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Learn About Conducting International Market Research

We've grouped together all the information our site contains on International Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

PayPal nets payoff from using innovation games to understand the shopping experience
This article gives an overview of innovation games, using a case study with PayPal to illustrate how putting consumers in a game-like mind-set can drive idea generation.
Experiences in global online qualitative
Researchers from Kimberly-Clark Professional and SKIM offer experience-based tips and strategies for how to use online message boards for a global research project.
How to optimize global qualitative research
The value of good communication reigns supreme among the many factors, detailed here by author Andrew Cutler, that contribute to effective international qualitative research.
By The Numbers: Does aspirational answering affect Chinese data quality?
A look at findings from experiments designed to gauge the impact of Chinese respondents who may be answering brand-related questions with brands they would like to use rather than those they actually do.
Key management tools for your international research project
Paul Johnson highlights critical research management tools for conducting international research projects.

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Related Articles

There are 142 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Uncovering the soul of the Soviet consumer
Conducting consumer research in the Soviet Union is quite unlike doing so in America. This article discusses a recent study of Soviet consumers led by Dr. Ernest Dichter, a pioneer in the field of motivational research.
A guide to international market research
This article details seven steps to complete before starting international marketing research. These steps check established sources of information on countries, products, markets, competitors and other key information.
Guidelines for measuring customer satisfaction in international markets
Based on his experience at American Express studying international perceptions of customer satisfaction, the author offers 10 key pointers for other companies conducting similar research in international settings.
Omnibus study examines life in Russia
SRG International Ltd. and a Russia-based research firm worked together to field a survey of Russian consumers and found little faith in the current government and scant hope of future improvement.
Market research & measurement in Mexico: key guideposts
The marketing environment in Mexico has changed considerably since the late 1980s. Increased competition will require companies to launch sophisticated marketing strategies that will require primary market research. This article discusses how to conduct market research and measurement in Mexico, including using approaches that differ from those used in U.S. markets, cultural characteristics and timeliness.

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