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Interactive Electronic Group Research

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Related Articles

There are 8 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Respondents in interactive groups approve Best Western's ambitious ad campaign
Best Western used interactive large-group interviews to determine the success of its new television ad campaign aimed at informing consumers that the hotel chain had upgraded its appearance and quality.
Trends and developments in moment-to-moment research
This article is an update of a paper originally presented by Friea Crocker at the International Conference on Computer Assisted Survey Information Collection in December 1996 in San Antonio, Texas. This examination of trends and developments in moment-to-moment research includes a discussion of portable systems and diversified applications.
Group response measurement systems aid in ad testing and more
Audience or group response measurement systems (RMS) find out what the people in a gathering think about any issues or material presented and then display that information instantly. This article explores potential applications of RMS in both quantitative and qualitative research and describes several strengths of this technique.
Perception Analyzers aid development of ad campaign for prenatal care programs
AIDS Institute used focus groups and Perception Analyzers in its development of a multimedia campaign to convince more women to get prenatal care.
PBS station tests direct mail pieces with dial response measurement system
To pre-test the effectiveness of a mail campaign to renew lapsed members, a Phoenix-area PBS station, KAET-TV, gathered feedback from groups of lapsed KAET members by using MACH 2, a dial response system. Via hand-held controllers, each individual responded to two mail pieces. The sessions finished with a focus group to elicit more open-ended responses

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