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Using Mapping In Market Research

We've grouped together all the information our site contains on Mapping to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 9 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Beware of MCA mapping
The debate between spokesmen for multiple correspondence analysis and correspondence analysis has a long history. This article explains why table data is appropriate for quantitative analysis and Burt matrix data is not appropriate for quantitative analysis.
Data Use: Multivariate and perceptual mapping with discriminant analysis
Discriminant analysis determines what best distinguishes or tells apart groups. This article explains how to develop different types of perceptual maps with discriminant analysis, including point vector maps, the all-group scatter plot, the discriminant “territorial map,” and the vector territorial map. The author suggests several software programs for producing these maps.
Demographic mapping helps bank meet Community Reinvestment Act requirements
Midland bank represented its market penetration through a series of maps with different transparent overlays representing pertinent variables. These maps integrated market penetration data with U.S. census geography and income files and cartographics. In addition to documenting Community Reinvestment Act compliance, the maps provided a tool for both marketing and product development.
Business trends, potential visible with computer mapping
Advancements in computer technology have enabled businesses, government and educational institutions to access valuable information from demographic maps. The process, once prohibitively expensive and time consuming, is becoming cheaper and easier with computers.
Maps add value to research
Given the voluminous amount of numbers researchers work with, some statistics may be overlooked in traditional rows and columns of data. Significant research findings may be found more quickly and easily when spatial relationships of data are viewed via maps. This article discusses maps, including how they can present and analyze survey results and how to get started mapping.

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