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Marketing Research Information And Resources

We've grouped together all the information our site contains on Marketing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 108 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Learning to play the game: What football can teach us about marketing
The author uses several football comparisons to explain simple marketing concepts and to emphasize the importance of planning and execution.
Trade Talk: Advice to researchers: change with a changing world
This article provides an overview of a panel the author moderated on how researchers can continue to thrive in a tech-flooded industry.
Trade Talk: These researchers risk their lives to gather data
Quirk's Editor Joseph Rydholm reflects on sessions from the 2012 ESOMAR Congress, which celebrated bravery in research and details the great dangers international researchers face.
The rise of marketing research in China
Conversations with three pioneers in the marketing research industry in China chart the past, present and future of MR there.
Industry faces increasing competition from DIY surveys
There is a battle in the market research industry between corporate research departments and the product decision makers, newly armed with do-it-yourself (DIY) research software. This article discusses DIY surveys, including observations about the success of the DIY software competing with the internal research department.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

4 ways advertisers can gain trust and connect with target audiences
Brian Fletcher provides steps advertisers and marketers can take to gain audience trust.
Q&A: Why researchers need to embrace change and drive innovation
An interview with Joan Lewis, a market research consultant and former Procter & Gamble senior vice president and officer of global consumer and market knowledge, discussing changes in marketing research techniques and her focus on driving innovation within the industry.
Strategies for maximizing survey credibility
Doug Berdie offers three approaches to anticipate end-user objections and keep research results from ending up gathering dust on the shelf.
Using change leadership to raise the profile of marketing research
By taking steps to enable employee buy-in, marketing researchers can understand an organization's readiness for change vs. the complexity and scope of the project, enabling success when implementing a new research program.
Using hyperlink networks to data-mine the Web
Michael Lieberman explores the VOSON Data Provider, a plug-in for analyzing hyperlink networks.

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Related Events

WEBINAR: DECONSTRUCTING DADS IN THE AISLE: A POWERFUL NEW INSIGHTS SOLUTION GETS THOUSANDS OF DADS TO SHARE THEIR STORY
August 5 1:00 p.m. CDT, 2015
iModerate is hosting a one hour Webinar, themed 'Deconstructing Dads in the Aisle: A Powerful New Insights Solution Gets Thousands of Dads to Share Their Story,' on August 5 at 1:00 p.m. CDT.
2015 SWMRA ANNUAL EDUCATIONAL FORUM
August 6-7, 2015
The Southwest MRA will hold its 2015 SWMRA Annual Educational Forum on August 6-7 at the Hilton Garden Inn in Austin, Texas.

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