Interactive Electronic Group Research

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There are 8 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

One of the crowd

Working with focus groups on controversial or complex subjects can be challenging for any researcher. This article discusses how interactive response can help in such focus groups.

Dialing for dollars

To pre-test the effectiveness of a mail campaign to renew lapsed members, a Phoenix-area PBS station, KAET-TV, gathered feedback from groups of lapsed KAET members by using MACH 2, a dial response system. Via hand-held controllers, each individual responded to two mail pieces. The sessions finished with a focus group to elicit more open-ended responses

Without reservations

Best Western used interactive large-group interviews to determine the success of its new television ad campaign aimed at informing consumers that the hotel chain had upgraded its appearance and quality.

Group response measurement systems aid in ad testing and more

Audience or group response measurement systems (RMS) find out what the people in a gathering think about any issues or material presented and then display that information instantly. This article explores potential applications of RMS in both quantitative and qualitative research and describes several strengths of this technique.

Addressing many, speaking to one

AIDS Institute used focus groups and Perception Analyzers in its development of a multimedia campaign to convince more women to get prenatal care.

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