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Articles And Resources About Qualitative And Focus Group Recruiting

We've grouped together all the information our site contains on Focus Group Recruiting to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 114 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A method for finding 'virgin' respondents
The researchers used a sample of their mailed survey respondents to a “Get Paid for Your Opinions” direct mail effort to explore the makeup of study recruits. Participants responded to a questionnaire through phone or mailed responses. This study is one of the first to combine information about lifetime experience in focus groups with reasons for wanting to participate in them, as well as demographic data.
Retooling the focus group to business-to-business research
This article discusses five key areas of difference between industrial and consumer qualitative research projects: specialized recruitment, limited populations, confidentiality, subject matter expertise and dominant group members. The author offers potential strategies for challenges associated with business-to-business focus groups.
New measuring sticks for media and other marketing-mix variables
This article reviews how single-source marketing information has led to practical ways of modeling and understanding the impact of advertising and promotion on product sales. The article discusses ways that marketers might want to view such information to understand brand performance in different geographic markets and implications this might have on marketing strategies. The authors discuss the future of marketing-mix modeling efforts and the impact that these efforts are likely to have on more traditional marketing and advertising research.
Designing screening questionnaires to minimize dishonest answers
The screening process for participants builds the foundation for reliable and valid data collection. This article describes how screening questionnaires should be designed to maximize the likelihood of obtaining honest answers from respondents to various selection criteria questions. Examples presented include the addition of a "dummy" termination question, the use of dummy variables or categories, and/or the use of an open-ended question instead of a closed-ended one.
How NOT to recruit for a focus group: reconstruction of an actual interview
This article describes an example of improper focus group recruitment and offers a number of suggestions for avoiding improper recruitment such as careful design of the questionnaire and screening criteria, quality control measures and timing considerations.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Facebook Graphs: Charting a new course for MR recruiting?
The author provides an overview of Facebook's Graph Search function and examines its application for marketing research, specifically how Graph Search can be used to find and recruit qualified respondents.
Tips to make difficult medical recruiting easy
To keep clients happy – and profits intact – medical recruiters need a full understanding of the study and respondent parameters with which they’re dealing. A bit of Google-searching is often just what the doctor ordered.
Thoughts on using the new online qualitative tools
A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.
How P&G used agile research to keep up with consumers
The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.
Using Google+ for qualitative research with connected consumers
Google's Sharon Chen reports on her team's experience using Goolge+ to conduct a multifaceted qualitative research study with Web-savvy Generation C.

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
September 12-14, 2016
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on September 12-14 in Rockville, Md.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
September 26-28, 2016
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on September 26-28 in Rockville, Md.

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