Articles And Information About Focus Group Moderating

Related Articles

There are 182 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Digital recording of qualitative interviews

Technology can be of great benefit to researchers. This article discusses InterClipper, a new product that takes digital recording to a new level.

Individual versus group interviews: is there a "group difference"?

Researchers conducted focus groups and individual interviews to explore the effects of interview setting on information obtained. The study also investigated differences between group and individual interview participants in terms of anxiety, involvement, and concerns about performance evaluation.

Change your point of view

From taking a strategic view toward recruiting to getting out of the typical focus group setting, clients and research consultants must both get a little creative to maximize the value of a qualitative research project.

Think smaller: think mini focus groups

The traditional focus group of 10 respondents often comes to mind when the method is suggested as a research tool. This article discusses the mini focus group, with five respondents, as a quicker, more flexible and less expensive alternative.

On-line focus groups: four approaches that work

There has been great debate over online focus groups. This article discusses four designs-provided as mini-cases-that lead to successful online focus groups.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Lessons to keep in mind when interviewing via Webcam

An early user of online qualitative tools offers his tips on conducting Webcam-based studies.

Qualitatively Speaking: How to make good equal great

Now on the client side, a former focus group vendor explains what her organization expects to receive from its qualitative providers.

Trade Talk: She wrote the book on moderating

This column features a book review of Naomi Henderson's book Secrets of a Master Moderator.

War Stories November 2011

True-life tales in marketing research.

An analysis of the past 20 years of client-side research buying

Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

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