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Articles And Information About Focus Group Moderating

We've grouped together all the information our site contains on Focus Group Moderating to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 265 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

From the Publisher November 1987
Consistent communication and attractive incentives are key when when recruiting "expert" focus group respondents or those with a prominent business position or academic background.
Minimizing client problems on focus group projects
Moderator Naomi Henderson, founder and president of research firm RIVA, outlines ways to minimize focus group problems. Following certain steps can make focus groups more effective.
Conducting qualitative research with children
Children are able to give honest and open answers for market research, but child research can be a serious and sometimes difficult task. The author provides some aspects to think about when conducting child research.
From the Publisher May 1988: Focus groups for business-to-business research
Tom Quirk recounts his experience conducting B2B focus groups for new product research and attributes the project's success to careful recruiting and modertating.
The solid gold focus group
This article discusses what has led to rising costs of focus groups and 12 practical ways to reduce these costs and increase the utility of focus groups.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Lessons to keep in mind when interviewing via Webcam
An early user of online qualitative tools offers his tips on conducting Webcam-based studies.
Tips for effective community engagement
To get the most from your MROC, use these ideas to make sure that respondents and internal stakeholders alike are fully engaged in the process.
For winning qualitative, make it high-touch + high-tech
Rather than making an either/or choice when it comes to tech-based vs. traditional qualitative methods, why not go hybrid to get the best of both worlds?
How to benefit from technology without sacrificing your qualitative researcher soul
Fieldwork Seattle’s Molly Turner-Lammers offers tips on using what tech-based qual has to offer while preserving the strengths of its offline equivalent.
Mixing old and new qualitative methods
The same technologies that are changing our lives as consumers are also changing our abilities as researchers. Here’s a look at how traditional and tech-based qualitative tools can be successfully married.

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