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Resources Related To Health Care Market Research

We've grouped together all the information our site contains on Health Care Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 108 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using qualitative research to get doctors to open up
QRCA members pass along valuable tips and techniques for getting doctors - a notoriously difficult bunch - to actively participate in the qualitative process.
Impact of health on satisfaction: a customer segmentation case study
The third in a three-part series designed to provide real-world business examples of the effective use and application of research statistical tools for supporting resourcing and priority-setting decisions, this article outlines a recent health care case study of the use of segmentation tools and techniques for developing and refining service delivery through satisfaction-based quality improvement initiatives.
Segmentation tools help predict patient needs
In the health care market, customer relationship management solutions can help providers to be more targeted and efficient in reaching the right patients with the right information to improve wellness, approach disease more proactively, or to lessen the physical and financial burden of chronic illness. This article discusses segmentation tools that help predict patient needs, including the Consumer Healthcare Utilization Index (CHUI), which provides a health risk profile similar to the way a credit rating calculates an individual’s credit risk.
The marketer's conundrum: managing health care's negative demand
Because a major part of the health care market dislikes the product, health care marketers are challenged by negative demand. This article discusses how marketers can manage health care’s negative demand, including results from a national health care panel and eight suggestions for transforming negative to positive.
Ethnography reveals top four physician-patient conversational gaps
The author outlines common gaps that exist when doctors interact with their patients and explores how understanding these disconnects can improve the health care process for both parties.

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Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Product and Service Update July 2014
An overview of new tools and offerings for marketing and marketing research
How loyalty insights strengthen doctor/brand connections
An exploration of the value of understanding the nuances of physician loyalty – or lack thereof – to pharmaceutical brands.
Ethnography reveals top four physician-patient conversational gaps
The author outlines common gaps that exist when doctors interact with their patients and explores how understanding these disconnects can improve the health care process for both parties.
Online qual guides health care foundation to shift its focus
Online research with members of its core audiences introduced the Crohn’s and Colitis Foundation of Canada to the power of qualitative insights.

Related Events

2014 EUROPEAN PHARMA MARKET RESEARCH CONFERENCE
October 21-22, 2014
The 2014 European Pharma Market Research Conference will be held on October 21-22 at the Hyatt Regency Mainz Hotel, Mainz, Germany.