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Marketing Research And Lifestyle Clustering

We've grouped together all the information our site contains on Lifestyle Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 3 articles in our archive related to this topic.

Do gays count? Can they be counted?
While the buying power of gay consumers has been well-documented, the authors argue that the actual size of the market and its various sub-markets has been subject to inaccuracies. The article explores the reasons behind some of these numbers and attempts to clarify more accurate estimates.
With Boomers, the time is now
Profiles Boomers as consumers and offers four ways to segment this large and powerful group.
Second-screen behavior and advertising: A valuable connection?
Second-screen behaviors are getting a lot of attention as more people watch TV while using a second-screen device. The author digs in to see if advertisers should be reacting to this trend.

Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

Second-screen behavior and advertising: A valuable connection?
Second-screen behaviors are getting a lot of attention as more people watch TV while using a second-screen device. The author digs in to see if advertisers should be reacting to this trend.

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