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Articles And Resources About Eye Tracking

We've grouped together all the information our site contains on Eye Tracking to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 24 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Coke’s Sthanunathan charts the future of research
Quirk's Editor Joseph Rydholm summarizes Coca-Cola's Stan Sthanunathan's presentation at The Market Research Technology Event, addressing the impact of technology on research.
Trade Talk: A handful of tech-driven market research nuggets
Quirk's Editor Joseph Rydholm recaps his time at the IIR's Technology Driven Market Research Event.
Facial coding and eye tracking help uncover consumers’ true responses
As interest grows in digging beneath respondents’ stated answers to questions to determine their hidden motivations, companies are turning to facial coding as a way to measure and analyze response to research stimuli.
A look at eye tracking and click testing
This comparison of eye tracking and click testing details the strengths and weaknesses of each approach and indicates some instances where each is best employed.
FAQ: neuromarketing research
In the first of a new series of quick-reference guides to current research topics, Quirk’s Editor Joe Rydholm takes a look at neuromarketing research - who’s using it, how and why.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Comparing eye-tracking to 2 cheaper challengers
This article focuses on a self-funded study that Perception Research Services conducted to compare eye-tracking research to a mouse-clicking exercise conducted via computer-based interviews and a software algorithm intended to predict visual attention.
Linking visual attention to purchase behavior and recall
The authors investigated the impact of visual attention on purchase decisions, as well as the relationship between visual attention and stated recall.
Eye-tracking helps reconcile the disconnect between shoppers’ words and their actions
Scott Young uses retail case studies to share tactical insights for enhancing in-store-marketing and discusses recommended applications of in-store eye-tracking.
Get creative: Seven solutions to improve usability studies
This article outlines how seven research methodologies not traditionally employed in user experience research can improve usability studies.
Getting the most from eye-tracking
Scott Young offers best practices for the use of eye-tracking and explores the various research applications of the methodology.

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