Using Market And Category Evaluations

Related Articles

There are 6 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Market simulation software becomes smarter all the time

Difficulty comes when market simulation software is used to try to find an optimum product (where optimum refers to maximizing the market share, revenue, or profit that the product attains) or optimize an entire product line. This article discusses how the problem can be addressed through linear programming and algorithms.

Trade Talk: Bringing a little private enterprise to Medicaid

A profile of a firm that found and filled a gap in the Medicaid prescription reimbursement process.

Research encourages a comprehensive re-design of Blue Nun packaging

After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.

Beyond mere gut feel

The author explains the market response modeling process and argues for its ability to show a company how its marketing expenditures are contributing to the bottom line.

Finding profitable business markets in the inner city

Businesses of all sizes searching for new markets are finding the most lucrative opportunities in their own backyards. Using the example of Chicago-based Shorebucks Corporation’s Neighborhood Markets Framework, this article discusses helping businesses profit in the untapped market in the inner city.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Market/Category Evaluations

Conduct a detailed search of the entire Researcher SourceBook directory