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Learn About Conducting International Market Research

We've grouped together all the information our site contains on International Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

By The Numbers: Does aspirational answering affect Chinese data quality?
A look at findings from experiments designed to gauge the impact of Chinese respondents who may be answering brand-related questions with brands they would like to use rather than those they actually do.
Key management tools for your international research project
Paul Johnson highlights critical research management tools for conducting international research projects.
Experiences in global online qualitative
Researchers from Kimberly-Clark Professional and SKIM offer experience-based tips and strategies for how to use online message boards for a global research project.
How to optimize global qualitative research
The value of good communication reigns supreme among the many factors, detailed here by author Andrew Cutler, that contribute to effective international qualitative research.
PayPal nets payoff from using innovation games to understand the shopping experience
This article gives an overview of innovation games, using a case study with PayPal to illustrate how putting consumers in a game-like mind-set can drive idea generation.

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Related Articles

There are 129 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Omnibus study examines life in Russia
SRG International Ltd. and a Russia-based research firm worked together to field a survey of Russian consumers and found little faith in the current government and scant hope of future improvement.
How important is your international market research project?
Some people believe that an international market research project is out of their hands. However, the author advocates that a researcher, manager or client who does not become personally involved in every stage of the research process jeopardizes both company and career. He also gives strategies for overcoming the language barrier and addresses the hard work that comes with overseas involvement.
A look at online research in the Middle East
Online research in the Middle East is rapidly becoming more and more feasible and offers a way to reach many different and heretofore difficult to access audiences.
International growth of Web survey activity
There is little doubt that research on the Web has taken place well beyond the shores of North America. Just as it has been in the United States, reaction to the use of the Web in many international regions is going through phases. This article discusses international growth of Web survey activity.
Tips on conducting research in Russia
Online research is viable in Russia but certain factors, such as uneven online adoption rates and differing technological capabilities among respondents, mean that each project must be carefully planned to ensure useful results.

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Related Events

SKIM/SAWTOOTH SOFTWARE EUROPEAN CONFERENCE AND TRAINING EVENT 2014
October 20-23, 2014
Together SKIM and Sawtooth Software will hold the annual European software conference on on October 20-23 in Amsterdam.

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