Everything You Need To Know About Low Incidence Research

Related Articles

There are 6 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A mix of high-tech and old-tech

Using the fax machine to recruit physicians works surprisingly well, the author says. She argues that the faxed invitation, when done right, can eliminate the bias that Web-based recruiting introduces.

Research encourages a comprehensive re-design of Blue Nun packaging

After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.

Qualitatively Speaking: The prescription for effective physician interviews

Physicians are difficult to reach and in high demand as research participants. But by using well-trained interviewers and making the research process interactive, the author argues that companies can conduct successful studies that satisfy both the respondent and the organization sponsoring the research.

By the Numbers: The pros and cons of sampling modes

Sampling methodologies come in all shapes and sizes. This article looks at various approaches are explores the value of combining them to get the most useful results.

Practical sampling methods for low-incidence populations

Until recently, most marketing research adhered to the law of randomness for sampling low-incidence populations, which required an abundance of time and money. This article discusses practical sampling methods for low-incidence populations.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Lessons to keep in mind when interviewing via Webcam

An early user of online qualitative tools offers his tips on conducting Webcam-based studies.

How Dell used telepresence to foster global conversation without traveling the globe

A Dell researcher weighs in on the benefits and drawbacks of conducting global research using telepresence technology among a hard-to-reach audience.

By the Numbers: The need for quality assurance in profession-based targeted panels

The author offers a series of validation metrics that buyers of profession-based panels can discuss with their suppliers to better gauge sample quality.

Take these steps to build your research on a solid foundation

Beyond getting the right sample, researchers conducting online surveys face a host of obstacles, from harder-to-reach consumers to the speeders and cheaters who lurk among the pool of willing respondents. Here are 10 topics to cover with your sample provider to help improve your odds.

Five simple tips to stretch your research dollars

Although the research industry appears to be recovering from the Great Recession, maintaining money-saving habits is still at the forefront of researchers' minds. The authors offer five ways to conduct effective qual and quant with thrift.

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