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Articles And Resources About Qualitative And Focus Group Recruiting

We've grouped together all the information our site contains on Focus Group Recruiting to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 111 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

From the Publisher May 1988: Focus groups for business-to-business research
Tom Quirk recounts his experience conducting B2B focus groups for new product research and attributes the project's success to careful recruiting and modertating.
In-store recruiting offers an alternative to standard techniques
Recruiting is an important factor in achieving good research results: quality respondents make a difference in the quality of research. This article discusses the importance of having quality respondents and how to recruit them.
Lessons to keep in mind when interviewing via Webcam
An early user of online qualitative tools offers his tips on conducting Webcam-based studies.
How P&G used agile research to keep up with consumers
The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.
How respect for respondents improves marketing research for all
Without respondents, there would be no research. Bonnie Eisenfeld explains ways to make sure you keep their needs in mind during the interviewing process.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

With fieldwork in China, prepare for a range of possibilities
Author Steven Hansen offers tips on conducting research in China, including his experiences with recruiting, incentives and how to assemble an effective research team.
What’s ahead for online qual?
In an excerpt from their new book Qual-Online, The Essential Guide, Jennifer Dale and Susan Abbott examine some trends in online qualitative.
How researchers, recruiters and end clients can produce cheaper, faster qualitative
Andrew D. Cutler outlines several ways – from fine-tuning screening criteria to shortening interview lengths – to wring more value from your qualitative research budget.
Natural, neutral or funky? The impact of venues on research participants
The author looks at how research participation is affected by the venue and uses exit-survey data from Saros Research to assess the pros and cons of natural, neutral and creative settings.
Tips for dealing with tight budgets and tough qual recruits
As budgets shrink and focus group recruiting demands grow, researchers may want to consider employing virtual backup teams to deliver fresh respondents by any creative means necessary.

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
May 12-14, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on May 12-14 in Rockville, Md.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
June 17 -19, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on June 17 -19 in Rockville, Md.

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