Incentive Payment & Processing For Market Research

Related Articles

There are 23 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In the market for an online panel? What clients need to know

The author discusses six key issues clients should address when choosing an online panel.

Data Use: A systematic method for checking online questionnaires

The author explains how his firm’s BOWLSR technique can avoid survey instrument - based problems with online research.

Four ways to protect the respondent pool

The negative stereotypes of long surveys at inconvenient times with poor incentives have turned qualitative respondents and potential respondents off from research. The following are steps researchers can take to keep their respondent pool well-stocked with satisfied respondents.

Research steers nightclub's respositioning

Horsefeathers nightclub conducted computer-assisted surveys and focus groups with customers and employees, performed a market analysis, and reviewed club operations in its efforts to reposition itself in the marketplace and subsequently increase its popularity with and sales to evening customers.

Instant gratification drives consumer reward program preferences

Does a poor economy shape reward program preferences? A survey indicates that consumers increasingly prefer immediate benefits even when smaller rather than waiting for a larger rewards.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

Evolving professionals, evolving panels: B2B research propels a new era of business insights

B2B research is becoming more demanding and researchers must consider the changing professional landscape and tailor their solutions to gather rich insights. The authors use B2B panels as an example of a traditional technique that can be modified to suit evolving B2B needs.

Qualitatively Speaking: How to make good equal great

Now on the client side, a former focus group vendor explains what her organization expects to receive from its qualitative providers.

Considerations for conducting market research in China

From the influence of Confucianism to government restrictions, the author outlines a number of factors affecting research in China today.

Iowa city finds mail survey fits its needs

The author details how a mail survey was the best way for North Liberty, Iowa to measure citizen opinions on existing and potential city services.

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