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Marketing Research Information And Resources

We've grouped together all the information our site contains on Marketing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 77 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Your project will move more smoothly with a little preparation
Every research project needs to have its components carefully considered at the outset, from defining who the survey audience is to determining who is involved in the process.
Capitalizing on your client's increased expectations
Client expectations are changing. This article outlines several steps for using clients’ changing expectations of the research supplier to one’s advantage.
Choosing an outside research consultant
This article offers guidelines for deciding whether to hire an outside research consultant for a study and how to determine which consultants to hire when they are deemed necessary.
The rise – and pitfalls – of preferred vendor lists
As preferred vendor lists grow in popularity, we need to ask: Are they causing more headaches than they were intended to solve?
Strategic marketing and marketing research
This article asserts that the active involvement of market research throughout the strategic managing process to achieve business success. Market research can help businesses make critical choices about potential markets, industries, customers, offerings and resource allocation.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
Trade Talk: Advice to researchers: change with a changing world
This article provides an overview of a panel the author moderated on how researchers can continue to thrive in a tech-flooded industry.
Researchers offer strategies for keeping MR function relevant in a big data world
Quirk's Editor Joseph Rydholm discusses the role of the human researcher in a tech-flooded world, especially how MR can coexist with big data. The article includes feedback from MR professionals on LinkedIn and a panel discussion that took place at the Market Research in the Mobile World conference.
Trade Talk: For many, big data not making big progress
A review of survey results shows market researchers are rolling with the punches when it comes to big data and its role in the industry.
Target your analysis to target your marketing
The author explores the merits of using big data to develop informed, forward-looking decisions rather than making traditional, reactive responses.

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Related Events

2014 EUROPEAN PHARMA MARKET RESEARCH CONFERENCE
October 21-22, 2014
The 2014 European Pharma Market Research Conference will be held on October 21-22 at the Hyatt Regency Mainz Hotel, Mainz, Germany.