Learn About Conducting International Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

PayPal nets payoff from using innovation games to understand the shopping experience

This article gives an overview of innovation games, using a case study with PayPal to illustrate how putting consumers in a game-like mind-set can drive idea generation.

The war against unengaged online respondents

The authors offer a three-step process for vetting marketing claims and provide four rules for message creation.

A look at consistency in global non-probabilistic online samples

The authors examine results from a consistency analysis conducted in 13 countries with samples from 10 panel companies to highlight differences in data quality.

Ethnography-based hybrid research stretches four continents to study workplace interaction

Herman Miller conducted a global hybrid research project to observe how people behave and collaborate in the office to inform new product development.

The international language of value

A report on a study of international consumers and how they define value and the importance they place on it.

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Related Articles

There are 124 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Methods for ensuring online sample quality around the world

While much of the world’s population now has Internet access, methods of developing online panel sample aren’t the same in every country. Regional differences abound, requiring location-specific approaches for effective sample generation.

Is technology helping or harming the work-life balance?

Avoid beauty contests, seek shopability

Recommendations for global packaging research include: focus on functionality; don’t rely on a single number; and remember that competition is the norm.

The international language of value

A report on a study of international consumers and how they define value and the importance they place on it.

Tips on conducting research in Russia

Online research is viable in Russia but certain factors, such as uneven online adoption rates and differing technological capabilities among respondents, mean that each project must be carefully planned to ensure useful results.

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