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Learn About Conducting Focus Groups

We've grouped together all the information our site contains on Focus Groups to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 470 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Techniques for moderating kids' groups also work with adults
Children's and adults' research have been separated, but they aren't as disparate as one might think. This article discusses techniques for moderating kid groups that also work with adult groups.
Enhancing focus groups with wireless group response systems
Wireless group response systems are becoming a frequent sight in focus groups. This article discusses use of wireless group response systems, including benefits.
International focus groups: Embrace the unpredictable
Focus groups are a proven methodology for collecting qualitative information. This article discusses international focus groups, noting cultural differences and how one should expect the unexpected.
When a Hispanic is not a Hispanic: issues in conducting Hispanic qualitative research
This article addresses the intricacies of identifying Hispanic respondents for qualitative research and continues with suggestions for culturally appropriate recruitment, facilities and language interpretation.
Anatomy of an online focus group
Online focus groups are gaining in popularity. This article details online focus groups, including screeners, recruitment and virtual facilities; discussion guide development and design; preparation; moderating; technical support; transcripts, analysis; and reporting.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
The Market Research Summit 2014: a whirlwind recap from London
Drawing on her experience at The Market Research Summit 2014 in London, Saros’ Maya Middlemiss explores the many changes in market research and her top takeaways from the event.
Integrating big data and traditional research
The author uses a case study with AT&T Mobility as an example of how effective integration of various big data streams can enhance the customer experience research process.
Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.
Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.

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Related Events

QUAL360 ASIA
October 1-2, 2014, 2014
The QRCA will hold a conference, themed 'Qual 360 Asia,' on October 1-2, 2014 in Singapore.