Resources For Understanding Market Statistics

Related Articles

There are 11 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Bringing a little private enterprise to Medicaid

A profile of a firm that found and filled a gap in the Medicaid prescription reimbursement process.

Trade Talk: Book provides valuable insight into U.S. lifestyles

This article reviews The Clustering of America, a book by Michael Weiss that examines the United States through the lens of PRIZM, the target marketing system develop by Claritas Corp. that uses U.S. Census Bureau data and other information to create 40 distinct lifestyle depictions of 250,000 U.S. neighborhoods.

Trade Talk: Are your competitive secrets worth protecting?

A review of two books that offer tips on keeping tabs on the competition and keeping your own company's secrets away from prying eyes.

Getting a clearer picture

While the gay market has long been seen as one with massive buying power, this article argues that gauging the market’s size is difficult and that buying power is sometimes difficult to quantify.

Mail survey tests awareness of chiropractic technique

Activator Methods, Inc. surveyed a random sample of 1036 chiropractors nationwide via mail to determine its position in the chiropractic marketplace.

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