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Using Mapping In Market Research

We've grouped together all the information our site contains on Mapping to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 9 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Maps add value to research
Given the voluminous amount of numbers researchers work with, some statistics may be overlooked in traditional rows and columns of data. Significant research findings may be found more quickly and easily when spatial relationships of data are viewed via maps. This article discusses maps, including how they can present and analyze survey results and how to get started mapping.
Research encourages a comprehensive redesign of Blue Nun packaging
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.
Demographic mapping helps bank meet Community Reinvestment Act requirements
Midland bank represented its market penetration through a series of maps with different transparent overlays representing pertinent variables. These maps integrated market penetration data with U.S. census geography and income files and cartographics. In addition to documenting Community Reinvestment Act compliance, the maps provided a tool for both marketing and product development.
Data Use: Multivariate and perceptual mapping with discriminant analysis
Discriminant analysis determines what best distinguishes or tells apart groups. This article explains how to develop different types of perceptual maps with discriminant analysis, including point vector maps, the all-group scatter plot, the discriminant “territorial map,” and the vector territorial map. The author suggests several software programs for producing these maps.
Consulting the maps
Main Line Health, Inc. analyzes its data from various survey studies by utilizing computer mapping software combined with statistical analysis techniques to identify geographic patterns. This information is then used to help decide issues such as which hospitals to include in its network and which physicians to recruit and where to place them.

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