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Resources Related To Market Segmentation Studies

We've grouped together all the information our site contains on Market Segmentation Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 69 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Choice modeling analytics - the benefits of new methods
Calibrated market simulators that incorporate individual-respondent part-worth utilities, aggregated to market outcomes and properly calibrated, can improve the ability to predict bottom-line revenue impacts of line extensions and restages.
Tandem segmentation: Getting your product to sell itself
A case study application of how a fictional food maker could use tandem segmentation to better understsand customers.
Study looks at what drives first-time car buyers
First-time car buyers are hard to entice but can provide a valuable source of ongoing sales. The article summarizes results from a Polk study that explored the various factors that motivate these consumers.
Mining social media to boost segmentation
This article describes how researchers can employ an algorithm to unsolicited customer-generated content from social media to gather the opinions of their users to improve products and target messaging.
The basics of successful rebranding research
Thinking of a brand facelift? A winning approach to rebranding research should incorporate both qualitative and quantitative methodologies and ask tough questions, such as how much can your brand deviate without losing a loyal customer following?

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Tandem segmentation: Getting your product to sell itself
A case study application of how a fictional food maker could use tandem segmentation to better understsand customers.
6 essential steps for successful global segmentation
This article looks into the challenges faced in developing market segmentations that work both globally and in diverse local markets and explores ways of overcoming these challenges.
Why marketing mix modeling is more than just a ‘black box’
The author tackles and debunks seven myths about marketing mix modeling and explores the factors that have generated so much conversation about the methodology.
Think you know segmentation? Think again! A close look at 4 core analyses
This article addresses four different kinds of segmentation analyses - a priori, post hoc, brand and drive - and goes on to offer examples and explain what each accomplishes.

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