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Articles And Information About Focus Group Moderating

We've grouped together all the information our site contains on Focus Group Moderating to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 261 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Avoiding pitfalls in conducting Hispanic focus groups
If you are seriously looking to expand your bottom line, the Hispanic market is probably a good bet. This article discusses conducting qualitative research in the Hispanic market. Specifically, the author addresses three critical areas research must address in order to succeed in Hispanic qualitative or focus group research: screening, recruiting and moderating.
Qualitatively Speaking: In defense of qualitative participants
Focus groups aren't perfect, but the author argues that those who blame the respondents for focus group problems are missing the point. It's up to the moderator to set up a safe environment, one in which participants feel free to express the kinds of feelings that lead to valuable insights.
Thinking of focus group participants as collaborators
We are living in a much savvier world than when focus groups were first used. Focus groups and their major variations (IDIs and mini-groups) have become a part of the mainstream, not only of marketing and public policy research, but of the working knowledge of the reasonably well-informed. This article discusses rethinking the role of focus group participants.
Grounding attitudes in behavior: Working tips for more productive research
When conducting a focus group, the client may ask the researcher to not focus on respondents' current behavior. This article discusses the importance of attitudinal behavior.
Is 'Internet focus group' an oxymoron?
The curiosity of many marketers about Internet research is tempered by a sense of caution. This article discusses Internet focus groups, noting differences from traditional focus groups and possibilities for using this newer technique.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.
Natural, neutral or funky? The impact of venues on research participants
The author looks at how research participation is affected by the venue and uses exit-survey data from Saros Research to assess the pros and cons of natural, neutral and creative settings.
How to do focus groups using Google+ Hangouts On Air
An overview of the pros, cons and best practices associated with conducting focus groups Using Google+ Hangouts On Air.

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
December 3-5, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on December 3-5 in Rockville, Md.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
December 15-17, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on December 15-17 in Rockville, Md.

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