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Learn About Mail Surveys

We've grouped together all the information our site contains on Mail Surveys to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 66 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Federal Express uses an ongoing study to track customer satisfaction
Federal Express interviewed customers about a wide variety of services and mailed surveys to customers to explore a narrower set of services in more depth. These methods were part of the company’s ongoing customer satisfaction study. The company also internally monitored its performance in a number of service areas as part of its Service Quality Indicator program, tracking issues such as the incidence of packages delivered late or on the wrong day.
Customer satisfaction research in the physician's office
In an effort to keep waiting rooms filled, University HealthSystem Consortium, an alliance of 78 academic health centers, used standardized mail questionnaires to monitor outpatients' perceptions of their experiences.
By the Numbers: Sample quality: selecting one from many
Using a real-life example of a line extension, the author shows the impact that sample quality can have on testing the viability of a new product concept. In this case, factors related to low incidence made the research results tell an incomplete story.
Diskette-based surveys for qualitative research
This article describes several advantages of using diskette-based qualitative research compared to phone interviews, focus groups and paper-based surveys to collect qualitative data.
In defense of the mail survey
Mail is far from the top method of choice of marketing researchers. This article discusses the undeserved disfavor of mail surveys and the benefits of using this research method.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Appreciating the value of traditional research in a digital world
This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.
Iowa city finds mail survey fits its needs
The author details how a mail survey was the best way for North Liberty, Iowa to measure citizen opinions on existing and potential city services.
An analysis of the past 20 years of client-side research buying
Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.
A report on the 2010 Globalpark Market Research Software Survey
This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

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