Articles And Resources About Focus Group Recruiting

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Conducting ethnographic research with Hispanic consumers

Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.

How to be a good research client

A veteran research vendor offers his advice to clients on working with research firms, including the RFP process, pricing and what each party should expect from the other.

Lessons to keep in mind when interviewing via Webcam

An early user of online qualitative tools offers his tips on conducting Webcam-based studies.

How research helped develop the USPS’s Sample Showcase program

In an era when the e-mail in-box is seemingly king, the USPS used qualitative research to help bring some excitement back to postal mail with a new product sampling program.

Qualitative sample size and issue discovery power

The author presents formulas for selecting appropriate sample sizes for uncovering facts and insights using qualitative research.

See more articles on this topic

Related Articles

There are 53 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: How to recruit leading-edge mature consumers

Not all mature consumers think and act alike. Members of the most dynamic segment of this market are active, engaged people who can be very worthwhile focus group respondents.

They're neither big children nor small adults

A step-by-step guide to conducting research with teens, from choosing the methodology through recruiting and the actual interviewing.

No-shows? No problem

Sometimes a focus group has too many no-shows — and for no apparent reason. This article discusses no-shows and estimating show rates for focus groups.

Not-so-stupid recruiting tricks

Recruiting has become more complex over time. This article discusses five tips for improving recruiting.

Recruiting problems: How much responsibility should moderators shoulder?

Clients sometimes request a very short turnaround - too often for no clear reason. Problems can occur in the field under the best of circumstances. Short turnaround can create challenges, if not problems. This article discusses the importance of researcher consultants and moderators having enough time to prepare for and conduct clients’ projects.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Recruiting-Qualitative

Conduct a detailed search of the entire Researcher SourceBook directory