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Learn About Conducting Focus Groups

We've grouped together all the information our site contains on Focus Groups to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 346 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Making storyboards work in focus groups
This article describes a series of steps for using focus groups to test TV storyboards for marketing research. This approach includes providing a warm-up orientation to storyboards for participants, presenting the storyboards in a simple manner that avoids industry jargon, and involving the advertising agency in the research process.
Unruly tangents in health care focus groups
Health care focus groups have a familiar tension. So much so that the tangents that arise are almost universal. This article addresses these tangents, which include managed-care bashing, unlikely health care reforms and the use of the focus group as a therapy session.
Insuring success
To create its new environmental insurance product, ERIC Group Inc. used focus groups including executives who would make the ultimate decision on a purchase as well as people who would most likely influence the top decision maker. The 25 focus groups resulted in significant changes to the policy, such as who and what it would cover.
Conducting qualitative research with children
Children are able to give honest and open answers for market research, but child research can be a serious and sometimes difficult task. The author provides some aspects to think about when conducting child research.
The magic of eight
Moderators often prefer to work with a certain number of respondents because group size affects interviewing comfort and research objectives. This article outlines some issues related to focus group size and desired research outcomes.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Lessons to keep in mind when interviewing via Webcam
An early user of online qualitative tools offers his tips on conducting Webcam-based studies.
How research helped develop the USPS’s Sample Showcase program
In an era when the e-mail in-box is seemingly king, the USPS used qualitative research to help bring some excitement back to postal mail with a new product sampling program.
Qualitatively Speaking: How to make good equal great
Now on the client side, a former focus group vendor explains what her organization expects to receive from its qualitative providers.
Trade Talk: She wrote the book on moderating
This column features a book review of Naomi Henderson's book Secrets of a Master Moderator.
An analysis of the past 20 years of client-side research buying
Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
February 7-9, 2012
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on February 7-9 in Rockville, Md.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
February 27-29, 2012
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on February 27-29 in Rockville, Md.

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