Learn About Conducting International Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

PayPal nets payoff from using innovation games to understand the shopping experience

This article gives an overview of innovation games, using a case study with PayPal to illustrate how putting consumers in a game-like mind-set can drive idea generation.

The war against unengaged online respondents

The authors offer a three-step process for vetting marketing claims and provide four rules for message creation.

A look at consistency in global non-probabilistic online samples

The authors examine results from a consistency analysis conducted in 13 countries with samples from 10 panel companies to highlight differences in data quality.

Ethnography-based hybrid research stretches four continents to study workplace interaction

Herman Miller conducted a global hybrid research project to observe how people behave and collaborate in the office to inform new product development.

The international language of value

A report on a study of international consumers and how they define value and the importance they place on it.

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Related Articles

There are 124 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A guide to marketing and selling to Chinese businesses

Drawing from findings of in-depth interviews with Chinese business owners, the author details the best ways for Western firms to market their services in China and also explores the expectations and opinions Chinese businesses have of Western marketers.

By the Numbers: Make your international phone interviews successful in any language

When conducting international telephone interviews, choose your vendor carefully, the author says. Look for experience, native-speaking interviewers, flexibility, attention to detail and the use of in-language monitoring.

Toto, I don't think we're in Kansas anymore

International focus groups differ from those in the United States and require special awareness and adaptations to conduct them. This article discusses issues in international focus groups, highlighting Japan.

Q&A: Research in Canada

For his annual contribution to the international research issue, Quirk’s West Coast ad rep/roving reporter traveled to Montreal to speak with Elaine Rioux, president and CEO of Montreal-based Contemporary Research Centre.

Rely on your training

Through real-world examples based on personal experience, the author provides advice on organizing and conducting an international research project.

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