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Learn About Conducting International Market Research

We've grouped together all the information our site contains on International Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How to address cultural conceptions of illness, health and wellness
The author explores factors in several countries that affect patients’ and doctors’ approaches to health and medicine and their implications for global health care marketing research.
How to create high-potential global marketing messages
A meta-analysis of marketing messages across the U.S., Europe, Asia and Latin America found that effective global campaigns share similarities but they also have crucial differences.
Hey qual! Native language may change moral decision-making
Reyn Kinzey discusses the importance of conducting qualitative research in an individual’s native language.
How to conduct international research: 6 steps to success
The author provides six steps market researchers can take when conducting international research.
By The Numbers: Does aspirational answering affect Chinese data quality?
A look at findings from experiments designed to gauge the impact of Chinese respondents who may be answering brand-related questions with brands they would like to use rather than those they actually do.

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Related Articles

There are 133 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The international language of value
A report on a study of international consumers and how they define value and the importance they place on it.
The value of consistency auditing of online panels
Using findings from an ongoing study of global online panels, the authors make the case for the importance of understanding the impact of sample sources on market research results.
Hamilton Beach talks to consumers before introducing small appliance lines in Mexico and Europe
Hamilton Beach used focus groups in Europe and both qualitative and quantitative research in Mexico before expanding into these markets.
Technology firm conducts worldwide satisfaction research survey via e-mail, Internet
Advanced Micro Devices switched from conducting its annual customer satisfaction survey face-to-face and via telephone interviews and mail questionnaires to primarily an Internet survey. This article describes the details of this effort, believed to be the first annual, worldwide customer satisfaction survey by a Fortune 500 company using the Internet as its primary medium.
Supplementing omnibus data paints clearer picture of Polish market
Macro International combined its qualitative results with cross-sectional omnibus results to obtain valuable insight into the Polish woman.

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Related Events

ESOMAR MENAP FORUM 2015: LEADING TRANSFORMATION
March 3-4, 2015
ESOMAR will present its MENAP Forum 2015, Leading Transformation on March 3-4 in Dubai.
THE BIG RETHINK US 2015
March 5, 2015
The Big Rethink US 2015 conference will be held March 5 at Time Warner Center in New York City.

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