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Articles And Resources About Qualitative And Focus Group Recruiting

We've grouped together all the information our site contains on Focus Group Recruiting to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 109 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: How to recruit leading-edge mature consumers
Not all mature consumers think and act alike. Members of the most dynamic segment of this market are active, engaged people who can be very worthwhile focus group respondents.
New ways of gamifying qualitative research
The author explores ways to add fun and competitive elements to qualitative projects to enrich the process for everyone involved.
The key to good qualitative research
By adhering to a set of moderator best practices no matter the qualitative methodology, the author argues that complaints about the qualitative process can be effectively neutralized.
When using laddering in B2B research, target your probes effectively
Responding to an October Quirk’s article on using laddering in consumer research, the author adds her own insights on how to make laddering work in the B2B setting by adjusting the process to better meet a busy professional’s mind-set.
Is it the right time for real-time research?
This article discusses the use of real-time technology for qualitative research and how it might elevate the practice and perception of research in the future.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How researchers, recruiters and end clients can produce cheaper, faster qualitative
Andrew D. Cutler outlines several ways – from fine-tuning screening criteria to shortening interview lengths – to wring more value from your qualitative research budget.
Natural, neutral or funky? The impact of venues on research participants
The author looks at how research participation is affected by the venue and uses exit-survey data from Saros Research to assess the pros and cons of natural, neutral and creative settings.
Tips for dealing with tight budgets and tough qual recruits
As budgets shrink and focus group recruiting demands grow, researchers may want to consider employing virtual backup teams to deliver fresh respondents by any creative means necessary.
How to do focus groups using Google+ Hangouts On Air
An overview of the pros, cons and best practices associated with conducting focus groups Using Google+ Hangouts On Air.
Experiences in global online qualitative
Researchers from Kimberly-Clark Professional and SKIM offer experience-based tips and strategies for how to use online message boards for a global research project.

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
September 15-17, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on September 15-17 in Rockville, Md.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
Sept. 29 - Oct. 1, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on Sept. 29 - Oct. 1 in Rockville, Md.

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