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Marketing Research Information And Resources

We've grouped together all the information our site contains on Marketing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 103 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Observations of a research curmudgeon
The author comments on a wide range of marketing research issues, with advice about how to improve research practice. The article includes topics such as minimizing the potential for researcher biases, making sure that new technologies do more than replicate the formats of old technologies, differentiating between actual research and mere measurement and evaluating potential contract researchers.
Research Pulse: What do the next few years hold for the industry?
The research business is not immune to the worries on the minds of Americans. To get a clearer picture of what the future may hold, this article presents the responses of eight experienced researchers to questions on topics such as the effects of emerging technology, the changing roles of various research methodologies, etc.
How to handle our respondent cooperation dilemma
Declining levels of respondent cooperation are a growing problem for the research industry. The author explores how things got so bad and sketches some ideas for how rectify the problem before it’s too late.
Queue Bits
Marketing research and insights news and information. This issue's keywords: ad revenue, tablets, digital advertising, tween digital behavior, Web traffic
C-level MR users offer researchers a self-improvement plan
A survey of 450 corporate execs netted tangible examples of the impact of research and tips on how MR can raise its internal profile.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A 4-pillar framework for entering an emerging market
The author provides a four-pillar market selection framework for MR teams to use when looking to enter an emerging market.
Dear PowerPoint
The author takes a lighthearted look at our love-hate relationship with PowerPoint and argues that the issues we have with it may boil down to the user.
Stretch your research budget with an insight audit
The author explores the value of conducting an insight audit and provides examples on how it can act as a cost-effective way to gather insights for a new project.
Mapping the chain of influence on consumer choice
A case study example of campaigns for mobile devices from Apple and Samsung is used to show the value of including word of mouth and other non-advertising-based factors when assessing ROI.
A case study of MR design conceptualization
A case study application of how conceptualization could be used to assist a fictional public relations company looking to broaden brand awareness.

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Related Events

AMA 2015 MARKETING AND PUBLIC POLICY CONFERENCE
June 4-6, 2015
The AMA will hold its 2014 Marketing and Public Policy Conference on June 4-6 in Washington, D.C.
FROM PRACTITIONERS TO THE C-SUITE: WHO REALLY INFLUENCES B2B PURCHASES?
June 10 at 1:00 pm CDT, 2015
Illuminas will be sponsoring a one hour Webinar titled, ‘From practitioners to the C-suite: Who really influences B2B purchases?’ on June 10 at 1 p.m. CDT.

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