Resources For Focus Group Moderator Training

Related Articles

There are 31 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: Team moderating: a tonic for tough times

Using multiple moderators, with their respective skill sets and areas of ex-pertise, can bring fresh insights to the qualitative process and help marketers understand consumers’ changing needs and habits.

The metamorphosis of a qualitative researcher

A newly-minted qualitative researcher chronicles her path to becoming a moderator and notes the teachers she learned from, their lessons, and the other attributes a successful moderator needs.

Qualities of a Master Moderator

A key element in focus group success is the moderator. This article focuses on qualities of “Master Moderators”—those who have mastered the key skills and techniques that lead to effective group interactions.

What effect does tabletop shape have on focus group dynamics and client viewing?

After circumstances forced him to conduct focus groups using a circular table, the author began investigating other table configurations to gauge their impact on the qualitative process.

Questions you should ask when selecting a moderator

Ask these simple questions to ensure that you select the right moderator for your project.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: A little unease can do wonders

Sometimes it pays to keep respondents a bit off-kilter during focus groups.

New ways of gamifying qualitative research

The author explores ways to add fun and competitive elements to qualitative projects to enrich the process for everyone involved.

Appreciating the value of traditional research in a digital world

This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.

Mixing old and new qualitative methods

The same technologies that are changing our lives as consumers are also changing our abilities as researchers. Here’s a look at how traditional and tech-based qualitative tools can be successfully married.

Qualitatively Speaking: How to make good equal great

Now on the client side, a former focus group vendor explains what her organization expects to receive from its qualitative providers.

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