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Articles And Information About Focus Group Moderating

We've grouped together all the information our site contains on Focus Group Moderating to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 260 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Client ground rules for observing focus groups
This article delineates helpful ground rules for participants and observers of focus groups. The author offers detailed guidance for observers, covering topics such as what to do before the focus group begins, allowing for flexibility in the moderator’s treatment of the questions, understanding the likelihood of participants straying from ground rules, strategies for listening and observing, and managing relationships with the location and the moderator.
Why Web-assisted TDIs are a cost-effective qualitative methodology
The author explores the pros and cons of Web-assisted tele-depth interviews, suggests usage examples and offers a host of best practices to get the most from the technique.
Qualitatively Speaking: A little homework can work wonders
Respondent homework assignments, such as collage-building, audio recording of spontaneous impressions or “thought log” diaries, can improve respondent bonding and increase productivity.
Why IDIs beat focus groups for uncovering decision drivers
The author argues that individual depth interviews, with the increased chances they allow for probing and investigation, are better suited than focus groups for understanding the complex interrelationships of circumstances, needs and product attributes that drive purchase behavior.
A guide to writing and evaluating qualitative research proposals
This article is adapted from the author’s upcoming textbook Qualitative Market Research: A Comprehensive Guide to Best Practices. The article’s guidelines for writing and evaluating qualitative research proposals include a discussion of unethical proposal practices.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.
Natural, neutral or funky? The impact of venues on research participants
The author looks at how research participation is affected by the venue and uses exit-survey data from Saros Research to assess the pros and cons of natural, neutral and creative settings.
How to do focus groups using Google+ Hangouts On Air
An overview of the pros, cons and best practices associated with conducting focus groups Using Google+ Hangouts On Air.
Want better laddering results? Add technology and teamwork.
The author details her techniques for overcoming common barriers to the laddering process.

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Related Events

RIVA COURSE 303: ADVANCED MODERATING
April 28-30, 2014
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on April 28-30 in Rockville, Md.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
May 6-8, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on May 6-8 in Rockville, Md.

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