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Learn About Conducting International Market Research

We've grouped together all the information our site contains on International Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Hey qual! Native language may change moral decision-making
Reyn Kinzey discusses the importance of conducting qualitative research in an individual’s native language.
By The Numbers: Does aspirational answering affect Chinese data quality?
A look at findings from experiments designed to gauge the impact of Chinese respondents who may be answering brand-related questions with brands they would like to use rather than those they actually do.
Key management tools for your international research project
Paul Johnson highlights critical research management tools for conducting international research projects.
Experiences in global online qualitative
Researchers from Kimberly-Clark Professional and SKIM offer experience-based tips and strategies for how to use online message boards for a global research project.
How to optimize global qualitative research
The value of good communication reigns supreme among the many factors, detailed here by author Andrew Cutler, that contribute to effective international qualitative research.

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Related Articles

There are 130 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Avoiding the pitfalls of country comparisons
Global research efforts must strike a delicate balance between design uniformity and cultural customization. The article cites examples related to questionnaire design and data analysis, among others.
A guide to international market research
This article details seven steps to complete before starting international marketing research. These steps check established sources of information on countries, products, markets, competitors and other key information.
Do your homework before you do your research
Factors such as perceptions of deadlines, cultural taboos and cultural biases have a major impact on international data collection efforts.
Market research & measurement in Mexico: key guideposts
The marketing environment in Mexico has changed considerably since the late 1980s. Increased competition will require companies to launch sophisticated marketing strategies that will require primary market research. This article discusses how to conduct market research and measurement in Mexico, including using approaches that differ from those used in U.S. markets, cultural characteristics and timeliness.
Drawing more useful insights from social media data
Using a study of chocolate brands, the author explores the ways consumer comments on social media can complement marketing and advertising programs.

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Related Events

ESOMAR ANNUAL CONGRESS 2014
September 7-10, 2014
ESOMAR will hold its annual congress on September 7-10 in Nice, France.
SKIM/SAWTOOTH SOFTWARE EUROPEAN CONFERENCE AND TRAINING EVENT 2014
October 20-23, 2014
Together SKIM and Sawtooth Software will hold the annual European software conference on on October 20-23 in Amsterdam.

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