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Marketing Research Information And Resources

We've grouped together all the information our site contains on Marketing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 99 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How will Americans spend their money this holiday season?
With the 2014 holiday season right around the corner, the author discusses how Americans are planning to shop for the holidays according to household income and the generation to which they belong.
From the Publisher October 1986
Publisher Tom Quirk offers a welcome to the first issue of Quirk's Marketing Research Review magazine.
Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
How to get the most from your marketing research dollars
To ensure the most efficient use of marketing research budgets, the author proposes several strategies such as conducting an inventory of existing data, using syndicated or secondary research, carefully planning primary research, and asking a range of key questions when contracting with marketing firms.
Looking at the election debacle from a research perspective
The 2000 presidential election debacle generated important questions. This article addresses these questions from a research perspective.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A case study of MR design conceptualization
A case study application of how conceptualization could be used to assist a fictional public relations company looking to broaden brand awareness.
Brands, prepare to engage with Generation Z
Kelly Short describes the impact Generation Z will have on the retail market and provides insight for brands looking to engage the next generation.
Top social media trends for businesses in 2015
The author takes a look at top social media trends for businesses in 2015.
Creating internal ambassadors for research and insights across an organization
David Jastrow provides tips for creating research and insights ambassadors within organizations.
Queue Bits
Marketing research and insights news and information. This issue's keywords: ad revenue, tablets, digital advertising, tween digital behavior, Web traffic

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Related Events

MRS ANNUAL CONFERENCE: IMPACT 2015
March 17-18, 2015
The Market Research Society will hold its annual conference, themed 'Impact 2015 - Understanding Customer Behavior in a World of Change' on March 17-18 in London.
QRC I3 QUALITATIVE RESEARCH CONFERENCE
March 26-27, 2015
The Qualitative Research Division of Canada’s Marketing Research and Intelligence Association will hold its conference on March 26-27 at the Hotel Novotel, Toronto.

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