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Resources Related To Health Care Market Research

We've grouped together all the information our site contains on Health Care Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 123 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Scale scoring in health care customer surveys
Almost all health care customer surveys use scales. This article discusses problems with using scales and the benefits of using an alternative system: value-based scaling.
Customer satisfaction research in the physician's office
In an effort to keep waiting rooms filled, University HealthSystem Consortium, an alliance of 78 academic health centers, used standardized mail questionnaires to monitor outpatients' perceptions of their experiences.
Vendor selection criteria for a health needs assessment
Main Line Health of suburban Philadelphia joined with other health organizations in the area in an effort to understand the health status and needs of the communities the organizations serve. This article details the components of the request for proposal, necessary proposal elements and suggested vendor selection guidelines developed by the project’s steering committee.
A look at the buying process model
This article explains a method called the buying process approach, which helps pharmaceutical firms closely examine how patients move through the health care system. By identifying areas where problems occur and understanding how those problems affect patients’ use of health care brands, marketers can design strategies to overcome roadblocks.
Consumers' contradictions: value and other brand attributes
This article looks at one company’s experience with apparent contradictions in consumers’ perceptions of brand concepts. Respondents to an advertising effectiveness study were asked to rate each of five key brand attributes at two points during the course of a telephone survey interview. Discussed are the systematic differences, attitudinal indicators, and demographic differences of “contradictors” and “noncontradictors,” as well as unintentional learning and “value” attributes.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Is wearable tech set to revolutionize health care market research?
The author discusses the possible impact wearable tech will have on health care market research.
Survey Monitor January 2015
A collection of recent consumer and business marketing research findings
Voice mail ethnography captures a day in the life of an oncologist
MarketVision Research explores the lives of both oncologist (ONCs) and oncology nurses (ONC RNs) to provide a complete picture of their daily challenges, professionally and personally through voice mail-based ethnography.
In an MROC on the Affordable Care Act, participants and researchers alike learned from the group
The authors use an example of a market research online community (MROC) of uninsured consumers shopping for health insurance to explore the types of immediate and longitudinal insights MROCs can generate.
Queue Bits
Marketing research and insights news and information. This issue's keywords: social media; cannabis industry; wearables; loyalty; health care

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