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Marketing Research Information And Resources

We've grouped together all the information our site contains on Marketing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 87 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: These researchers risk their lives to gather data
Quirk's Editor Joseph Rydholm reflects on sessions from the 2012 ESOMAR Congress, which celebrated bravery in research and details the great dangers international researchers face.
Trade Talk: A timely pep talk
This article recaps a discussion between Quirk’s editor Joe Rydholm and Adrian Chedore, CEO of Synovate, at the April 2003 annual Advertising Research Foundation convention. Chedore spoke of ways to revitalize the industry and improve its near- and long-term prospects.
The differences between mystery shopping and marketing research
Both mystery shopping and marketing research are long-established tools to help businesses and organizations operate more effectively. This article compares mystery shopping and marketing research services and offers some insights into how mystery shopping can be used effectively to augment marketing research efforts.
Choosing an outside research consultant
This article offers guidelines for deciding whether to hire an outside research consultant for a study and how to determine which consultants to hire when they are deemed necessary.
Industry faces increasing competition from DIY surveys
There is a battle in the market research industry between corporate research departments and the product decision makers, newly armed with do-it-yourself (DIY) research software. This article discusses DIY surveys, including observations about the success of the DIY software competing with the internal research department.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Promote, promote, promote: Life as an MR consultant
Michael Lieberman provides tips for individuals looking to leave the corporate world and become an independent MR consultant.
The 10 golden rules of engagement
Whether via social media or as part of an online marketing research community, the ways brands and companies engage with their consumers should be guided by these golden rules.
Trade Talk: Et tu, customer experience professionals?
Quirk's Editor Joe Rydholm discusses realistic strategies for researchers who are looking to fend off customer experience professionals and get a seat-at-the-table.
Why marketers should care about the continuing shift in marijuana’s favor
Jennifer Sikora discusses the details of a marijuana legalization opinion study and what the responses mean for marketers.
5 trends shaping customer insights
The author explores five emerging industry trends shaping the future of market research.

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Related Events

THE RESEARCH CLUB NETWORKING EVENT - SYDNEY, AU
December 4, 2014
The Research Club will host a networking event on December 4 in Sydney, Australia, in conjunction with the IIEX.
CASRO DIGITAL RESEARCH CONFERENCE
February 11-12, 2015
The Council of American Survey Research Organizations will hold its digital research conference, themed on February 11-12 at in Nashville.

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