How To Conduct International Interviewing

Related Articles

There are 26 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Toto, I don't think we're in Kansas anymore

International focus groups differ from those in the United States and require special awareness and adaptations to conduct them. This article discusses issues in international focus groups, highlighting Japan.

Avoid beauty contests, seek shopability

Recommendations for global packaging research include: focus on functionality; don’t rely on a single number; and remember that competition is the norm.

Trade Talk: For emerging-market consumers, low incomes don’t mean low standards

A Synovate survey of low-income consumers around the world found that despite their modest means, they still expect quality from the products they buy and use

You say tomato…

Qualitative researchers in Europe and the U.S. often take very different approaches and have very different expectations for their projects. The authors explore those differences and their origins and impacts.

For best results, plan ahead

International research can prosper through the use of three Cs: consistency, coordination and control. Tips for conducting research in specific countries are also offered.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

The seven deadly sins of VOC research

Mismeasurement in voice-of-the-customer (VOC) research can often lead to mismanagement. When conducting VOC research, beware these seven deadly sins: vanity, provincialism, narcissism, laziness, pettiness, inanity and frivolity.

A look at business-to-business market research in Russia

While business-to-business research is relatively new in Russia, its use is growing along with the size of the Russian economy. The authors detail some of the most-used techniques and offer insights for those considering investigating this vast market.

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