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Learn About Conducting Focus Groups

We've grouped together all the information our site contains on Focus Groups to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 448 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Can we do better screeners? Of course!
Based on findings from internal surveys, a research company executive discusses how to write better screeners for qualitative research, covering aspects such as screener length, question order, homework assignments and articulation questions.
An analysis of the past 20 years of client-side research buying
Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.
Money isn't everything
This article reports on the second phase of an ongoing research project about respondent motivation for participating in research, especially focus group sessions. The study used two focus groups, one paid and one unpaid, to explore this issue in more depth than in Phase 1 of the study. (Phase 1 was the subject of a May 1990 Quirk's article. A follow-up was published in the June 1992 issue.)
Time-honored or time to go?
Moderator Judy Langer addresses in depth the common complaints regarding focus groups and offers a wealth of insights and advice on how to make more effective use of the focus group process.
Grounding attitudes in behavior
When conducting a focus group, the client may ask the researcher to not focus on respondents' current behavior. This article discusses the importance of attitudinal behavior.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Thoughts on using the new online qualitative tools
A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.
Get creative: Seven solutions to improve usability studies
This article outlines how seven research methodologies not traditionally employed in user experience research can improve usability studies.
Qualitatively Speaking: A little unease can do wonders
Sometimes it pays to keep respondents a bit off-kilter during focus groups.
Marketing research trends to watch in 2013
Insights in Marketing LLC conducted research on research to create a list of potential trends for 2013. This article details six predicted trends and offers advice on how to navigate them.

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
June 3-5, 2013
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on June 3-5 in Rockville, Md.
RIVA COURSE 241: QUALITATIVE ANALYSIS AND REPORTING
June 6-7, 2013
RIVA Training Institute will hold a course, themed 'Qualitative Analysis and Reporting,' on June 6-7 in Rockville, Md.

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