Articles And Resources Related To Focus Group Facilities

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

New ways of gamifying qualitative research

The author explores ways to add fun and competitive elements to qualitative projects to enrich the process for everyone involved.

Appreciating the value of traditional research in a digital world

This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.

How to benefit from technology without sacrificing your qualitative researcher soul

Fieldwork Seattle’s Molly Turner-Lammers offers tips on using what tech-based qual has to offer while preserving the strengths of its offline equivalent.

Mixing old and new qualitative methods

The same technologies that are changing our lives as consumers are also changing our abilities as researchers. Here’s a look at how traditional and tech-based qualitative tools can be successfully married.

Qualitatively Speaking: How to make good equal great

Now on the client side, a former focus group vendor explains what her organization expects to receive from its qualitative providers.

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Related Articles

There are 52 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: Give your groups the transcript they deserve

A transcriptionist offers several steps, such as eliminating background noises and unnecessary utterances, that moderators and other researchers can take to get the best-possible audio record of their focus groups.

Moderators know best: designing a focus group facility

In preparing to design a new focus group facility, a research firm used a mailed letter to focus group moderators asking for suggestions. This article describes the results, which addressed several areas of concern: service and management; business facilities; technical capabilities; construction specifics; recruiting; security; and miscellaneous.

What effect does tabletop shape have on focus group dynamics and client viewing?

After circumstances forced him to conduct focus groups using a circular table, the author began investigating other table configurations to gauge their impact on the qualitative process.

Qualitatively Speaking: The focus group vs. in-depth interview debate

The author consulted 20 qualitative researchers to get their answer to the age-old question: Which is better, the focus group or the IDI? The answer, of course, is: it depends.

From the Publisher December 1991: Proper planning essential

This evergreen article stresses the importance of careful and proper planning for focus groups and outlines the steps necessary to prepare for a successful project.

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Related Suppliers: Focus Group Facilities

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Videoconferencing
Client Lounge
Auditorium
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Product Testing Lab
Test Kitchen
Computer Usability Lab
Webconferencing

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Related Suppliers: Research Companies from the SourceBook

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