Skip to: Main Content / Navigation

Learn About Conducting Focus Groups

We've grouped together all the information our site contains on Focus Groups to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... July 2010
News and notes on marketing research: new sarcasm algorithm; focus group for lefties; Millennials and social networking addiction
Ever the skeptics: tips for dispelling doubt in employee research
Trust is a primary obstacle in conducting focus groups with employees. The author offers 12 tips to help researchers create an environment that fosters security, honesty and openness.
In Case You Missed It... June 2010
News and notes on marketing research: anti-drinking advertising can backfire; Florida law enforcement using focus groups to solve cold cases; writing hotel reviews
Qualitatively Speaking: The focus group vs. in-depth interview debate
The author consulted 20 qualitative researchers to get their answer to the age-old question: Which is better, the focus group or the IDI? The answer, of course, is: it depends.
Seeking to enter a crowded market, a pharmaceutical company used research to understand the needs of osteoporosis sufferers
In-depth qualitative with patients helped determine how to position a new brand in the osteoporosis category by uncovering the emotional issues underlying the seeking of treatment and living with the effects of prescription medicines.

See more articles on this topic

Related Articles

There are 319 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Personality in a glass
Researchers first explored five potential Libbey Glass advertising campaigns using focus groups. In the second phase, one-on-one interviews with mall intercepts tested the top three campaigns from the focus group phase, ultimately pointing to a clear winner with enthusiastic responses from consumers.
Children's qualitative research past and present
The children's market has developed rapidly. This article discusses qualitative research considerations when working with children.
Utilities discovering the value of customer satisfaction research
Should you choose an internal or an external moderator?
While internal moderators offer cost savings and solid knowledge of the company, using an external moderator can free employees to focus on other projects and also bring a fresh perspective.
For international focus groups, local is best
Conducting focus groups abroad isn’t the same as conducting them in one’s home country. This article discusses conducting focus groups internationally, including moderator, recruiter, and facility selection; materials translation; moderator briefing; translator; and preparation.

See more articles on this topic

Page Tools
Bookmark and Share