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Everything You Need To Know About Low Incidence Research

We've grouped together all the information our site contains on Low Incidence Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 18 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Practical sampling methods for low-incidence populations
Until recently, most marketing research adhered to the law of randomness for sampling low-incidence populations, which required an abundance of time and money. This article discusses practical sampling methods for low-incidence populations.
When recruiting physicians for online research, don’t overlook the fax machine
Using the fax machine to recruit physicians works surprisingly well, the author says. She argues that the faxed invitation, when done right, can eliminate the bias that Web-based recruiting introduces.
Qualitatively Speaking: The prescription for effective physician interviews
Physicians are difficult to reach and in high demand as research participants. But by using well-trained interviewers and making the research process interactive, the author argues that companies can conduct successful studies that satisfy both the respondent and the organization sponsoring the research.
Interviewing the GLBT market
Research with gay consumers offers a host of hurdles. The author presents guidelines for the various approaches - qualitative and quantitative - and presents findings from some of her firm’s research with GLBT consumers.
Research encourages a comprehensive redesign of Blue Nun packaging
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Lessons to keep in mind when interviewing via Webcam
An early user of online qualitative tools offers his tips on conducting Webcam-based studies.
Social media-based tools helped find, retain respondents for unique study
Seeking product design insights for our multitasking-crazed world, researcher Kelley Styring sought input from an unlikely source: arm amputees.
Evolving professionals, evolving panels: B2B research propels a new era of business insights
B2B research is becoming more demanding and researchers must consider the changing professional landscape and tailor their solutions to gather rich insights. The authors use B2B panels as an example of a traditional technique that can be modified to suit evolving B2B needs.
Tips for dealing with tight budgets and tough qual recruits
As budgets shrink and focus group recruiting demands grow, researchers may want to consider employing virtual backup teams to deliver fresh respondents by any creative means necessary.
Seven tips for a successful recruit for difficult medical market research projects
Medical market research can require a deeper understanding of the respondent than many other types of research. Here are strategies for gaining that understanding.

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