Incentive Payment & Processing For Market Research

Related Articles

There are 3 articles in our archive related to this topic.

Research steers nightclub's respositioning

Horsefeathers nightclub conducted computer-assisted surveys and focus groups with customers and employees, performed a market analysis, and reviewed club operations in its efforts to reposition itself in the marketplace and subsequently increase its popularity with and sales to evening customers.

Polaroid “checks out” the users of its professional films

Polaroid used ResponseCheck, which combines an incentive with a survey, to profile professional film users by market in an effort to learn which film types were most used in each of the markets and with what applications.

Research encourages a comprehensive re-design of Blue Nun packaging

After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

Qualitatively Speaking: How to make good equal great

Now on the client side, a former focus group vendor explains what her organization expects to receive from its qualitative providers.

Considerations for conducting market research in China

From the influence of Confucianism to government restrictions, the author outlines a number of factors affecting research in China today.

Iowa city finds mail survey fits its needs

The author details how a mail survey was the best way for North Liberty, Iowa to measure citizen opinions on existing and potential city services.

Data Use: A systematic method for checking online questionnaires

The author explains how his firm’s BOWLSR technique can avoid survey instrument - based problems with online research.

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