Articles And Resources Related To Focus Group Facilities

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: How to make good equal great

Now on the client side, a former focus group vendor explains what her organization expects to receive from its qualitative providers.

Trade Talk: She wrote the book on moderating

This column features a book review of Naomi Henderson's book Secrets of a Master Moderator.

An analysis of the past 20 years of client-side research buying

Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

How Dell used telepresence to foster global conversation without traveling the globe

A Dell researcher weighs in on the benefits and drawbacks of conducting global research using telepresence technology among a hard-to-reach audience.

Questions you should ask when selecting a focus group facility

This article features several questions that clients should ask before choosing a focus group facility.

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Related Articles

There are 23 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Diary of a moderator

Part II of the moderator diary series, this article continues the entries of one moderator's diary, providing a composite of a typical week.

So how tall do you want me to be?

Recruiting appropriate participants for a focus group is crucial to focus group success. This article discusses focus group recruiting, including what can go wrong, how information is obtained and screeners.

Effective qualitative research in China requires understanding of customs, cultures and techniques

In addition to a general overview of conducting qualitative research in China, the author presents tips on why certain techniques work or don't work and also offers guidelines on how to select a research firm when working in China.

Choosing the ideal focus group facility

Multiple factors contribute to a successful focus group. This article discusses facility selection and the many factors to consider when making this important decision.

Small budget? Save money on qualitative research

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Related Suppliers: Focus Group Facilities

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Computer Usability Lab
Test Kitchen
Videoconferencing
One-on-One Room
Product Testing Lab
Auditorium
Webconferencing
Client Lounge

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Related Suppliers: Research Companies from the SourceBook

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Specialties

• Focus Group-Facilities

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