industry is provided to illustrate the main concepts.

Learn from the experts

The Delphi technique, which involves conducting in-depth interviews with experts in an industry or market, can be used to create accurate market forecasts.

Data Use: Translating 'researcher-speak' into 'executive-ese'

To best communicate survey findings to the executives who must act on them, researchers must use the language of decisions. By presenting information that is integrated, simplified and focused upon the issue at hand, they will help their internal clients act decisively and also improve the standing of the research function within their organization.

Trade Talk: Tuning out the voice of the customer?

Executives responding to a Chief Marketing Officer Council survey generally gave their organizations low marks when it comes to listening to their clients. Rather than using an established feedback and monitoring system, many only hear the customer's voice when conflicts or problems arise.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

C-level MR users offer researchers a self-improvement plan

A survey of 450 corporate execs netted tangible examples of the impact of research and tips on how MR can raise its internal profile.

Generating B2B insights via catch-and-release interviews

Looking for a low-cost way to research B2B products and services? Grab ahold of the catch-and-release approach.

A report on the 2010 Globalpark Market Research Software Survey

This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

Why researchers should embrace risk

Continuing his series of articles on best practices in marketing research, Brett Hagins draws from in-depth interviews - and insights from a researcher at 3M - to argue that the ability to take a risk belongs in the skill set of all powerhouse research departments.

Ever the skeptics: tips for dispelling doubt in employee research

Trust is a primary obstacle in conducting focus groups with employees. The author offers 12 tips to help researchers create an environment that fosters security, honesty and openness.

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