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Resources Related To Health Care Market Research

We've grouped together all the information our site contains on Health Care Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 96 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Taking care of America's new majority
In search of a motivating message
A leading pharmaceutical company used a three-phased online research program to recruit qualified women to participate in a clinical trial to evaluate an investigational hormone replacement therapy for the treatment of menopause symptoms.
Ongoing treatment
To determine its marketing efforts, Yavapai Regional Medical Center in Prescott, Ariz., uses a regular cycle of surveys to gauge community awareness and perceptions of the hospital. In addition to surveying community members, it also conducted patient satisfaction surveys.
Consumers' contradictions: value and other brand attributes
This article looks at one company’s experience with apparent contradictions in consumers’ perceptions of brand concepts. Respondents to an advertising effectiveness study were asked to rate each of five key brand attributes at two points during the course of a telephone survey interview. Discussed are the systematic differences, attitudinal indicators, and demographic differences of “contradictors” and “noncontradictors,” as well as unintentional learning and “value” attributes.
Linking health care research methodologies
Focus group and survey research services gradually have emerged as the two most popular examples of qualitative and quantitative research. There is a tendency to pit quantitative against qualitative in a manner that assumes their mutual exclusivity and forces users to choose between them. This article discusses how a combination of focus group and survey research can produce better results compared to using either approach separately.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Pharma's a battlefield: why companies should spend, not skimp, on market research
The author argues that the long-term risks of forgoing pharmaceutical marketing research far outweigh the short-term cost savings and proposes several questions any successful marketing research program should be able to answer.
Faster than a speeding survey: Part II: The physician's perspective
In the second part of a two-part series on online surveys with physicians, the authors explore doctors’ reasons for participating in the research process and examine the factors that can lead to speeding and cheating.
A look at the buying process model
This article explains a method called the buying process approach, which helps pharmaceutical firms closely examine how patients move through the health care system. By identifying areas where problems occur and understanding how those problems affect patients’ use of health care brands, marketers can design strategies to overcome roadblocks.
Faster than a speeding survey: Part I: Rules of the road for online research with physicians
Physicians expect and should receive an enjoyable time when they take a survey out for a spin, but there are several safeguards that researchers and panel vendors must take to ensure that everyone emerges unscathed when the trip is over.
How to make sure your physician surveys are giving you accurate information
In online research with physicians, three parties - the doctors, the client company and the research vendor - are responsible for ensuring data quality. This article outlines steps to follow to ensure that each stakeholder holds up their end of the bargain.

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