Articles And Resources About Eye Tracking

Related Articles

There are 21 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using eye-tracking to measure the effectiveness of TV commercials

The author discusses eye-tracking technology and the Index of Cognitive Activity as a method of obtaining unbiased physiological data to better understand how viewers absorb, and how well they like, various television advertisements.

By the Numbers: Behavioral science and the future of business

The author argues that behavioral science and its associated disciplines offer much promise in researchers’ efforts to go below the surface and uncover true insights.

Getting the most from eye-tracking

Scott Young offers best practices for the use of eye-tracking and explores the various research applications of the methodology.

What lies beneath

As interest grows in digging beneath respondents’ stated answers to questions to determine their hidden motivations, companies are turning to facial coding as a way to measure and analyze response to research stimuli.

Trade Talk: A handful of tech-driven market research nuggets

Quirk's Editor Joseph Rydholm recaps his time at the IIR's Technology Driven Market Research Event.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Get creative: Seven solutions to improve usability studies

This article outlines how seven research methodologies not traditionally employed in user experience research can improve usability studies.

Getting the most from eye-tracking

Scott Young offers best practices for the use of eye-tracking and explores the various research applications of the methodology.

In Case You Missed It... January 2013

News and notes on marketing and research: Eye tracking used for the impaired; a universal rating system for apps

By the Numbers: Behavioral science and the future of business

The author argues that behavioral science and its associated disciplines offer much promise in researchers’ efforts to go below the surface and uncover true insights.

Trade Talk: Coke’s Sthanunathan charts the future of research

Quirk's Editor Joseph Rydholm summarizes Coca-Cola's Stan Sthanunathan's presentation at The Market Research Technology Event, addressing the impact of technology on research.

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