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Learn About Conducting International Market Research

We've grouped together all the information our site contains on International Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Experiences in global online qualitative
Researchers from Kimberly-Clark Professional and SKIM offer experience-based tips and strategies for how to use online message boards for a global research project.
How to optimize global qualitative research
The value of good communication reigns supreme among the many factors, detailed here by author Andrew Cutler, that contribute to effective international qualitative research.
PayPal nets payoff from using innovation games to understand the shopping experience
This article gives an overview of innovation games, using a case study with PayPal to illustrate how putting consumers in a game-like mind-set can drive idea generation.
The war against unengaged online respondents
The authors offer a three-step process for vetting marketing claims and provide four rules for message creation.
A look at consistency in global non-probabilistic online samples
The authors examine results from a consistency analysis conducted in 13 countries with samples from 10 panel companies to highlight differences in data quality.

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Related Articles

There are 127 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Maintaining qualitative research standardization in spite of cultural differences
Many aspects of conducting international qualitative can be problematic, from translation to recruitment. The authors provide strategies for dealing with these and other topics and argue that careful planning and a focus on communication are keys to success.
Emerging trends in China's marketing research industry - 1998
This article is an update to a November 1996 article that provided an overview of the marketing research industry in China.
Drawing more useful insights from social media data
Using a study of chocolate brands, the author explores the ways consumer comments on social media can complement marketing and advertising programs.
A look at the Chinese automobile market
With massive growth in the middle classes, the car market in China is poised to explode.
Data Use: Are global scales as easy as 1-2-3 or A-B-C?
Survey Sampling’s Kristin Cavallaro reports on findings from a seven-country study that tested two versions of a five-point Likert scale - one verbal, one numerical - to examine country- or culture-specific differences.

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Related Events

ETAIL LATIN AMERICA
May 19-21, 2014
Worldwide Business Research will hold its conference, 'eTail Latin America,' on May 19-21 at the Eden Roc Renaissance in Miami Beach, Fla.
IQPC 2014 CHIEF MARKETING OFFICER (CMO) EXCHANGE LATIN AMERICA
July 16-19, 2014
The International Quality and Productivity Center will hold its annual CMO Exchange Latin America conference on July 16-19 in Miami.

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