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Resources Related To Health Care Market Research

We've grouped together all the information our site contains on Health Care Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 115 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A Colorado HMO ties patient satisfaction to physician incentives
TakeCare HMO conducted a telephone satisfaction survey to gauge its primary-care physicians' performance in three crucial areas: access to care, physician care, and the office staff and environment. Rather than using a research firm to conduct these phone surveys, the HMO used specially trained employees.
Will big privacy kill big data in health care?
Big data comes with big challenges. The author discusses how patient privacy challenges and violations affect big data in health care.
Data Use: Selection of a stratified random sample
This article explains the benefits of stratified random sampling and demonstrates how to construct such a sample using real data from a study of the market for patient monitors in U.S. hospitals.
A look at consumer-driven health care informatics
Health care informatics - a hybrid discipline of health sciences and information technology - is giving the industry greater access to data on consumer behavior.
Customer satisfaction research in the physician's office
In an effort to keep waiting rooms filled, University HealthSystem Consortium, an alliance of 78 academic health centers, used standardized mail questionnaires to monitor outpatients' perceptions of their experiences.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How research helped Genentech improve its app-based sales-detailing tool
A multi-pronged research approach - including ethnography, in-depth interviews and survey research - helped biotechnology company Genentech understand barriers to adoption of its iDetail app.
Product and Service Update October 2014
An overview of new tools and offerings for marketing and marketing research.
The role of the caregiver in health care market research
Researchers in many other industries solicit the input and perspectives of those inside their target consumers’ spheres of influence. It’s time health care and pharmaceutical marketing researchers did the same.
Trade Talk: ‘Internet of things’ study highlights our conflicted relationship with privacy
Quirk's Editor Joe Rydholm discusses the 2014 State of the Internet of Things Study, by Acquity Group.
How neuroscience and MR helped Bausch & Lomb develop and refine critical sales materials
A case study on the testing of detail aids for a new Bausch & Lomb contact lens shows how to effectively meld neuroscience with marketing research.

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.