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Marketing Research Information And Resources

We've grouped together all the information our site contains on Marketing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 112 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using an in-house sales panel to enhance a total marketing research program
Mutual of Omaha Insurance Co. established an ongoing agent panel to complement its primary consumer research to explore issues such as advertising effectiveness, product concepts, sales ideas, market/buyer characteristics and other marketing-related issues. A short survey was used to determine agent willingness to be a panel member and to develop profiles of the responding panel members.
Client ground rules for observing focus groups
This article delineates helpful ground rules for participants and observers of focus groups. The author offers detailed guidance for observers, covering topics such as what to do before the focus group begins, allowing for flexibility in the moderator’s treatment of the questions, understanding the likelihood of participants straying from ground rules, strategies for listening and observing, and managing relationships with the location and the moderator.
How to get the most from your marketing research dollars
To ensure the most efficient use of marketing research budgets, the author proposes several strategies such as conducting an inventory of existing data, using syndicated or secondary research, carefully planning primary research, and asking a range of key questions when contracting with marketing firms.
Money isn't everything
This article reports on the second phase of an ongoing research project about respondent motivation for participating in research, especially focus group sessions. The study used two focus groups, one paid and one unpaid, to explore this issue in more depth than in Phase 1 of the study. (Phase 1 was the subject of a May 1990 Quirk's article. A follow-up was published in the June 1992 issue.)
The product management/marketing research partnership
This article highlights methods of developing a working partnership between brand management and marketing research.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

10 common marketing research mistakes – from the 1970s
This article by Jim Nelems originally appeared in Southern Advertising and Markets in the mid-1970s, detailing 10 common mistakes in marketing research, which still apply over three decades later.
15 reasons e-mail still matters in sales and marketing
With the recent growth of mobile and social media marketing, e-mail is often overlooked in sales and marketing plans. The author offers 15 reasons why e-mail is still relevant and five rules marketers can follow to improve their success with e-mail.
More insights, less data - Why your research should tell a story
Researchers can become so invested in the data that reports - even great ones - can be overwhelming for the client. Researchers must be their own editors and keep the end goal in mind when deciding how to make a compelling story that management will easily understand and act on.
Trade Talk: These researchers risk their lives to gather data
Quirk's Editor Joseph Rydholm reflects on sessions from the 2012 ESOMAR Congress, which celebrated bravery in research and details the great dangers international researchers face.
25 low- or no-cost ways to grow your business
Great marketing that can help businesses grow doesn't have to be costly. Here are 25 tips researchers can use to improve their visibility, reach and effectiveness that cost little more than time.

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Related Events

December 2, 2015
Unicom will hold its Data Analytics Conference on December 2 in London.
December 6-8, 2015
IQPC will hold its Market Research and Consumer Insights Exchange event on December 6-8 at Loews Coronado in Coronado, Calif.

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