Resources For Focus Group Moderator Training

Related Articles

There are 11 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualities of a Master Moderator

A key element in focus group success is the moderator. This article focuses on qualities of “Master Moderators”—those who have mastered the key skills and techniques that lead to effective group interactions.

Questions you should ask when selecting a moderator

Ask these simple questions to ensure that you select the right moderator for your project.

Begin with a head start

A veteran moderator passes explores five traps he has seen new moderators fall into, such as moderating in a style not suited to their personality or failing to project confidence.

The rules change when conducting focus groups for business to business research

Given the idea that “people are people,” one might assume that the strategies used for consumer focus groups would apply to business-to-business focus groups, but this is not the case. This article offers strategies and considerations for conducting business-to-business focus groups, including playing dumb, allowing the client in the group room, anonymity, confidentiality and a quantitative follow-up.

Trade Talk: Book shows how to dominate the Dominator

A review of the book Dominators, Cynics and Wallflowers, which explores how moderators can handle a variety of troublesome respondent types.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: How to make good equal great

Now on the client side, a former focus group vendor explains what her organization expects to receive from its qualitative providers.

Trade Talk: She wrote the book on moderating

This column features a book review of Naomi Henderson's book Secrets of a Master Moderator.

An analysis of the past 20 years of client-side research buying

Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

How Dell used telepresence to foster global conversation without traveling the globe

A Dell researcher weighs in on the benefits and drawbacks of conducting global research using telepresence technology among a hard-to-reach audience.

Ever the skeptics: tips for dispelling doubt in employee research

Trust is a primary obstacle in conducting focus groups with employees. The author offers 12 tips to help researchers create an environment that fosters security, honesty and openness.

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