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How To Conduct Mail Panels

We've grouped together all the information our site contains on Mail Panels to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 15 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Syndicated study tracks trends in office furniture
Kennedy Research Inc. conducts a quarterly Office Trends study to gain insights and information on the office industry. The firm mails a questionnaire to participants from a panel of key industry experts drawn primarily from top dealers, contractors, general managers, design firms, architects and Fortune 500 companies. The article describes the key questions in the study and highlights how three companies have used the results in their businesses.
Using an in-house sales panel to enhance a total marketing research program
Mutual of Omaha Insurance Co. established an ongoing agent panel to complement its primary consumer research to explore issues such as advertising effectiveness, product concepts, sales ideas, market/buyer characteristics and other marketing-related issues. A short survey was used to determine agent willingness to be a panel member and to develop profiles of the responding panel members.
Don't overlook panel research
This article describes the process of panel research and compares panel research with focus group research in terms of time, cost and potential benefits.
Ask yourself a few questions at the outset to make sure you get the data you need
Given the widespread use of consumer panel techniques in marketing work, nearly every marketing executive or researcher concerned with consumer goods will have to consider this technique in their work. Detailing 11 tips, this article outlines the principal factors to keep in mind when selecting a consumer panel service.
Is data from a representative online panel more valid?
The author, who works for a research panel provider, argues that different online research resources and techniques can yield very different results. Knowing the effects of these factors, some of which are outlined via a research-on-research-style report, is essential to making the correct business decisions and to taking full advantage of all the Internet has to offer.

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Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

Evolving professionals, evolving panels: B2B research propels a new era of business insights
B2B research is becoming more demanding and researchers must consider the changing professional landscape and tailor their solutions to gather rich insights. The authors use B2B panels as an example of a traditional technique that can be modified to suit evolving B2B needs.

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