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Understand In-Store Research

We've grouped together all the information our site contains on In Store Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 24 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Why behavioral economics is the future of shopper insights
The authors argue that the future opportunities for shopper insights lie in the ability to understand and tap into how people make decisions in a specific shopping context and how they are influenced by in-store factors such as sounds and scents.
How Ping used video and onsite research to understand the driver-purchasing process
Strong collaboration among Ping and its research vendor fueled the creation of presentations that garnered substantial internal attention.
Family research: Keep on trying 'til you reach the highest (common) ground
This article discusses the modern American family dynamic that elevates children's opinions, requiring researchers to rethink the established methodologies for evaluating family consumption and consider the family as a unit.
Leveraging mobile and online qualitative to get inside shoppers’ heads
The authors detail how to combine mobile and Web-based qual approaches to study the complete shopping experience.
Trade Talk: Up close and personal
Quirk's Editor Joseph Rydholm interviews researcher Allison Cohen to understand the intimacy benefits of face-to-face, on-site and one-on-one research techniques.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How to make an in-store connection with Hispanic shoppers
The author provides tips for marketers looking to make an in-store connection with Hispanic shoppers, taking into account the acculturation gap.
A bird's-eye view of what mobile can do
A broad look at current mobile-device capabilities and how they can be incorporated to improve qualitative and quantitative research.
Eye-tracking helps reconcile the disconnect between shoppers’ words and their actions
Scott Young uses retail case studies to share tactical insights for enhancing in-store-marketing and discusses recommended applications of in-store eye-tracking.
Leveraging mobile and online qualitative to get inside shoppers’ heads
The authors detail how to combine mobile and Web-based qual approaches to study the complete shopping experience.
Why behavioral economics is the future of shopper insights
The authors argue that the future opportunities for shopper insights lie in the ability to understand and tap into how people make decisions in a specific shopping context and how they are influenced by in-store factors such as sounds and scents.

See more articles on this topic

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