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Resources For Focus Group Moderator Training

We've grouped together all the information our site contains on Focus Group Moderator Training to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 35 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Enjoyin' moderation
Quirk's Editor Joseph Rydholm reflects on his time at the Qualitative Research Consultants Association's annual conference, noting how engaged and passionate moderators are.
The metamorphosis of a qualitative researcher
A newly-minted qualitative researcher chronicles her path to becoming a moderator and notes the teachers she learned from, their lessons, and the other attributes a successful moderator needs.
How to optimize global qualitative research
The value of good communication reigns supreme among the many factors, detailed here by author Andrew Cutler, that contribute to effective international qualitative research.
Five common traps for new moderators and how to avoid them
A veteran moderator passes explores five traps he has seen new moderators fall into, such as moderating in a style not suited to their personality or failing to project confidence.
The rules change when conducting focus groups for business to business research
Given the idea that “people are people,” one might assume that the strategies used for consumer focus groups would apply to business-to-business focus groups, but this is not the case. This article offers strategies and considerations for conducting business-to-business focus groups, including playing dumb, allowing the client in the group room, anonymity, confidentiality and a quantitative follow-up.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.
Natural, neutral or funky? The impact of venues on research participants
The author looks at how research participation is affected by the venue and uses exit-survey data from Saros Research to assess the pros and cons of natural, neutral and creative settings.
Want better laddering results? Add technology and teamwork.
The author details her techniques for overcoming common barriers to the laddering process.
How to optimize global qualitative research
The value of good communication reigns supreme among the many factors, detailed here by author Andrew Cutler, that contribute to effective international qualitative research.
Qualitatively Speaking: A little unease can do wonders
Sometimes it pays to keep respondents a bit off-kilter during focus groups.

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Related Events

QUAL360 ASIA
October 1-2, 2014, 2014
The QRCA will hold a conference, themed 'Qual 360 Asia,' on October 1-2, 2014 in Singapore.

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