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Marketing Research Information And Resources

We've grouped together all the information our site contains on Marketing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 76 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: A timely pep talk
This article recaps a discussion between Quirk’s editor Joe Rydholm and Adrian Chedore, CEO of Synovate, at the April 2003 annual Advertising Research Foundation convention. Chedore spoke of ways to revitalize the industry and improve its near- and long-term prospects.
Learning to play the game: What football can teach us about marketing
The author uses several football comparisons to explain simple marketing concepts and to emphasize the importance of planning and execution.
Using marketing research - views from a CFO
In this article, the author, the CFO of a company, offers guidelines to help research buyers get the most out of their market research budget.
Is predictive dialing for market researchers?
While market researchers are exposed to the latest technology in hundreds of fields that could be useful to the market research industry, the industry often is slow or reluctant to adopt it. This article discusses the technology of predictive dialing, including its benefits and challenges.
Effective uses of 'effect size' statistics to demonstrate business value
The first in a three-part series designed to provide real-world business examples of the effective use and application of research and statistical tools for supporting resourcing and priority-setting decisions, this article reviews effect size statistical testing tools as a means for assessing meaningful research outcomes.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: Advice to researchers: change with a changing world
This article provides an overview of a panel the author moderated on how researchers can continue to thrive in a tech-flooded industry.
Researchers offer strategies for keeping MR function relevant in a big data world
Quirk's Editor Joseph Rydholm discusses the role of the human researcher in a tech-flooded world, especially how MR can coexist with big data. The article includes feedback from MR professionals on LinkedIn and a panel discussion that took place at the Market Research in the Mobile World conference.
Trade Talk: For many, big data not making big progress
A review of survey results shows market researchers are rolling with the punches when it comes to big data and its role in the industry.
Target your analysis to target your marketing
The author explores the merits of using big data to develop informed, forward-looking decisions rather than making traditional, reactive responses.
If insights are so important, why isn't MR valued more highly?
The author suggests reasons why marketing research isn't valued more highly within organizations and what action researchers can take to prove and improve their worth in their colleagues' eyes.

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Related Events

2014 CANADIAN PHARMA MARKET RESEARCH CONFERENCE
April 29-30, 2014
The 2014 Canadian Pharma Market Research Conference will be held on April 29-30 at the Sheraton Toronto Airport and Conference Centre in Toronto.
EUROPEAN MARKETING CONFERENCE 2014
May 14-16, 2014
The International Council of Shopping Centers (ICSC) will be presenting the European Marketing Conference on May 14-16 at the Movenpick Hotel in Amsterdam. For more information visit http://www.icsc.org .

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