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Marketing Research Information And Resources

We've grouped together all the information our site contains on Marketing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 103 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A guide to international market research
This article details seven steps to complete before starting international marketing research. These steps check established sources of information on countries, products, markets, competitors and other key information.
From the Publisher October 1986
Publisher Tom Quirk offers a welcome to the first issue of Quirk's Marketing Research Review magazine.
The rise – and pitfalls – of preferred vendor lists
As preferred vendor lists grow in popularity, we need to ask: Are they causing more headaches than they were intended to solve?
The importance of client participation in research
This article details the benefits of increased client involvement across all areas of client-research firm interface: development of requests for quote, selection of research firm, survey implementation and evaluation and feedback.
Using marketing research - views from a CFO
In this article, the author, the CFO of a company, offers guidelines to help research buyers get the most out of their market research budget.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A 4-pillar framework for entering an emerging market
The author provides a four-pillar market selection framework for MR teams to use when looking to enter an emerging market.
Dear PowerPoint
The author takes a lighthearted look at our love-hate relationship with PowerPoint and argues that the issues we have with it may boil down to the user.
Stretch your research budget with an insight audit
The author explores the value of conducting an insight audit and provides examples on how it can act as a cost-effective way to gather insights for a new project.
Mapping the chain of influence on consumer choice
A case study example of campaigns for mobile devices from Apple and Samsung is used to show the value of including word of mouth and other non-advertising-based factors when assessing ROI.
A case study of MR design conceptualization
A case study application of how conceptualization could be used to assist a fictional public relations company looking to broaden brand awareness.

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Related Events

2015 CANADIAN PHARMA MARKET RESEARCH CONFERENCE
April 28-29, 2015
The 2015 Canadian Pharma Market Research Conference will be held on April 28-29 in Toronto.
AMA 2015 MARKETING AND PUBLIC POLICY CONFERENCE
June 4-6, 2015
The AMA will hold its 2014 Marketing and Public Policy Conference on June 4-6 in Washington, D.C.