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Learn About Conducting Focus Groups

We've grouped together all the information our site contains on Focus Groups to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 470 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitative report writing - is faster better?
This article addresses two types of qualitative reports – a top-of-mind report (“rapid write”) and a full report (“rest and write”) - and the issues that surround the speed at which each report is generated.
The value of tried-and-true qualitative techniques
New models for research evolve over time. This article discusses older techniques, newer techniques, the importance of a skilled moderator and how the best research tools may not be the newest.
Using Google+ for qualitative research with connected consumers
Google's Sharon Chen reports on her team's experience using Goolge+ to conduct a multifaceted qualitative research study with Web-savvy Generation C.
In Case You Missed It... August 2009
News and notes on marketing and research: Grape Nuts' quest to stay relevant; methods for coping with the recession; chatter tool harnesses WOM buzz
Qualitatively Speaking: How to put qualitative respondents at ease
While the qualitative process is commonplace for the moderator and observers, for many respondents, it’s an unfamiliar and potentially unsettling experience. Using the acronym WALK, the author explains how to calm their nerves and get them into the discussion flow.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
The Market Research Summit 2014: a whirlwind recap from London
Drawing on her experience at The Market Research Summit 2014 in London, Saros’ Maya Middlemiss explores the many changes in market research and her top takeaways from the event.
Integrating big data and traditional research
The author uses a case study with AT&T Mobility as an example of how effective integration of various big data streams can enhance the customer experience research process.
Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.
Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.

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Related Events

QUAL360 ASIA
October 1-2, 2014, 2014
The QRCA will hold a conference, themed 'Qual 360 Asia,' on October 1-2, 2014 in Singapore.