Articles And Information About Focus Group Moderating

Related Articles

There are 248 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Thinking of focus group participants as collaborators

We are living in a much savvier world than when focus groups were first used. Focus groups and their major variations (IDIs and mini-groups) have become a part of the mainstream, not only of marketing and public policy research, but of the working knowledge of the reasonably well-informed. This article discusses rethinking the role of focus group participants.

How clear research objectives can lead a project to success

Defining research objectives at the beginning of a project can serve as a guiding light throughout the research process and help ensure that client needs are satisfied by asking the right questions to the right people the right way.

Grounding attitudes in behavior

When conducting a focus group, the client may ask the researcher to not focus on respondents' current behavior. This article discusses the importance of attitudinal behavior.

Qualitatively Speaking: Projectives set the stage for fresher consumer insights

Projective techniques like picture sorts and storytelling can help elicit in-depth feedback that goes beyond rational, top-of-mind answers.

Overcoming the obstacles to conducting international qualitative research

Conducting qualitative multi-country research may often seem extremely challenging. This article discusses how to overcome obstacles to conducting international qualitative research, including the importance of understanding language differences and cultural gaps and of clearly communicating research goals.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research

In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.

Qualitatively Speaking: A little unease can do wonders

Sometimes it pays to keep respondents a bit off-kilter during focus groups.

Marketing research trends to watch in 2013

Insights in Marketing LLC conducted research on research to create a list of potential trends for 2013. This article details six predicted trends and offers advice on how to navigate them.

New ways of gamifying qualitative research

The author explores ways to add fun and competitive elements to qualitative projects to enrich the process for everyone involved.

The everlasting value of face-to-face research

The author examines five ways in which in-person research can be more appropriate and more valuable than research aided by technology.

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