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Resources For Understanding Market Opportunity Studies

We've grouped together all the information our site contains on Market Opportunity Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 4 articles in our archive related to this topic.

Finding profitable business markets in the inner city
Businesses of all sizes searching for new markets are finding the most lucrative opportunities in their own backyards. Using the example of Chicago-based Shorebucks Corporation’s Neighborhood Markets Framework, this article discusses helping businesses profit in the untapped market in the inner city.
Research encourages a comprehensive redesign of Blue Nun packaging
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.
Transform your tracking studies: Take them off autopilot to increase their impact and ROI
Tracking studies are a staple in the marketing research arsenal. Drawing from a larger study of Quirk’s readers and in-depth interviews with client-side researchers, Brett Hagins offers tips on making them more effective.
A 4-pillar framework for entering an emerging market
The author provides a four-pillar market selection framework for MR teams to use when looking to enter an emerging market.

Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

A 4-pillar framework for entering an emerging market
The author provides a four-pillar market selection framework for MR teams to use when looking to enter an emerging market.

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