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Learn About Mail Surveys

We've grouped together all the information our site contains on Mail Surveys to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 68 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Agri-marketers direct mail with syndicated study
With direct mail being used more and more in the agriculture industry, farm equipment, seed, and chemical marketers are seeking answers to questions about how farmers are receiving their messages. This article discusses the findings of Mail Monitor, a syndicated study that compiles the reactions of farmers in 12 states to the direct mail they receive, including level of readership and action taken for each piece, its size and carrier type and the quantity of mail farmers receive.
15 tips and techniques for survey research
This article offers 15 tips and techniques to think about before beginning survey research to obtain useful and valid information. Some areas discussed include survey design and wording, sampling issues, statistics tools, timing for telephone surveys, strategies for increasing responses to mailed surveys, and issues related to anonymity and confidentiality.
A report on the 2008 Confirmit Market Research Software Survey
Findings from the annual Confirmit Market Research Software Survey show that firms feel they aren’t getting everything they need from existing software. As a result, they are developing their own programs and actively open to switching to those of other providers.
Iowa city finds mail survey fits its needs
The author details how a mail survey was the best way for North Liberty, Iowa to measure citizen opinions on existing and potential city services.
A quick test in methods to increase mail response rates
There has been a fair amount of debate about how to increase response rates in consumer mail studies. This article offers a short true/false test about mail response rates. The questions and their answers are meant to serve as guidelines for conducting consumer mail studies.

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Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
In Case You Missed It... June 2015
News and notes on marketing and research: Twitter and survey data; social media influences car buyers
Q&A: Writing better questionnaires without sacrificing data quality
An interview with David Harris, head of marketing research and competitive intelligence at Merz North America, about questionnaire design and data quality.
Appreciating the value of traditional research in a digital world
This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.

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