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Marketing Research Information And Resources

We've grouped together all the information our site contains on Marketing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 89 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Is there a SUIC in your future?
Technology can play a large role in research. This article contains information about many software applications being used in research and other business fields.
How to add innovation to your corporate research team
With years of client-side experience under his belt, the author offers advice on how researchers can expand the definition of innovation to improve projects with new methods, approaches and suppliers.
A statistical approach to security/past participation problems
To combat respondent validity issues, conduct on-site interviews. That way you'll know exactly who you're talking to.
Trade Talk: School is now in session
A review of three books: Market Research in Practice - a Guide to the Basics, Market Intelligence - How and Why Organizations Use Market Research, The Effective Use of Market Research - How to Drive and Focus Better Business Decisions.
Trade Talk: Advice to researchers: change with a changing world
This article provides an overview of a panel the author moderated on how researchers can continue to thrive in a tech-flooded industry.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

MR’s data innovation: working beyond the buzzwords
Has MR’s data innovation become nothing more than a buzzword? Neil Seeman asks this question, breaking down the differences between new-generation data innovation and one click-away data and challenging market researchers to work in the data innovation space to create more opportunities for the industry.
Promote, promote, promote: Life as an MR consultant
Michael Lieberman provides tips for individuals looking to leave the corporate world and become an independent MR consultant.
The 10 golden rules of engagement
Whether via social media or as part of an online marketing research community, the ways brands and companies engage with their consumers should be guided by these golden rules.
Topline Digest | November 24, 2014
Marketing research and insights news and information. This issue's keywords: shopper insights; social media; brand identity; mobile marketing
Trade Talk: Et tu, customer experience professionals?
Quirk's Editor Joe Rydholm discusses realistic strategies for researchers who are looking to fend off customer experience professionals and get a seat-at-the-table.

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Related Events

THE RESEARCH CLUB NETWORKING EVENT - SYDNEY, AU
December 4, 2014
The Research Club will host a networking event on December 4 in Sydney, Australia, in conjunction with the IIEX.
CASRO DIGITAL RESEARCH CONFERENCE
February 11-12, 2015
The Council of American Survey Research Organizations will hold its digital research conference, themed on February 11-12 at in Nashville.

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