Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Marketing Research Information And Resources

We've grouped together all the information our site contains on Marketing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 73 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The rise of marketing research in China
Conversations with three pioneers in the marketing research industry in China chart the past, present and future of MR there.
Research encourages a comprehensive re-design of Blue Nun packaging
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.
10 common marketing research mistakes – from the 1970s
This article by Jim Nelems originally appeared in Southern Advertising and Markets in the mid-1970s, detailing 10 common mistakes in marketing research, which still apply over three decades later.
A statistical approach to security/past participation problems
To combat respondent validity issues, conduct on-site interviews. That way you'll know exactly who you're talking to.
Trade Talk: School is now in session
A review of three books: Market Research in Practice - a Guide to the Basics, Market Intelligence - How and Why Organizations Use Market Research, The Effective Use of Market Research - How to Drive and Focus Better Business Decisions.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Target your analysis to target your marketing
The author explores the merits of using big data to develop informed, forward-looking decisions rather than making traditional, reactive responses.
If insights are so important, why isn't MR valued more highly?
The author suggests reasons why marketing research isn't valued more highly within organizations and what action researchers can take to prove and improve their worth in their colleagues' eyes.
Six marketing and sales mistakes MR firms make every day
Research professionals don't always have the business development know-how to plan for and execute marketing and sales initiatives. This article highlights the six biggest mistakes that most MR firms make on a regular basis and how to correct them.
The rise – and pitfalls – of preferred vendor lists
As preferred vendor lists grow in popularity, we need to ask: Are they causing more headaches than they were intended to solve?
Why companies avoid using data for decision-making
Companies are awash in information but decisions are still often made on little more than gut-feel, the author says. He outlines strategies for driving the uptake of insights to help make data an integral component of organizational processes.

See more articles on this topic