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Using Mapping In Market Research

We've grouped together all the information our site contains on Mapping to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 9 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Demographic mapping helps bank meet Community Reinvestment Act requirements
Midland bank represented its market penetration through a series of maps with different transparent overlays representing pertinent variables. These maps integrated market penetration data with U.S. census geography and income files and cartographics. In addition to documenting Community Reinvestment Act compliance, the maps provided a tool for both marketing and product development.
Beware of MCA mapping
The debate between spokesmen for multiple correspondence analysis and correspondence analysis has a long history. This article explains why table data is appropriate for quantitative analysis and Burt matrix data is not appropriate for quantitative analysis.
Microcomputer mapping aids health care marketers
Microcomputer mapping has become an indispensable planning and marketing tool for many health care marketers who are faced with decisions based on geographic data. The article describes how this has been used to reach patients and physicians. It also explains requirements for creating thematic maps.
Research encourages a comprehensive redesign of Blue Nun packaging
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.
Maps add value to research
Given the voluminous amount of numbers researchers work with, some statistics may be overlooked in traditional rows and columns of data. Significant research findings may be found more quickly and easily when spatial relationships of data are viewed via maps. This article discusses maps, including how they can present and analyze survey results and how to get started mapping.

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