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Marketing Research Information And Resources

We've grouped together all the information our site contains on Marketing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 118 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using an in-house sales panel to enhance a total marketing research program
Mutual of Omaha Insurance Co. established an ongoing agent panel to complement its primary consumer research to explore issues such as advertising effectiveness, product concepts, sales ideas, market/buyer characteristics and other marketing-related issues. A short survey was used to determine agent willingness to be a panel member and to develop profiles of the responding panel members.
Client ground rules for observing focus groups
This article delineates helpful ground rules for participants and observers of focus groups. The author offers detailed guidance for observers, covering topics such as what to do before the focus group begins, allowing for flexibility in the moderator’s treatment of the questions, understanding the likelihood of participants straying from ground rules, strategies for listening and observing, and managing relationships with the location and the moderator.
How to get the most from your marketing research dollars
To ensure the most efficient use of marketing research budgets, the author proposes several strategies such as conducting an inventory of existing data, using syndicated or secondary research, carefully planning primary research, and asking a range of key questions when contracting with marketing firms.
Money isn't everything
This article reports on the second phase of an ongoing research project about respondent motivation for participating in research, especially focus group sessions. The study used two focus groups, one paid and one unpaid, to explore this issue in more depth than in Phase 1 of the study. (Phase 1 was the subject of a May 1990 Quirk's article. A follow-up was published in the June 1992 issue.)
The product management/marketing research partnership
This article highlights methods of developing a working partnership between brand management and marketing research.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How to add innovation to your corporate research team
With years of client-side experience under his belt, the author offers advice on how researchers can expand the definition of innovation to improve projects with new methods, approaches and suppliers.
Copernicus for marketing research: Job titles in 2015
Change is coming to the marketing research industry and that could mean an overhaul of job titles and greater specialization.
C-level MR users offer researchers a self-improvement plan
A survey of 450 corporate execs netted tangible examples of the impact of research and tips on how MR can raise its internal profile.
The rise – and pitfalls – of preferred vendor lists
As preferred vendor lists grow in popularity, we need to ask: Are they causing more headaches than they were intended to solve?
Why companies avoid using data for decision-making
Companies are awash in information but decisions are still often made on little more than gut-feel, the author says. He outlines strategies for driving the uptake of insights to help make data an integral component of organizational processes.

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Related Events

2016 MARKETING AND RESEARCH CONFERENCE
June 1-3, 2016
LIMRA will hold its 2016 Marketing and Research Conference on June 1-3 at Disney’s Grand Floridian Resort and Spa in Orlando, Fla.
6TH ANNUAL DIGITAL MARKETING FOR FINANCIAL SERVICES SUMMIT
June 2-3, 2016
The Strategy Institute will hold the 6th Annual Digital Marketing for Financial Services Summit on June 2-3 at the Sheraton Centre in Toronto.

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