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Marketing Research Information And Resources

We've grouped together all the information our site contains on Marketing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 81 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Observations of a research curmudgeon
The author comments on a wide range of marketing research issues, with advice about how to improve research practice. The article includes topics such as minimizing the potential for researcher biases, making sure that new technologies do more than replicate the formats of old technologies, differentiating between actual research and mere measurement and evaluating potential contract researchers.
Is predictive dialing for market researchers?
While market researchers are exposed to the latest technology in hundreds of fields that could be useful to the market research industry, the industry often is slow or reluctant to adopt it. This article discusses the technology of predictive dialing, including its benefits and challenges.
The top 10 things every entry-level marketing researcher should know
Marketing research is a highly complex and specialized field. Even fairly rigorous formal training lacks elements of practical significance critical to success in the workplace. This article reviews the insights gained by one practitioner during his first seven years of experience in the marketing research industry by listing 10 items every new entrant to the industry should be aware of.
Bite-sized information: how to make great infographics
The author provides tips for creating powerful and compelling research infographics.
Trade Talk: A timely pep talk
This article recaps a discussion between Quirk’s editor Joe Rydholm and Adrian Chedore, CEO of Synovate, at the April 2003 annual Advertising Research Foundation convention. Chedore spoke of ways to revitalize the industry and improve its near- and long-term prospects.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

5 trends shaping customer insights
The author explores five emerging industry trends shaping the future of market research.
Bite-sized information: how to make great infographics
The author provides tips for creating powerful and compelling research infographics.
Can prepaid cards overcome a bad reputation?
Prepaid cards are often negatively perceived as high fee payment options used by the less-affluent and unbanked populations. The author provides an analysis of U.S. prepaid card use to see if there is truth behind the claims.
Tips on measuring crucial social factors in new product research
Briana Brownell explores the roles that our families, friends and other groups play in our choices of and relationships with the products and services we consume.
Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.

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Related Events

MRS: HARNESSING OPEN DATA FOR BUSINESS ADVANTAGE
November 5, 2014
The Market Research Society will hold an event, themed 'Harnessing Open Data for Business Advantage: Examples of value extracted from the Census and other open sources,' on November 5 at Hallam Conference Centre in London.
THE RESEARCH CLUB NETWORKING EVENT - COLOGNE
November 6, 2014
The Research Club will host a networking event on November 6 in Cologne, Germany.

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