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Learn About Conducting Focus Groups

We've grouped together all the information our site contains on Focus Groups to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 475 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Videoconferencing moves from covenience to necessity
Why videoconferencing is becoming more critical to research in the wake of 9/11.
Notes on the changing use of qualitative research
Researchers conducted a mail survey of focus group moderators. The questionnaire covered the following topics related to focus groups: trends in focus group use; whether the moderator was doing more or fewer groups; categories researched most frequently; and which cities were used most frequently.
Trade Talk: Homemakers, smokers, and moderators
This month's column briefly reviews three books: Segmenting the Women's Market; The Focus Group; and Latitudes & Attitudes.
A look at focus group moderators through the client's eyes
The Qualitative Research Consultants Association designed a presentation for its 1996 national conference to encourage feedback from the client side so that focus group moderators can better understand and meet the needs of those who purchase and use their services. The discussion included four basic issue areas: the life of a client, moderator selection, qualities of a great moderator and business development.
Qualitatively Speaking: Bring a can-do attitude to recruiting out-of-facility focus groups
A veteran recruiter explores what it takes to secure respondents for focus groups in non-standard settings.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Tips from a market research Bond girl
From using tools and gadgets to exuding charm, Jennifer Schranz looks at what moderators can learn from Agent 007.
4 things qualitative researchers can learn from Humans of New York founder Brandon Stanton
Rather than proclaim qualitative dead, the author argues, researchers should invigorate the qualitative interview process by drawing inspiration from sources such as the popular Humans of New York blog.
Focus group recruiting in the era of big data
Robert Horowitz reflects on the role of recruiting in the qualitative process and argues for the value of taking the steps to do it right.
Topline Digest - November 10, 2014
A digest of marketing research and insights news and information. This issues keywords: data collection; audience engagement; personal data; mobile marketing

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