Articles And Resources About Industrial Research

Related Articles

There are 8 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

An overview of business-to-business research in China

The authors outline a brief history of business-to-business research in China and then explore trends in the use of various techniques while offering tips on what kinds of information can be obtained through research.

10 steps to improve business/industrial research

The most successful product manufacturers are often the best market researchers too. Margaret F. Morich, co-founder of Consumer & Professional Research Inc., outlines 10 suggestions on how to improve B2B research projects.

Tips for selecting the best methodology for industrial marketing research

While a company may understand the specifics of the research data it requires, the marketing manager is often left to choose the best methodology for gathering that data. This article guides industrial research managers through the four major methodologies: telephone surveys, mail surveys, focus groups and personal interviews.

Demystifying international industrial research

International research is unfamiliar to many industrial products firms. This article discusses international industrial research, including similarities and differences with American research and special considerations, such as telephone and in-person methods, designing and translating questionnaires and selecting a telephone survey firm.

Retooling the focus group to business-to-business research

This article discusses five key areas of difference between industrial and consumer qualitative research projects: specialized recruitment, limited populations, confidentiality, subject matter expertise and dominant group members. The author offers potential strategies for challenges associated with business-to-business focus groups.

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