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Learn About Conducting International Market Research

We've grouped together all the information our site contains on International Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: CASRO debuts Safe Harbor program
Quirk's Editor Joseph Rydholm checks in with Abby Devine, director of government and public affairs at CASRO, to discuss the launch of CASRO's Safe Harbor program.
How to address cultural conceptions of illness, health and wellness
The author explores factors in several countries that affect patients’ and doctors’ approaches to health and medicine and their implications for global health care marketing research.
How to create high-potential global marketing messages
A meta-analysis of marketing messages across the U.S., Europe, Asia and Latin America found that effective global campaigns share similarities but they also have crucial differences.
Hey qual! Native language may change moral decision-making
Reyn Kinzey discusses the importance of conducting qualitative research in an individual’s native language.
How to conduct international research: 6 steps to success
The author provides six steps market researchers can take when conducting international research.

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Related Articles

There are 134 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Q&A: Research in Spain
An interview with Oscar Artinano Pocheville, associate partner of Arpo Research Consultants, a Madrid-based research firm, about the current state of marketing research in Spain.
For international focus groups, local is best
Conducting focus groups abroad isn’t the same as conducting them in one’s home country. This article discusses conducting focus groups internationally, including moderator, recruiter, and facility selection; materials translation; moderator briefing; translator; and preparation.
Tips on conducting telephone research in Latin America
Some companies have been mistakenly advised not to conduct telephone research in Latin America because it is infeasible and inappropriate. This article provides tips for conducting telephone research in Latin America.
Is technology helping or harming the work-life balance?
Qualitatively Speaking:Use focus groups to understand India's massive markets
Despite the predominance of the English language in India, there are a host of cultural considerations to account for when conducting focus groups.

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Related Events

ESOMAR LATIN AMERICAN CONFERENCE 2015 - CARNIVAL OF INSIGHTS: CELEBRATING RESEARCH
April 26-28, 2015
ESOMAR will hold its annual Latin America conference, themed 'Carnival of Insights:Celebrating Research,' on April 26-28 in Sao Paulo, Brazil.
UNDERSTANDING OVERSEAS MARKETS
May 21, 2015
The Alliance of International Market Research Institutes will hold a special reception, themed 'Understanding Overseas Markets' on May 21 at the British Embassy in Washington, D.C.

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