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Learn About Conducting International Market Research

We've grouped together all the information our site contains on International Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Experiences in global online qualitative
Researchers from Kimberly-Clark Professional and SKIM offer experience-based tips and strategies for how to use online message boards for a global research project.
How to optimize global qualitative research
The value of good communication reigns supreme among the many factors, detailed here by author Andrew Cutler, that contribute to effective international qualitative research.
PayPal nets payoff from using innovation games to understand the shopping experience
This article gives an overview of innovation games, using a case study with PayPal to illustrate how putting consumers in a game-like mind-set can drive idea generation.
The war against unengaged online respondents
The authors offer a three-step process for vetting marketing claims and provide four rules for message creation.
A look at consistency in global non-probabilistic online samples
The authors examine results from a consistency analysis conducted in 13 countries with samples from 10 panel companies to highlight differences in data quality.

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Related Articles

There are 127 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

What to look for in developing global brand advertising
This article discusses global brand advertising development, including creative options and international barriers to universal executional effectiveness.
Marketing research in Asia: It's the economy, stupid!
The degree of sophistication of market research reflects economic development more than cultural characteristics, which is why market research in the United States is more advanced than in many Asian countries. This article aims to provide an overview of the state of market research in Asia, a market of vastly diverse countries and strong differences in population size, geography, culture and economic development.
Five tips for doing research in Italy
Being attentive to the differences in culture and respectful of these differences can help speed you along the road of success. This article summarizes five pointers for doing business in Italy.
How to optimize global qualitative research
The value of good communication reigns supreme among the many factors, detailed here by author Andrew Cutler, that contribute to effective international qualitative research.
Sponsors prove big winners at the Games

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Related Events

ETAIL LATIN AMERICA
May 19-21, 2014
Worldwide Business Research will hold its conference, 'eTail Latin America,' on May 19-21 at the Eden Roc Renaissance in Miami Beach, Fla.
IQPC 2014 CHIEF MARKETING OFFICER (CMO) EXCHANGE LATIN AMERICA
July 16-19, 2014
The International Quality and Productivity Center will hold its annual CMO Exchange Latin America conference on July 16-19 in Miami.

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