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Resources Related To Health Care Market Research

We've grouped together all the information our site contains on Health Care Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 107 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A prescription for testing multi-page print ads online
Online testing of print ads is a reality and can be accomplished using a computer-based version of eye-tracking and other techniques.
A Colorado HMO ties patient satisfaction to physician incentives
TakeCare HMO conducted a telephone satisfaction survey to gauge its primary-care physicians' performance in three crucial areas: access to care, physician care, and the office staff and environment. Rather than using a research firm to conduct these phone surveys, the HMO used specially trained employees.
Research service satisfies businesses' information needs
This article describes how various businesses have taken advantage of FIND, a worldwide information and research service. FIND has four divisions: quick information service, strategic research division, published studies, and information catalog.
Seeking competitive advantage in launching a pharmaceutical product
Launching a new pharmaceutical product requires a coordinated process and must involve marketing research, the author argues. Using AstraZeneca's launch of its Faslodex product, the author explains how a team approach can work well.
Hospital system uses a time and distance analysis to plan for inpatient obstetric services
Main Line Health used an analysis of the mean travel time and distance of patients to each of its three facilities to determine resource allocation.

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Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How loyalty insights strengthen doctor/brand connections
An exploration of the value of understanding the nuances of physician loyalty – or lack thereof – to pharmaceutical brands.
Ethnography reveals top four physician-patient conversational gaps
The author outlines common gaps that exist when doctors interact with their patients and explores how understanding these disconnects can improve the health care process for both parties.
Online qual guides health care foundation to shift its focus
Online research with members of its core audiences introduced the Crohn’s and Colitis Foundation of Canada to the power of qualitative insights.

Related Events

2014 CANADIAN PHARMA MARKET RESEARCH CONFERENCE
April 29-30, 2014
The 2014 Canadian Pharma Market Research Conference will be held on April 29-30 at the Sheraton Toronto Airport and Conference Centre in Toronto.