Resources Related To Health Care Market Research

Related Articles

There are 105 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Monitoring the vital signs

St. Joseph’s Health Network used the Baxter Healthcare Corp.'s Market Model software package, which integrates internal and external databases to generate market projections of area and hospital admissions-in conjunction with other data sources, to perform strategic planning tasks, monitor the strength of existing care programs and analyze the potential of new ones.

Seeking competitive advantage in launching a pharmaceutical product

Launching a new pharmaceutical product requires a coordinated process and must involve marketing research, the author argues. Using AstraZeneca's launch of its Faslodex product, the author explains how a team approach can work well.

Taking a page from the offline world

Online testing of print ads is a reality and can be accomplished using a computer-based version of eye-tracking and other techniques.

A study of physicians' reactions to health care reform

The United States’ health care system is terminally ill and in need of heroic efforts and sacrifices to save it. While much has been written about how system changes will affect patients, health care providers really have not been considered. This article summarizes the results of an independent research study that assessed physicians’ current attitudes about their profession and the factors that are dramatically affecting them.

Research assures short move is smooth one

When a Midwestern clinic moved into a new facility, the clinic turned to marketing research firm Minnesota Medical Services Corp. (MMSC) to ensure a smooth transition. MMSC used a variety of research methods to work out any kinks before the clinic reopened its doors.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Ethnography reveals top four physician-patient conversational gaps

The author outlines common gaps that exist when doctors interact with their patients and explores how understanding these disconnects can improve the health care process for both parties.

Online qual guides health care foundation to shift its focus

Online research with members of its core audiences introduced the Crohn’s and Colitis Foundation of Canada to the power of qualitative insights.