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Marketing Research Information And Resources

We've grouped together all the information our site contains on Marketing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 100 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Mapping the chain of influence on consumer choice
A case study example of campaigns for mobile devices from Apple and Samsung is used to show the value of including word of mouth and other non-advertising-based factors when assessing ROI.
15 reasons e-mail still matters in sales and marketing
With the recent growth of mobile and social media marketing, e-mail is often overlooked in sales and marketing plans. The author offers 15 reasons why e-mail is still relevant and five rules marketers can follow to improve their success with e-mail.
5 trends shaping customer insights
The author explores five emerging industry trends shaping the future of market research.
C-level MR users offer researchers a self-improvement plan
A survey of 450 corporate execs netted tangible examples of the impact of research and tips on how MR can raise its internal profile.
Inferior alternatives? Why traditional food brands need to get smarter
When looking to create consumer loyalty, brands must evoke both rational and emotional sentiments. Using a study example from the packaged food industry, the authors discuss the factors behind brand loyalty.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Mapping the chain of influence on consumer choice
A case study example of campaigns for mobile devices from Apple and Samsung is used to show the value of including word of mouth and other non-advertising-based factors when assessing ROI.
A case study of MR design conceptualization
A case study application of how conceptualization could be used to assist a fictional public relations company looking to broaden brand awareness.
Brands, prepare to engage with Generation Z
Kelly Short describes the impact Generation Z will have on the retail market and provides insight for brands looking to engage the next generation.
Top social media trends for businesses in 2015
The author takes a look at top social media trends for businesses in 2015.
Creating internal ambassadors for research and insights across an organization
David Jastrow provides tips for creating research and insights ambassadors within organizations.

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Related Events

MX 2015 MANAGING EXPERIENCE
April 20-21, 2015
Adaptive Path will hold its MX2015 Managing Experience Conference on April 20-21 at the Parc 55 Hotel in San Francisco.
2015 CLEVELAND AMA MARKET RESEARCH CONFERENCE
April 23, 2015
The Cleveland AMA Market Research Conference will be held on April 23 at the Doubletree Hotel in Cleveland.

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