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Articles And Resources About Eye Tracking

We've grouped together all the information our site contains on Eye Tracking to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 29 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Stiefel Laboratories hopes updated packaging will attract new users without alienating current consumers
Using customer surveys, Stiefel Laboratories discovered that some of its soap users purchased the product on impulse rather than on a doctor’s recommendation. With the goal of increasing these impulse buys, the tested two new potential packaging designs. Using a simulated store shelf planogram, researchers determined how quickly the Oilatum box was seen and how long respondents looked at it. Consumers then viewed the designs separately to determine the points on the packaging they noticed first, second, etc. The researchers used eye tracking and verbal interviews to collect data.
Packaging research guides positioning of 3M's innovative line of wood care products
3M tested a number of packaging designs for its line of wood care products to make sure that the packaging would communicate key ideas and the benefits to both novice and experienced woodworkers. The computer-generated designs experimented with different names for the products (such as Safe Strip, Strip Safer) and informational taglines below the product name to explain the product benefits. The main research methods used were eye-tracking and one-on-one interviews.
Facial coding and eye tracking help uncover consumers’ true responses
As interest grows in digging beneath respondents’ stated answers to questions to determine their hidden motivations, companies are turning to facial coding as a way to measure and analyze response to research stimuli.
Eye tracking helps Saab fine-tune print ads
When it came time to tweak a long-running print ad series, Saab used an eye-tracking approach that is designed to allow changes to be made to a campaign during the research process rather than afterward.
A look at eye tracking and click testing
This comparison of eye tracking and click testing details the strengths and weaknesses of each approach and indicates some instances where each is best employed.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A look at the relationship of neuroimaging and marketing research
Neuroimaging certainly holds promise as a research tool but questions still abound. In this excerpt from their chapter in Leading Edge Marketing Research, the authors examine the concerns, limitations and caveats related to exploring the inner workings of the consumer’s brain.
Utilizing eye-tracking to optimize direct mail
An analysis of a project in which eye-tracking was used to measure the impact of several direct mail campaigns.
Trade Talk: Coke’s Sthanunathan charts the future of research
Quirk's Editor Joseph Rydholm summarizes Coca-Cola's Stan Sthanunathan's presentation at The Market Research Technology Event, addressing the impact of technology on research.
By the Numbers: Behavioral science and the future of business
The author argues that behavioral science and its associated disciplines offer much promise in researchers’ efforts to go below the surface and uncover true insights.
In Case You Missed It... January 2013
News and notes on marketing and research: Eye tracking used for the impaired; a universal rating system for apps

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