How To Conduct Mail Panels

Related Articles

There are 15 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Don't overlook panel research

This article describes the process of panel research and compares panel research with focus group research in terms of time, cost and potential benefits.

Out with the old? Not so fast - how intercept interviewing is still valuable

Researcher Michelle Finzel discusses the non-extinction of intercept interviewing and how, even in the new school of high-tech research, it is still valuable and valid.

Trade Talk: Re-thinking the youth market

Using beauty and cosmetics research as a reference, Irma Zandl weighs in on how today's youths are not what marketers expect.

Using an in-house sales panel to enhance a total marketing research program

Mutual of Omaha Insurance Co. established an ongoing agent panel to complement its primary consumer research to explore issues such as advertising effectiveness, product concepts, sales ideas, market/buyer characteristics and other marketing-related issues. A short survey was used to determine agent willingness to be a panel member and to develop profiles of the responding panel members.

Painting a truer picture

The author, who works for a research panel provider, argues that different online research resources and techniques can yield very different results. Knowing the effects of these factors, some of which are outlined via a research-on-research-style report, is essential to making the correct business decisions and to taking full advantage of all the Internet has to offer.

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Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Evolving professionals, evolving panels: B2B research propels a new era of business insights

B2B research is becoming more demanding and researchers must consider the changing professional landscape and tailor their solutions to gather rich insights. The authors use B2B panels as an example of a traditional technique that can be modified to suit evolving B2B needs.

Take these steps to build your research on a solid foundation

Beyond getting the right sample, researchers conducting online surveys face a host of obstacles, from harder-to-reach consumers to the speeders and cheaters who lurk among the pool of willing respondents. Here are 10 topics to cover with your sample provider to help improve your odds.

A report on the 2009 Globalpark Market Research Software Survey

This time around, results show that larger research companies are leading the charge when it comes to adopting mobile research techniques and, in spite of all the industry buzz, online communities have not yet taken off.

Out with the old? Not so fast - how intercept interviewing is still valuable

Researcher Michelle Finzel discusses the non-extinction of intercept interviewing and how, even in the new school of high-tech research, it is still valuable and valid.

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