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Articles And Resources Related To Focus Group Facilities

We've grouped together all the information our site contains on Focus Group Facilities to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Focus group recruiting in the era of big data
Robert Horowitz reflects on the role of recruiting in the qualitative process and argues for the value of taking the steps to do it right.
Natural, neutral or funky? The impact of venues on research participants
The author looks at how research participation is affected by the venue and uses exit-survey data from Saros Research to assess the pros and cons of natural, neutral and creative settings.
New ways of gamifying qualitative research
The author explores ways to add fun and competitive elements to qualitative projects to enrich the process for everyone involved.
Appreciating the value of traditional research in a digital world
This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.
How to benefit from technology without sacrificing your qualitative researcher soul
Fieldwork Seattle’s Molly Turner-Lammers offers tips on using what tech-based qual has to offer while preserving the strengths of its offline equivalent.

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Related Articles

There are 54 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Considerations for choosing qualitative research facilities
Choosing the correct qualitative research facility is a key decision when planning market research. Mark D'Alessio, the managing director of Focus Plus, outlines many of the essential criteria to think about.
Booking a facility? It pays to shop around
This article stresses the importance of evaluating as many service providers as possible when seeking research services.
Surveying focus group respondents yields unexpected benefits
Administering questionnaires at the end of focus groups can help improve facility services and weed out potential professional respondents.
The solid gold focus group
This article discusses what has led to rising costs of focus groups and 12 practical ways to reduce these costs and increase the utility of focus groups.
Guidelines for screening and re-screening
The Marketing Research Association and Qualitative Research Consultants Association’s Joint Committee has been working on the issues of cheaters and repeaters during 1999. This article reports on the most recent recommendations of the Joint Committee’s Screener/Re-screener Task Force.

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
June 17 -19, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on June 17 -19 in Rockville, Md.

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