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Everything You Need To Understand Marketing Research Consultation

We've grouped together all the information our site contains on Marketing Research Consultation to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 2 articles in our archive related to this topic.

Research encourages a comprehensive redesign of Blue Nun packaging
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.
How market research vendors can increase sales to the corporate research buyer
The author, a former client-side researcher, offers tips on how research vendors can better tailor their sales efforts to meet clients' needs. For example, rather than cold-calling with canned sales pitches, vendors should get to know the client's business and offer customized solutions.

Related Events

2014 EUROPEAN PHARMA MARKET RESEARCH CONFERENCE
October 21-22, 2014
The 2014 European Pharma Market Research Conference will be held on October 21-22 at the Hyatt Regency Mainz Hotel, Mainz, Germany.

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