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An overview of business-to-business research in China

The authors outline a brief history of business-to-business research in China and then explore trends in the use of various techniques while offering tips on what kinds of information can be obtained through research.

Field management: a better mousetrap

This article discusses the increasing role of field management companies in implementing research. Field management companies provide an alternative to hiring full-service companies that would require paying for design and analytical talent not needed on a particular project.

Factors to consider when choosing field management companies

Researchers are increasingly turning to field management companies to increase their productivity while trimming their costs. This article presents criteria to help decide field management is right for a company and which field management company best suits your specific needs.

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