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Articles And Resources Related To Focus Group Facilities

We've grouped together all the information our site contains on Focus Group Facilities to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Natural, neutral or funky? The impact of venues on research participants
The author looks at how research participation is affected by the venue and uses exit-survey data from Saros Research to assess the pros and cons of natural, neutral and creative settings.
New ways of gamifying qualitative research
The author explores ways to add fun and competitive elements to qualitative projects to enrich the process for everyone involved.
Appreciating the value of traditional research in a digital world
This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.
How to benefit from technology without sacrificing your qualitative researcher soul
Fieldwork Seattle’s Molly Turner-Lammers offers tips on using what tech-based qual has to offer while preserving the strengths of its offline equivalent.
Mixing old and new qualitative methods
The same technologies that are changing our lives as consumers are also changing our abilities as researchers. Here’s a look at how traditional and tech-based qualitative tools can be successfully married.

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Related Articles

There are 53 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: How to make good equal great
Now on the client side, a former focus group vendor explains what her organization expects to receive from its qualitative providers.
Maintaining qualitative research standardization in spite of cultural differences
Many aspects of conducting international qualitative can be problematic, from translation to recruitment. The authors provide strategies for dealing with these and other topics and argue that careful planning and a focus on communication are keys to success.
Trade Talk: A quality reference on qualitative
Quirk's Editor Joseph Rydholm reviews Hy Mariampolski's Qualitative Market Research, a book intended to serve as a comprehensive guide to all things qualitative.
Trade Talk: Moderator tells all!
A review of Judith Langer's book, The Mirrored Window: Focus Groups from a Moderator’s Point of View, in which the author tells what it’s like to go through every step of the often-unpredictable focus group process.
Mixing old and new qualitative methods
The same technologies that are changing our lives as consumers are also changing our abilities as researchers. Here’s a look at how traditional and tech-based qualitative tools can be successfully married.

See more articles on this topic

Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

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