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Marketing Research Information And Resources

We've grouped together all the information our site contains on Marketing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 76 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How market research vendors can increase sales to the corporate research buyer
The author, a former client-side researcher, offers tips on how research vendors can better tailor their sales efforts to meet clients' needs. For example, rather than cold-calling with canned sales pitches, vendors should get to know the client's business and offer customized solutions.
Using an in-house sales panel to enhance a total marketing research program
Mutual of Omaha Insurance Co. established an ongoing agent panel to complement its primary consumer research to explore issues such as advertising effectiveness, product concepts, sales ideas, market/buyer characteristics and other marketing-related issues. A short survey was used to determine agent willingness to be a panel member and to develop profiles of the responding panel members.
Student research teams: better than the real thing
Marketing research students are a valuable resource. This article discusses using student research teams, including advantages, disadvantages, process, rules and rewards.
Outsourcing for better quality, lower costs
This article offers guidance for balancing the conflicting demands of growing customer research needs with shrinking marketing budgets. It focuses on how to appropriately outsource research services by considering contracting out specific research steps rather than entire projects, designing a detailed RFP, researching potential research firms and utilizing brokerage firms.
Is there a SUIC in your future?
Technology can play a large role in research. This article contains information about many software applications being used in research and other business fields.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: Advice to researchers: change with a changing world
This article provides an overview of a panel the author moderated on how researchers can continue to thrive in a tech-flooded industry.
Researchers offer strategies for keeping MR function relevant in a big data world
Quirk's Editor Joseph Rydholm discusses the role of the human researcher in a tech-flooded world, especially how MR can coexist with big data. The article includes feedback from MR professionals on LinkedIn and a panel discussion that took place at the Market Research in the Mobile World conference.
Trade Talk: For many, big data not making big progress
A review of survey results shows market researchers are rolling with the punches when it comes to big data and its role in the industry.
Target your analysis to target your marketing
The author explores the merits of using big data to develop informed, forward-looking decisions rather than making traditional, reactive responses.
If insights are so important, why isn't MR valued more highly?
The author suggests reasons why marketing research isn't valued more highly within organizations and what action researchers can take to prove and improve their worth in their colleagues' eyes.

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Related Events

2014 CANADIAN PHARMA MARKET RESEARCH CONFERENCE
April 29-30, 2014
The 2014 Canadian Pharma Market Research Conference will be held on April 29-30 at the Sheraton Toronto Airport and Conference Centre in Toronto.
EUROPEAN MARKETING CONFERENCE 2014
May 14-16, 2014
The International Council of Shopping Centers (ICSC) will be presenting the European Marketing Conference on May 14-16 at the Movenpick Hotel in Amsterdam. For more information visit http://www.icsc.org .

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