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Articles And Resources About Qualitative And Focus Group Recruiting

We've grouped together all the information our site contains on Focus Group Recruiting to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 109 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The art and science of effective qualitative interviews
To get the right results, you need the right tool. This article discusses in-depth interviews, including appropriateness, researcher selection, benefits and drawbacks, respondent recruitment, pricing and data analysis.
By the Numbers: Are you surveying the right professionals?
The author presents advice to help readers develop and field surveys that thwart the efforts of bogus respondents, who lie or otherwise misrepresent themselves as a way to gain entry to survey and collect an incentive.
Images are everything: How MR can mine the visual side of social media
With a wealth of visual data available via the Web and social media, marketing researchers must learn how to use and interpret it to understand the brand stories customers are showing - not telling.
Sample size for qualitative research
How large should the sample size be in a qualitative study? This article discusses the importance of sample size in qualitative research.
Qualitative research panels: a new spin on traditional focus groups
Engaging the same group of respondents for an ongoing set of interviews can save money, help foster camaraderie among participants and impose discipline on internal client-company teams.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How researchers, recruiters and end clients can produce cheaper, faster qualitative
Andrew D. Cutler outlines several ways – from fine-tuning screening criteria to shortening interview lengths – to wring more value from your qualitative research budget.
Natural, neutral or funky? The impact of venues on research participants
The author looks at how research participation is affected by the venue and uses exit-survey data from Saros Research to assess the pros and cons of natural, neutral and creative settings.
Tips for dealing with tight budgets and tough qual recruits
As budgets shrink and focus group recruiting demands grow, researchers may want to consider employing virtual backup teams to deliver fresh respondents by any creative means necessary.
How to do focus groups using Google+ Hangouts On Air
An overview of the pros, cons and best practices associated with conducting focus groups Using Google+ Hangouts On Air.
Experiences in global online qualitative
Researchers from Kimberly-Clark Professional and SKIM offer experience-based tips and strategies for how to use online message boards for a global research project.

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Related Events

RIVA COURSE 303: ADVANCED MODERATING
October 27-29, 2014
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on October 27-29 in Rockville, Md.

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