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How To Conduct Executive Interviews

We've grouped together all the information our site contains on Executive Interviewing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 25 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A report on the 2010 Globalpark Market Research Software Survey
This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.
Trade Talk: Tuning out the voice of the customer?
Executives responding to a Chief Marketing Officer Council survey generally gave their organizations low marks when it comes to listening to their clients. Rather than using an established feedback and monitoring system, many only hear the customer's voice when conflicts or problems arise.
CEO confidence plummets to record-breaking lows
Qualitatively Speaking: Meeting executives face-to-face
The author offers six guidelines to conducting effective face-to-face interviews with executives, including setting clearly-defined goals, distinguishing between useful and not useful input, and being a good listener.
Adding ‘prosumers’ to your groups can provide a creative boost
Under the right circumstances, including - rather than excluding - marketing professionals normally screened out of focus groups can lead to breakthroughs. Examples from British Airways and WD-40 are cited to illustrate how this approach has helped develop new products and services.

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Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

What will it take to win in the B2B sphere in 2020?
Walker’s Leslie Pagel outlines strategies for how B2B firms can align their current and future customer experience practices with the needs of their markets.
C-level MR users offer researchers a self-improvement plan
A survey of 450 corporate execs netted tangible examples of the impact of research and tips on how MR can raise its internal profile.
Generating B2B insights via catch-and-release interviews
Looking for a low-cost way to research B2B products and services? Grab ahold of the catch-and-release approach.
A report on the 2010 Globalpark Market Research Software Survey
This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

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