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Resources Related To Health Care Market Research

We've grouped together all the information our site contains on Health Care Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 110 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Faster than a speeding survey: Part II: The physician's perspective
In the second part of a two-part series on online surveys with physicians, the authors explore doctors’ reasons for participating in the research process and examine the factors that can lead to speeding and cheating.
Planning health care focus groups? Pack your scuba gear
Obtaining respondent insights isn't always easy, particularly in health care focus groups. This article discusses how to conduct health care focus groups that lead to discovery rather than merely exploration.
CIGNA uses an ongoing patient satisfaction study to tailor service of its health plans
The Employee Benefits Division of the CIGNA Corporation conducted an ongoing patient satisfaction survey using phone interviews with its members. The goal was to assess members’ satisfaction with their primary care physicians in order to help CIGNA identify tangible ways to improve service.
Research helps a rural Arizona hospital through a bond election and beyond
To determine its marketing efforts, Yavapai Regional Medical Center in Prescott, Ariz., uses a regular cycle of surveys to gauge community awareness and perceptions of the hospital. In addition to surveying community members, it also conducted patient satisfaction surveys.
A look at the buying process model
This article explains a method called the buying process approach, which helps pharmaceutical firms closely examine how patients move through the health care system. By identifying areas where problems occur and understanding how those problems affect patients’ use of health care brands, marketers can design strategies to overcome roadblocks.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How neuroscience and MR helped Bausch & Lomb develop and refine critical sales materials
A case study on the testing of detail aids for a new Bausch & Lomb contact lens shows how to effectively meld neuroscience with marketing research.
What does the ‘quantified self’ movement mean for health care researchers?
The author discusses the effects the influx in new and affordable quantified self technology methodologies has on traditional research methods.
Product and Service Update July 2014
An overview of new tools and offerings for marketing and marketing research
How loyalty insights strengthen doctor/brand connections
An exploration of the value of understanding the nuances of physician loyalty – or lack thereof – to pharmaceutical brands.
Ethnography reveals top four physician-patient conversational gaps
The author outlines common gaps that exist when doctors interact with their patients and explores how understanding these disconnects can improve the health care process for both parties.

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Related Events

2014 EUROPEAN PHARMA MARKET RESEARCH CONFERENCE
October 21-22, 2014
The 2014 European Pharma Market Research Conference will be held on October 21-22 at the Hyatt Regency Mainz Hotel, Mainz, Germany.