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Articles And Information About Focus Group Moderating

We've grouped together all the information our site contains on Focus Group Moderating to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 263 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Maximizing qualitative research with teens
A step-by-step guide to conducting research with teens, from choosing the methodology through recruiting and the actual interviewing.
Effective qualitative research in China requires understanding of customs, cultures and techniques
In addition to a general overview of conducting qualitative research in China, the author presents tips on why certain techniques work or don't work and also offers guidelines on how to select a research firm when working in China.
Focus groups with kids . . imagine
Qualitative research with children is quite different from that with adults. This article discusses five techniques for working with children in focus groups.
Respondent collages help agency develop ads for new Pontiac
Pontiac used qualitative research to develop advertising for the new Sunfire. Specifically, respondents created 20” x 20” collages prior to the focus group that reflect their relationship with their car.
Tips for clients conducting qualitative research
Qualitative research has many intricacies. This article offers suggestions and tips for clients throughout all stages of a qualitative project.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Focus group recruiting in the era of big data
Robert Horowitz reflects on the role of recruiting in the qualitative process and argues for the value of taking the steps to do it right.
Why B2B market research is different – and what to do about it
Mark Towery offers his keys to successful B2B/industrial research and outlines some of the skills needed to get the information you and your clients need.
Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
May 12-14, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on May 12-14 in Rockville, Md.
RIVA COURSE 241: QUALITATIVE ANALYSIS AND REPORTING
June 15-16, 2015
RIVA Training Institute will hold a course, themed 'Qualitative Analysis and Reporting,' on June 15-16 in Rockville, Md.

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