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Learn About Conducting International Market Research

We've grouped together all the information our site contains on International Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

By The Numbers: Does aspirational answering affect Chinese data quality?
A look at findings from experiments designed to gauge the impact of Chinese respondents who may be answering brand-related questions with brands they would like to use rather than those they actually do.
Key management tools for your international research project
Paul Johnson highlights critical research management tools for conducting international research projects.
Experiences in global online qualitative
Researchers from Kimberly-Clark Professional and SKIM offer experience-based tips and strategies for how to use online message boards for a global research project.
How to optimize global qualitative research
The value of good communication reigns supreme among the many factors, detailed here by author Andrew Cutler, that contribute to effective international qualitative research.
PayPal nets payoff from using innovation games to understand the shopping experience
This article gives an overview of innovation games, using a case study with PayPal to illustrate how putting consumers in a game-like mind-set can drive idea generation.

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Related Articles

There are 129 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Effective qualitative research in China requires understanding of customs, cultures and techniques
In addition to a general overview of conducting qualitative research in China, the author presents tips on why certain techniques work or don't work and also offers guidelines on how to select a research firm when working in China.
Designing medical products for the global economy
Medical products are particularly sensitive to cultural influence because the differences in medical practices throughout the world are considerable. This article discusses designing medical products for the global market using cross-cultural research, including avoiding common pitfalls, when to use cross-cultural research, defining procedures, incorporating a study control, and costs.
VeriFone conducts wide-ranging international research project to develop new product concept
VeriFone used international quantitative research to assess the viability of a new product.
Qualitatively Speaking:Use focus groups to understand India's massive markets
Despite the predominance of the English language in India, there are a host of cultural considerations to account for when conducting focus groups.
Trade Talk: Book reviews: travel guides to foreign lands
Three books are reviewed, covering foreign travel and information; research with kids; and research with teens.

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Related Events

SKIM/SAWTOOTH SOFTWARE EUROPEAN CONFERENCE AND TRAINING EVENT 2014
October 20-23, 2014
Together SKIM and Sawtooth Software will hold the annual European software conference on on October 20-23 in Amsterdam.

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