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Articles And Information About Focus Group Moderating

We've grouped together all the information our site contains on Focus Group Moderating to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 261 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Are three heads (or more) better than one for moderating focus groups
Focus group methodology traditionally calls for a single moderator. This article examines the serial moderating technique, in which three to five moderators are employed for time intervals sufficient to cover major sections of the overall focus interview guide.
Beyond human oddities: how to mine consumer brains to build powerful brands
Consumers have relationships with brands and categories. This article discusses the consumer-product/category interaction and how to measure underlying category and brand experience in order to strengthen brands.
Overcoming the obstacles to conducting international qualitative research
Conducting qualitative multi-country research may often seem extremely challenging. This article discusses how to overcome obstacles to conducting international qualitative research, including the importance of understanding language differences and cultural gaps and of clearly communicating research goals.
Infusing creativity throughout the qualitative process
From taking a strategic view toward recruiting to getting out of the typical focus group setting, clients and research consultants must both get a little creative to maximize the value of a qualitative research project.
Uses and misuses of business-to-business focus groups
This article summarizes several common mistakes commonly made in the design of business-to-business focus groups and provides guidance on when to use focus groups as well as best practices strategies when choosing this qualitative research method. The article offers a number of examples of how specific businesses have successfully used focus groups.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.
Natural, neutral or funky? The impact of venues on research participants
The author looks at how research participation is affected by the venue and uses exit-survey data from Saros Research to assess the pros and cons of natural, neutral and creative settings.
How to do focus groups using Google+ Hangouts On Air
An overview of the pros, cons and best practices associated with conducting focus groups Using Google+ Hangouts On Air.

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Related Events

September 15-17, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on September 15-17 in Rockville, Md.
Sept. 29 - Oct. 1, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on Sept. 29 - Oct. 1 in Rockville, Md.

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