Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Learn About Conducting Focus Groups

We've grouped together all the information our site contains on Focus Groups to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 472 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Multi-country research aids Cartoon Network's quest for world 'toonification'
The Cartoon Network used brainstorming with in-house client groups, followed by 250 focus groups in more than 10 countries and face-to-face interviews in Latin America in its quest to be experts on kids and maintain the “think globally, act locally” approach.
Qualitatively Speaking: How to make sure your moderator does great groups
A little preparation, in the form of a thorough product briefing, and an openness to all types of respondent feedback (not just the positive kind) can help moderators deliver marketers the information they need from focus groups.
Thoughts on using the new online qualitative tools
A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.
Lessons to keep in mind when interviewing via Webcam
An early user of online qualitative tools offers his tips on conducting Webcam-based studies.
An analysis of the past 20 years of client-side research buying
Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Topline Digest - November 10, 2014
A digest of marketing research and insights news and information. This issues keywords: data collection; audience engagement; personal data; mobile marketing
Qual method aims to unite clients, respondents in co-creation
Citing an example with Latino Millennials, the authors explain their approach to using a research process to generate ideas for new products and services.
The Market Research Summit 2014: a whirlwind recap from London
Drawing on her experience at The Market Research Summit 2014 in London, Saros’ Maya Middlemiss explores the many changes in market research and her top takeaways from the event.
Integrating big data and traditional research
The author uses a case study with AT&T Mobility as an example of how effective integration of various big data streams can enhance the customer experience research process.

See more articles on this topic

Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
February 11-13, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on February 11-13 in Rockville, Md.
THE QUIRK"S EVENT - SOLD OUT
February 23-24, 2015
The Quirk’s Event is SOLD OUT

View more Related Events...