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Resources Related To Health Care Market Research

We've grouped together all the information our site contains on Health Care Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 115 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

To field successful medical interviews, run them through these tests
Medical marketing research interviews bring with them a host of specialized needs and potential problem areas. For example, interviewing doctors - who place a high value on their time - can be tricky and the use of specialized medical terminology can be hard for interviewers. The authors walks through many steps in the medical interview process and offers tips and advice on how to field quality research.
Research with health care providers: An uncommon approach to a common problem
While conducting marketing research on technical products or complex issues can be difficult, it’s even more challenging when health care providers are involved. Both quantitative and qualitative factors tend to add cost and complexity to the development of research projects in the health care arena. This article discusses conducting research with health care providers, including assumptions, potential and the ego factor.
Comparative data retrieved with on-line system
BaseLine, an on-line interactive and comparative data product from the Commission on Professional & Hospital Activities (CPHA), is helping health care companies stay competitive with user-friendly comparative data. The product taps into CPHA's national database and the Michigan Terminal System, allowing health care companies to compare trends, patterns, and individual performance.
Perception Analyzers aid development of ad campaign for prenatal care programs
AIDS Institute used focus groups and Perception Analyzers in its development of a multimedia campaign to convince more women to get prenatal care.
Bringing account planning to direct-to-consumer pharmaceutical advertising

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How research helped Genentech improve its app-based sales-detailing tool
A multi-pronged research approach - including ethnography, in-depth interviews and survey research - helped biotechnology company Genentech understand barriers to adoption of its iDetail app.
Product and Service Update October 2014
An overview of new tools and offerings for marketing and marketing research.
The role of the caregiver in health care market research
Researchers in many other industries solicit the input and perspectives of those inside their target consumers’ spheres of influence. It’s time health care and pharmaceutical marketing researchers did the same.
Trade Talk: ‘Internet of things’ study highlights our conflicted relationship with privacy
Quirk's Editor Joe Rydholm discusses the 2014 State of the Internet of Things Study, by Acquity Group.
How neuroscience and MR helped Bausch & Lomb develop and refine critical sales materials
A case study on the testing of detail aids for a new Bausch & Lomb contact lens shows how to effectively meld neuroscience with marketing research.

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