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Articles And Resources Related To Focus Group Facilities

We've grouped together all the information our site contains on Focus Group Facilities to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Natural, neutral or funky? The impact of venues on research participants
The author looks at how research participation is affected by the venue and uses exit-survey data from Saros Research to assess the pros and cons of natural, neutral and creative settings.
New ways of gamifying qualitative research
The author explores ways to add fun and competitive elements to qualitative projects to enrich the process for everyone involved.
Appreciating the value of traditional research in a digital world
This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.
How to benefit from technology without sacrificing your qualitative researcher soul
Fieldwork Seattle’s Molly Turner-Lammers offers tips on using what tech-based qual has to offer while preserving the strengths of its offline equivalent.
Mixing old and new qualitative methods
The same technologies that are changing our lives as consumers are also changing our abilities as researchers. Here’s a look at how traditional and tech-based qualitative tools can be successfully married.

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Related Articles

There are 53 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

From the Publisher December 1991: Proper planning essential
This evergreen article stresses the importance of careful and proper planning for focus groups and outlines the steps necessary to prepare for a successful project.
Effective qualitative research in China requires understanding of customs, cultures and techniques
In addition to a general overview of conducting qualitative research in China, the author presents tips on why certain techniques work or don't work and also offers guidelines on how to select a research firm when working in China.
Some thoughts on focus group recruiting
Recruiting appropriate participants for a focus group is crucial to focus group success. This article discusses focus group recruiting, including what can go wrong, how information is obtained and screeners.
From the Publisher March 1990: New book could help you avoid first-time focus group problems
Tom Quirk recommends Thomas L. Greenbaum's book, "The Practical Handbook and Guide To Focus Group Research," as a hands-on, easy-to-read primer for those who are planning their first focus group programs.
Estimating show rates for focus groups
Sometimes a focus group has too many no-shows — and for no apparent reason. This article discusses no-shows and estimating show rates for focus groups.

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Related Suppliers: Telephone

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