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Resources For Understanding Market Opportunity Studies

We've grouped together all the information our site contains on Market Opportunity Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 3 articles in our archive related to this topic.

Transform your tracking studies: Take them off autopilot to increase their impact and ROI
Tracking studies are a staple in the marketing research arsenal. Drawing from a larger study of Quirk’s readers and in-depth interviews with client-side researchers, Brett Hagins offers tips on making them more effective.
Research encourages a comprehensive redesign of Blue Nun packaging
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.
Finding profitable business markets in the inner city
Businesses of all sizes searching for new markets are finding the most lucrative opportunities in their own backyards. Using the example of Chicago-based Shorebucks Corporation’s Neighborhood Markets Framework, this article discusses helping businesses profit in the untapped market in the inner city.

Related Events

PREDICTIVE ANALYTICS AND BUSINESS INSIGHTS 2014
September 23-24, 2014
Gateway Analytics Network will hold a conference, themed 'Predictive Analytics and Business Insights 2014,' on September 23-24 in Philadelphia.
NETWORKING EVENT BY THE RESEARCH CLUB
September 24th, 2014
The Research Club will host a networking event in conjunction with the MRMW conference on September 24th at the Riva Bar in Berlin, Germany.

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