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Resources For Focus Group Moderator Training

We've grouped together all the information our site contains on Focus Group Moderator Training to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 37 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The rules change when conducting focus groups for business to business research
Given the idea that “people are people,” one might assume that the strategies used for consumer focus groups would apply to business-to-business focus groups, but this is not the case. This article offers strategies and considerations for conducting business-to-business focus groups, including playing dumb, allowing the client in the group room, anonymity, confidentiality and a quantitative follow-up.
Qualities of a Master Moderator
A key element in focus group success is the moderator. This article focuses on qualities of “Master Moderators”—those who have mastered the key skills and techniques that lead to effective group interactions.
Trade Talk: Enjoyin' moderation
Quirk's Editor Joseph Rydholm reflects on his time at the Qualitative Research Consultants Association's annual conference, noting how engaged and passionate moderators are.
Trade Talk: Moderator tells all!
A review of Judith Langer's book, The Mirrored Window: Focus Groups from a Moderator’s Point of View, in which the author tells what it’s like to go through every step of the often-unpredictable focus group process.
Qualitatively Speaking: Ten qualities for qualitative researchers
From making a good first impression with respondents to being good listeners, effective moderators must possess these 10 traits.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Mixing old and new qualitative methods
The same technologies that are changing our lives as consumers are also changing our abilities as researchers. Here’s a look at how traditional and tech-based qualitative tools can be successfully married.
Appreciating the value of traditional research in a digital world
This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.
New ways of gamifying qualitative research
The author explores ways to add fun and competitive elements to qualitative projects to enrich the process for everyone involved.
Qualitatively Speaking: A little unease can do wonders
Sometimes it pays to keep respondents a bit off-kilter during focus groups.
How to optimize global qualitative research
The value of good communication reigns supreme among the many factors, detailed here by author Andrew Cutler, that contribute to effective international qualitative research.

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