Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Learn About Conducting Focus Groups

We've grouped together all the information our site contains on Focus Groups to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 472 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

One firm’s search for representative black households
When a government agency asked the author’s firm to locate communities in which to conduct focus groups with black households, it turned out to be a very involved process. The article details how the firm narrowed the list of possible communities from thousands to six.
From the Publisher March 1990: New book could help you avoid first-time focus group problems
Tom Quirk recommends Thomas L. Greenbaum's book, "The Practical Handbook and Guide To Focus Group Research," as a hands-on, easy-to-read primer for those who are planning their first focus group programs.
The road ahead for marketing and advertising research
A survey of ARF members sought to identify some of the necessary traits the industry needs to develop and maintain in order to thrive and also looked at the topics and trends coming down the pike.
Questions you should ask when selecting a focus group facility
This article features several questions that clients should ask before choosing a focus group facility.
Achieving better qualitative research outcomes through client immersion
To really get to know your consumers, make the effort to connect with them through in-context interviews, online bulletin-board diaries and active listening from the back room.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Topline Digest - November 10, 2014
A digest of marketing research and insights news and information. This issues keywords: data collection; audience engagement; personal data; mobile marketing
Qual method aims to unite clients, respondents in co-creation
Citing an example with Latino Millennials, the authors explain their approach to using a research process to generate ideas for new products and services.
The Market Research Summit 2014: a whirlwind recap from London
Drawing on her experience at The Market Research Summit 2014 in London, Saros’ Maya Middlemiss explores the many changes in market research and her top takeaways from the event.
Integrating big data and traditional research
The author uses a case study with AT&T Mobility as an example of how effective integration of various big data streams can enhance the customer experience research process.

See more articles on this topic

Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
January 14 - 16, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on January 14 - 16 in Rockville, Md.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
January 26-28, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on January 26-28 in Rockville, Md.

View more Related Events...