Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Resources Related To Health Care Market Research

We've grouped together all the information our site contains on Health Care Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 126 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How a medical diagnostics company incorporated customer input at every step
A medical diagnostics company used a multi-step approach for incorporating customer input into the development of a major new product from scratch: collect the voice of the customer, generate internal performance measures, generate features and solutions, and customer evaluation of features/solutions.
A physician-targeted research approach for new product/drug launches
New product/drug launch research methodology has been evolving. This article discusses the NP/4P paradigm, a research model for developing new product/drug launch strategies using a pre-launch, four-phase program that begins and ends with qualitative research.
Research with health care providers: An uncommon approach to a common problem
While conducting marketing research on technical products or complex issues can be difficult, it’s even more challenging when health care providers are involved. Both quantitative and qualitative factors tend to add cost and complexity to the development of research projects in the health care arena. This article discusses conducting research with health care providers, including assumptions, potential and the ego factor.
A look at consumer-driven health care informatics
Health care informatics - a hybrid discipline of health sciences and information technology - is giving the industry greater access to data on consumer behavior.
Survey tells AT&T how well its employees manage with managed care
AT&T uses a mail survey and feedback from local access meetings to gather information from employees about satisfaction with their health network providers and service.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

The rise and importance of accountable care organizations
Why health care manufacturers should formulate strategies for better interaction with other key health care stakeholders by understanding the accountable care market.
Conducting in-the-moment mobile research with physicians
SKIM’s Eelke Roos reports on using a mobile app to look at doctors’ System 1 and System 2 thinking related to prescription-writing.
How Millennials are reshaping health and wellness
Communispace research examined Millennials and their views on personal health and the health care system and found many of them feel like they’re on the outside looking in.
Is wearable tech set to revolutionize health care market research?
The author discusses the possible impact wearable tech will have on health care market research.
Survey Monitor January 2015
A collection of recent consumer and business marketing research findings

See more articles on this topic

Related Events

April 28-29, 2015
The 2015 Canadian Pharma Market Research Conference will be held on April 28-29 in Toronto.