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Learn About Conducting International Market Research

We've grouped together all the information our site contains on International Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How to address cultural conceptions of illness, health and wellness
The author explores factors in several countries that affect patients’ and doctors’ approaches to health and medicine and their implications for global health care marketing research.
How to create high-potential global marketing messages
A meta-analysis of marketing messages across the U.S., Europe, Asia and Latin America found that effective global campaigns share similarities but they also have crucial differences.
Hey qual! Native language may change moral decision-making
Reyn Kinzey discusses the importance of conducting qualitative research in an individual’s native language.
How to conduct international research: 6 steps to success
The author provides six steps market researchers can take when conducting international research.
By The Numbers: Does aspirational answering affect Chinese data quality?
A look at findings from experiments designed to gauge the impact of Chinese respondents who may be answering brand-related questions with brands they would like to use rather than those they actually do.

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Related Articles

There are 133 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The Internet sector in Turkey
Many in the western world have misconceptions about Turkey. The recent burgeoning of its Internet sector is evidence that Turkey is not the place you may believe it to be. This article discusses the Internet sector in Turkey, including its advantages and challenges.
A look at consistency in global non-probabilistic online samples
The authors examine results from a consistency analysis conducted in 13 countries with samples from 10 panel companies to highlight differences in data quality.
Q&A: Research in Portugal
An interview with Brigida Chaves, managing director of Cemase, a Lisbon-based research firm, about the current state of marketing research in Portugal.
Tips on conducting telephone research in Latin America
Some companies have been mistakenly advised not to conduct telephone research in Latin America because it is infeasible and inappropriate. This article provides tips for conducting telephone research in Latin America.
Telephone research in Asia - the wave of the future?
Marketing research in Asia has grown, but it is still in development. Clients interested in research in emerging markets often prefer to apply their existing research approaches. This article discusses the possibility of telephone research in Asia.

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Related Events

THE RESEARCH CLUB NETWORKING EVENT IN CONJUNCTION WITH ILEX - AMSTERDAM
The Research Club will host a networking event on February 18 in conjunction with the IleX (Insight Innovation eXchange Conference), 2015
The Research Club will host a networking event on February 18 in conjunction with the IleX (Insight Innovation eXchange Conference) in Amsterdam.
4TH ANNUAL CHIEF MARKETING OFFICER (CMO) EXCHANGE
February 22-24, 2015
The International Quality and Productivity Center will hold its CMO Exchange on February 22-24 in Orlando.

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