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Articles And Resources About Qualitative And Focus Group Recruiting

We've grouped together all the information our site contains on Focus Group Recruiting to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 109 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Avoiding pitfalls in conducting Hispanic focus groups
If you are seriously looking to expand your bottom line, the Hispanic market is probably a good bet. This article discusses conducting qualitative research in the Hispanic market. Specifically, the author addresses three critical areas research must address in order to succeed in Hispanic qualitative or focus group research: screening, recruiting and moderating.
How researchers, recruiters and end clients can produce cheaper, faster qualitative
Andrew D. Cutler outlines several ways – from fine-tuning screening criteria to shortening interview lengths – to wring more value from your qualitative research budget.
Recruiting for focus groups on colorectal cancer required a creatitve approach
Recruitment and execution of focus groups has become a major challenge for marketing and research firms in recent years. Research firms are forced to develop new and innovative ways to reach out to the general population. This article presents a case to provide some guidance to overcoming these challenges.
How qualitative researchers see the consumer of the 90s
Over 40 qualitative researchers shared their insights about the current state of the consumer. The Qualitative Research Consultants Association (QRCA) conducted its first Trends Identification Project with the goal of asking its members if the 1990s consumer is different from the 1980s consumer. Members responded to a questionnaire with open-ended questions and two closed-end questions. Five members of the QRCA board also participated in a telephone focus group for the study.
Qualitatively Speaking: The focus group vs. in-depth interview debate
The author consulted 20 qualitative researchers to get their answer to the age-old question: Which is better, the focus group or the IDI? The answer, of course, is: it depends.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How researchers, recruiters and end clients can produce cheaper, faster qualitative
Andrew D. Cutler outlines several ways – from fine-tuning screening criteria to shortening interview lengths – to wring more value from your qualitative research budget.
Natural, neutral or funky? The impact of venues on research participants
The author looks at how research participation is affected by the venue and uses exit-survey data from Saros Research to assess the pros and cons of natural, neutral and creative settings.
Tips for dealing with tight budgets and tough qual recruits
As budgets shrink and focus group recruiting demands grow, researchers may want to consider employing virtual backup teams to deliver fresh respondents by any creative means necessary.
How to do focus groups using Google+ Hangouts On Air
An overview of the pros, cons and best practices associated with conducting focus groups Using Google+ Hangouts On Air.
Experiences in global online qualitative
Researchers from Kimberly-Clark Professional and SKIM offer experience-based tips and strategies for how to use online message boards for a global research project.

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The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

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