Marketing Research Information And Resources

Related Articles

There are 58 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research Pulse: What do the next few years hold for the industry?

The research business is not immune to the worries on the minds of Americans. To get a clearer picture of what the future may hold, this article presents the responses of eight experienced researchers to questions on topics such as the effects of emerging technology, the changing roles of various research methodologies, etc.

Frictionless project management

Technical expertise and business smarts are not enough to keep a project running smoothly. This article provides 10 tips for limiting “people friction,” the main reason for project failure.

Using marketing research - views from a CFO

In this article, the author, the CFO of a company, offers guidelines to help research buyers get the most out of their market research budget.

Effective uses of 'effect size' statistics to demonstrate business value

The first in a three-part series designed to provide real-world business examples of the effective use and application of research and statistical tools for supporting resourcing and priority-setting decisions, this article reviews effect size statistical testing tools as a means for assessing meaningful research outcomes.

The democratization of research

There is a battle in the market research industry between corporate research departments and the product decision makers, newly armed with do-it-yourself (DIY) research software. This article discusses DIY surveys, including observations about the success of the DIY software competing with the internal research department.

See more articles on this topic