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Resources Related To Market Segmentation Studies

We've grouped together all the information our site contains on Market Segmentation Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 69 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How do vehicle owners feel about hybrids?
Reports on a survey of hybrid-vehicle owners, which questioned the drivers' reasons for purchase, satisfaction with their purchase, expectations toward gas mileage and preferences for alternative fuels.
What physician research can teach us about prioritizing people, not products
The authors outline how segmenting doctors to understand their emotional drivers can help put the focus on the human side of the health care process and less on brand names and marketing.
Product configuration: a research technique for the times
With more and more opportunities available for consumers to design their own products, a research tool that uses a similar approach makes perfect sense, the authors say.
Data Use: Choice modeling analytics - the benefits of new methods
Calibrated market simulators that incorporate individual-respondent part-worth utilities, aggregated to market outcomes and properly calibrated, can improve the ability to predict bottom-line revenue impacts of line extensions and restages.
Data Use: A rapid-response consumer segmentation survey approach
This article provides a real-world example of consumer segmentation data collected using a multiple-sample-frame survey approach. The use of two sample frames reduced the field time, provided lower costs and added value in getting the right people for segmentation while meeting rapid-response requirements.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Tandem segmentation: Getting your product to sell itself
A case study application of how a fictional food maker could use tandem segmentation to better understsand customers.
6 essential steps for successful global segmentation
This article looks into the challenges faced in developing market segmentations that work both globally and in diverse local markets and explores ways of overcoming these challenges.
Why marketing mix modeling is more than just a ‘black box’
The author tackles and debunks seven myths about marketing mix modeling and explores the factors that have generated so much conversation about the methodology.
Think you know segmentation? Think again! A close look at 4 core analyses
This article addresses four different kinds of segmentation analyses - a priori, post hoc, brand and drive - and goes on to offer examples and explain what each accomplishes.

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Related Events

SENTIMENT ANALYSIS SYMPOSIUM
July 15-16, 2015
Alta Plana will hold an event, themed 'Sentiment Analysis Symposium,' on July 15-16 at The New York Academy of Sciences in New York.

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