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Resources Related To Health Care Market Research

We've grouped together all the information our site contains on Health Care Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 108 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Faster than a speeding survey: Part I: Rules of the road for online research with physicians
Physicians expect and should receive an enjoyable time when they take a survey out for a spin, but there are several safeguards that researchers and panel vendors must take to ensure that everyone emerges unscathed when the trip is over.
Pharma's a battlefield: why companies should spend, not skimp, on market research
The author argues that the long-term risks of forgoing pharmaceutical marketing research far outweigh the short-term cost savings and proposes several questions any successful marketing research program should be able to answer.
CIGNA uses an ongoing patient satisfaction study to tailor service of its health plans
The Employee Benefits Division of the CIGNA Corporation conducted an ongoing patient satisfaction survey using phone interviews with its members. The goal was to assess members’ satisfaction with their primary care physicians in order to help CIGNA identify tangible ways to improve service.
Focus groups with physicians have different requirements than those with consumers
This article highlights the key factors that should be considered in implementing focus groups with physicians to maximize the quality of the research. Issues include recruitment and screening considerations, the need to elicit personal perspectives rather than expert judgments about the product, and specific implementation considerations to create a focus group that fully engages the participants.
To field successful medical interviews, run them through these tests
Medical marketing research interviews bring with them a host of specialized needs and potential problem areas. For example, interviewing doctors - who place a high value on their time - can be tricky and the use of specialized medical terminology can be hard for interviewers. The authors walks through many steps in the medical interview process and offers tips and advice on how to field quality research.

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Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Product and Service Update July 2014
An overview of new tools and offerings for marketing and marketing research
How loyalty insights strengthen doctor/brand connections
An exploration of the value of understanding the nuances of physician loyalty – or lack thereof – to pharmaceutical brands.
Ethnography reveals top four physician-patient conversational gaps
The author outlines common gaps that exist when doctors interact with their patients and explores how understanding these disconnects can improve the health care process for both parties.
Online qual guides health care foundation to shift its focus
Online research with members of its core audiences introduced the Crohn’s and Colitis Foundation of Canada to the power of qualitative insights.

Related Events

2014 EUROPEAN PHARMA MARKET RESEARCH CONFERENCE
October 21-22, 2014
The 2014 European Pharma Market Research Conference will be held on October 21-22 at the Hyatt Regency Mainz Hotel, Mainz, Germany.