Articles And Information About Focus Group Moderating

Related Articles

There are 248 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: Team moderating: a tonic for tough times

Using multiple moderators, with their respective skill sets and areas of ex-pertise, can bring fresh insights to the qualitative process and help marketers understand consumers’ changing needs and habits.

Making storyboards work in focus groups

This article describes a series of steps for using focus groups to test TV storyboards for marketing research. This approach includes providing a warm-up orientation to storyboards for participants, presenting the storyboards in a simple manner that avoids industry jargon, and involving the advertising agency in the research process.

Why IDIs beat focus groups for uncovering decision drivers

The author argues that individual depth interviews, with the increased chances they allow for probing and investigation, are better suited than focus groups for understanding the complex interrelationships of circumstances, needs and product attributes that drive purchase behavior.

New is not always better

New models for research evolve over time. This article discusses older techniques, newer techniques, the importance of a skilled moderator and how the best research tools may not be the newest.

Individual versus group interviews: is there a "group difference"?

Researchers conducted focus groups and individual interviews to explore the effects of interview setting on information obtained. The study also investigated differences between group and individual interview participants in terms of anxiety, involvement, and concerns about performance evaluation.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research

In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.

Qualitatively Speaking: A little unease can do wonders

Sometimes it pays to keep respondents a bit off-kilter during focus groups.

Marketing research trends to watch in 2013

Insights in Marketing LLC conducted research on research to create a list of potential trends for 2013. This article details six predicted trends and offers advice on how to navigate them.

New ways of gamifying qualitative research

The author explores ways to add fun and competitive elements to qualitative projects to enrich the process for everyone involved.

The everlasting value of face-to-face research

The author examines five ways in which in-person research can be more appropriate and more valuable than research aided by technology.

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