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Resources for Conducting Mall Interviews

We've grouped together all the information our site contains on Mall Interviewing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 22 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Teen poll shows mixture of optimism and pessimism
Guideline Research Corp. recently conducted a study of 510 high school juniors and seniors across the United States for the American Home Economics Association. This article provides an overview of the study and its findings.
Polaroid uses software package to enter new market
Polaroid Corp. used A-Cross, a cross-tabulation software, to prepare of its entry into the 35mm consumer film market. The software processed data from survey sampling of hundreds of consumers across the United States.
Program identifies repeat respondents
The authors discuss potential dangers associated with repeat respondents in mall-based research. Ruth Nelson Research Services has put into action a program to safeguard their clients’ projects against data that results from using overly-cooperative respondents.
Packaging research - evaluating consumer reaction
Effective packaging is an essential part of product marketing, and consumer research is needed to determine the most effective packaging. There are many factors to determine before the product hits the shelf. Focus groups, mall intercept interviewing and test market auditing are three effective tools, and researchers have developed others to determine shelf impact.
An analysis of the past 20 years of client-side research buying
Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

An analysis of the past 20 years of client-side research buying
Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.
Give back that iPad! Researchers catch a criminal
One research company used its own security measures to recover an iPad snatched out of the hands of the mall intercept interviewer.

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