Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Articles And Information About Focus Group Moderating

We've grouped together all the information our site contains on Focus Group Moderating to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 261 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using mind maps in qualitative research
The author explores the use of mind maps during qualitative research, which can help in the classification and analysis of respondent comments during focus groups. By creating mind maps during or after the group, moderators and clients can explore and group the psychological tangents that participants embark on, adding a sense of clarity to an otherwise murky process.
A qualitative approach to consumer-based concept development
A method for building concept statements with consumers to get at what is truly important to them is outlined. Words or phrases are written on cards and shown to respondents, who sort them based on relevance, appeal and similarity. The underlying emotional reasons for the sort can be probed, leading to insights into consumer motivation that might not otherwise be apparent.
Digital recording of qualitative interviews
Qualitative researchers are under increasing pressure to turn around results quickly with little time to examine the data. This article discusses digital recording, a promising technique when time and budget are limited.
Qualitatively Speaking: Are the days getting shorter or are the discussion guides getting longer?
There is a trend in pharmaceutical qualitative market research that seems to have evolved over the years - a trend toward the lengthy, all-inclusive discussion guide. This article highlights discussion guides, providing guidelines to consider in discussion guide development.
Trade Talk: Homemakers, smokers, and moderators
This month's column briefly reviews three books: Segmenting the Women's Market; The Focus Group; and Latitudes & Attitudes.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.
Natural, neutral or funky? The impact of venues on research participants
The author looks at how research participation is affected by the venue and uses exit-survey data from Saros Research to assess the pros and cons of natural, neutral and creative settings.
How to do focus groups using Google+ Hangouts On Air
An overview of the pros, cons and best practices associated with conducting focus groups Using Google+ Hangouts On Air.

See more articles on this topic

Related Events

RIVA COURSE 501: FACILITATION - PRACTICAL TOOLS, TIPS AND TECHNIQUES
March 2-4, 2015
RIVA Training Institute will hold a course, themed 'Facilitation - Practical Tools, Tips, and Techniques,' on March 2-4 in Rockville, Md.
WEBINAR: OPTIMIZING ONLINE QUAL: BETTER STUDY BUILDING WITH A HUMAN TOUCH
March 3 at 1 p.m. EST, 2015
Aha! will host a complimentary 1-hour Webinar, themed 'Optimizing online Qual: Better Study Building with a Human Touch' on March 3 at 1 p.m. EST. Ray Fischer, CEO of Aha!will present.

View more Related Events...

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Telephone

Click on a category below to see facilities with the following number of interviewing stations

--Less than 25 stations
--25+ stations
--50+ stations
--100+ stations
--200+ stations

Conduct a detailed search of the entire Telephone Interviewing directory.