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Resources Related To Market Segmentation Studies

We've grouped together all the information our site contains on Market Segmentation Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 69 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Q-Factors or K-Means? A market segmentation dilemma
In a constantly changing marketplace, marketers must focus on subgroups, tailoring their product and message to achieve their goals. Demographics often aren't enough, consumer attitudes and perceptions must be understood to gain a competitive edge.
Singles' lifestyles explored in JCPenney study
A recent survey by JCPenney explored the lifestyles and tendencies of the singles population. The consumer study, conducted by the Public Issues and Consumer Programs department of the JCPenney Co., helped the retail giant to better understand the approximately 77 million singles living in the United States.
Market segmentation helps bank classify customers
Crestar Bank's market research department has been figuring out where its customers live and what products they own and use for the past few years. Using identifying demographic clusters and implementing a market segmentation system has helped the bank understand its customers and make better decisions.
Data Use: CHAID response modeling and segmentation
This article describes the benefits of using CHi-square Automatic Interaction Detection (CHAID) to predict a response variable based upon a set of explanatory variables. This method is useful when the variables are categorical rather than quantitative.
Segmentation and online research: a logical partnering
Combing today’s technology with the valuable segmentation tool, online segmentation research has become a complex and powerful marketing weapon. This article discusses using segmentation and online research together, including the benefits and drawbacks of online deployment and overcoming the drawbacks.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data Use: Trying to bring the numbers alive
A report on efforts to fuse behavioral, psychographic and demographic information to identify segments and track marketing results.
A revised paradigm for Hispanic acculturation
To effectively understand Hispanic consumers, you must go beyond language and incorporate a range of cultural influences, the authors argue.
Product configuration: a research technique for the times
With more and more opportunities available for consumers to design their own products, a research tool that uses a similar approach makes perfect sense, the authors say.
Behavior over attitude: A path to more actionable segmentation
Traditional segmentations tell researchers who a person is and what decisions they have made but not the path they took. That pathway and all the decision points along it represent opportunities for marketers to identify and understand the drivers of customer decision-making; create segments of customers with similar decision-making drivers; and develop a tool that helps craft messages best suited for each customer.
What physician research can teach us about prioritizing people, not products
The authors outline how segmenting doctors to understand their emotional drivers can help put the focus on the human side of the health care process and less on brand names and marketing.

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