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Marketing Research Information And Resources

We've grouped together all the information our site contains on Marketing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 81 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How preconceived notions about markets can devalue your research
Researchers value markets differently, sometimes because of preconceived notions. This article discusses how preconceived notions about markets can compromise data.
Tips on measuring crucial social factors in new product research
Briana Brownell explores the roles that our families, friends and other groups play in our choices of and relationships with the products and services we consume.
Bite-sized information: how to make great infographics
The author provides tips for creating powerful and compelling research infographics.
Market research & measurement in Mexico: key guideposts
The marketing environment in Mexico has changed considerably since the late 1980s. Increased competition will require companies to launch sophisticated marketing strategies that will require primary market research. This article discusses how to conduct market research and measurement in Mexico, including using approaches that differ from those used in U.S. markets, cultural characteristics and timeliness.
Learning from product execution problems
Not all projects go as planned. Fortunately, even hellish projects can have positive results. This article discusses the lessons that can be learned from problematic projects.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

5 trends shaping customer insights
The author explores five emerging industry trends shaping the future of market research.
Bite-sized information: how to make great infographics
The author provides tips for creating powerful and compelling research infographics.
Can prepaid cards overcome a bad reputation?
Prepaid cards are often negatively perceived as high fee payment options used by the less-affluent and unbanked populations. The author provides an analysis of U.S. prepaid card use to see if there is truth behind the claims.
Tips on measuring crucial social factors in new product research
Briana Brownell explores the roles that our families, friends and other groups play in our choices of and relationships with the products and services we consume.
Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.

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Related Events

MRS: HARNESSING OPEN DATA FOR BUSINESS ADVANTAGE
November 5, 2014
The Market Research Society will hold an event, themed 'Harnessing Open Data for Business Advantage: Examples of value extracted from the Census and other open sources,' on November 5 at Hallam Conference Centre in London.
THE RESEARCH CLUB NETWORKING EVENT - COLOGNE
November 6, 2014
The Research Club will host a networking event on November 6 in Cologne, Germany.

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