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Articles And Information About Focus Group Moderating

We've grouped together all the information our site contains on Focus Group Moderating to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 261 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How to work with - andwork around - one type of dominant respondent
Whether an eminent scholar or the CEO of a famous company, a certain type of high-powered focus group respondent - a rabbi, in the author’s parlance - can either be a boon or a bane, depending upon how he or she is handled by the moderator. A number of strategies are offered.
Qualitatively Speaking: Using pre-work to boost the value of online discussion boards
The author outlines her firm’s experiences assigning advance homework projects to respondents to online group discussion boards. The projects can help build share experiences and communities before the formal discussion starts.
Notes on the changing use of qualitative research
Researchers conducted a mail survey of focus group moderators. The questionnaire covered the following topics related to focus groups: trends in focus group use; whether the moderator was doing more or fewer groups; categories researched most frequently; and which cities were used most frequently.
Trouble getting teens to talk? Online bulletin boards are GR8
Today’s young adults have developed a whole new way of communicating - almost another language! So when you want to research teens, go to an environment where they feel at home: go online. This article discusses online bulletin boards as a research method for communicating with teens.
Individual versus group interviews: is there a 'group difference'?
Researchers conducted focus groups and individual interviews to explore the effects of interview setting on information obtained. The study also investigated differences between group and individual interview participants in terms of anxiety, involvement, and concerns about performance evaluation.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.
Natural, neutral or funky? The impact of venues on research participants
The author looks at how research participation is affected by the venue and uses exit-survey data from Saros Research to assess the pros and cons of natural, neutral and creative settings.
How to do focus groups using Google+ Hangouts On Air
An overview of the pros, cons and best practices associated with conducting focus groups Using Google+ Hangouts On Air.

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
December 3-5, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on December 3-5 in Rockville, Md.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
December 15-17, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on December 15-17 in Rockville, Md.

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