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Learn About Conducting International Market Research

We've grouped together all the information our site contains on International Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A 4-pillar framework for entering an emerging market
The author provides a four-pillar market selection framework for MR teams to use when looking to enter an emerging market.
A look at the e-shopping habits of U.S. and Chinese Millennials
The authors present findings from their study of the differences between e-shopping strategies of U.S. and Chinese Millennials using a framework of six different forms of shopping behavior.
The innovation generation in a changing China
Michael Stanat looks at some of the forces of change that are buffeting China and how researchers should respond to them.
With fieldwork in China, prepare for a range of possibilities
Author Steven Hansen offers tips on conducting research in China, including his experiences with recruiting, incentives and how to assemble an effective research team.
Trade Talk: CASRO debuts Safe Harbor program
Quirk's Editor Joseph Rydholm checks in with Abby Devine, director of government and public affairs at CASRO, to discuss the launch of CASRO's Safe Harbor program.

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Related Articles

There are 138 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Mobile research offers speed, immediacy
Using examples from brands such as Coca-Cola and Nokia, the author explores the capabilities of mobile research and how it lets marketers get fast, fresh responses from consumers.
In Europe, qualitative research projects are often handled differently than in the U.S.
Qualitative researchers in Europe and the U.S. often take very different approaches and have very different expectations for their projects. The authors explore those differences and their origins and impacts.
Demystifying international industrial research
International research is unfamiliar to many industrial products firms. This article discusses international industrial research, including similarities and differences with American research and special considerations, such as telephone and in-person methods, designing and translating questionnaires and selecting a telephone survey firm.
Q&A: Research in Canada
For his annual contribution to the international research issue, Quirk’s West Coast ad rep/roving reporter traveled to Montreal to speak with Elaine Rioux, president and CEO of Montreal-based Contemporary Research Centre.
Hamilton Beach talks to consumers before introducing small appliance lines in Mexico and Europe
Hamilton Beach used focus groups in Europe and both qualitative and quantitative research in Mexico before expanding into these markets.

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Related Events

UNDERSTANDING OVERSEAS MARKETS
May 21, 2015
The Alliance of International Market Research Institutes will hold a special reception, themed 'Understanding Overseas Markets' on May 21 at the British Embassy in Washington, D.C.
INTERNATIONAL SHOPPER INSIGHTS IN ACTION - 14TH ANNUAL
July 14-16, 2015
IIR will hold its international Shopper Insights in Action event, themed 'The Future of Shopping: Resetting expectations and synergzing ecosystems,' on July 14-16 at the Navy Pier in Chicago.

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