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Learn About Conducting Focus Groups

We've grouped together all the information our site contains on Focus Groups to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 472 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Dallas agency tests concepts for Dave & Buster’s TV spots online and in traditional focus groups
The ad agency for restaurant/entertainment firm Dave & Buster's tested ad concepts online and in focus groups and found that the online testing uncovered some possible synergies between the type of sites upon which the ads were placed and consumers' responses to the ads.
Thoughts on conducting focus groups with older consumers
The 50-plus crowd has become a formidable one that will continue to grow as Baby Boomers continue to turn 50. Though the group is large, marketing researchers continue to validate research techniques for younger generations. This article addresses research techniques for adults over 50, of which there’s one rule that dominates: Keep is simple, sonny!
From the Publisher March 1990: New book could help you avoid first-time focus group problems
Tom Quirk recommends Thomas L. Greenbaum's book, "The Practical Handbook and Guide To Focus Group Research," as a hands-on, easy-to-read primer for those who are planning their first focus group programs.
Respondent collages help agency develop ads for new Pontiac
Pontiac used qualitative research to develop advertising for the new Sunfire. Specifically, respondents created 20” x 20” collages prior to the focus group that reflect their relationship with their car.
In Case You Missed It... August 2009
News and notes on marketing and research: Grape Nuts' quest to stay relevant; methods for coping with the recession; chatter tool harnesses WOM buzz

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Topline Digest - November 10, 2014
A digest of marketing research and insights news and information. This issues keywords: data collection; audience engagement; personal data; mobile marketing
Qual method aims to unite clients, respondents in co-creation
Citing an example with Latino Millennials, the authors explain their approach to using a research process to generate ideas for new products and services.
The Market Research Summit 2014: a whirlwind recap from London
Drawing on her experience at The Market Research Summit 2014 in London, Saros’ Maya Middlemiss explores the many changes in market research and her top takeaways from the event.
Integrating big data and traditional research
The author uses a case study with AT&T Mobility as an example of how effective integration of various big data streams can enhance the customer experience research process.

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
March 10-12, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on March 10-12 in Rockville, Md.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
March 25-27, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on March 25-27 in Rockville, Md.

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