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Articles And Information About Focus Group Moderating

We've grouped together all the information our site contains on Focus Group Moderating to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 261 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: A moderator's guide to working with the creative department
Evaluating creative elements in the focus group setting need not be fraught with tension. The author offers five tips for making things go as smoothly as possible, including starting on a high note, providing context and showing solidarity with the creative team.
Focus groups on the Internet: an interesting idea but not a good one
The rapid growth and increased popularity of the Internet have created a new avenue for researchers to reach consumers. However, not all types of research are viable online. This article discusses how and why the Internet is not a viable method for conducting focus groups.
Trade Talk: Book shows how to dominate the Dominator
A review of the book Dominators, Cynics and Wallflowers, which explores how moderators can handle a variety of troublesome respondent types.
Qualitatively Speaking: Moderating and motherhood, strategies for success
The author, a wife and mother, gives advice on how moderators can structure their work lives to enhance and peacefully coexist with their home lives.
Surveying focus group respondents yields unexpected benefits
Administering questionnaires at the end of focus groups can help improve facility services and weed out potential professional respondents.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.
Natural, neutral or funky? The impact of venues on research participants
The author looks at how research participation is affected by the venue and uses exit-survey data from Saros Research to assess the pros and cons of natural, neutral and creative settings.
How to do focus groups using Google+ Hangouts On Air
An overview of the pros, cons and best practices associated with conducting focus groups Using Google+ Hangouts On Air.

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Related Events

THE RESEARCH CLUB NETWORKING EVENT - LONDON
February 12, 2015
The Research Club will host a networking event on February 12 in London. The venue is to be determined.
THE RESEARCH CLUB NETWORKING EVENT IN CONJUNCTION WITH ILEX - AMSTERDAM
The Research Club will host a networking event on February 18 in conjunction with the IleX (Insight Innovation eXchange Conference), 2015
The Research Club will host a networking event on February 18 in conjunction with the IleX (Insight Innovation eXchange Conference) in Amsterdam.

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