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Articles And Information About Focus Group Moderating

We've grouped together all the information our site contains on Focus Group Moderating to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 261 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The collage: A powerful focus group projective technique
There are a variety of qualitative techniques available to researchers. This article discusses the collage, including benefits, uses, limitations and the importance of correct interpretation.
Five common traps for new moderators and how to avoid them
A veteran moderator passes explores five traps he has seen new moderators fall into, such as moderating in a style not suited to their personality or failing to project confidence.
Beyond conventional focus groups: emerging options for qualitative research
This article describes variations on conventional focus groups and discusses how to avoid pitfalls in implementing them. Different approaches include expanding the time frame, using different types of venues (e.g., homes, on-site, restaurants), reducing the number of participants, incorporating structured confrontation rather than emphasizing consensus and creating an iterative process that builds on prior focus group experiences.
A focus on food serves as food for thought:
Good research with a focus group requires a good moderator. If and when a moderator asks for food and beverage to be given to group participants is telling. This article discusses providing food and beverage to a focus group, the importance of timing and what the timing says about the group moderator.
Lessons to keep in mind when interviewing via Webcam
An early user of online qualitative tools offers his tips on conducting Webcam-based studies.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.
Natural, neutral or funky? The impact of venues on research participants
The author looks at how research participation is affected by the venue and uses exit-survey data from Saros Research to assess the pros and cons of natural, neutral and creative settings.
How to do focus groups using Google+ Hangouts On Air
An overview of the pros, cons and best practices associated with conducting focus groups Using Google+ Hangouts On Air.

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Related Events

RIVA COURSE 303: ADVANCED MODERATING
October 27-29, 2014
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on October 27-29 in Rockville, Md.

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