Understand In-Store Research

Related Articles

There are 19 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How the shopper is changing the retail and research landscape

The authors spoke to practitioners from Clorox, PepsiCo and WhiteWave Foods to investigate the current and future state of the shopper insights function.

Qualitatively Speaking: The irreplaceable on-site ethnographer

Online qualitative is growing in popularity, the author admits, but sometimes there’s no substitute for actually being there.

Winning at retail with virtual shopping research

The author explains how virtual shopping research works, outlines where it’s most effective and provides best practices for its use.

Is ethnography worth the higher cost?

Using several examples of insights gained from ethnography, the author argues that spending the time and money to do true ethnography pays off in the end with richer insights.

The value of tracing the shopper’s path to purchase

The shopping process may be undergoing bewildering changes but real insights can still be gleaned by a close examination of how your customers move from consideration to purchase.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Getting the most from eye-tracking

Scott Young offers best practices for the use of eye-tracking and explores the various research applications of the methodology.

How Ping used video and onsite research to understand the driver-purchasing process

Strong collaboration among Ping and its research vendor fueled the creation of presentations that garnered substantial internal attention.

Qualitatively Speaking: Mobile qualitative finally hits its stride

The promise for conducting qualitative research using mobile phones is great but the technology has been slow to deliver on that promise – until now.

The evolution of shopper marketing

In each era, the tools and data available drive the strategy for nuturing the shopper relationship. This article looks at how today's technology shapes shopper marketing strategy in new - and familiar - ways.

The value of tracing the shopper’s path to purchase

The shopping process may be undergoing bewildering changes but real insights can still be gleaned by a close examination of how your customers move from consideration to purchase.

See more articles on this topic

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