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Articles And Information About Focus Group Moderating

We've grouped together all the information our site contains on Focus Group Moderating to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 260 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: Projectives set the stage for fresher consumer insights
Projective techniques like picture sorts and storytelling can help elicit in-depth feedback that goes beyond rational, top-of-mind answers.
Turn to process art to enhance your qualitative research
Process art is a useful qualitative research tool that not only presents research findings, but also enhances individuals’ involvement and interest. This article discusses process art, including a case history.
This is not a leading question, is it?
Market research professionals take pride in their objectivity. This article discusses avoiding leading respondents and how to create interviews that emphasize objectivity.
Trade Talk: Enjoyin' moderation
Quirk's Editor Joseph Rydholm reflects on his time at the Qualitative Research Consultants Association's annual conference, noting how engaged and passionate moderators are.
Want better laddering results? Add technology and teamwork.
The author details her techniques for overcoming common barriers to the laddering process.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.
Natural, neutral or funky? The impact of venues on research participants
The author looks at how research participation is affected by the venue and uses exit-survey data from Saros Research to assess the pros and cons of natural, neutral and creative settings.
How to do focus groups using Google+ Hangouts On Air
An overview of the pros, cons and best practices associated with conducting focus groups Using Google+ Hangouts On Air.
Want better laddering results? Add technology and teamwork.
The author details her techniques for overcoming common barriers to the laddering process.

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
April 23-25, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on April 23 -April 25 in Rockville, Md.
RIVA COURSE 303: ADVANCED MODERATING
April 28-30, 2014
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on April 28-30 in Rockville, Md.

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