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Learn About Conducting International Market Research

We've grouped together all the information our site contains on International Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A 4-pillar framework for entering an emerging market
The author provides a four-pillar market selection framework for MR teams to use when looking to enter an emerging market.
A look at the e-shopping habits of U.S. and Chinese Millennials
The authors present findings from their study of the differences between e-shopping strategies of U.S. and Chinese Millennials using a framework of six different forms of shopping behavior.
The innovation generation in a changing China
Michael Stanat looks at some of the forces of change that are buffeting China and how researchers should respond to them.
With fieldwork in China, prepare for a range of possibilities
Author Steven Hansen offers tips on conducting research in China, including his experiences with recruiting, incentives and how to assemble an effective research team.
Trade Talk: CASRO debuts Safe Harbor program
Quirk's Editor Joseph Rydholm checks in with Abby Devine, director of government and public affairs at CASRO, to discuss the launch of CASRO's Safe Harbor program.

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Related Articles

There are 138 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The rise of marketing research in China
Conversations with three pioneers in the marketing research industry in China chart the past, present and future of MR there.
System shows promise as tool for segmenting Indian market
India is a diverse and complex country. This article discusses the socioeconomic classification system used in India today, which was developed nearly a decade ago, including the basic reasons for developing the system.
Hamilton Beach talks to consumers before introducing small appliance lines in Mexico and Europe
Hamilton Beach used focus groups in Europe and both qualitative and quantitative research in Mexico before expanding into these markets.
Overcoming the obstacles to conducting international qualitative research
Conducting qualitative multi-country research may often seem extremely challenging. This article discusses how to overcome obstacles to conducting international qualitative research, including the importance of understanding language differences and cultural gaps and of clearly communicating research goals.
Trade Talk: CASRO debuts Safe Harbor program
Quirk's Editor Joseph Rydholm checks in with Abby Devine, director of government and public affairs at CASRO, to discuss the launch of CASRO's Safe Harbor program.

See more articles on this topic

Related Events

INTERNATIONAL SHOPPER INSIGHTS IN ACTION - 14TH ANNUAL
July 14-16, 2015
IIR will hold its international Shopper Insights in Action event, themed 'The Future of Shopping: Resetting expectations and synergzing ecosystems,' on July 14-16 at the Navy Pier in Chicago.
ESOMAR ANNUAL CONGRESS 2015
September 27-30, 2015
ESOMAR will hold its annual congress on September 27-30 in Dublin.

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