Market Forecasting Resources

Related Articles

There are 4 articles in our archive related to this topic.

Research encourages a comprehensive re-design of Blue Nun packaging

After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.

Mineral supply-demand-price studies: another type of market research

Virtually every consumer product contains or is manufactured, processed or grown using minerals. This article discusses a little-known type of market research used by many types of companies and organizations to forecast the future supply of, demand for and price of mineral commodities. How such studies are conducted and difficulties in undertaking such analyses are also considered.

Mail survey tests awareness of chiropractic technique

Activator Methods, Inc. surveyed a random sample of 1036 chiropractors nationwide via mail to determine its position in the chiropractic marketplace.

Customer satisfaction research: a matter of choice

During the last two decades, American companies have learned that they must listen to customers to keep product offerings current, competitive and on-target. This article discusses the growth of customer satisfaction research, highlighting the single unit marketing model technique.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Tacos in Tel Aviv? Research advises Mexican restaurant chain against opening franchises in Israel

The authors discuss the variable aspects of conducting a feasibility study and detail the market research aspect of the effort using the proposed launch of Mexican dining franchises in Israel.

A look at business-to-business market research in Russia

While business-to-business research is relatively new in Russia, its use is growing along with the size of the Russian economy. The authors detail some of the most-used techniques and offer insights for those considering investigating this vast market.

A marketer's guide to increasing prices

Finally on the upswing of a global economic meltdown, marketers are beginning to consider raising prices to recoup losses and keep up with inflation. The author offers several strategies, tactics and communication plans to increase prices without losing business.

Putting choice modeling to work for new product sales forecasting

The author discusses the differences between 21st-century choice modeling vs. old legacy forecasting systems and explains how choice modeling can offer a distinct advantage in being 3-D-compatible and simpler way to achieve more complete results.

Firms are going multi-platform to get their messages out to multicultural youth

Using examples from brands like Hot Pockets, McDonald’s and Dr. Pepper, the author shows how some marketers are seizing on Web- and mobile-based methods to target Hispanic and African-American youths.

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