Resources Concerning Low Incidence Screening

Related Articles

There are 6 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

By the Numbers: Are you surveying the right professionals?

The author presents advice to help readers develop and field surveys that thwart the efforts of bogus respondents, who lie or otherwise misrepresent themselves as a way to gain entry to survey and collect an incentive.

By the Numbers: Sample quality: selecting one from many

Using a real-life example of a line extension, the author shows the impact that sample quality can have on testing the viability of a new product concept. In this case, factors related to low incidence made the research results tell an incomplete story.

By the Numbers: The pros and cons of sampling modes

Sampling methodologies come in all shapes and sizes. This article looks at various approaches are explores the value of combining them to get the most useful results.

Research encourages a comprehensive re-design of Blue Nun packaging

After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.

Use care, preparation when conducting medical qualitative research

Because medical market research respondents are not self-selecting, qualitative researchers are advised to take time to learn about their needs and limitations - emotionally and physically - and do what they can to meet respondents as they are.

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