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Articles And Information About Focus Group Moderating

We've grouped together all the information our site contains on Focus Group Moderating to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 263 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Focus group recruiting in the era of big data
Robert Horowitz reflects on the role of recruiting in the qualitative process and argues for the value of taking the steps to do it right.
Part II: Rock star moderating - be inspired, find a manager, take the stage
A new moderator talks about the processes she went through to gain moderating experience, including working with a mentor, studying and lots of practice.
Mix or match
Composition of a focus group can greatly affect the tenor of the group and research results. This article discusses focus group design, including challenges and guidelines regarding mixing and matching.
15 keys to a successful relationship with your qualitative researcher
A veteran qualitative researcher shares several tips on how clients can enhance the relationship with their research providers. Flexibility, honesty and patience are among the attributes she discusses.
Software Review: Itracks Online Focus Groups and Bulletin Board
In his review of Itracks Online Focus Groups and Bulletin Board, two applications for conducting online qualitative research, author Tim Macer says the programs are intuitive and easy to use.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Focus group recruiting in the era of big data
Robert Horowitz reflects on the role of recruiting in the qualitative process and argues for the value of taking the steps to do it right.
Why B2B market research is different – and what to do about it
Mark Towery offers his keys to successful B2B/industrial research and outlines some of the skills needed to get the information you and your clients need.
Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.

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Related Events

RIVA COURSE 241: QUALITATIVE ANALYSIS AND REPORTING
June 15-16, 2015
RIVA Training Institute will hold a course, themed 'Qualitative Analysis and Reporting,' on June 15-16 in Rockville, Md.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
June 17 -19, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on June 17 -19 in Rockville, Md.

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