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How To Conduct International Interviewing

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Related Articles

There are 28 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A look at corporate and brand images in Eastern Europe, the Caucasus and Central Asia
A study of corporate and brand images across several Eastern European and neighboring countries shows that while Western products have made significant inroads, there is still a strong sense of nationalism that can drive success for regional and local brands.
Surveying international markets demands special attention
Conducting international telephone market research simultaneously in multiple countries can be a daunting task. This article discusses how to conduct such research with as few roadblocks as possible by creating a sound strategy.
Qualitatively Speaking: Ten tips for using interpreters in international research
How to maximize the effectiveness of your interpreter, including advice on topics such as eye contact, where and when to pause and how to prepare yourself and the interpreter.
The value of 'practiced ignorance' in cultural research
When it comes to ethnic and cross-cultural research, there are plenty of “experts” who will tell you how difficult it is. The situation isn’t as tough as the experts make it out to be, but worse! This article discusses applied ignorance in cultural research, referring to a consumer-products study focusing on Indonesia.
Five principles for global packaging research
Recommendations for global packaging research include: focus on functionality; don’t rely on a single number; and remember that competition is the norm.

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Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Experiences in global online qualitative
Researchers from Kimberly-Clark Professional and SKIM offer experience-based tips and strategies for how to use online message boards for a global research project.
How to optimize global qualitative research
The value of good communication reigns supreme among the many factors, detailed here by author Andrew Cutler, that contribute to effective international qualitative research.
The seven deadly sins of VOC research
Mismeasurement in voice-of-the-customer (VOC) research can often lead to mismanagement. When conducting VOC research, beware these seven deadly sins: vanity, provincialism, narcissism, laziness, pettiness, inanity and frivolity.

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