Articles And Resources About Qualitative And Focus Group Recruiting

We've grouped together all the information our site contains on Focus Group Recruiting to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 101 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: The prescription for effective physician interviews: Physicians are difficult to reach and in high demand as research participants. But by using well-trained interviewers and making the research process interactive, the author argues that companies can conduct successful studies that satisfy both the respondent and the organization sponsoring the research.
Best practices for online qualitative research: Part II of the two-part article focuses on evaluating recruits, ensuring active participation, offering incentives and the best ways to assemble online discussion groups.
Designing screening questionnaires to minimize dishonest answers: The screening process for participants builds the foundation for reliable and valid data collection. This article describes how screening questionnaires should be designed to maximize the likelihood of obtaining honest answers from respondents to various selection criteria questions. Examples presented include the addition of a "dummy" termination question, the use of dummy variables or categories, and/or the use of an open-ended question instead of a closed-ended one.
When a Hispanic is not a Hispanic: issues in conducting Hispanic qualitative research: This article addresses the intricacies of identifying Hispanic respondents for qualitative research and continues with suggestions for culturally appropriate recruitment, facilities and language interpretation.
Not-so-stupid recruiting tricks: Recruiting has become more complex over time. This article discusses five tips for improving recruiting.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How P&G used agile research to keep up with consumers: The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.
Thoughts on using the new online qualitative tools: A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.
Tips to make difficult medical recruiting easy: To keep clients happy – and profits intact – medical recruiters need a full understanding of the study and respondent parameters with which they’re dealing. A bit of Google-searching is often just what the doctor ordered.
Facebook Graphs: Charting a new course for MR recruiting?: The author provides an overview of Facebook's Graph Search function and examines its application for marketing research, specifically how Graph Search can be used to find and recruit qualified respondents.
How Ping used video and onsite research to understand the driver-purchasing process: Strong collaboration among Ping and its research vendor fueled the creation of presentations that garnered substantial internal attention.