Resources for Conducting Mall Interviews

Related Articles

There are 22 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Loose change, lotion and expired coupons

One hundred women were asked to empty their purses and allow researchers to catalog their contents and also discuss what their purses mean to them. The author discusses the most frequently-found item categories, such as those related to finance, communication, food and beauty care, and offers product innovation ideas for many of the categories.

Trade Talk: Industry study finds researchers struggling, adapting

The 2009 Research Industry Trends study from Rockhopper Research takes a look at where research is hurting the most, where research is headed and how researchers are feeling.

Research defines market for CheckFree

CheckFree Systems used tracking studies to determine market demand and develop marketing strategies in its efforts to expand beyond its initial success in the health club market.

General misconceptions about choosing mall intercept facilities

This article addresses several misconceptions about conducting research at a mall and highlights key considerations when choosing a mall research agency.

Restaurant chain uses mall intercepts to test products

Carousel Snack Bars of Minnesota Inc. needed to figure out a way to sell typically a male-consumed product - hot dogs - in a primarily female-populated location - shopping malls. The company turned to mall intercepts and focus groups to determine exactly how to do it.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

An analysis of the past 20 years of client-side research buying

Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

Give back that iPad! Researchers catch a criminal

One research company used its own security measures to recover an iPad snatched out of the hands of the mall intercept interviewer.

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