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How To Conduct Mail Panels

We've grouped together all the information our site contains on Mail Panels to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 15 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Out with the old? Not so fast - how intercept interviewing is still valuable
Researcher Michelle Finzel discusses the non-extinction of intercept interviewing and how, even in the new school of high-tech research, it is still valuable and valid.
Trade Talk: Re-thinking the youth market
Using beauty and cosmetics research as a reference, Irma Zandl weighs in on how today's youths are not what marketers expect.
From the Publisher June/July 1987
Short and direct questionnaires are key to panel member satisfaction and retention.
Using an in-house sales panel to enhance a total marketing research program
Mutual of Omaha Insurance Co. established an ongoing agent panel to complement its primary consumer research to explore issues such as advertising effectiveness, product concepts, sales ideas, market/buyer characteristics and other marketing-related issues. A short survey was used to determine agent willingness to be a panel member and to develop profiles of the responding panel members.
Has data collection improved or gotten worse?
From telephone and mail research to online, the author charts the progress of data gathering and calls into question whether the Internet is the savior many view it as.

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Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

Evolving professionals, evolving panels: B2B research propels a new era of business insights
B2B research is becoming more demanding and researchers must consider the changing professional landscape and tailor their solutions to gather rich insights. The authors use B2B panels as an example of a traditional technique that can be modified to suit evolving B2B needs.

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