Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Resources Related To Health Care Market Research

We've grouped together all the information our site contains on Health Care Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 126 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A field test of Rogers’ adoption typology among health care providers
Does the Rogers adoption typology stand up when applied to physicians and the drugs they prescribe? Research found that a higher percentage of medical personnel fell into the Innovator, Early Adopter and Early Majority categories than would be expected according to Rogers’ theory.
How a medical diagnostics company incorporated customer input at every step
A medical diagnostics company used a multi-step approach for incorporating customer input into the development of a major new product from scratch: collect the voice of the customer, generate internal performance measures, generate features and solutions, and customer evaluation of features/solutions.
How research helped Genentech improve its app-based sales-detailing tool
A multi-pronged research approach - including ethnography, in-depth interviews and survey research - helped biotechnology company Genentech understand barriers to adoption of its iDetail app.
Patients tell a New York hospital that its service matches its strong reputation
Discharged patients from Belleview Hospital were contacted by telephone two weeks after the end of their stay to take a three-minute patient satisfaction survey on their impressions of the hospital's service. The survey included categorical, interval-scale, and open-ended questions. Results from phone survey will be used to refine its written survey distributed to patients.
Respondents in women’s health study cite doctor/patient disconnect
Qualitative and quantitative studies helped a woman-owned research firm investigate sensitive topics related to sexual health.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

The rise and importance of accountable care organizations
Why health care manufacturers should formulate strategies for better interaction with other key health care stakeholders by understanding the accountable care market.
Conducting in-the-moment mobile research with physicians
SKIM’s Eelke Roos reports on using a mobile app to look at doctors’ System 1 and System 2 thinking related to prescription-writing.
How Millennials are reshaping health and wellness
Communispace research examined Millennials and their views on personal health and the health care system and found many of them feel like they’re on the outside looking in.
Is wearable tech set to revolutionize health care market research?
The author discusses the possible impact wearable tech will have on health care market research.
Survey Monitor January 2015
A collection of recent consumer and business marketing research findings

See more articles on this topic