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Marketing Research Information And Resources

We've grouped together all the information our site contains on Marketing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 77 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research encourages a comprehensive redesign of Blue Nun packaging
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.
Money isn't everything
This article reports on the second phase of an ongoing research project about respondent motivation for participating in research, especially focus group sessions. The study used two focus groups, one paid and one unpaid, to explore this issue in more depth than in Phase 1 of the study. (Phase 1 was the subject of a May 1990 Quirk's article. A follow-up was published in the June 1992 issue.)
Copernicus for marketing research: Job titles in 2015
Change is coming to the marketing research industry and that could mean an overhaul of job titles and greater specialization.
How marketers are adding cachet to their products
The world of marketing has become dominated by branding. This article discusses “premium” as a critical part of branding, including what it means and its two major segments: performance premium and luxury premium.
By the Numbers: Stop wasting money! Don't use surveys to get answers you may already have in-house
Many companies are executing surveys to gather data on questions they already have answers to. This article discusses how companies can save money by eliminating two research areas: measuring transactions where it is known that the process is stable and performance is very high, and measuring quality where there are existing internal metrics that report quality more accurately and quickly.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
Trade Talk: Advice to researchers: change with a changing world
This article provides an overview of a panel the author moderated on how researchers can continue to thrive in a tech-flooded industry.
Researchers offer strategies for keeping MR function relevant in a big data world
Quirk's Editor Joseph Rydholm discusses the role of the human researcher in a tech-flooded world, especially how MR can coexist with big data. The article includes feedback from MR professionals on LinkedIn and a panel discussion that took place at the Market Research in the Mobile World conference.
Trade Talk: For many, big data not making big progress
A review of survey results shows market researchers are rolling with the punches when it comes to big data and its role in the industry.
Target your analysis to target your marketing
The author explores the merits of using big data to develop informed, forward-looking decisions rather than making traditional, reactive responses.

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Related Events

2014 EUROPEAN PHARMA MARKET RESEARCH CONFERENCE
October 21-22, 2014
The 2014 European Pharma Market Research Conference will be held on October 21-22 at the Hyatt Regency Mainz Hotel, Mainz, Germany.