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Marketing Research Information And Resources

We've grouped together all the information our site contains on Marketing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 92 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Notes from Los Angeles
This article presents some highlights of the American Marketing Association’s annual conference in September 2003.
Trade Talk: Industry groups vigilant on privacy
With the media so full these days of discussions of do-not-call lists and growing resentment toward spam and other direct marketing intrusions, it’s hard not to worry about the impact our heightened sense of privacy may have on marketing research. Fortunately, industry organizations have been up to the challenge, proactively working to plead our case before lawmakers and regulators and crafting a comprehensive array of standards and guidelines to help the industry police itself so that government doesn’t have to. The Council of American Survey Research Organizations (CASRO) in particular is planning this year to expand its Privacy Protection Program (CASRO 3P). This article offers details of a Q&A session with Diane Bowers, CASRO’s president.
A statistical approach to security/past participation problems
To combat respondent validity issues, conduct on-site interviews. That way you'll know exactly who you're talking to.
MR’s data innovation: working beyond the buzzwords
Has MR’s data innovation become nothing more than a buzzword? Neil Seeman asks this question, breaking down the differences between new-generation data innovation and one click-away data and challenging market researchers to work in the data innovation space to create more opportunities for the industry.
Can prepaid cards overcome a bad reputation?
Prepaid cards are often negatively perceived as high fee payment options used by the less-affluent and unbanked populations. The author provides an analysis of U.S. prepaid card use to see if there is truth behind the claims.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Going mobile with your survey? Get off the grid (questions)
The author explores why grid questions are not working as a data collection method and provides steps researchers can take when designing surveys.
In an MROC on the Affordable Care Act, participants and researchers alike learned from the group
The authors use an example of a market research online community (MROC) of uninsured consumers shopping for health insurance to explore the types of immediate and longitudinal insights MROCs can generate.
MR, it’s time to create stories that inspire action
Thania Farrar provides tips for using storytelling when presenting market research deliverables to inspire action.
MR’s data innovation: working beyond the buzzwords
Has MR’s data innovation become nothing more than a buzzword? Neil Seeman asks this question, breaking down the differences between new-generation data innovation and one click-away data and challenging market researchers to work in the data innovation space to create more opportunities for the industry.
Promote, promote, promote: Life as an MR consultant
Michael Lieberman provides tips for individuals looking to leave the corporate world and become an independent MR consultant.

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Related Events

CASRO DIGITAL RESEARCH CONFERENCE
February 11-12, 2015
The Council of American Survey Research Organizations will hold its digital research conference, themed on February 11-12 at in Nashville.
THE RESEARCH CLUB NETWORKING EVENT - LONDON
February 12, 2015
The Research Club will host a networking event on February 12 in London. The venue is to be determined.

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