Understand In-Store Research

Related Articles

There are 4 articles in our archive related to this topic.

Seeking qualified buyers

Recruiting is an important factor in achieving good research results: quality respondents make a difference in the quality of research. This article discusses the importance of having quality respondents and how to recruit them.

Growing indoors

To determine the marketing potential of an indoor planter product, researchers applied a variety of research methods: a review secondary research, trade publications and sales materials; retail audits; in-store interviews; consumer and trade member interviews; and telephone interviews with retail buyers and distributors.

Trade Talk: Two vexing questions have been put to rest

Recent studies have helped Quirk's Editor Joseph Rydholm answer two marketing-related questions. First, do shoppers who buy only the items featured in a grocery store's weekly coupons adversely effect the store's profits? And second, with the rise of superstores, where everything from motor oil to lettuce is available for purchase, are consumers ever put off by having disparate products next to each other in their shopping carts?

Is ethnography worth the higher cost?

Using several examples of insights gained from ethnography, the author argues that spending the time and money to do true ethnography pays off in the end with richer insights.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: The irreplaceable on-site ethnographer

Online qualitative is growing in popularity, the author admits, but sometimes there’s no substitute for actually being there.

How the shopper is changing the retail and research landscape

The authors spoke to practitioners from Clorox, PepsiCo and WhiteWave Foods to investigate the current and future state of the shopper insights function.

Winning at retail with virtual shopping research

The author explains how virtual shopping research works, outlines where it’s most effective and provides best practices for its use.

Insights and implications for packaging research

Drawing from real-world successes and failures, this article argues that on the shelf and in the home are two proving grounds for innovative packaging designs and explores how research can help enhance the odds of victory.

Why your packaging should be researched as much as (or more than) your advertising

How much do you know about your packaging? In addition to evaluating prototypes, pre-design research is essential to understanding how consumers shop your category, how they view competitors’ packaging and what your brand must do to stand out from the crowd.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• In-Store Research

Conduct a detailed search of the entire Researcher SourceBook directory