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Learn About Conducting Focus Groups

We've grouped together all the information our site contains on Focus Groups to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 472 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The changing face of business-to- business qualitative research
While the goal of business-to-business research hasn’t changed, researchers are changing their qualitative research approaches. This article discusses trends in business-to-business qualitative research, including teleconferencing, conducting several one-on-one executive interviews and using interactive equipment in large-group research.
To bring insights to light, keep respondents in the dark
Consumers rarely think about a brand without thinking of its category. By camouflaging the specific brand in question during a focus group, researchers can learn about the larger context in which consumers think about a product or brand and get responses that may not have been articulated had the brand been revealed at the outset.
QRCA responds to article on qualitative cheaters
QRCA member Judy Langer responds to Marc Goodin's article addressing professional respondents in qualitative research and details what action has been and can be taken to control cheaters and repeaters.
From Superman to the Wizard of Oz, the moderator must play a host of roles for every project
A good moderator has to be able to think fast on his or her feet and often has to quickly make adjustments to move the interview or group in a more productive direction. This article discusses the varied role of the moderator.
A look at some of the issues surrounding qualitative research among employees
While focus groups with employees may resemble those conducted with consumers, there are a host of factors that make them different. Safeguarding an employee's privacy, thus allowing them the freedom to speak freely during the groups, is paramount. Researchers must also take into account the role internal corporate politics may play on an employee's responses or willingness to participate.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Topline Digest - November 10, 2014
A digest of marketing research and insights news and information. This issues keywords: data collection; audience engagement; personal data; mobile marketing
Qual method aims to unite clients, respondents in co-creation
Citing an example with Latino Millennials, the authors explain their approach to using a research process to generate ideas for new products and services.
The Market Research Summit 2014: a whirlwind recap from London
Drawing on her experience at The Market Research Summit 2014 in London, Saros’ Maya Middlemiss explores the many changes in market research and her top takeaways from the event.
Integrating big data and traditional research
The author uses a case study with AT&T Mobility as an example of how effective integration of various big data streams can enhance the customer experience research process.

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Related Events

December 3-5, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on December 3-5 in Rockville, Md.
December 15-17, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on December 15-17 in Rockville, Md.

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