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Interactive Electronic Group Research

We've grouped together all the information our site contains on Interactive Electronic Group Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 8 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Perception Analyzers aid development of ad campaign for prenatal care programs
AIDS Institute used focus groups and Perception Analyzers in its development of a multimedia campaign to convince more women to get prenatal care.
Electronic research tool helps the Arizona Republic reconnect with its community
The Arizona Republic gave respondents laptops with software that supports electronic brainstorming, prioritization and survey assessments in its effort to redesign itself to better connect with the issues and the community.
Interactive response systems ease research on controversial subjects
Working with focus groups on controversial or complex subjects can be challenging for any researcher. This article discusses how interactive response can help in such focus groups.
PBS station tests direct mail pieces with dial response measurement system
To pre-test the effectiveness of a mail campaign to renew lapsed members, a Phoenix-area PBS station, KAET-TV, gathered feedback from groups of lapsed KAET members by using MACH 2, a dial response system. Via hand-held controllers, each individual responded to two mail pieces. The sessions finished with a focus group to elicit more open-ended responses
Enhancing focus groups with wireless group response systems
Wireless group response systems are becoming a frequent sight in focus groups. This article discusses use of wireless group response systems, including benefits.

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