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Marketing Research Information And Resources

We've grouped together all the information our site contains on Marketing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 120 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Welcome to our first issue
Managing Editor Beth Hoffman offers an introduction to the first issue of Quirk's Marketing Research Review, a new business magazine aimed at the buyers and sellers of marketing research product and services.
From the Publisher October 1986
Publisher Tom Quirk offers a welcome to the first issue of Quirk's Marketing Research Review magazine.
CASRO data collection guidelines
The Council of American Survey Research Organizations (CASRO) is the national trade association for commercial survey research firms in the United States. This article details CASRO’s data collection guidelines, including interview training, project briefing, interviewing, supervision, client billing and flexibility.
Agri-marketers direct mail with syndicated study
With direct mail being used more and more in the agriculture industry, farm equipment, seed, and chemical marketers are seeking answers to questions about how farmers are receiving their messages. This article discusses the findings of Mail Monitor, a syndicated study that compiles the reactions of farmers in 12 states to the direct mail they receive, including level of readership and action taken for each piece, its size and carrier type and the quantity of mail farmers receive.
Research encourages a comprehensive redesign of Blue Nun packaging
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How to add innovation to your corporate research team
With years of client-side experience under his belt, the author offers advice on how researchers can expand the definition of innovation to improve projects with new methods, approaches and suppliers.
Copernicus for marketing research: Job titles in 2015
Change is coming to the marketing research industry and that could mean an overhaul of job titles and greater specialization.
C-level MR users offer researchers a self-improvement plan
A survey of 450 corporate execs netted tangible examples of the impact of research and tips on how MR can raise its internal profile.
The rise – and pitfalls – of preferred vendor lists
As preferred vendor lists grow in popularity, we need to ask: Are they causing more headaches than they were intended to solve?
Why companies avoid using data for decision-making
Companies are awash in information but decisions are still often made on little more than gut-feel, the author says. He outlines strategies for driving the uptake of insights to help make data an integral component of organizational processes.

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Related Events

OMNISHOPPER 2016
July 10-13, 2016
IIR will hold its OmniShopper event on July 10-13 at the Radisson Blu in Chicago.
AI, MACHINE LEARNING AND SENTIMENT ANALYSIS APPLIED TO FINANCE
July 14-15, 2016
Unicom will hold its AI, Machine Learning and Sentiment Analysis Applied to Finance on July 14-15 in London.

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