Articles And Resources Related To Focus Group Facilities

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

New ways of gamifying qualitative research

The author explores ways to add fun and competitive elements to qualitative projects to enrich the process for everyone involved.

Appreciating the value of traditional research in a digital world

This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.

How to benefit from technology without sacrificing your qualitative researcher soul

Fieldwork Seattle’s Molly Turner-Lammers offers tips on using what tech-based qual has to offer while preserving the strengths of its offline equivalent.

Mixing old and new qualitative methods

The same technologies that are changing our lives as consumers are also changing our abilities as researchers. Here’s a look at how traditional and tech-based qualitative tools can be successfully married.

Qualitatively Speaking: How to make good equal great

Now on the client side, a former focus group vendor explains what her organization expects to receive from its qualitative providers.

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Related Articles

There are 52 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: The focus group vs. in-depth interview debate

The author consulted 20 qualitative researchers to get their answer to the age-old question: Which is better, the focus group or the IDI? The answer, of course, is: it depends.

How to benefit from technology without sacrificing your qualitative researcher soul

Fieldwork Seattle’s Molly Turner-Lammers offers tips on using what tech-based qual has to offer while preserving the strengths of its offline equivalent.

The rules change when conducting focus groups for business to business research

Given the idea that “people are people,” one might assume that the strategies used for consumer focus groups would apply to business-to-business focus groups, but this is not the case. This article offers strategies and considerations for conducting business-to-business focus groups, including playing dumb, allowing the client in the group room, anonymity, confidentiality and a quantitative follow-up.

Use care, preparation when conducting medical qualitative research

Because medical market research respondents are not self-selecting, qualitative researchers are advised to take time to learn about their needs and limitations - emotionally and physically - and do what they can to meet respondents as they are.

What effect does tabletop shape have on focus group dynamics and client viewing?

After circumstances forced him to conduct focus groups using a circular table, the author began investigating other table configurations to gauge their impact on the qualitative process.

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Related Suppliers: Focus Group Facilities

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Related Suppliers: Research Companies from the SourceBook

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