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Learn About Conducting Focus Groups

We've grouped together all the information our site contains on Focus Groups to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 468 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Should you choose an internal or an external moderator?
While internal moderators offer cost savings and solid knowledge of the company, using an external moderator can free employees to focus on other projects and also bring a fresh perspective.
This is not a leading question, is it?
Market research professionals take pride in their objectivity. This article discusses avoiding leading respondents and how to create interviews that emphasize objectivity.
Early focus group findings nearly spelled the end of Everybody Loves Raymond
The use of focus groups to judge the viability of television programs is explored, citing the poor response to Everybody Loves Raymond as an example of how groups can’t always be trusted to pick the most worthwhile shows.
Including experts and/or clients in focus groups
Imagine a focus group where the one-way mirror is really a window. Bringing in an expert at the proper time in the focus group can greatly enhance the delivery of important information and accelerate the assimilation of new ideas and perspectives that emerge from the discussion. This article discusses including experts and/or clients in focus groups.
Surveying focus group respondents yields unexpected benefits
Administering questionnaires at the end of focus groups can help improve facility services and weed out potential professional respondents.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.
Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.
How PayPal is optimizing the value of creative testing with virtual workshops
The author credits PayPal's strong team-building approach with getting the most out of the use of bulletin board focus groups to test marketing and advertising materials.
How the iPad is impacting advertising research
Charles Young looks at what the rapid consumer adoption of the tablet computer means for marketers and advertising researchers.

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Related Events

RIVA COURSE 303: ADVANCED MODERATING
April 28-30, 2014
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on April 28-30 in Rockville, Md.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
May 6-8, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on May 6-8 in Rockville, Md.

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