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Marketing Research Information And Resources

We've grouped together all the information our site contains on Marketing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 79 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Copernicus for marketing research: Job titles in 2015
Change is coming to the marketing research industry and that could mean an overhaul of job titles and greater specialization.
Industry faces increasing competition from DIY surveys
There is a battle in the market research industry between corporate research departments and the product decision makers, newly armed with do-it-yourself (DIY) research software. This article discusses DIY surveys, including observations about the success of the DIY software competing with the internal research department.
How to get the most from your marketing research dollars
To ensure the most efficient use of marketing research budgets, the author proposes several strategies such as conducting an inventory of existing data, using syndicated or secondary research, carefully planning primary research, and asking a range of key questions when contracting with marketing firms.
Student research teams: better than the real thing
Marketing research students are a valuable resource. This article discusses using student research teams, including advantages, disadvantages, process, rules and rewards.
If insights are so important, why isn't MR valued more highly?
The author suggests reasons why marketing research isn't valued more highly within organizations and what action researchers can take to prove and improve their worth in their colleagues' eyes.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Can prepaid cards overcome a bad reputation?
Prepaid cards are often negatively perceived as high fee payment options used by the less-affluent and unbanked populations. The author provides an analysis of U.S. prepaid card use to see if there is truth behind the claims.
Tips on measuring crucial social factors in new product research
Briana Brownell explores the roles that our families, friends and other groups play in our choices of and relationships with the products and services we consume.
Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
Trade Talk: Advice to researchers: change with a changing world
This article provides an overview of a panel the author moderated on how researchers can continue to thrive in a tech-flooded industry.
Researchers offer strategies for keeping MR function relevant in a big data world
Quirk's Editor Joseph Rydholm discusses the role of the human researcher in a tech-flooded world, especially how MR can coexist with big data. The article includes feedback from MR professionals on LinkedIn and a panel discussion that took place at the Market Research in the Mobile World conference.

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Related Events

2014 EUROPEAN PHARMA MARKET RESEARCH CONFERENCE
October 21-22, 2014
The 2014 European Pharma Market Research Conference will be held on October 21-22 at the Hyatt Regency Mainz Hotel, Mainz, Germany.