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Articles And Resources Related To Focus Group Facilities

We've grouped together all the information our site contains on Focus Group Facilities to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Natural, neutral or funky? The impact of venues on research participants
The author looks at how research participation is affected by the venue and uses exit-survey data from Saros Research to assess the pros and cons of natural, neutral and creative settings.
New ways of gamifying qualitative research
The author explores ways to add fun and competitive elements to qualitative projects to enrich the process for everyone involved.
Appreciating the value of traditional research in a digital world
This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.
How to benefit from technology without sacrificing your qualitative researcher soul
Fieldwork Seattle’s Molly Turner-Lammers offers tips on using what tech-based qual has to offer while preserving the strengths of its offline equivalent.
Mixing old and new qualitative methods
The same technologies that are changing our lives as consumers are also changing our abilities as researchers. Here’s a look at how traditional and tech-based qualitative tools can be successfully married.

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Related Articles

There are 53 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

When using laddering in B2B research, target your probes effectively
Responding to an October Quirk’s article on using laddering in consumer research, the author adds her own insights on how to make laddering work in the B2B setting by adjusting the process to better meet a busy professional’s mind-set.
Guidelines for screening and re-screening
The Marketing Research Association and Qualitative Research Consultants Association’s Joint Committee has been working on the issues of cheaters and repeaters during 1999. This article reports on the most recent recommendations of the Joint Committee’s Screener/Re-screener Task Force.
Qualitatively Speaking: Give your groups the transcript they deserve
A transcriptionist offers several steps, such as eliminating background noises and unnecessary utterances, that moderators and other researchers can take to get the best-possible audio record of their focus groups.
Qualitatively Speaking: Virgins or veterans?
Most focus group facilities have respondent databases. This article discusses respondent databases, including when to use them and when to insist on recruiting from the general public.
How to benefit from technology without sacrificing your qualitative researcher soul
Fieldwork Seattle’s Molly Turner-Lammers offers tips on using what tech-based qual has to offer while preserving the strengths of its offline equivalent.

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Related Suppliers: Research Companies from the SourceBook

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Related Suppliers: Telephone

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--Less than 25 stations
--25+ stations
--50+ stations
--100+ stations
--200+ stations

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