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Resources for Conducting Mall Interviews

We've grouped together all the information our site contains on Mall Interviewing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 22 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Give back that iPad! Researchers catch a criminal
One research company used its own security measures to recover an iPad snatched out of the hands of the mall intercept interviewer.
Research helps AT&T sharpen its newsletter
When AT&T customers received their "Stay In Touch" newsletter with their long distance bill, most didn't realize the extensive market research that went into it. AT&T employed focus group sessions and mall intercepts to find out what type of newsletter would best appeal to customers.
Program identifies repeat respondents
The authors discuss potential dangers associated with repeat respondents in mall-based research. Ruth Nelson Research Services has put into action a program to safeguard their clients’ projects against data that results from using overly-cooperative respondents.
Trade Talk: Reading the tea leaves in Boston
A report on some of the highlights of the Marketing Research Association’s 2004 conference.
Promotion pre-testing keeps Polident competitive
Block Drug, Co. used two-phase pre-testing procedure to maximize the impact of Polident’s in-store campaigns, including one-on-one mall interviews and a mail survey.

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