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Articles And Information About Focus Group Moderating

We've grouped together all the information our site contains on Focus Group Moderating to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 264 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: For better focus groups, get the back room focused
The author explains how to assemble a team of back room observers to get the most out of the focus group process. Drawing from different departments and job titles, this cross-functional team will bring a number of viewpoints but still share the same goal: making the focus group as effective as it can be.
Qualitatively Speaking: Getting great insights from kids in focus groups
While it can sometimes be difficult to get kids to speak up during qualitative research, there are approaches moderators can use to draw them out. These techniques include assigning short, pre-session homework tasks, knowing how to use the word "why" to your advantage and getting kids to show you how they would "sell" the product to a best friend.
Tips on moderating focus groups with children
Focus groups with kids can be fun but moderators must have a game plan going in. Listening skills and the ability to ask clear and simple questions are key.
Revisiting online focus groups
Many market research users are skeptical of online qualitative research. This article discusses online research, examining widely-held suspicions and advantages.
Yeasayers, naysayers and the dead-on truth
In any given qualitative research project, the researcher is likely to encounter a few yeasayers and naysayers. This article discusses yeasayers and naysayers, including how to recognize and work with both types of respondent.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Tips from a market research Bond girl
From using tools and gadgets to exuding charm, Jennifer Schranz looks at what moderators can learn from Agent 007.
Focus group recruiting in the era of big data
Robert Horowitz reflects on the role of recruiting in the qualitative process and argues for the value of taking the steps to do it right.
Why B2B market research is different – and what to do about it
Mark Towery offers his keys to successful B2B/industrial research and outlines some of the skills needed to get the information you and your clients need.
Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.

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